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Massmart opens new Makro in Alberton, with a unique and exciting shopping experience
Massmart opens new Makro in Alberton, with a unique and exciting shopping experience

Massmart opens new Makro in Alberton, with a unique and exciting shopping experience

FMCG SUPPLIER NEWS

May 6th 2013, 13:40

Makro has expanded its presence in Gauteng with the opening of a new urban store in Alberton on 24 April 2013. Massmart invested R400 million rand to build the 19 008m2 Makro Alberton store.  

The Makro store will give spaza shops, small businesses, reseller and retailer shoppers easy access to over 55 000 branded products, leveraging Walmart’s relationship with Massmart. Makro currently has 18 stores countrywide, eight of them situated in Gauteng.

Commenting on the opening of the store, Makro Managing Director, Doug Jones said: “Makro is delighted to bring a new shopping experience to the community of Alberton and the southern suburbs. This store has been built using green-building concepts, local labour and locally-sourced construction materials. We have also created a total of 393 new job opportunities.”

“Makro also caters for small businesses that need affordable access to a wide range of consumables for their daily requirements,” said Jones.

“The layout of Makro Alberton will make it easier for the larger commercial customer to shop – with a dedicated check out area completely separate from the retail side, metal cages to hold stock for them overnight if necessary and a wide overhanging roof to make collection even easier,” adds Jones.

Makro has introduced greener built stores offering a larger fresh range, including a restyled butchery and fresh fruit and vegetables.

Chris Nezar, the Marketing Director of Makro SA, gave us some background about Makro to illustrate what we can expect from the new store. Nezar said: “Makro was originally geared towards serving the commercial customer, but over the years, retail customers were also encouraged to become cardholders and take advantage of the low prices. As a natural progression it was also decided to “tweak” the food offering to cater for retail shopper needs.”

Alexander Haw, Massmart’s Group Environmental Manager added: “This is also a good model for energy efficient store design in retail.”

The building incorporates high-performance refrigeration, daylight harvesting, heat reclamation systems (regulating the store’s temperature) and it’s the first store making use of LEDs – this all contributes towards minimizing electricity consumption and improving overall energy efficiency.

Makro is committed to the upliftment of surrounding communities, Alberton is no exception and to celebrate the store opening and invest in the community, a donation will be given to charity organisations in the area. 

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