Pearlfisher re-brands Wyld Wood cider PKBR
FMCG SUPPLIER NEWS
Packaging Business Review - Oct 5th 2011, 10:56
UK-based design agency Pearlfisher has created a new brand identity for Westons Cider’s Wyld Wood Premium Organic cider.
According to Pearlfisher, the new packaging features a 'W' logotype that creates a symbolic representation of two tree trunks. The piece of fruit next to the 'W' indicates flavor and also suggests the way the fruit naturally falls from the trees.
The 'W' logotype also works to differentiate between still and sparkling cider, with a dark brown for vintage still and a metallic gold for sparkling.
The color of the leaves further works to differentiate the flavour of the cider, with red leaves for classic and green leaves for pear.
Pearlfisher creative director Natalie Chung said the name and design emphasises the brand's organic quality.
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