Advertise with

Nutrition labels should be in centre of food packaging: Study
Nutrition labels should be in centre of food packaging: Study

Nutrition labels should be in centre of food packaging: Study


Packaging Business Review - Nov 9th 2011, 15:59

A new study has suggested that nutrition labels should be placed in the centre of food packaging, rather than in one corner. The study reasons that consumers are most likely to skip the information if placed other than center. 

According to researchers from Minnesota, most US Nutrition Facts labels currently are placed peripherally on food packages and may be less likely than they could be to attract a potential consumer.

The researchers said, the average consumer only reads the top part of a food content label.

When the nutrition contents label was placed in the centre, subjects read one or more sections of 61% of the labels compared with 37% and 34% of labels and the product received more than 30% more viewing time.

The reprot found only 9% looked at the calorie count for almost all products, compared to 33% who said they did when asked.

The research also revealed that most of the consumers view label contents that are close to the top than those at the bottom of the label.  

Related News

Fabric softener brand ordered to change name after Sta-Soft complaint
12/09/2019 - 09:01
A local fabric softener brand has been ordered to change its labelling after the advertising regulatory board found that its use of the word "soft" was imitating rival brand Sta-Soft.

Eliminating packaging is a good start - but here's what supermarkets should do to stop harming the planet
26/08/2019 - 15:02
The first key step towards this vision is widening the packaging-free philosophy to all stores of all the major supermarkets, and, crucially, not giving consumers who might resist change the option to stick with the polluting packaged goods that feel so familiar.

Lidl introduces reusable fruit and veg bags
15/08/2019 - 11:29
The ‘Green Bags’, priced at 69p for two, provide customers with a reusable alternative to single-use, small fruit, and vegetable bags.

Nestlé Waters teams up with Ocean Legacy for plastic waste clean-up
11/07/2019 - 09:44
Nestlé’s bottled water division Nestlé Waters, owner of Perrier and Vittel, says it will team up with Canada’s Ocean Legacy Foundation to help to clean up plastic pollution.

PepsiCo's decision to sell smaller cans pays off
10/07/2019 - 08:19
Beverage sales rise as new packaging strategy helps company attract more consumers.