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DIGITAL MARKETING NEWS ON FASTMOVING

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Playing by the rules in an era of online advertising

Playing by the rules in an era of online advertising

02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts. read more
The idea of a ‘target audience’ is becoming obsolete in a digital world

The idea of a ‘target audience’ is becoming obsolete in a digital world

01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.  read more
Winning the hearts of consumers through local relevance

Winning the hearts of consumers through local relevance

02/07/2019 - 11:18
DNA Brand Architects recently won the SA Campaign of the Year prize at the Prism Awards for a five-part digital series it had created for Lion Lager. In response to the challenge of reintroducing an “old” brand to a young audience and making it relevant, this agency chose a culturally relevant concept that would resonate with the target audience: the payment of lobola. read more
A fresh approach to customer service

A fresh approach to customer service

27/05/2019 - 15:43
During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. read more
3 Reasons why content marketing has an edge over traditional marketing

3 Reasons why content marketing has an edge over traditional marketing

27/03/2019 - 10:00
Content marketing is taking the world by storm. read more
The war of the platforms

The war of the platforms

16/02/2019 - 21:23
The argument around which marketing platform trumps the others, and whether traditional media is being killed by digital is not new, nor is there a simple answer. Traditional platforms –print, for example – have had to face the reality of digital disruption and adapt accordingly, while consumers have become both more elusive and demanding. Against a backdrop of a dismal economy, perhaps the question to ask is not which platform is better, but which platforms – among the many traditional, digital and experiential opportunities out there, best suit the brand, the objective and the budget. read more
Affiliate marketing in numbers: What is it?

Affiliate marketing in numbers: What is it?

18/12/2018 - 11:37
Affiliate marketing is a great way to connect with other companies and brands to establish a mutually beneficial relationship. It's a great way to monetize your website and earn a few extra bucks easily. Affiliate marketing uses website traffic from one website to generate clicks and sales for the affiliate brand. The site who posts the affiliate link will then get a percentage of the income generated from those clicks and sales.  read more
Gamification offers huge opportunities for brands

Gamification offers huge opportunities for brands

25/09/2018 - 09:46
Online gaming is a growing industry globally. According to futurist and game designer, Jane McGonigal around 2.6bn gamers worldwide spend an average of an hour a day playing games online. read more
Re-thinking your packaging design for the new digital consumer

Re-thinking your packaging design for the new digital consumer

21/08/2018 - 11:15
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential. read more
L’Oréal Creates ‘All Worth It’ promotional campaign in UK

L’Oréal Creates ‘All Worth It’ promotional campaign in UK

28/02/2017 - 11:10
L’Oréal Paris UK has engaged in a three-year marketing initiative entitled ‘All Worth It’, which will see the cosmetics firm offer ‘confidence training’ to 10,000 young Britons. read more
The digital marketing future is now

The digital marketing future is now

10/11/2016 - 09:41
That digital marketing is a constantly evolving phenomenon is a given. It's no longer changing monthly or weekly, but daily. And companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry. read more
How digital marketing can drive customer acquisition for financial brands

How digital marketing can drive customer acquisition for financial brands

03/10/2016 - 14:36
South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. The move online offers them ways to improve the efficiency and effectiveness of their acquisition efforts and gain better visibility into the performance of their marketing spend. read more
Riding the waves of the digital world

Riding the waves of the digital world

22/09/2016 - 16:20
Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting. And it is enabling an unprecedented level of engagement between companies and their customers. read more
Marketing products on social media

Marketing products on social media

30/08/2016 - 10:56
Historically, product-orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let's be honest and acknowledge that a product page on a social network isn't a top destination for people to go when looking for inspirational content. read more
Do's and don'ts of digital marketing

Do's and don'ts of digital marketing

21/07/2016 - 11:02
These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results. read more