Shoprite and Checkers announce a world first with Instant Shopping Discounts on Cellphones
Shoprite/ Checkers - Nov 26th 2012, 09:15
Shoprite Checkers are first with the unveiling of a world leading technology that enables consumers to get instant shopping discounts on their cell phones, which can be redeemed at Shoprite and Checkers stores.
The new innovative mobile coupons, EeziCoupons, are set to revolutionise outdated paper coupons. They are available to all South Africans to enhance the consumers’ shopping experience and bring considerable savings to South Africans.
Getting the mobile coupons is easy, consumers simply need to view coupons on their cellphones, purchase those products in store and enter their one unique code, called a WiCode at the till’s pin pad in the store.
The total discount will then automatically be taken off their total shopping amount and they will see their savings at the bottom of their till slips. Consumers will have access to thousands of rands worth of savings with one easy code on their cellphones for all coupons available– no printing or cutting is required.
Whitey Basson, CEO of the Group, said of the innovative coupons that digital technology – in particular smartphones – has made consumers even more powerful. “It offers consumers a multitude of choice, information, and access to bargains. It is also a new and more affordable channel for entertainment and retailers must keep pace.
“Affordable smart phones and tablets brings a new era of mass personalisation which means retailers need to think and act in a multichannel way. We can’t just deliver what consumers want today, but we have to anticipate how to meet their needs tomorrow,” he said.
This initiative allows Shoprite and Checkers to consolidate their rich customer data on shopping preferences into a single data repository. It allows the group to communicate targeted relevant offerings based on consumers’ preferences without the significant start up and incentive costs of a loyalty card.
Eezi Coupons are available on a number of other Shoprite and Checkers’ digital channels including USSD, mobi sites, websites, Facebook and a Checkers smart phone app for iPhone and Blackberry users. The app also provides helpful tools that make it easier to shop and save, such as latest deals, how to find your nearest stores, store hours and a shopping list for extra convenience. With the application, Checkers also becomes the first supermarket to launch a smart phone application in South Africa.
The EeziCoupons are made possible through the integration of the WiCode platform, a product of WiGroup at the supermarkets’ point of sale. The technology also enables future applications such as the enablement of mobile money transfers and mobile payments at the till points.
Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.
Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.
Checkers pioneers new 60-minute grocery delivery service
25/11/2019 - 09:53
Checkers has launched its exclusive on-demand one-hour grocery delivery service named Sixty60. It is South Africa’s first 60-minute grocery delivery service from a supermarket chain, as Checkers relentlessly innovates to respond to customers’ demands for hyper-convenience.
Checkers launches exclusive Gourmade frozen meals range
22/11/2019 - 10:18
Quality frozen meals are growing in popularity in today’s fast-paced world as consumers are increasingly hard-pressed for time to prepare meals from scratch. Locally Checkers is leading the freezer revolution with Gourmade: it’s exclusive new range of wholesome premium frozen meals.
Rare Springbank whisky joins exclusive Private Barrel Co. range
12/11/2019 - 15:01
The House of Fine Whisky at Checkers LiquorShop unveiled the latest addition to its exclusive Private Barrel Co. range of whiskies - an eagerly awaited rare 23-year-old Springbank single malt Scotch whisky - at the Mesh Club in the Keyes Art Mile in Rosebank.