HTC takes on Samsung
BusinessTech.co.za - Feb 20th, 10:27
Taiwanâ€™s HTC Corp has unveiled the new smartphone that it hopes will set it apart from the crowd of Google Android devices on the market and help it to make up ground lost to Samsung.
The HTC One is powered by Googleâ€™s software, but the company has distinguished it from rivals by using new software to replace icons on the home screen with a personalised stream of news articles, social networking updates, photos and video.
Chief executive Peter Chou told reporters in London that the BlinkFeed feature would reinvigorate the smartphone experience.
â€śBlinkFeed transforms your home screen into a live feed of information that matters to you,â€ť he said.
HTC was an early, and successful, maker of smartphones based on Android, but it has been eclipsed by the increasing dominance of Samsung in the Android market.
Android is widening its lead in smartphone operating systems, with devices running the software capturing nearly 70 percent of the market in the fourth quarter, Gartner said last week.
Apple is in second place with 21 percent, while Blackberry and Windows Phone, which Nokia is pinning its hopes on, trailed with 3.5 percent and 3 percent respectively.
HTC, however, has failed to capitalise on Androidâ€™s dominance. Its share of mobile phone sales fell to 1.8 percent of the market last year, down from 2.4 percent in 2011, according to Gartner, and reported a 91 percent plunge in fourth-quarter net profit last month.
The company, which started as a contract manufacturer, has been outgunned in the marketing stakes by both Samsung, which Gartner said made more than 42 percent of Android smartphones in the fourth quarter, and Apple.
HTC launched its new device, which features a 4.7 inch screen and quad-core processor, days before the mobile phone industryâ€™s biggest gathering in Barcelona.
Analyst Julian Jest, of Informa Telecoms and Media, said that the new smartphone would help HTC to differentiate its brand from the typical Android offering.
â€śThe introduction of HTC One has come at an ideal time â€“ iPhone sales are slowing down and advanced users are now desperately looking for more innovative devices to satisfy their appetite to explore the new technology horizons,â€ť he said.
HTC said the device would be available in more than 80 countries from March.
How Lenovo is setting itself apart
23/05/2013 - 15:05
Lenovo Group Ltdâ€™s bold acquisitions in its flagship PC business, a foray into mobile gadgets, and a relatively light debt load are setting it apart from PC rivals as industry shipments take their steepest fall in decades.
Sony aims to regain sales from Samsung
13/05/2013 - 10:40
Sony forecast annual profit that missed analystsâ€™ estimates on Friday as chief executive Kazuo Hirai rolls out new Xperia smartphones and Bravia televisions to recapture market share lost to Samsung Electronics.
Microsoft pushes for SA mobile growth
07/05/2013 - 08:52
London - Microsoft, trying to find growth markets for its mobile products, is projecting that rising demand in South Africa will help it pass BlackBerry and Android and pave the way for further gains on the continent.
Samsung and Apple heading in different directions
06/05/2013 - 09:26
An estimated 405 million handsets, including 197 million smartphones, were shipped in the first quarter of 2013, according to market intelligence firm ABI Research.
HTC feels the pinch after marketing push
03/05/2013 - 09:02
Taiwanese smartphone maker HTC Corp will struggle to improve its margins this year as it increases marketing spend for its latest model in a bid to catch up to rivals Samsung Electronics Co Ltd and Apple Inc.