Lego struggling to meet Xmas demand
Fin24 - Nov 5th 2012, 08:05
Copenhagen - Danish toy company Lego is likely to disappoint some of its young fans as it is struggling to meet strong demand ahead of the upcoming Christmas sales season, a report said on Friday.
Global sales were booming and could top 20 billion kroner ($3.4bn) for the year, up 20% from 2011, financial daily Borsen reported.
However, deliveries were not able to meet demand, according to a leading Danish toy retailer, the report said.
Mads Nipper, chief marketing officer at Lego, was quoted as saying that "its business was seasonal and we have to live with that".
Earlier this year, the family-owned company said net profit for the six-month period was 2 billion kroner.
The group turned 80 this year.
Mainstays in the product lineup include the classic plastic building blocks as well as products and tie-ins with Hollywood movies such as Pirates of the Caribbean and Harry Potter.
A new bestseller was a product designed for girls, Lego Friends.
Lego's sales bounce back with the help of Marvel superheroes
04/09/2019 - 09:11
Models of superheroes and villains from Marvel’s Avengers movies helped lift first-half sales at Lego, as the Danish toymaker continued its turnaround drive with investments in China, India, the internet and new stores.
Blackstone in $19bn deal to buy US warehouse assets from Singapore’s GLP
04/06/2019 - 10:57
Blackstone Group is buying US industrial warehouse properties from Singapore-based logistics provider GLP for $18.7bn, in what the companies billed as the largest private real estate transaction globally.
Toymaker Lego aims at rapid expansion in China
04/02/2019 - 10:48
Danish toymaker Lego plans to more than double the number of shops in China in 2019 to 140 in its most rapid expansion in any market as demand for its colourful plastic bricks remains unaffected by a broader slowdown in the economy.
Holiday marketing tips to help your store stand out
27/11/2018 - 08:59
The festive season is a challenging time for shopping malls in Cape Town. Customers are ready to spend their hard earned money and make impulse decisions, therefore, you need to ensure your store is ready for the holiday rush and that your marketing strategy attracts the big spenders.
Beating the #BlackFriday delivery blues
20/11/2018 - 10:16
The biggest challenge on Black Friday isn’t a system crash or a payment failure. It’s the delivery problems that come after the purchases have been made. This year, courier companies are working closely with e-tailers to ensure that delivery expectations are met – but consumers can also play their part in getting their parcels as quickly and efficiently as possible.