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Consumer identity management - The game changer in retail personalisation

While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalised omnichannel engagement.

For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel yields a significant advantage in personalising engagements. Inbound and outbound touch points, including phone, digital and social across multiple devices, traditional direct mail and addressable TV are just a few of the avenues for brands to personally connect with consumers these days.

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LATEST REPORTS

       

COUNTRY ROAD
Country Road has travelled a long way since its beginnings in 1974 when it was started as a manufacturer and supplier of specialist casual cotton shirts. Read more

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NEW RELEASES & PRODUCTS
Checkers introduces snack variety to exclusive Oh My Goodness! range

Checkers has expanded its exclusive Oh My Goodness! range to include a variety of snacking options for kids, in addition to the great-tasting convenience meals.
Babe-Eeze 2-in-1 bowl and feeding mat

The 2-in-1 bowl and feeding mat has five compartments which separate and vary food choices - reminding parents to serve a veggie, protein, carbohydrate and fruit which makes for a well-balanced diet and helps babies to cultivate good eating habits.
NEWS HEADLINES
RETAILER NEWS | View all ECONOMIC NEWS | View all


Shoprite sets its sights on Eastern Europe

On the drive to Shoprite's new distribution centre at Cilmor in Brackenfell, Cape Town, two Shoprite trucks are seen heading for Langa and Nyanga townships, two of the many emerging-market communities that form part of the group's largest market.
Consumer inflation ticks up, but food inflation slows further

Consumer inflation picked up as expected in August, as higher fuel prices bit. The consumer price index (CPI) rose 4.8% in August from a year earlier, Statistics SA said on Wednesday.
Clover lowers earnings outlook, on effects of drought and rand

Food, beverage and dairy group Clover has warned that earnings will be worse than previous guidance, as it reels from the after-effects of the 2015-16 drought and volatility in the rand, which inflated input costs.
Pioneer shares plummet in the wake of CEO's exit

The share price of consumer brands conglomerate Pioneer Foods plunged on Friday on news that highly rated CEO Phil Roux would retire in October.
Food and drink giants setting their own ethical standards

From cocoa to tea food and drink giants are setting their own standards for ethical sourcing of raw materials and moving away from third party labels such as Fairtrade.
With silos bulging, SA looks abroad

A quarter of South Africa's surplus maize crop of four million tons has so far been exported to Southern African countries and to the Far East, as South Africa searches for new markets.
Manufacturing output gloomier than expected

The manufacturing sector took a knock in July, with production declining more than expected. Manufacturing production shrank 1.4% from a year earlier.
SA revises figures upwards for record-breaking maize crop

South African farmers will harvest 16.4-million tonnes of maize in 2017, marking the largest crop on record, the crop estimates committee (CEC) says.
MARKETING & BUSINESS NEWS | View all INTERNATIONAL NEWS | View all


Top 5 Strategies for selling to Millennials

Capturing and keeping the attention of Millennial shoppers is the holy grail of brands and retailers these days. At 80 million strong, Millennials represent one-quarter of the nation’s population and starting this year, they will spend more than $200 billion annually, estimates Ad Age.
European grocery market grows at fastest rate in three years

FMCG sales in Europe rose by 3.7% in the second quarter of 2017, the highest level for three years, according to new data from Nielsen.
Reebok launches shoppable social media

Reebok has made its Instagram account shoppable. The fitness brand shares images of people working out on its Instagram page, rather than simple product shots, and it wanted to ensure customers could identify and shop each of the items featured in an Instagram post.
Identity management: The missing piece of the CX puzzle?

As the customer journey becomes more complex, entailing a growing number of touchpoints on the path to purchase, could identity management play a crucial role in ensuring that the customer experience is a seamless and satisfying one?
Contextual commerce: Engaging shoppers on their terms

We’re living in the age of the customer. Retailers recognise the need to enable consumers to shop on their terms — however they want, wherever they are.
USA mobile e-commerce sales to hit $250 billion by 2020

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.
Amazon launches own-brand fashion label Find

Amazon has launched its first own-brand fashion range following a soft-launch of the label back in May. Launched today, Find features 500 womenswear and over 200 menswear pieces, including shoes, underwear, suits, dresses, sportswear, and casualwear.
Tesco pledges to halve food waste by 2030

Tesco has announced a major initiative to ramp up its sustainability operations, pledging to reduce food waste by 50 percent by 2030. Yesterday, Tesco’s chief executive Dave Lewis revealed a partnership agreement with 24 of its biggest suppliers – estimated to represent around £17 billion of the grocer’s sales – to adopt the Sustainable Development Goal.

MARKETING & BRAND ACTIVATION
McCain SA voted as number two Best Liked Ad

McCain South Africa is excited to announce that their, “Jessi advert” has been voted into the number two spot, for Q1, in the Kantar Millward Brown Best Liked Ads 2017 survey.
Sea Harvest is sea-rious about transformation

With 50% of Sea Harvest’s top management and 70% of its senior management being black, the vertically integrated deep-sea fishing operation is serious about transformation.
aQuellé goes pink for a purpose this Spring

aQuellé’s pink bottles are back this spring! For the third consecutive year, aQuellé has gone Pink – for a Purpose!
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LOGISTICS, PACKAGING & SUPPLY CHAINS
FlexLink - The world-class factory automation expert

Smart automation connects all production resources to enhance total efficiency. It has strong impact on factory performance and capability to meet future demands. FlexLink provides automation that increases the overall efficiency by minimizing throughput time and non-value adding operations.
Cutting complexity from coding

Every business involved in production and packaging aims for optimum efficiency in their coding processes. No organisation can afford the frustration of unnecessary break-downs or downtime due to complex maintenance problems. In this environment, the demand for reliable, innovative coding equipment that saves time, cuts operational costs and comes underpinned by excellent service, is at an all-time high.
Attract shoppers’ attention when and where it matters most

Why shoppers decide to buy a particular brand or product is a question every manufacturer, marketer and retailer would love answered, especially as we’re told shopping is not rational and most shoppers make instant decisions subconsciously.
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RECIPES
Spanish Style Lemon Chicken

This Spanish-style dish is not complicated to make but is completely delicious.
Maple and Pumpkin Brûlée Tart

Try this delicious recipe.

CORPORATE SOCIAL INVESTMENT
Shoprite and Checkers again raised over R1-million for CANSA

Shoprite and Checkers stores across South Africa have again raised more than R1-million for the Cancer Association of South Africa (CANSA) through their in-store Cuppa’s in June 2017.
550 deaf and hard-of-hearing South Africans employed by the Shoprite Group

There are an estimated 500 000 deaf people living in South Africa and many are unemployed, so for most of these deaf learners, it is their first entry into the workplace.

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UPCOMING EVENTS
19-21 September 2017
Paris Retail Week
Paris, France
4 - 5 October 2017
CGCSA Summit
Johannesburg
12 October 2017
International Employer Brand Leadership Masterclass
Radisson Blu Sandton, Johannesburg
28-30 November 2017
Food Ingredients, Natural Ingredients Europe
Messe Frankfurt, Germany
14 - 15 March 2018
eCommerce Money Africa Confex
Cape Town International Convention Centre
 
RECRUITERS & NEW APPOINTMENTS

Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.

Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.

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ABOUT US
FASTMOVING is a Silo company that provides a business-to-business online service, showcasing the latest trends in retail and consumer brands in South Africa and Africa. We reach both local and international Retail Buyers, Store Managers, Liquor Outlets, Manufacturers, Distributors, and Brand and Marketing Managers with news and information about Products and Services available to the South African Retail Industry.

Our media offering
Company press offices - Weekly FMCG newsletter - Monthly liquor newsletter - Press Releases - Banner advertising - Social media integration


Editorial and Advertising
Editor
: Jessi Wesson
Tel: +27 (0)21 410 8129
Email: editor@fastmoving.co.za
    

Silo is South Africa's leading source of rich brand content and retail promotional intelligence. Silo provides a digital asset management solution to brands, retailers and brand content users.