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One-size-fits-all branding in Africa doesn’t cut it

One-size-fits-all branding in Africa doesn’t cut it

12/02/2019 - 18:37
As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more and more companies are looking to the rest of Africa as a potential growth market. read more
What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design

What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design

05/11/2018 - 09:12
For many people there is something irresistible about chocolate. But in the hungry rush to make it part of our bodies there is a missed opportunity to meditate on the different gestural experiences chocolate affords. read more
Re-thinking your packaging design for the new digital consumer

Re-thinking your packaging design for the new digital consumer

21/08/2018 - 11:15
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential. read more
The evolution of retail branding

The evolution of retail branding

22/02/2018 - 16:17
For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to keep customers coming back for more.  read more
#TRENDING: What does it take to be a "breakthrough" brand?

#TRENDING: What does it take to be a "breakthrough" brand?

10/08/2016 - 10:15
In this 'Year of Disruption', change is also being amplified by those brands that are disrupting the market. Interbrand has packaged this new generation of brands, these "upstarts and challengers", to the established market as "breakthrough brands". read more
Nestlé awaits ruling on Pfizer baby nutrition bid

Nestlé awaits ruling on Pfizer baby nutrition bid

06/02/2013 - 09:24
Infant milk formula manufacturers and distributors Nestlé and Pfizer will learn today whether the Competition Tribunal will approve, with conditions, the former’s planned takeover of the latter’s baby nutrition division, a deal that could increase the prices of the products. read more
Australia: Coopers prepares for Carlsberg relaunch

Australia: Coopers prepares for Carlsberg relaunch

06/02/2013 - 09:19
Coopers will soon ramp up the marketing activity behind its new international beer brands, Carlsberg and Kronenbourg, having recently announced a $20 million capital expansion programme to accommodate its continued sales growth. read more
Govt aims to stub out tobacco branding

Govt aims to stub out tobacco branding

20/09/2012 - 08:05
Cape Town - South Africa is aiming to follow Australia's lead and compel tobacco companies to use plain packaging for their tobacco products, MPs heard on Wednesday. read more
Sony Ericsson slips into the red ahead of rebrand

Sony Ericsson slips into the red ahead of rebrand

20/01/2012 - 13:59
Sony Ericsson has announced losses of €207m (£173m) for the fourth quarter of 2011, well below analysts expectations, shortly before it finalises the acquisition by Sony of Ericsson's stake in the business read more