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Six steps to successful customer relationship management

Six steps to successful customer relationship management

11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
6 Steps to successful customer relationship management

6 Steps to successful customer relationship management

22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
Connect, communicate and reward – loyalty should earn more than points

Connect, communicate and reward – loyalty should earn more than points

25/02/2019 - 12:56
An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. read more
Ways technology empowers retail staff

Ways technology empowers retail staff

24/10/2018 - 10:50
The more technology changes, the more customer behaviours change too. So, in order to keep up with your customers’ needs, you need to empower your employees in a time of digital transformation. read more
Customer experience driving CRM’s evolution

Customer experience driving CRM’s evolution

04/10/2018 - 08:30
The urgent need for businesses to attract and retain customers in today’s fiercely competitive market has revolutionised customer interaction and Customer Relationship Management (CRM). This is now a technology-driven business discipline underpinned by the advent of big data analytics, AI and the cloud. read more
Finding true customer centricity

Finding true customer centricity

31/05/2017 - 10:04
For decades, retailers have held fast and true to the marketing mantra, looking for a 360-degree view of the customer. The rise of e-Commerce and the big data that it produced created a world of promise for an all-knowing view of the customer that could be combined with relevant CRM information. read more
Importance of customer service for African businesses

Importance of customer service for African businesses

11/10/2016 - 10:28
A recent survey by research and analysis information technology company, Forrester has found that 39% of customers tell their friends and families about bad customer experience. This means that for every customer that has a bad experience with a company, the resulting business erosion that accompanies it can increase exponentially. read more
Five technologies that will change customer service by 2021

Five technologies that will change customer service by 2021

16/08/2016 - 09:22
Rather than obsessing about driving efficiencies, savvy business leaders will look to emerging technologies to find new revenue streams and, more importantly, covert normally fickle customers into loyal supporters. read more