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Bringing marketing to the boardroom table

Bringing marketing to the boardroom table

08/10/2019 - 11:16
The Nedbank IMC 2020, in association with the Marketing Association of SA and endorsed by the IAB, will take place on March 19, 2020, in Sandton. The big debate next year will centre on the fact that with intangible brand assets being valued at trillions of dollars globally, marketing should be sitting at the table with the grown-ups – but it isn’t. To get marketing to where it needs to be – at the boardroom table – marketers will need to provide concrete evidence that it boosts the bottom line. To this end, the conference theme is “Marketing Works. Work it”.  read more
How retailers can boost their bottomline? Invest more in their front-line “brand ambassadors”

How retailers can boost their bottomline? Invest more in their front-line “brand ambassadors”

03/10/2019 - 11:37
Most shopping still happens in-store rather than online, but it is clear that online shopping is a significant growth engine, so stores need to do more to drive footfall. Respondents to Zebra’s 2019 Shopper Vision Study said the top two factors that get them to spend more time in brick-and-mortar stores are product availability and helpful store associates.  read more
Inglot Cosmetics partners with Cartoon Network for limited edition ‘The Powerpuff Girls’ Beauty Collection

Inglot Cosmetics partners with Cartoon Network for limited edition ‘The Powerpuff Girls’ Beauty Collection

03/10/2019 - 10:19
Cartoon Network is proud to announce that it is collaborating with global beauty brand Inglot Cosmetics for a new limited-edition collection inspired by the original ambassadors of female empowerment The Powerpuff Girls. read more
Four tips for optimising agile marketing

Four tips for optimising agile marketing

02/10/2019 - 10:01
The original business concept of “agility” stems from the 2001 Manifesto for Agile Software Development, put together by 17 software developers at a meeting at Utah in the USA. The need for an agile manifesto was aimed at the Silicon Valley start-up world, envisaging a less micro-managed world in order to action changes faster. It resulted in different Agile software methodologies evolving, many of which have now been adapted and embraced by industries outside of the IT world.  read more
It’s time to close the media spending gap between digital and television

It’s time to close the media spending gap between digital and television

01/10/2019 - 14:46
Up until a few years ago, marketers worked on the assumption that digital reached a small audience of high-income earners while television served the mass market. That picture has changed dramatically over the last five years, and the time has come for brands to rethink how and where they allocate their media budgets.  read more
Shortlisted finalists for the 2019 Financial Mail AdFocus Awards announced

Shortlisted finalists for the 2019 Financial Mail AdFocus Awards announced

01/10/2019 - 11:32
The shortlisted finalists for the 2019 Financial Mail AdFocus Awards have been announced. read more
Up the ante this Black Friday

Up the ante this Black Friday

01/10/2019 - 10:29
With only a few trading weeks left, brands have only a few weeks left to finalise their plans for Black Friday – which has grown into one of the most important fixtures on South Africa’s annual retail calendar in recent years.  read more
Digital marketing: multi-touch attribution

Digital marketing: multi-touch attribution

19/09/2019 - 13:43
The effective tracking of digital marketing campaigns is not as easy as initially thought. One question that often pops up is: at what point did consumer conversion take place? During a campaign, it’s difficult to attribute this correctly, especially with multiple touchpoints such as display and native advertising, sponsored social posts, video ads on mobile or paid-for search results all running consecutively. read more
Ackermans launches ‘Moms4Moms’ educational platform to give mothers a helping hand

Ackermans launches ‘Moms4Moms’ educational platform to give mothers a helping hand

16/09/2019 - 14:03
According to a 2017 Statistic South Africa report, 61% of South African children are raised by only their mothers. This reveals that the majority of South African women have to navigate single-parenthood, as well as being the sole provider for their families.  read more
Marketing the Future – unlocking the human element in a digital world

Marketing the Future – unlocking the human element in a digital world

03/09/2019 - 12:59
The IMM Graduate School, in partnership with Nedbank, will be hosting the second annual half-day Marketing the Future Conference in Johannesburg, Durban, and Cape Town. This year’s theme, “unlocking the human element in a digital world”, examines how the role of marketers continues to change as technology develops. read more
3 Data trends shaping digital marketing in the next 18 months

3 Data trends shaping digital marketing in the next 18 months

28/08/2019 - 14:47
As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and interact with consumers. As wearable computers proliferate and everything from cars to smart speakers to industrial equipment is connected to the Internet, people and devices are creating more data than ever before.  read more
Franchises reap the rewards of tech-enabled local marketing strategies

Franchises reap the rewards of tech-enabled local marketing strategies

22/08/2019 - 11:26
One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling Local Marketing Strategies at branch level. Those that do, grow at a rate of about three times than that of their competitors. read more
Digital transformation: marketers’ challenge

Digital transformation: marketers’ challenge

19/08/2019 - 11:03
Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA counterparts doing the same? read more
Playing by the rules in an era of online advertising

Playing by the rules in an era of online advertising

02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts. read more
The idea of a ‘target audience’ is becoming obsolete in a digital world

The idea of a ‘target audience’ is becoming obsolete in a digital world

01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.  read more
The art of retailtainment

The art of retailtainment

30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity. read more
Micro-engagement in the age of influence

Micro-engagement in the age of influence

30/07/2019 - 09:46
We are living in the age of influence. Some of the largest brands doing an equity play in advertising have influencers at the helm, driving their brand messaging over the short or long term. SA’s pool of celebrity big names, television personalities, musicians and mega-creatives are pulling the big brands. read more
Refinery celebrates diversity with new fashion campaign

Refinery celebrates diversity with new fashion campaign

18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.  read more
SA investment in marketing communications is sound

SA investment in marketing communications is sound

17/07/2019 - 09:45
SA’s investment in marketing communications stands at 2.7% of marketing spend related to turnover – just 0.2% lower than that of the UK and a healthy sign for SA’s marketing industry as a whole. This is according to the 2018 Agency Scope analysis, which analyses input from approximately 2,500 marketers in 12 countries globally.  read more
Winning the hearts of consumers through local relevance

Winning the hearts of consumers through local relevance

02/07/2019 - 11:18
DNA Brand Architects recently won the SA Campaign of the Year prize at the Prism Awards for a five-part digital series it had created for Lion Lager. In response to the challenge of reintroducing an “old” brand to a young audience and making it relevant, this agency chose a culturally relevant concept that would resonate with the target audience: the payment of lobola. read more
Entries are open for the 2019 Financial Mail AdFocus Awards

Entries are open for the 2019 Financial Mail AdFocus Awards

28/06/2019 - 10:47
Entries have opened for the 2019 Financial Mail AdFocus Awards.  read more
The strategic readiness of a team

The strategic readiness of a team

26/06/2019 - 09:53
In the business world, a strategy is only as good as the team responsible for implementing it. All too often a strategy is presented with great fanfare, yet a few months down the line it will not have been activated as set out in the original plan. The first step in finding out what went wrong is to look at the variables at play before the strategy was revealed. read more
Gen Next: Micro-influencers offer authentic engagement

Gen Next: Micro-influencers offer authentic engagement

25/06/2019 - 15:31
Today’s youth consumes a collective $44bn of spending power. However, traditional advertising appeals less to today’s youth than to previous generations. In this environment, influencer marketing has shown exponential growth in recent years. read more
A Woolworths window display wins big in London

A Woolworths window display wins big in London

18/06/2019 - 11:34
A Woolworths window display that incorporated milk bottles and plastic hangers has snapped up a prestigious global award.  read more
Five things you need to know about the pharmaceutical industry

Five things you need to know about the pharmaceutical industry

14/06/2019 - 11:10
The pharmaceutical sector - both locally and globally - is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht, said in response to their interim results (which speak for the average South African), “In the external operating environment, economic conditions have left the group's core customer under significant financial pressure.” read more
The problem with influencer marketing

The problem with influencer marketing

13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial. read more
Six steps to successful customer relationship management

Six steps to successful customer relationship management

11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
Brand champions, ambassadors and advocates

Brand champions, ambassadors and advocates

11/06/2019 - 14:55
Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion around the terminology, what they’re actually called, and controversy and cynicism about whether it’s an effective way to market a brand or not. read more
How SME's can switch to digital to survive

How SME's can switch to digital to survive

04/06/2019 - 11:20
As an SME, you understand all too well that digital has become the cornerstone of doing business today. With technology permeating every facet of an organisation, irrespective of size or industry sector, you must embrace it or risk losing momentum against competitors. read more
Retail display ideas to try in your store

Retail display ideas to try in your store

04/06/2019 - 10:16
Retail displays and visual merchandising are — and will always be — essential in driving attention and conversion in brick-and-mortar retail. Studies have shown that much of the information that human beings process comes through the sense of sight.  read more
10 Tips to kick-starting an FMCG product in the pharmaceutical space

10 Tips to kick-starting an FMCG product in the pharmaceutical space

28/05/2019 - 10:04
I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa. My short answer was that it would prove tricky at this particular point and time. But of course, there are some tips to be shared from practical knowledge of the business, here are ten of mine.  read more
A fresh approach to customer service

A fresh approach to customer service

27/05/2019 - 15:43
During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. read more
5 Tips to turn your LinkedIn company page into a lead generation page

5 Tips to turn your LinkedIn company page into a lead generation page

27/05/2019 - 11:43
LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing. read more
Canal Walk launches new brand campaign #CWSquad featuring local social media icons

Canal Walk launches new brand campaign #CWSquad featuring local social media icons

20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.  read more
Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings. read more
Brand engagement and the seniors' market: golden truths about the golden years

Brand engagement and the seniors' market: golden truths about the golden years

13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”. read more
Leveraging true influence for your next marketing campaign

Leveraging true influence for your next marketing campaign

06/05/2019 - 10:08
Taking the lead from global industry trends, influencer marketing has become common practice within South Africa’s media landscape. But does influencer marketing really affect the bottom line and should South African brands be working with local influencers? read more
Little Shop, Little Garden and now...Little Checkers

Little Shop, Little Garden and now...Little Checkers

06/05/2019 - 09:17
Checkers customers who loved its highly popular Little Shop and Little Garden promotions are in for a treat with the launch of Little Checkers.  read more
SACSC 2019 Footprint Marketing Awards entries now open

SACSC 2019 Footprint Marketing Awards entries now open

02/05/2019 - 15:04
Shopping centre owners, mall marketing departments and agencies take note: The South African Council of Shopping Centres’ (SACSC) has opened entries for its prestigious 2019 SACSC Footprint Marketing Awards. read more
Dove aims to break beauty stereotypes

Dove aims to break beauty stereotypes

25/04/2019 - 11:37
If global beauty brand Dove has its way, advertisers worldwide will start taking female representation more seriously.  read more
Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy

Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy

24/04/2019 - 12:01
In August 2018, Tiso Blackstar Group established an internal content creation team to specialise in attracting readers through highly engaging content without creating meaningless clickbait articles. read more
6 Steps to successful customer relationship management

6 Steps to successful customer relationship management

22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
Marketing takes its place at the boardroom table

Marketing takes its place at the boardroom table

16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey. read more
Brand SA makes marketing material available

Brand SA makes marketing material available

15/04/2019 - 08:38
To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation. read more
Brand consistency aids in brand security

Brand consistency aids in brand security

03/04/2019 - 08:23
Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyber attacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. read more
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be. read more
3 Reasons why content marketing has an edge over traditional marketing

3 Reasons why content marketing has an edge over traditional marketing

27/03/2019 - 10:00
Content marketing is taking the world by storm. read more
SA brands shine at the MMA’s annual Global Business Impact Index announcement

SA brands shine at the MMA’s annual Global Business Impact Index announcement

12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances. read more
Jameson Irish Whiskey launches new brand message "Taste, that’s why"

Jameson Irish Whiskey launches new brand message "Taste, that’s why"

07/03/2019 - 10:59
It’s about taste. It’s that simple. No gimmicks or tricks. No smoke or mirrors. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey.  read more
Iconic South Africans the inspiration for new Johnnie Walker campaign

Iconic South Africans the inspiration for new Johnnie Walker campaign

05/03/2019 - 11:20
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'.  read more
Go digital or die, companies warned

Go digital or die, companies warned

22/02/2019 - 11:03
The SA digital market has long played second fiddle to its traditional counterparts, but that is all about to change. read more
Digital sponsorship provides good ROI

Digital sponsorship provides good ROI

21/02/2019 - 14:57
South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.  read more
The war of the platforms

The war of the platforms

16/02/2019 - 21:23
The argument around which marketing platform trumps the others, and whether traditional media is being killed by digital is not new, nor is there a simple answer. Traditional platforms –print, for example – have had to face the reality of digital disruption and adapt accordingly, while consumers have become both more elusive and demanding. Against a backdrop of a dismal economy, perhaps the question to ask is not which platform is better, but which platforms – among the many traditional, digital and experiential opportunities out there, best suit the brand, the objective and the budget. read more
One-size-fits-all branding in Africa doesn’t cut it

One-size-fits-all branding in Africa doesn’t cut it

12/02/2019 - 18:37
As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more and more companies are looking to the rest of Africa as a potential growth market. read more
Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board

Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board

11/02/2019 - 10:42
The Sunday Times is excited to announce the launch of its Reader’s Choice Travel Awards that celebrate excellence across all sectors of the travel and tourism industry in South Africa.  read more
Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

07/02/2019 - 13:53
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit. read more
SA women applaud Ackermans' #IAmMe Valentine's lingerie campaign

SA women applaud Ackermans' #IAmMe Valentine's lingerie campaign

07/02/2019 - 09:45
Ackermans' latest star-studded lingerie campaign inspires women to celebrate their true selves. read more
Shareholders cheer Pandora’s plan to add some sparkle

Shareholders cheer Pandora’s plan to add some sparkle

06/02/2019 - 13:32
Investors have welcomed a new strategy from jewellery maker Pandora, which is struggling to regain its competitive edge in a weak retail market, sending its shares up more than 10%. read more
Businesses face big moral and socioeconomic issues

Businesses face big moral and socioeconomic issues

05/02/2019 - 09:25
Consumers want brands and corporates to be scrupulously ethical and champions for causes they care about. Businesses will have to engage with big moral and socioeconomic issues in a convincing way. read more
What is your organisation’s reputation score?

What is your organisation’s reputation score?

29/01/2019 - 15:22
The average corporate reputation score of last year’s reputation research studies conducted by Reputation Matters, a proudly African reputation research company, was 78.4%, a 2.2% decline from 2017 (80.6%).  read more
Integration or specialisation?

Integration or specialisation?

29/01/2019 - 15:06
Consulting firm Scopen recently released the latest trends in marketer-agency relationships in Brazil, Spain, the UK, Columbia, India and China. According to the research, clients are generally working with agencies on a contractual basis as opposed to a fixed retainer. The preferred agencies are bound by a service-level agreement and are contracted to perform a variety of services.  read more
SAB campaigns against alcohol abuse

SAB campaigns against alcohol abuse

24/01/2019 - 12:50
Capitalising on the current popularity of video, SAB launched a short film to coincide with the festive season, highlighting the devastating effects of making poor decisions in the lives of teenagers; and to combat the incidence of underage drinking. read more
Gillette lambasted for casting men as the bad guys in new campaign

Gillette lambasted for casting men as the bad guys in new campaign

22/01/2019 - 16:27
Gillette’s new brand campaign has had more than 2-million views on YouTube since it launched on January 14, and an astounding 10:1 ratio of dislikes to likes. Those who dislike the ad have taken umbrage with Gillette’s stance that all men are bad. read more
Five smart ways to shift excess stock

Five smart ways to shift excess stock

16/01/2019 - 08:49
Surplus stock is one challenge that every retailer wants to turn into an opportunity. read more
The era of post-modern marketing

The era of post-modern marketing

15/01/2019 - 14:05
It’s the age of post-modern marketing when creativity and storytelling are combined with modern technology and a focus on human behaviour. read more
Mergers & acquisitions: How to manage growth with the right brand architecture strategy

Mergers & acquisitions: How to manage growth with the right brand architecture strategy

14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP. read more
How do businesses offer added value to their customers?

How do businesses offer added value to their customers?

19/12/2018 - 11:01
There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more. read more
Affiliate marketing in numbers: What is it?

Affiliate marketing in numbers: What is it?

18/12/2018 - 11:37
Affiliate marketing is a great way to connect with other companies and brands to establish a mutually beneficial relationship. It's a great way to monetize your website and earn a few extra bucks easily. Affiliate marketing uses website traffic from one website to generate clicks and sales for the affiliate brand. The site who posts the affiliate link will then get a percentage of the income generated from those clicks and sales.  read more
Twelve trends to shape media and marketing in 2019

Twelve trends to shape media and marketing in 2019

13/12/2018 - 09:15
Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year. read more
FoST - An immersive storytelling experience, but is South Africa ready for the learnings?

FoST - An immersive storytelling experience, but is South Africa ready for the learnings?

07/12/2018 - 10:05
In an industry that changes as quickly as the weather in Joburg, marketers have seen a vast change in the depiction of brands and a fascinating shift in the consumer experience.  read more
Human insights the greatest driver of brand engagement

Human insights the greatest driver of brand engagement

30/11/2018 - 08:23
Anthropology has become a way marketers can add another layer to big data in their understanding of consumers, a means to seek out the narrative behind their behaviour – the “thick” data, as opposed to big data. read more
2018 Financial Mail AdFocus Award winners announced

2018 Financial Mail AdFocus Award winners announced

28/11/2018 - 08:40
Members of the South African marketing and communications industry came together last night at The Venue in Melrose Arch, to celebrate advertising effectiveness at the annual Financial Mail AdFocus Awards. Since their inception in 1990, the AdFocus Awards have provided a platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well. read more
Closing the gap between browsing and conversion

Closing the gap between browsing and conversion

27/11/2018 - 09:27
Digital tactics are designed to bring brands to the fore of consumers’ minds, and the world of online shopping is no different. A recent experiment by Google and Travelstart measured the impact of dynamic remarketing – campaigns which show previous website visitors ads featuring the products or services they viewed on the site. read more
Holiday marketing tips to help your store stand out

Holiday marketing tips to help your store stand out

27/11/2018 - 08:59
The festive season is a challenging time for shopping malls in Cape Town. Customers are ready to spend their hard earned money and make impulse decisions, therefore, you need to ensure your store is ready for the holiday rush and that your marketing strategy attracts the big spenders.  read more
Dolce & Gabbana shows marketing blunders know no borders

Dolce & Gabbana shows marketing blunders know no borders

26/11/2018 - 14:19
Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce & Gabbana that shows a Chinese model struggling to eat spaghetti and pizza with chopsticks. read more
Pick n Pay reveals all Black Friday deals: Savings bigger and better than last year

Pick n Pay reveals all Black Friday deals: Savings bigger and better than last year

22/11/2018 - 09:25
Pick n Pay has released all its Black Friday deals that will run over a three-day period from 23 – 25 November 2018.  read more
#BlackFriday: Will your business handle the demand?

#BlackFriday: Will your business handle the demand?

20/11/2018 - 09:14
Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it’s another way of increasing revenue just before the festive season officially kicks in.  read more
Pick n Pay shares sneak preview of #BlackFriday deals and tips on how to prepare for SA’s busiest shopping day

Pick n Pay shares sneak preview of #BlackFriday deals and tips on how to prepare for SA’s busiest shopping day

19/11/2018 - 14:24
Pick n Pay has released a sneak preview of five deals that will be available to customers in-store nationwide this Black Friday.  read more
Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Are you tracking the most important part of Black Friday? (Hint: It's not sales)

16/11/2018 - 11:48
As one of the busiest days of the year, Black Friday has always been a means of measuring business success. read more
Connecting in a new ad world

Connecting in a new ad world

14/11/2018 - 13:59
In a constrained economy, and to remain relevant and keep ahead of the game, advertising agencies need to do things out of the ordinary. That’s the opinion of Mariana O’Kelly, executive creative director at Ogilvy SA, the recent winner of the Sunday Times Top Brands awards’ Robin Putter prize. read more
Tips for marketing your startup without a budget

Tips for marketing your startup without a budget

09/11/2018 - 14:18
Launching your startup idea can be an absolute dream come true. But once you’ve let the cat out of the bag and need to start attracting new clients, you need to be able to market your startup to the best of your ability.  read more
5 vital aspects of a successful social media campaign

5 vital aspects of a successful social media campaign

08/11/2018 - 14:24
Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and really get noticed on social? read more
9 Black Friday and Cyber Monday tips to help boost sales

9 Black Friday and Cyber Monday tips to help boost sales

06/11/2018 - 14:09
Black Friday and Cyber Monday are famous for huge deals and steep discounts. That’s why participating in these days can seem like a big retailer’s game. read more
Lego launches first global Christmas advert

Lego launches first global Christmas advert

06/11/2018 - 09:36
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus. read more
3 Instagram mistakes that could land your brand in hot water

3 Instagram mistakes that could land your brand in hot water

06/11/2018 - 08:44
Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products and promotions, and even tap into social selling. If you’re marketing on Instagram, chances are you’re in it because you want to increase customer engagement, followers, and ultimately, revenue. read more
The challenges of content marketing

The challenges of content marketing

02/11/2018 - 14:22
Content creation practices are under constant pressure to perform and deliver to meet sales targets. Although the biggest factor to achieve Return on Investment (ROI) is content personalisation, the challenge for marketers is to create content that turns heads. read more
The story substance - Why the world wants a story and not a sale

The story substance - Why the world wants a story and not a sale

23/10/2018 - 10:49
People are confronted daily with a slew of messages resulting in content fatigue. Added to this is a mass amount of remarketing tactics based on search and content consumption behaviour, which ads to this content overload. Now, in a world where every brand is fighting for attention, how will brands stand out? read more
Scottish Leader presents perspective-shifting digital experience

Scottish Leader presents perspective-shifting digital experience

18/10/2018 - 14:19
Scottish Leader, the famous whisky brand known for challenging perspectives to realise richer possibilities, has just launched a creative digital tool that recognises facial expressions when participants are presented with a range of provocative images.  read more
Pick n Pay's new Smart Shopper changes - and plans to cut down on food wastage

Pick n Pay's new Smart Shopper changes - and plans to cut down on food wastage

16/10/2018 - 15:33
As part of its financial results for the six months ending 26 August 2018, Pick n Pay has announced a number of new changes coming to its Smart Shopper programme. read more
Benefits of working with influencers for your startup

Benefits of working with influencers for your startup

16/10/2018 - 14:20
Considering the growth in popular social media personalities, many brands have seen powerful results when working with these personalities to market their products or services online.  read more
Checkers commissions SA artists for latest Odd Bins range

Checkers commissions SA artists for latest Odd Bins range

09/10/2018 - 14:36
Four upcoming South African artists were commissioned by Checkers to create unique artworks to adorn the wine labels of the newest additions to its exclusive Odd Bins range. read more
How technology and data is driving in-store sales

How technology and data is driving in-store sales

09/10/2018 - 08:21
Considering the pace at which the retail industry evolves, any retailer worth their salt must be forward-thinking. That’s especially true if they want to remain both competitive and relevant. One way of ensuring that happens is to embrace data and use it to offer shoppers better in-store experiences.  read more
Marketers need to innovate more, not less, in tough times

Marketers need to innovate more, not less, in tough times

05/10/2018 - 09:59
As consumer spending continues to decline due to tough economic conditions, rising costs, a greater tax burden and below-inflation salary increases, many brands are responding by consolidating product lines and stripping out any excess to maintain affordability. read more
4 Ways retailers can generate more revenue

4 Ways retailers can generate more revenue

04/10/2018 - 14:06
As a retailer, you go into everything that you do for your business with a plan. There are hundreds of things that you have to consider. How is your time best spent? Are there certain things that influence customers to buy more? Will certain strategies be more effective than other sales strategies?  read more
Gamification offers huge opportunities for brands

Gamification offers huge opportunities for brands

25/09/2018 - 09:46
Online gaming is a growing industry globally. According to futurist and game designer, Jane McGonigal around 2.6bn gamers worldwide spend an average of an hour a day playing games online. read more
Customer experience and the brand need to become two parts of the same equation

Customer experience and the brand need to become two parts of the same equation

19/09/2018 - 13:19
Winning customer experience visions should be centred on authenticity and delivering on the brand promise. read more
Instagram introduces shopping tab to Explore page

Instagram introduces shopping tab to Explore page

19/09/2018 - 11:09
Instagram has continued to develop its commerce offering as it adds a shopping tab to its Explore page, ahead of the launch of its standalone shopping app. read more
Exciting predictions to look forward to in customer service technology

Exciting predictions to look forward to in customer service technology

19/09/2018 - 09:45
Customer service has evolved over the years. Today, companies are relying on artificial support to assist in time-consuming tasks and to bridge the communication gap between agents and customers. From real-time messaging and video technology to self-service, cryptocurrencies and more, the traditional customer-facing departments are experiencing massive changes in day-to-day operations.  read more
Retailers should focus on low-hanging fruit to attract shoppers

Retailers should focus on low-hanging fruit to attract shoppers

11/09/2018 - 14:39
With competition for a share of consumers’ wallets becoming ever fiercer, retailers and retail property owners are going all out to attract shoppers. This has become crucial to their survival in an environment where consumer confidence and spending are hampered by a lacklustre economy.  read more
Connecting with the modern consumer in a new age of consumerism

Connecting with the modern consumer in a new age of consumerism

11/09/2018 - 14:01
A new age of consumerism has dawned. Driven by the demands of highly influential Millennial and Gen-Z consumers, the pendulum has swung and this new trend is now transcending generational silos. read more