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LATEST REPORTS
Big Vs Small Markets in Africa

By Michael Wood, co-founder and director of Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa

Big is not necessarily always best. Smaller countries or cities in Africa should not be discounted when preparing an African expansion strategy, as they could end up being a bigger opportunity in the end.

Countries with large populations and the biggest economies are the first ones considered by brands or manufacturers for market entry or geographic expansion. In Africa, South Africa, Nigeria, Angola, and Kenya are probably the most popular; however, these are the countries with the highest level of competition or the biggest barriers to entry for a number of reasons.

South Africa has a well-established consumer goods market with some big brands in different categories owned or managed by big companies, and a relatively high concentration of consumer sales through big retail and wholesalers; these retailers and wholesalers can be difficult to break into.

South Africa is an attractive market but not necessarily easy to setup in or achieve success. The same goes for markets like Nigeria, which are complex, difficult to navigate through and quite expensive to operate in.


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NEWS HEADLINES
RETAILER NEWS | View all ECONOMIC NEWS | View all


A haven for the hip, but maybe not for the poor

At the Neighbourgoods Market in a concrete parking structure in Braamfontein, Johannesburg, where hipsters indulge in organic food and craft beer, the format is familiar to some visitors.
Another massive petrol price drop expected

Petrol prices could drop by as much as R1 in February, according to economist Mike Schussler, following a continued drop in global oil prices.


MARKETING & BUSINESS NEWS | View all INTERNATIONAL NEWS | View all


Business braces for Eskom cuts

Business is bracing itself for more disruptions in the coming week as the end of the festive season is set to put a further strain on Eskom.
Dollar General still fighting for Family Dollar – USA

Dollar General is still fighting to acquire Family Dollar, the retailer stated on Thursday, noting that it is in ongoing discussions with the Federal Trade Commission.



RECRUITERS & NEW APPOINTMENTS
Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.
Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.
Click here for more Job Listings

LOGISITCS, PACKAGING & SUPPLY CHAINS
Eqstra revises fuel budget recommendation downwards

With the recent drop in the fuel price of R1.23 to R11.24 (95 unleaded) Eqstra Fleet Management has revised its fuel budget recommendations to fleet managers for 2015 from 10% (recommended end November) to between 5 and 8 percent.
Tracker South Africa relies on Johnson Controls Global WorkPlace Solutions

Tracker South Africa is one of the foremost vehicle tracking and fleet management companies in the country.
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MARKETING & BRAND ACTIVATION
ACDOCOSA reveals more SKYN®

Following the successful launch of South Africa’s first Polyisoprene condom, leading shopper-centric brand-custodian distributor, ACDOCO South Africa (ACDOCOSA) has announced the availability of two new variants: SKYN® Intense Feel and SKYN® Extra Lubricated.
Closing the gap on food crises

FoodSure, the food labelling verification company, says that counting the cost of food product recalls is the stuff of nightmares and that the future reputation of a food company involved in a product recall lies squarely in how well it handles the crisis.
Makhro Home & Garden

Makhro Home & Garden is a leading wholesaler of quality home and garden agrochemical products and fertilizers in South Africa.
Rhodes Jam now available in innovative cup

Rhodes, known for its innovative and trusted quality convenience meal solutions, now uses a convenient plastic packaging for its jam products.
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CORPORATE SOCIAL INVESTMENT
Jeffrey’s Bay gets cash injection for victims of trauma and violence

The start of the holiday season sees a rise in sexual crimes as a result of increased alcohol and drug consumption. So there could not have been a better time for Jeffrey’s Bay to get R35 000 for its Trauma Support Centre.
National bread subsidy to benefit SOS Children’s Villages

Africa’s largest supermarket chain will be continuing its commitment to assist those in need early in the new year when it will be donating 5c of every loaf of in-house bakery bread sold from 05 January to 02 February 2014 to SOS Children’s Villages.
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UPCOMING EVENTS
Save the date and diarise the anticipated eCommerce Africa Confex 2015
3 – 4 February 2015
Cape Town International Convention Centre
Cape Town
South Africa
The South African Service Awards 2014
8 July 2015
Cape Town
South Africa
 
ABOUT US
Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens.

To find out more about our services, contact Editorial contact
Tina Baney
National Sales/ Account Manager

011 312 5928
083 251 6874
Email: tina@fastmoving.co.za
Roslyn Humphreys
Editor

021 465 6910
Email: editor@fastmoving.co.za