Advertise with fastmoving.co.za
 
 

Coca-Cola Great Britain has announced that it is launching new a range of limited edition designs for Diet Coke cans.
Coca-Cola Great Britain has announced that it is launching new a range of limited edition designs for Diet Coke cans.

Diet Coke launches new limited edition can design in UK

FMCG SUPPLIER NEWS

ESM.com - Sep 12th 2017, 10:33

Coca-Cola Great Britain has announced that it is launching new a range of limited edition designs for Diet Coke cans. 

The company says that the designs are inspired by the brand's passion points - beauty, fashion, music, and travel - and have been introduced to advertise the brand's latest on-pack promotion.

The promotional packs, which offer consumers the opportunity to win £5,000, have been designed to appeal to the brand's 4.1 million weekly drinkers, and attract new customers.

“The new packs have been designed to appeal to Diet Coke drinkers, illustrating their passion for travel, music, beauty, and fashion, and giving inspiration for how they might spend their £5,000, should they win," said Natalie Whitehead-Farr, senior brand manager for Coca-Cola Great Britain.

"With such an incredibly loyal audience, it is great to be able to reward them in this way, and continue what has already been a full and engaging programme for the brand this year.”
Content ©2017 European Supermarket Magazine 

Read more about: marketing | design | coca cola | breat britain

Related News

Coca-Cola fast-tracks collection and recycling of PET plastic bottles across Africa
19/03/2019 - 12:12
To commemorate Global Recycling Day, The Coca-Cola Company is accelerating the collection and recycling of PET plastic bottles across Southern & East Africa. This is part of a focused World Without Waste campaign over three years and beyond.

SA brands shine at the MMA’s annual Global Business Impact Index announcement
12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances.

Coca Cola tops the list of the world's leading brands
08/03/2019 - 15:01
The Euromonitor International, a market research provider's, Top 100 Megabrands report ranks success consumer goods brands by retail value across the world.

Jameson Irish Whiskey launches new brand message "Taste, that’s why"
07/03/2019 - 10:59
It’s about taste. It’s that simple. No gimmicks or tricks. No smoke or mirrors. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey.

Iconic South Africans the inspiration for new Johnnie Walker campaign
05/03/2019 - 11:20
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'.