Advertise with fastmoving.co.za
 
 

Coca-Cola is bringing its strategy to life for over 100,000 people during the free-ticketed Global Citizen Festival Mandela 100 on December 2nd.
Coca-Cola is bringing its strategy to life for over 100,000 people during the free-ticketed Global Citizen Festival Mandela 100 on December 2nd.

Coca-Cola creates a waste-free Mandela 100 Festival with Global Citizen

FMCG SUPPLIER NEWS

Issued by FTI Consulting - Oct 22nd, 15:04

Earlier this year, the Coca-Cola Company announced an ambitious goal to help collect and recycle the equivalent of every bottle and can it sells globally by 2030 through its World Without Waste strategy.  

In partnership with international advocacy organisation Global Citizen, Coca-Cola is bringing its strategy to life for over 100,000 people during the free-ticketed Global Citizen Festival Mandela 100 on December 2nd. The aim is to create the world’s cleanest concert. Not only will the festival be left just as clean as it was before, but all recyclable litter will be sent straight to nearby recycling facilities.

Working in partnership with PETCO (the PET Recycling Company), Pikit-up and local recycling facilities, female waste-preneurs will be hired to assist with the cleanup. Not only will the opportunity provide these ladies with additional income, they will also receive new cleanup trolleys and training to ensure they have the rights skills to make a decent living out of recycling.
“For us at Coca-Cola, there is only so much we can do alone. We need the help of people and partners to make recycling a habit. It’s about educating people on the importance of a clean environment and what they can do to make recycling a profitable and sustainable industry,” says Maserame Mouyeme, Public Affairs, Communications and Sustainability for Coca-Cola Southern & East Africa.

In South Africa, Coca-Cola is working to support healthy, debris-free environments and oceans through organisations such as PETCO, which it co-created, to increase collection and recycling of packaging in the most risk-prone areas for marine debris.

Last year, the South African plastic industry recycled a record 2.15 billion PET plastic bottles. The country has seen an increase in PET recycling from single digits in 2000 to 65% in 2017, close to European rates and those that exceed the United States recycling by more than 20%. This has created 64 000 income-generating opportunities for waste pickers, collectors and recyclers. The 93,235 tonnes of collected PET also saved 578 000m3 of landfill space and 139 000 tonnes of carbon.

 

Related News

3 ways smart technology can help your business save water
02/11/2018 - 09:01
When it comes to the key elements we need to survive, water is at the top of the priority list. While it’s easy to find alternative sources to generate energy for businesses to run, it’s near impossible to increase our access to fresh potable water when it’s already so limited. This is why technology is essential for business success, allowing businesses the ability to grow and make smarter water decisions.

Pick n Pay to phase out plastic straws and trial paper bags by end of December
01/11/2018 - 15:42
Consumers have become increasingly concerned about plastic waste. But if we are to experience a real shift in behaviour and make a sustainable long-term impact in our environment, we need to reinforce the message of reduce, reuse and recycle.

KOO and Discovery Health take top accolades at 20th Sunday Times Top Brands Survey
25/10/2018 - 07:49
Celebrating twenty years of the Sunday Times Top Brands Survey – the leading barometer of consumer sentiment towards brands – two local companies excelled to become the overall winners in their sectors: KOO adds to its Top Brands awards tally by winning the Grand Prix in the Consumer category, while Discovery Health Medical Scheme claimed the Grand Prix in the Business category.

Shoprite and Checkers to reward customers for reusing recycled bags
24/10/2018 - 11:43
The Shoprite Group, the only national retailer with a verified 100% recycled shopping bag in all its stores, has announced that it will now be rewarding customers for using their newly introduced “planet” bags in both Shoprite and Checkers stores.

Mondelēz aims to make all of its packaging recyclable by 2025
11/10/2018 - 08:14
Mondelēz International has announced that it will make all of its packaging recyclable by 2025, as the company aims to reduce waste levels and create a circular economy for packaging.