Coca-Cola creates a waste-free Mandela 100 Festival with Global Citizen
Issued by FTI Consulting - Oct 22nd 2018, 15:04
Earlier this year, the Coca-Cola Company announced an ambitious goal to help collect and recycle the equivalent of every bottle and can it sells globally by 2030 through its World Without Waste strategy.
In partnership with international advocacy organisation Global Citizen, Coca-Cola is bringing its strategy to life for over 100,000 people during the free-ticketed Global Citizen Festival Mandela 100 on December 2nd. The aim is to create the world’s cleanest concert. Not only will the festival be left just as clean as it was before, but all recyclable litter will be sent straight to nearby recycling facilities.
Working in partnership with PETCO (the PET Recycling Company), Pikit-up and local recycling facilities, female waste-preneurs will be hired to assist with the cleanup. Not only will the opportunity provide these ladies with additional income, they will also receive new cleanup trolleys and training to ensure they have the rights skills to make a decent living out of recycling.
“For us at Coca-Cola, there is only so much we can do alone. We need the help of people and partners to make recycling a habit. It’s about educating people on the importance of a clean environment and what they can do to make recycling a profitable and sustainable industry,” says Maserame Mouyeme, Public Affairs, Communications and Sustainability for Coca-Cola Southern & East Africa.
In South Africa, Coca-Cola is working to support healthy, debris-free environments and oceans through organisations such as PETCO, which it co-created, to increase collection and recycling of packaging in the most risk-prone areas for marine debris.
Last year, the South African plastic industry recycled a record 2.15 billion PET plastic bottles. The country has seen an increase in PET recycling from single digits in 2000 to 65% in 2017, close to European rates and those that exceed the United States recycling by more than 20%. This has created 64 000 income-generating opportunities for waste pickers, collectors and recyclers. The 93,235 tonnes of collected PET also saved 578 000m3 of landfill space and 139 000 tonnes of carbon.
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