Advertise with fastmoving.co.za
 
 

Woolworths ‘top’ among listed firms
Woolworths ‘top’ among listed firms

Woolworths ‘top’ among listed firms

RETAILER NEWS

Business Day - May 10th 2012, 10:09

SA’s top companies have experienced a battering in their reputations this year, a survey showed, but clothing and food retailer Woolworths emerged with the most robust reputation score, despite a controversy involving the alleged misuse of the intellectual property of a small ginger beer maker earlier in the year. 

Speaking yesterday after the release of the 2012 RepTrak Pulse survey done by the Reputation Institute, the institute’s MD Dominik Heil said the threat of not correcting the decline in reputation was that companies risked becoming unattractive.

The survey, in its seventh year in SA, studied the reputation of the 20 largest listed firms. More than 1300 respondents took part and 3010 ratings were collected from the economically active segments of the public — living standards measure (LSM) 6 — in Gauteng, KwaZulu-Natal, the Eastern Cape and Western Cape.

The survey showed that Woolworths scored 78,59 points, about 10 points ahead of runner-up MTN. All the remaining 18 companies scored below 70 points. After MTN, the other top performers were Absa , Standard Bank , Vodacom , Clicks, Old Mutual and Nedbank , respectively.

Mr Heil said corporate leadership needed to be more visible to boost their reputation, just like the late Apple CEO Steve Jobs.

"They (SA corporate leaders) are quiet. They hope to please their shareholders.... They need to demonstrate that their involvement uplifts people."

Mr Heil said banks needed to demonstrate their commitment to things such as extending credit and supporting entrepreneurs.

The banks’ scores were not far apart. FNB had the best reputation among the banks, but was not rated among the top 20 listed companies, as it is a unit of FirstRand and is not listed.  

Read more about: woolworths | lsm | clicks | brand reputation |

Related News

Health innovation is an opportunity for South African brands across multiple industries
23/09/2019 - 14:22
With government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country’s health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment.

Multi-million rand Rustenburg Mall underway
09/09/2019 - 11:07
Rustenburg shoppers can look forward to a brand new shopping centre – Rustenburg Mall – set to introduce its first phase in April 2021.

Woolworths trials innovative 'circular economy' inspired paper shopping bags
02/09/2019 - 14:30
In its ongoing commitment to phase out single-use plastic shopping bags by 2020, Woolworths has announced its first trial of specially-designed paper bags for fashion, beauty and homeware purchases.

Woolworths cuts final dividend by a quarter as CEO moves to Australia
29/08/2019 - 09:13
Woolworths has cut its final dividend to shareholders by a quarter after a write-down against troubled Australian chain David Jones dragged the high-end retailer to another annual loss.

Introducing the Cape Fine and Rare Wine Auction
23/08/2019 - 10:07
With the world market increasingly focused on the fine and rare wines from South Africa, the Cape Winelands is in a stronger position than ever to showcase its fine wine investments. This year, the Cape Winelands is proud to host its first-ever Cape Fine & Rare Wine Auction, an evolution of the historic Nederburg Auction in 1975.