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Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy

Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy

24/04/2019 - 12:01
In August 2018, Tiso Blackstar Group established an internal content creation team to specialise in attracting readers through highly engaging content without creating meaningless clickbait articles. read more
6 Steps to successful customer relationship management

6 Steps to successful customer relationship management

22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
Marketing takes its place at the boardroom table

Marketing takes its place at the boardroom table

16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey. read more
Brand SA makes marketing material available

Brand SA makes marketing material available

15/04/2019 - 08:38
To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation. read more
Brand consistency aids in brand security

Brand consistency aids in brand security

03/04/2019 - 08:23
Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyber attacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. read more
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be. read more
3 Reasons why content marketing has an edge over traditional marketing

3 Reasons why content marketing has an edge over traditional marketing

27/03/2019 - 10:00
Content marketing is taking the world by storm. read more
SA brands shine at the MMA’s annual Global Business Impact Index announcement

SA brands shine at the MMA’s annual Global Business Impact Index announcement

12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances. read more
Jameson Irish Whiskey launches new brand message "Taste, that’s why"

Jameson Irish Whiskey launches new brand message "Taste, that’s why"

07/03/2019 - 10:59
It’s about taste. It’s that simple. No gimmicks or tricks. No smoke or mirrors. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey.  read more
Iconic South Africans the inspiration for new Johnnie Walker campaign

Iconic South Africans the inspiration for new Johnnie Walker campaign

05/03/2019 - 11:20
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'.  read more
Go digital or die, companies warned

Go digital or die, companies warned

22/02/2019 - 11:03
The SA digital market has long played second fiddle to its traditional counterparts, but that is all about to change. read more
Digital sponsorship provides good ROI

Digital sponsorship provides good ROI

21/02/2019 - 14:57
South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.  read more
The war of the platforms

The war of the platforms

16/02/2019 - 21:23
The argument around which marketing platform trumps the others, and whether traditional media is being killed by digital is not new, nor is there a simple answer. Traditional platforms –print, for example – have had to face the reality of digital disruption and adapt accordingly, while consumers have become both more elusive and demanding. Against a backdrop of a dismal economy, perhaps the question to ask is not which platform is better, but which platforms – among the many traditional, digital and experiential opportunities out there, best suit the brand, the objective and the budget. read more
One-size-fits-all branding in Africa doesn’t cut it

One-size-fits-all branding in Africa doesn’t cut it

12/02/2019 - 18:37
As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more and more companies are looking to the rest of Africa as a potential growth market. read more
Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board

Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board

11/02/2019 - 10:42
The Sunday Times is excited to announce the launch of its Reader’s Choice Travel Awards that celebrate excellence across all sectors of the travel and tourism industry in South Africa.  read more
Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

07/02/2019 - 13:53
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit. read more
SA women applaud Ackermans' #IAmMe Valentine's lingerie campaign

SA women applaud Ackermans' #IAmMe Valentine's lingerie campaign

07/02/2019 - 09:45
Ackermans' latest star-studded lingerie campaign inspires women to celebrate their true selves. read more
Shareholders cheer Pandora’s plan to add some sparkle

Shareholders cheer Pandora’s plan to add some sparkle

06/02/2019 - 13:32
Investors have welcomed a new strategy from jewellery maker Pandora, which is struggling to regain its competitive edge in a weak retail market, sending its shares up more than 10%. read more
Businesses face big moral and socioeconomic issues

Businesses face big moral and socioeconomic issues

05/02/2019 - 09:25
Consumers want brands and corporates to be scrupulously ethical and champions for causes they care about. Businesses will have to engage with big moral and socioeconomic issues in a convincing way. read more
What is your organisation’s reputation score?

What is your organisation’s reputation score?

29/01/2019 - 15:22
The average corporate reputation score of last year’s reputation research studies conducted by Reputation Matters, a proudly African reputation research company, was 78.4%, a 2.2% decline from 2017 (80.6%).  read more
Integration or specialisation?

Integration or specialisation?

29/01/2019 - 15:06
Consulting firm Scopen recently released the latest trends in marketer-agency relationships in Brazil, Spain, the UK, Columbia, India and China. According to the research, clients are generally working with agencies on a contractual basis as opposed to a fixed retainer. The preferred agencies are bound by a service-level agreement and are contracted to perform a variety of services.  read more
SAB campaigns against alcohol abuse

SAB campaigns against alcohol abuse

24/01/2019 - 12:50
Capitalising on the current popularity of video, SAB launched a short film to coincide with the festive season, highlighting the devastating effects of making poor decisions in the lives of teenagers; and to combat the incidence of underage drinking. read more
Gillette lambasted for casting men as the bad guys in new campaign

Gillette lambasted for casting men as the bad guys in new campaign

22/01/2019 - 16:27
Gillette’s new brand campaign has had more than 2-million views on YouTube since it launched on January 14, and an astounding 10:1 ratio of dislikes to likes. Those who dislike the ad have taken umbrage with Gillette’s stance that all men are bad. read more
Five smart ways to shift excess stock

Five smart ways to shift excess stock

16/01/2019 - 08:49
Surplus stock is one challenge that every retailer wants to turn into an opportunity. read more
The era of post-modern marketing

The era of post-modern marketing

15/01/2019 - 14:05
It’s the age of post-modern marketing when creativity and storytelling are combined with modern technology and a focus on human behaviour. read more
Mergers & acquisitions: How to manage growth with the right brand architecture strategy

Mergers & acquisitions: How to manage growth with the right brand architecture strategy

14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP. read more
How do businesses offer added value to their customers?

How do businesses offer added value to their customers?

19/12/2018 - 11:01
There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more. read more
Affiliate marketing in numbers: What is it?

Affiliate marketing in numbers: What is it?

18/12/2018 - 11:37
Affiliate marketing is a great way to connect with other companies and brands to establish a mutually beneficial relationship. It's a great way to monetize your website and earn a few extra bucks easily. Affiliate marketing uses website traffic from one website to generate clicks and sales for the affiliate brand. The site who posts the affiliate link will then get a percentage of the income generated from those clicks and sales.  read more
Twelve trends to shape media and marketing in 2019

Twelve trends to shape media and marketing in 2019

13/12/2018 - 09:15
Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year. read more
FoST - An immersive storytelling experience, but is South Africa ready for the learnings?

FoST - An immersive storytelling experience, but is South Africa ready for the learnings?

07/12/2018 - 10:05
In an industry that changes as quickly as the weather in Joburg, marketers have seen a vast change in the depiction of brands and a fascinating shift in the consumer experience.  read more
Human insights the greatest driver of brand engagement

Human insights the greatest driver of brand engagement

30/11/2018 - 08:23
Anthropology has become a way marketers can add another layer to big data in their understanding of consumers, a means to seek out the narrative behind their behaviour – the “thick” data, as opposed to big data. read more
2018 Financial Mail AdFocus Award winners announced

2018 Financial Mail AdFocus Award winners announced

28/11/2018 - 08:40
Members of the South African marketing and communications industry came together last night at The Venue in Melrose Arch, to celebrate advertising effectiveness at the annual Financial Mail AdFocus Awards. Since their inception in 1990, the AdFocus Awards have provided a platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well. read more
Closing the gap between browsing and conversion

Closing the gap between browsing and conversion

27/11/2018 - 09:27
Digital tactics are designed to bring brands to the fore of consumers’ minds, and the world of online shopping is no different. A recent experiment by Google and Travelstart measured the impact of dynamic remarketing – campaigns which show previous website visitors ads featuring the products or services they viewed on the site. read more
Holiday marketing tips to help your store stand out

Holiday marketing tips to help your store stand out

27/11/2018 - 08:59
The festive season is a challenging time for shopping malls in Cape Town. Customers are ready to spend their hard earned money and make impulse decisions, therefore, you need to ensure your store is ready for the holiday rush and that your marketing strategy attracts the big spenders.  read more
Dolce & Gabbana shows marketing blunders know no borders

Dolce & Gabbana shows marketing blunders know no borders

26/11/2018 - 14:19
Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce & Gabbana that shows a Chinese model struggling to eat spaghetti and pizza with chopsticks. read more
Pick n Pay reveals all Black Friday deals: Savings bigger and better than last year

Pick n Pay reveals all Black Friday deals: Savings bigger and better than last year

22/11/2018 - 09:25
Pick n Pay has released all its Black Friday deals that will run over a three-day period from 23 – 25 November 2018.  read more
#BlackFriday: Will your business handle the demand?

#BlackFriday: Will your business handle the demand?

20/11/2018 - 09:14
Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it’s another way of increasing revenue just before the festive season officially kicks in.  read more
Pick n Pay shares sneak preview of #BlackFriday deals and tips on how to prepare for SA’s busiest shopping day

Pick n Pay shares sneak preview of #BlackFriday deals and tips on how to prepare for SA’s busiest shopping day

19/11/2018 - 14:24
Pick n Pay has released a sneak preview of five deals that will be available to customers in-store nationwide this Black Friday.  read more
Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Are you tracking the most important part of Black Friday? (Hint: It's not sales)

16/11/2018 - 11:48
As one of the busiest days of the year, Black Friday has always been a means of measuring business success. read more
Connecting in a new ad world

Connecting in a new ad world

14/11/2018 - 13:59
In a constrained economy, and to remain relevant and keep ahead of the game, advertising agencies need to do things out of the ordinary. That’s the opinion of Mariana O’Kelly, executive creative director at Ogilvy SA, the recent winner of the Sunday Times Top Brands awards’ Robin Putter prize. read more
Tips for marketing your startup without a budget

Tips for marketing your startup without a budget

09/11/2018 - 14:18
Launching your startup idea can be an absolute dream come true. But once you’ve let the cat out of the bag and need to start attracting new clients, you need to be able to market your startup to the best of your ability.  read more
5 vital aspects of a successful social media campaign

5 vital aspects of a successful social media campaign

08/11/2018 - 14:24
Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and really get noticed on social? read more
9 Black Friday and Cyber Monday tips to help boost sales

9 Black Friday and Cyber Monday tips to help boost sales

06/11/2018 - 14:09
Black Friday and Cyber Monday are famous for huge deals and steep discounts. That’s why participating in these days can seem like a big retailer’s game. read more
Lego launches first global Christmas advert

Lego launches first global Christmas advert

06/11/2018 - 09:36
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus. read more
3 Instagram mistakes that could land your brand in hot water

3 Instagram mistakes that could land your brand in hot water

06/11/2018 - 08:44
Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products and promotions, and even tap into social selling. If you’re marketing on Instagram, chances are you’re in it because you want to increase customer engagement, followers, and ultimately, revenue. read more
The challenges of content marketing

The challenges of content marketing

02/11/2018 - 14:22
Content creation practices are under constant pressure to perform and deliver to meet sales targets. Although the biggest factor to achieve Return on Investment (ROI) is content personalisation, the challenge for marketers is to create content that turns heads. read more
The story substance - Why the world wants a story and not a sale

The story substance - Why the world wants a story and not a sale

23/10/2018 - 10:49
People are confronted daily with a slew of messages resulting in content fatigue. Added to this is a mass amount of remarketing tactics based on search and content consumption behaviour, which ads to this content overload. Now, in a world where every brand is fighting for attention, how will brands stand out? read more
Scottish Leader presents perspective-shifting digital experience

Scottish Leader presents perspective-shifting digital experience

18/10/2018 - 14:19
Scottish Leader, the famous whisky brand known for challenging perspectives to realise richer possibilities, has just launched a creative digital tool that recognises facial expressions when participants are presented with a range of provocative images.  read more
Pick n Pay's new Smart Shopper changes - and plans to cut down on food wastage

Pick n Pay's new Smart Shopper changes - and plans to cut down on food wastage

16/10/2018 - 15:33
As part of its financial results for the six months ending 26 August 2018, Pick n Pay has announced a number of new changes coming to its Smart Shopper programme. read more
Benefits of working with influencers for your startup

Benefits of working with influencers for your startup

16/10/2018 - 14:20
Considering the growth in popular social media personalities, many brands have seen powerful results when working with these personalities to market their products or services online.  read more
Checkers commissions SA artists for latest Odd Bins range

Checkers commissions SA artists for latest Odd Bins range

09/10/2018 - 14:36
Four upcoming South African artists were commissioned by Checkers to create unique artworks to adorn the wine labels of the newest additions to its exclusive Odd Bins range. read more
How technology and data is driving in-store sales

How technology and data is driving in-store sales

09/10/2018 - 08:21
Considering the pace at which the retail industry evolves, any retailer worth their salt must be forward-thinking. That’s especially true if they want to remain both competitive and relevant. One way of ensuring that happens is to embrace data and use it to offer shoppers better in-store experiences.  read more
Marketers need to innovate more, not less, in tough times

Marketers need to innovate more, not less, in tough times

05/10/2018 - 09:59
As consumer spending continues to decline due to tough economic conditions, rising costs, a greater tax burden and below-inflation salary increases, many brands are responding by consolidating product lines and stripping out any excess to maintain affordability. read more
4 Ways retailers can generate more revenue

4 Ways retailers can generate more revenue

04/10/2018 - 14:06
As a retailer, you go into everything that you do for your business with a plan. There are hundreds of things that you have to consider. How is your time best spent? Are there certain things that influence customers to buy more? Will certain strategies be more effective than other sales strategies?  read more
Gamification offers huge opportunities for brands

Gamification offers huge opportunities for brands

25/09/2018 - 09:46
Online gaming is a growing industry globally. According to futurist and game designer, Jane McGonigal around 2.6bn gamers worldwide spend an average of an hour a day playing games online. read more
Customer experience and the brand need to become two parts of the same equation

Customer experience and the brand need to become two parts of the same equation

19/09/2018 - 13:19
Winning customer experience visions should be centred on authenticity and delivering on the brand promise. read more
Instagram introduces shopping tab to Explore page

Instagram introduces shopping tab to Explore page

19/09/2018 - 11:09
Instagram has continued to develop its commerce offering as it adds a shopping tab to its Explore page, ahead of the launch of its standalone shopping app. read more
Exciting predictions to look forward to in customer service technology

Exciting predictions to look forward to in customer service technology

19/09/2018 - 09:45
Customer service has evolved over the years. Today, companies are relying on artificial support to assist in time-consuming tasks and to bridge the communication gap between agents and customers. From real-time messaging and video technology to self-service, cryptocurrencies and more, the traditional customer-facing departments are experiencing massive changes in day-to-day operations.  read more
Retailers should focus on low-hanging fruit to attract shoppers

Retailers should focus on low-hanging fruit to attract shoppers

11/09/2018 - 14:39
With competition for a share of consumers’ wallets becoming ever fiercer, retailers and retail property owners are going all out to attract shoppers. This has become crucial to their survival in an environment where consumer confidence and spending are hampered by a lacklustre economy.  read more
Connecting with the modern consumer in a new age of consumerism

Connecting with the modern consumer in a new age of consumerism

11/09/2018 - 14:01
A new age of consumerism has dawned. Driven by the demands of highly influential Millennial and Gen-Z consumers, the pendulum has swung and this new trend is now transcending generational silos. read more
Podcasts every startup entrepreneur should be listening to

Podcasts every startup entrepreneur should be listening to

10/09/2018 - 15:01
Starting a business and becoming an entrepreneur requires dedication, confidence and an optimistic mindset. For one, you need to be convinced by your own tactics and two, you cannot simply give up. You need to be motivated enough to keep moving forward even when times become tough and overwhelming.  read more
5 ways to capture shopper attention and drive sales

5 ways to capture shopper attention and drive sales

10/09/2018 - 08:44
According to recent research, 60% of Generation Z, who are by definition digital natives, prefer to purchase in-store. This may come as a shock to some but the challenge for retailers is how to make the best of the in-store shopper experience to capture these on-site customers and drive sales. read more
Tips for building a winning sales culture in your office

Tips for building a winning sales culture in your office

05/09/2018 - 09:47
It’s safe to say that sales is not for everyone. Either you enjoy public speaking or have a knack for selling anything, but this job can be stressful and pressured. While this career choice might not be for you, the knowledge of sales strategy is something that anyone working in marketing should be familiar with.  read more
Re-thinking your packaging design for the new digital consumer

Re-thinking your packaging design for the new digital consumer

21/08/2018 - 11:15
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential. read more
Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shopping

Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shopping

20/08/2018 - 10:48
The launch of Midrand’s Mall of Africa in April 2016 has helped to lift average quarterly revenue from technical goods across major shopping malls in Midrand, Pretoria and Johannesburg by more than 50%. This indicates that South Africa’s richer and more densely populated urban areas have yet to hit saturation point for new shopping developments. read more
The science behind engaging and relevant digital signage content in-store

The science behind engaging and relevant digital signage content in-store

20/08/2018 - 10:27
You might think that the magic formula to great digital signage content equals awe-inspiring visual effects and hours of animation. This formula might be visually appealing and might make your customers look but will it inform and influence their buying decisions? Probably not.  read more
 Customer engagement through gamification

Customer engagement through gamification

17/08/2018 - 13:55
Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing with stakeholders. read more
Closing the sales loop – advertising in the mall environment

Closing the sales loop – advertising in the mall environment

17/08/2018 - 08:38
As the relationship between retailer and customer becomes more complex and consumers’ motivation to purchase one product over another continues to shift and evolve, especially in this digital age, social media, personalisation and the need for customers to find both affinity and value in a brand have become increasingly important. read more
What makes an app successful in today's connected world?

What makes an app successful in today's connected world?

16/08/2018 - 09:46
With technology in South Africa growing at such a rapid speed, it’s difficult to keep up with new apps being developed on a daily basis. Business owners are constantly having to educate themselves about the latest trends in order to align their business’ objectives with their customers’ changing needs.  read more
#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety

#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety

08/08/2018 - 10:16
With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. read more
Burberry to change logo for first time in two decades

Burberry to change logo for first time in two decades

07/08/2018 - 10:22
Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post.  read more
CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

03/08/2018 - 10:25
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the nearly one hundred years since Wanamaker died, the advertising landscape has changed dramatically. One thing that hasn’t changed, however, is that vast amounts of money spent on advertising and marketing are wasted.  read more
Heineken shares fall most in three years, as Brazil eats into margins

Heineken shares fall most in three years, as Brazil eats into margins

31/07/2018 - 15:14
Heineken’s attempt to challenge Anheuser-Busch InBev in Brazil is squeezing the Dutch brewer’s profit margin. read more
Disruption is the difference

Disruption is the difference

27/07/2018 - 09:49
The difference between brands that grow and those that don’t is how disruptive they are in the market. read more
Shoprite launches competition to boost small businesses

Shoprite launches competition to boost small businesses

25/07/2018 - 09:42
Small business owners with an annual turnover of less than R1 million are invited to enter the very first Shoprite Hustle competition before 22 September 2018.  read more
A cross-media view of the customer is the key to marketing success

A cross-media view of the customer is the key to marketing success

24/07/2018 - 16:33
The consumer leaves traces in the digital world for marketers to analyse. To get an accurate understanding of the customer journey, brands must, therefore, seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase.  read more
Sowetan/Sunday World National Stokvel Survey insights to be published this week

Sowetan/Sunday World National Stokvel Survey insights to be published this week

24/07/2018 - 09:28
This Friday, the first insights from the Sowetan/Sunday World National Stokvel Survey will be published in the Sowetan newspaper, as well as in the Sunday World on 29 July. The survey, conducted by African Response, presents annual research on the South African stokvel environment. read more
Local sommeliers and wine professionals invited to fly high with PIWOSA at Cape Wine 2018

Local sommeliers and wine professionals invited to fly high with PIWOSA at Cape Wine 2018

23/07/2018 - 10:35
Premium Independent Wineries of South Africa (PIWOSA), well-known internationally for their execution of innovative marketing programmes designed to raise the profile of premium South African wines, will be demonstrating their creative flair, for locals and internationals, here in South Africa for the first time.  read more
Smarter marketing in the digital era

Smarter marketing in the digital era

16/07/2018 - 14:09
An essential driver of digital transformation is how companies can use their data to remain relevant. read more
How future fit is your brand?

How future fit is your brand?

11/07/2018 - 13:40
To ensure their longevity, companies need to actively shape the futures they want. read more
Dis-Chem and Smart Media Championing Youth Month initiatives

Dis-Chem and Smart Media Championing Youth Month initiatives

10/07/2018 - 10:58
In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. read more
Amazon takes a page from Toys ‘R’ Us with a holiday catalogue

Amazon takes a page from Toys ‘R’ Us with a holiday catalogue

05/07/2018 - 09:41
Amazon.com is looking more and more like a traditional retailer.  read more
Canal Walk celebrates local talent with My Story My Style campaign

Canal Walk celebrates local talent with My Story My Style campaign

05/07/2018 - 09:11
The super-regional shopping centre steps away from the traditional norms of marketing and shakes things up with an innovative initiative to speak to its shoppers.  read more
5 reasons retailers should control the post-click customer experience

5 reasons retailers should control the post-click customer experience

04/07/2018 - 09:11
One of the biggest differences between the e-commerce customer experience and that of traditional, brick-and-mortar retail is that with e-commerce you don't just walk out of the store with your purchase, you must wait to have it delivered. read more
The age of the customer

The age of the customer

03/07/2018 - 11:00
Businesses focused exclusively on earning are not going to survive the new era. Keeping the customer at the centre point of all the activities is the present and future of all businesses, no matter how de-layered, outsourced, virtualised or re-imagined business becomes.  read more
Making use of employees as a brand’s best advocate

Making use of employees as a brand’s best advocate

02/07/2018 - 15:19
Employees are an untapped platform to represent the brand to their social media communities. read more
Loyalty is more than marketing, it’s a mindset

Loyalty is more than marketing, it’s a mindset

02/07/2018 - 10:51
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.  read more
Popular promotion ideas for shopping mall stores

Popular promotion ideas for shopping mall stores

28/06/2018 - 08:12
With online shopping taking the retail market by storm, it’s not always easy to get new foot traffic to your shopping mall store. Or existing foot traffic for that matter. It may seem as though becoming e-commerce only is the more lucrative option right now, but with the right shopping centre advertising ideas, you will be able to be as successful in-store as your brand is online. It’s all about your platforms and messaging. read more
Spur Secret Tribe hosts Chief Cook Event

Spur Secret Tribe hosts Chief Cook Event

21/06/2018 - 15:02
Recently 15 family teams from across Cape Town came together to create culinary delights and compete against each other in the 2018 Spur Secret Tribe cook-off, held at the internationally acclaimed Silwood School of Cookery.  read more
How to get more online product reviews in 4 easy steps

How to get more online product reviews in 4 easy steps

21/06/2018 - 11:03
Every new startup is desperate to get online and build their online presence. That’s great, but online marketing is about more than awareness - it is about engagement. As online retailers, it is our prerogative to drive that engagement and what better way than through sincere, helpful product reviews? read more
Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

20/06/2018 - 08:40
Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.  read more
How to start a food truck business that people will love

How to start a food truck business that people will love

19/06/2018 - 10:52
In recent years, food trucks have become the talk of the town.  read more
5 Reasons why in-store radio and audio solutions are a hit with consumers

5 Reasons why in-store radio and audio solutions are a hit with consumers

12/06/2018 - 14:27
Research shows consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music.  read more
Once upon a time: Storytelling in advertising 2018

Once upon a time: Storytelling in advertising 2018

12/06/2018 - 09:06
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin  read more
How to create your first attractive retail display

How to create your first attractive retail display

25/05/2018 - 16:05
Setting up a stall in a retail mall is a challenging task. You’re surrounded by so many incredible brands and concepts similar to yours, so it’s important to recognise the need to go the extra mile to attract customers to your store.  read more
Is marketing to millennials making us miss the obvious?

Is marketing to millennials making us miss the obvious?

18/05/2018 - 09:57
Gen Xers are growing older with each passing day. And aging right along with them are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. And we all know their narrative. In addition to wielding lots of spending power, they’re unique and perplexing. They’re enigmas. They’re changing retail. read more
Reimagining the brand experience in three steps

Reimagining the brand experience in three steps

16/05/2018 - 09:58
Recently, it’s become increasingly clear that sales and marketing executives are both facing the same challenge: differentiation. Why? read more
Using data to break discount dependency and nurture loyalty

Using data to break discount dependency and nurture loyalty

15/05/2018 - 16:36
Retailers have been discounting since the dawn of the grocery store. Brands relied on couponing and sales as an easy way to differentiate themselves from generic store-brand options and as a way to get consumers to make the switch from a competing brand to give theirs a try.  read more
Why forcing customers to use your app is brand vanity

Why forcing customers to use your app is brand vanity

11/05/2018 - 11:12
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.  read more
How to find the right place for your new retail pop-up store

How to find the right place for your new retail pop-up store

08/05/2018 - 11:23
Pop-up stores are wonderful business opportunities when you have the right location. Much like any other retail stores, a pop-up version requires just as much planning, branding and research.  read more