Diet Coke launches new limited edition can design in UK
ESM.com - Sep 12th, 10:33
Coca-Cola Great Britain has announced that it is launching new a range of limited edition designs for Diet Coke cans.
The company says that the designs are inspired by the brand's passion points - beauty, fashion, music, and travel - and have been introduced to advertise the brand's latest on-pack promotion.
The promotional packs, which offer consumers the opportunity to win £5,000, have been designed to appeal to the brand's 4.1 million weekly drinkers, and attract new customers.
“The new packs have been designed to appeal to Diet Coke drinkers, illustrating their passion for travel, music, beauty, and fashion, and giving inspiration for how they might spend their £5,000, should they win," said Natalie Whitehead-Farr, senior brand manager for Coca-Cola Great Britain.
"With such an incredibly loyal audience, it is great to be able to reward them in this way, and continue what has already been a full and engaging programme for the brand this year.”Content ©2017 European Supermarket Magazine
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