Diet Coke launches new limited edition can design in UK
ESM.com - Sep 12th 2017, 10:33
Coca-Cola Great Britain has announced that it is launching new a range of limited edition designs for Diet Coke cans.
The company says that the designs are inspired by the brand's passion points - beauty, fashion, music, and travel - and have been introduced to advertise the brand's latest on-pack promotion.
The promotional packs, which offer consumers the opportunity to win £5,000, have been designed to appeal to the brand's 4.1 million weekly drinkers, and attract new customers.
“The new packs have been designed to appeal to Diet Coke drinkers, illustrating their passion for travel, music, beauty, and fashion, and giving inspiration for how they might spend their £5,000, should they win," said Natalie Whitehead-Farr, senior brand manager for Coca-Cola Great Britain.
"With such an incredibly loyal audience, it is great to be able to reward them in this way, and continue what has already been a full and engaging programme for the brand this year.”Content ©2017 European Supermarket Magazine
Nestlé Waters introduces 100% recycled plastic bottle
23/02/2018 - 13:52
Nestlé Waters has announced the introduction of a new bottle made entirely from recycled plastic for its Nestlé Pure Life water brand.
How personalisation brings to life exclusive eCommerce services
23/02/2018 - 09:16
Have you ever asked such questions as how to improve personalised customer services, how to customise your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy?
The evolution of retail branding
22/02/2018 - 16:17
For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to keep customers coming back for more.
Sunglass Hut's digital signage solution showcases its brand at premium store opening
21/02/2018 - 14:55
Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage solutions company, to implement a cutting-edge digital signage solution that created an awe-inspiring visual impact at the opening event.
Understanding customer journeys: The four limitations of traditional analytical tools
15/02/2018 - 09:59
Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a customer journey in its entirety across channels and over time, that real pain points - and therefore opportunities for positive impact - arise.