INSIGHTS AND ANALYSIS SOUTH AFRICA
We have officially entered a recession. This means tough times ahead for both retailers and manufacturers alike. “Demand is down and business conditions are tough.”
The #DataMustFall Campaign has successfully created a media hype and awareness around the exorbitant costs of keeping in touch in South Africa.
It pays to be a clever shopper
The severe drought and the depreciation of the rand in 2016 has seen annual food inflation reaching 11.7% in December 2016 when compared to December 2015 (as reported by StatsSA). This is a hard stat to swallow for the average Joe but times are tough and smart consumers are becoming experts at shopping on the deal.
For those who think the name Black Friday is linked to doom, war and/or plague - you are wrong. Black Friday (the day after Thanksgiving Thursday) is, in fact, the day when many retailers who do not make a profit until the Christmas trading period, move from the red into the black (in accounting terms).
Closing the deal with in-store customers
19/04/2018 - 14:05
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur.
Snapchat launches new Shoppable AR Lenses for brands
19/04/2018 - 11:53
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.
Embracing a more connected South African retail environment
17/04/2018 - 16:25
The increased connectedness of consumers is contributing to a more dynamic environment – one where expectations on what the buying experience must entail are evolving.
5 ways AI can do the heavy lifting in the retail customer experience
16/04/2018 - 15:17
When we talk to our customers, the biggest challenge in this new era of retailing is just keeping up with customer expectations. Bringing new, differentiated experiences to market is a monumental task.
Burberry appoints new chairman
16/04/2018 - 14:56
More change at the top for Burberry as Gerry Murphy is appointed chairman designate.