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SILO ANALYTICS

INSIGHTS AND ANALYSIS SOUTH AFRICA

With Silo Analytics, brands and retailers have access to rich information and comprehensive statistical reports to allow you to identify trends and patterns, react in real-time, and move your business forward.

Silo Analytics provides powerful tools to both brand owners and retailers to help you achieve a strong competitive advantage in the market place.
 
POWERFUL ANALYTICS FOR A COMPETITIVE ADVANTAGE
       
PRICE
Determine the strategic price positioning of your product portfolio and analyse potential profitability by closely monitoring the price in the market.
PRODUCT
Strategically manage your brand portfolio by monitoring and identifying market trends, to spot and develop any potential market opportunities for your products.
       
PROMOTIONAL
Eectively market your portfolio of brands to increase market share by closely tracking and measuring promotional ecacy, customer behaviour, retailer performance, product performance, and optimal product pricing.
CONSUMER
Identify and understand who your most valuable customers are and target them to maximise profits and loyalty. Identify potential investment opportunities by analysing consumer
needs and spending habits.
       
DISTRIBUTION
Quickly identify top-selling products, to accelerate shipments and counter out-of-stock situations. Make rapid decisions on markdown products based on seasonal sell-through or cancel shipments for slow moving products.
GENERAL AND FINANCIAL
MANAGEMENT

Additional insight to control and process manage the financial management of your brands and products through cost saving initiatives, pricing, and new product development.
       
PROMOTIONAL FREQUENCY vs VOLUME TILL
Actual Relationship Between Till Data and Promotional Data
 
 
REAL-TIME DATA & COMPETITOR ANALYSIS
Through the integration of data, Silo Analytics provides rich insights through statistical reporting both online and supplied. With the addition of the Till-data component, consumer spending behaviour can be assessed through a promotional looking glass giving brands and retailers a better view of:
   
• Which SKU’s grow volumes more effectively
• The best price at which to promote without
compromising margin and volumes
• Effect of image size and placement
• Regional optimisation
• Optimal promotion length
• Mid-month vs month end variations
• Seasonality
• Effectiveness of different promotional
methods such as value adds, bulk buys etc.
 


 
 
Get in touch
To discuss how we can asisst you with your specific needs.
 

CONTACT SILO ANALYTICS

MATTHEW MEAGHER - HEAD: ANALYTICS

Telephone +27 31 203 3300  E-mail matthewm@silo.co.za  
Website http://www.silo.co.za/analytics  

PRICEPROBE

Website http://www.priceprobe.co.za  

Latest Activity

Is your promotional spend driving profitable volume? - A Silo Analytics Report15
AUG
Is your promotional spend driving profitable volume? - A Silo Analytics Report
We have officially entered a recession. This means tough times ahead for both retailers and manufacturers alike. “Demand is down and business conditions are tough.”
Airtime as a Promotional Currency - a Silo Analytics Report 22
MAR
Airtime as a Promotional Currency - a Silo Analytics Report
The #DataMustFall Campaign has successfully created a media hype and awareness around the exorbitant costs of keeping in touch in South Africa.
BACK TO SCHOOL promotions - a Silo Analytics report21
FEB
BACK TO SCHOOL promotions - a Silo Analytics report
It pays to be a clever shopper
Food staples inflation in South Africa01
FEB
Food staples inflation in South Africa
The severe drought and the depreciation of the rand in 2016 has seen annual food inflation reaching 11.7% in December 2016 when compared to December 2015 (as reported by StatsSA). This is a hard stat to swallow for the average Joe but times are tough and smart consumers are becoming experts at shopping on the deal.
#BLACKFRIDAY07
DEC
2016
#BLACKFRIDAY
For those who think the name Black Friday is linked to doom, war and/or plague - you are wrong. Black Friday (the day after Thanksgiving Thursday) is, in fact, the day when many retailers who do not make a profit until the Christmas trading period, move from the red into the black (in accounting terms).

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Was Black Friday a win in SA?
15/12/2017 - 08:25
Retailers and consumers, door deals and online marketing, geo-tracking, real-time parking deals and refreshments for physical shoppers. Black Friday has evolved into a complex sales phenomenon and looks set to continue to reach new highs, despite (or because of) our rocky economic status.

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Black Friday (24 November 2017) is marked with a flurry of online activity, which cybercriminals see as an opportunity to target victims using spear-phishing and malicious attachments harbouring ransomware.

This year’s Black Friday promises to be ‘best ever’
21/11/2017 - 11:26
Economist Mike Schussler said he expects to see large numbers of consumers spending on Black Friday despite the dire economy.