Nutrition labels should be in centre of food packaging: Study
Packaging Business Review - Nov 9th 2011, 15:59
A new study has suggested that nutrition labels should be placed in the centre of food packaging, rather than in one corner. The study reasons that consumers are most likely to skip the information if placed other than center.
According to researchers from Minnesota, most US Nutrition Facts labels currently are placed peripherally on food packages and may be less likely than they could be to attract a potential consumer.
The researchers said, the average consumer only reads the top part of a food content label.
When the nutrition contents label was placed in the centre, subjects read one or more sections of 61% of the labels compared with 37% and 34% of labels and the product received more than 30% more viewing time.
The reprot found only 9% looked at the calorie count for almost all products, compared to 33% who said they did when asked.
The research also revealed that most of the consumers view label contents that are close to the top than those at the bottom of the label.
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