INSIGHTS AND ANALYSIS SOUTH AFRICA
We have officially entered a recession. This means tough times ahead for both retailers and manufacturers alike. “Demand is down and business conditions are tough.”
The #DataMustFall Campaign has successfully created a media hype and awareness around the exorbitant costs of keeping in touch in South Africa.
It pays to be a clever shopper
The severe drought and the depreciation of the rand in 2016 has seen annual food inflation reaching 11.7% in December 2016 when compared to December 2015 (as reported by StatsSA). This is a hard stat to swallow for the average Joe but times are tough and smart consumers are becoming experts at shopping on the deal.
For those who think the name Black Friday is linked to doom, war and/or plague - you are wrong. Black Friday (the day after Thanksgiving Thursday) is, in fact, the day when many retailers who do not make a profit until the Christmas trading period, move from the red into the black (in accounting terms).
Forget personalisation: individualisation is the new frontier of customer engagement
18/10/2018 - 09:23
According to a Dimension Data survey, 13% of companies self-rate the delivery of their customer experiences a healthy nine out of 10; the same survey, however, found that a third of companies aren’t even able to track customer journeys.
SA retailers likely to start tracking consumers in-store using facial recognition
15/10/2018 - 11:18
Traditional retailers cannot compete with online retailers when it comes to price and merchandise and need to bring something to the table that online retailers cannot.
Using technology to move beyond price and merchandise as a retailer’s differentiator
11/10/2018 - 11:44
Increasingly, retailers need to create a compelling reason for customers to enter their stores and should look at technology as a way to differentiate themselves from the competition.
A good customer experience can impact repeat business
10/10/2018 - 08:56
Companies that ensure that customers who want to cancel their services have a positive experience leave the door open for future business.
How technology and data is driving in-store sales
09/10/2018 - 08:21
Considering the pace at which the retail industry evolves, any retailer worth their salt must be forward-thinking. That’s especially true if they want to remain both competitive and relevant. One way of ensuring that happens is to embrace data and use it to offer shoppers better in-store experiences.