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CONSUMER BEHAVIOUR NEWS ON FASTMOVING

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Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Are you tracking the most important part of Black Friday? (Hint: It's not sales)

16/11/2018 - 11:48
As one of the busiest days of the year, Black Friday has always been a means of measuring business success. read more
How to clear top 5 hurdles in deploying autonomous retail checkout

How to clear top 5 hurdles in deploying autonomous retail checkout

30/10/2018 - 10:39
Dramatic changes in retail can be seen through the lens of large and small technology companies. Retailers are facing an urgent need to improve shopping experiences and no retail technology is more exciting than autonomous checkout. read more
#WomensMonth: How do women fare in the South African retail market?

#WomensMonth: How do women fare in the South African retail market?

15/08/2018 - 09:06
While we focus on women in South Africa during the month of August and honour our constitution for declaring the 9th of August a public holiday; retailers continue to look closely at the overall economic status of women. How liquid is the average women consumer? What does she buy? Does she have the buying power in a household and what does that household look like?  read more
5 Reasons why in-store radio and audio solutions are a hit with consumers

5 Reasons why in-store radio and audio solutions are a hit with consumers

12/06/2018 - 14:27
Research shows consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music.  read more
How digital virtual experiences reinforce the physical environment

How digital virtual experiences reinforce the physical environment

17/05/2018 - 13:11
Industry observers continue to sound the death knell for retail, citing increasing growth in online sales, the shuttering of many a brick-and-mortar chain, and changing consumer shopping behaviours. They've got it all wrong, though: Retail and online operations are not at all at odds with each other. In fact, the digital and physical spaces can and should augment each other. read more
New realities in consumer behaviour – Moving beyond the trust dilemma

New realities in consumer behaviour – Moving beyond the trust dilemma

19/03/2018 - 16:26
Terry Peigh, Senior Vice President of IPG recently presented the latest research wave of IPG’s ‘New Realities’ Global Consumer Survey into Consumer Behaviour at Mullenlowe in Cape Town. The research started in 2009 including the US, UK, Brazil, Russia, India, China, and included South Africa for the first time in 2017. read more
Shopping and paying: New consumer trends are bringing profound changes

Shopping and paying: New consumer trends are bringing profound changes

12/12/2017 - 11:49
Modern payment methods such as mobile payments are clearly influencing consumer behaviour and their impact starts to be visible in some industries. Which new payment trends are up next? How can retailers take advantage of the evolving landscape and what can they do to ensure they are not left behind as their customers embrace the new payment world? read more
4 ways retailers can boost the product discovery experience

4 ways retailers can boost the product discovery experience

07/12/2017 - 09:51
What defines the marketplace of the future?  read more
How to turn eCommerce marketing pain points into revenue

How to turn eCommerce marketing pain points into revenue

02/11/2017 - 10:46
Consumer behaviour has changed drastically over the last several years due to the increased use and dependence on e-commerce.  read more
The brains behind supermarket gimmicks

The brains behind supermarket gimmicks

02/10/2017 - 10:45
Discovery is a great example of a company that has gamified healthy behaviour. But why do other firms get it so wrong? read more
Mastering the omnichannel experience for Gen Z

Mastering the omnichannel experience for Gen Z

05/09/2017 - 14:58
It’s no secret that Generation Z consumers (aged approximately 13-21) are highly connected and digitally immersed. In response, marketers have been quick to focus all their energy on trends like video and branded filters in an attempt to cater to these digital natives through Instagram, Snapchat and other mobile apps. read more
Have men become the primary grocery shoppers in America?

Have men become the primary grocery shoppers in America?

01/08/2017 - 11:15
It’s been a longstanding practice for grocery executives to use the pronoun “she” when referring to the core customer shopping in their stores. If a new study from Men’s Health is to be believed, retailers may want to reconsider their descriptions as more guys report they are the person primarily responsible for grocery shopping in their households. read more
3 key strategies for driving loyalty enrolment

3 key strategies for driving loyalty enrolment

01/08/2017 - 09:06
Over the past several years, loyalty programs have helped countless brands to retain customers and drive sales by rewarding returning customers for their continued patronage. read more
Study: Gen Z digital, decisive and drone-ready

Study: Gen Z digital, decisive and drone-ready

16/05/2017 - 13:28
More than any generation before it, Gen Z has high expectations related to customer service and engagement across emerging channels. read more
3 Steps to attract customers prepared to spend the most

3 Steps to attract customers prepared to spend the most

05/04/2017 - 12:51
Demographic data has been the cornerstone of retail marketing for decades, but in order to increase advertising effectiveness and drive revenue, retailers have to consider the behaviour of their consumers to drive their marketing strategies. The most successful marketers are able to identify far more nuanced customer attributes or trends to inform their external marketing strategies. read more
How Generation Z is transforming the shopping experience

How Generation Z is transforming the shopping experience

30/03/2017 - 08:49
The next wave of consumers has come of age. Generation Z doesn’t know a world without the internet or mobile phones — and yet they’re all about people. Here's how to reach them. read more
Five retail errors to overcome

Five retail errors to overcome

02/08/2016 - 11:29
Recent research has shown that less than 50% of new businesses survive beyond their fifth year, as today's business world is more dynamic and competitive than ever. read more
Why retail has a growing reverse supply chain problem—and how to fix it

Why retail has a growing reverse supply chain problem—and how to fix it

12/07/2016 - 15:38
Over the years, retailers have become very good at the supply chain—the process of getting goods from the manufacturing plant to the customer. But today, many retailers face a different challenge: taking those goods back, a process referred to as the "reverse supply chain." read more
Nigerian consumers have appetite for unique, quality products, research

Nigerian consumers have appetite for unique, quality products, research

11/04/2014 - 09:00
Consumer behaviour in Nigeria has revealed some interesting unique traits about the most lucrative market in Africa, a research by Nielsen, world’s leading market research company, has shown.  read more
Kenya's most preferred milk brands

Kenya's most preferred milk brands

05/04/2013 - 08:50
Molo Milk beats KCC, Brookside as preferred brand  read more
UK: Kellogg’s and United Biscuits to offer cashback mobile couponing service

UK: Kellogg’s and United Biscuits to offer cashback mobile couponing service

04/12/2012 - 10:09
Kellogg’s and United Biscuits have signed up to trial a cashback mobile couponing service from Shopitize. read more
New breed of consumer looks to interactive advertising

New breed of consumer looks to interactive advertising

13/04/2012 - 09:39
As the advertising world emerges from a torrid financial period characterised by recession and global instability that forced companies to cut marketing budgets, it faces a very different consumer environment.  read more