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Big Vs Small Markets in Africa

Jan 21st 2015, 09:18

By Michael Wood, co-founder and director of Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa Big is not necessarily always best. Smaller countries or cities in Africa should not be discounted when preparing an African expansion strategy, as they could end up being a bigger opportunity in the end. Click here to view the newsletter