Will Cyber Monday trump Black Friday?
Issued by Splash PR & Media Consultants on behalf of TFG (Pty) Ltd - Nov 20th 2018, 16:33
Retailers and shoppers gear up for what promises to be the biggest sale day of the calendar year, Black Friday, but with payday falling after Black Friday, will Cyber Monday outsell Black Friday this year?
Traditionally Black Friday has outperformed its online sister, Cyber Monday, with TFG citing 40% of the total weekend sales checking out on the Friday versus 22% of them on the Monday in 2017.
Robyn Cooke, Head of TFG eCommerce, points out that 2018 could yield interesting results: “Black Friday falls on Friday, 23 November this year. For many shoppers this precedes payday, giving Cyber Monday, 26 November a competitive edge.”
Originating in the USA in the ‘80s, Black Friday has become synonymous with massive savings as shoppers across the globe head in-store and online on the last Friday of November to benefit from a range of deals. Cyber Monday emerged as an online shopping sale day in 2005, following a savings-spree over the weekend.
Black Friday and Cyber Monday were first adopted in South Africa in 2014. TFG conducted a Black Friday popularity survey in May via their Facebook followers: 79% responded favourably saying they absolutely love it, 19% said it’s a nice idea but is not for them, while only 2% said they hate the day.
The positive sentiment was attributed to massive savings in tough economic times, shoppers being able to purchase items that are normally unaffordable, and making discounted holiday shopping and gift shopping possible.
In 2018 TFG is making it even easier for customers to find great deals across all the brands online. By accessing 17 of TFG’s retail brands, including Sportscene, Markham, @home, Foschini, Totalsports, Exact, The FIX and Donna, via a single URL of the new online marketplace (www.mytfgworld.com), customers will be able to see the best of all the offers, visit the individual sites and access exclusive promotions from TFG’s affiliate providers like Reader’s Warehouse, Hamley's Toys, Pylones and SA Florist.
“TFG have a unique position where we have access to deals from 21 stores in one place, from midnight on Thursday, 23 November until midnight on Monday, 27 November. That means you can shop 21 stores in one bag and check out once. It’s the most seamless online shopping experience available at this peak time,” says Cooke.
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