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Sorbet chain boosts Brian Joffe's Long4Life in year to February

Sorbet chain boosts Brian Joffe's Long4Life in year to February

15/05/2019 - 15:08
Brian Joffe’s Long4Life says its Sorbet beauty and grooming business boosted profits in the year to end-February as the chain’s salons for male customers gained traction. read more
FASA's Franchise Awards winners announced

FASA's Franchise Awards winners announced

12/06/2018 - 10:04
The Franchise Association of South Africa’s Awards for Excellence in Franchising, sponsored by Sanlam, reflects what’s trending in worldwide consumer circles and cements the franchise community’s commitment to growing the economy and to job creation. read more
Long4Life acquires spa group Sorbet

Long4Life acquires spa group Sorbet

18/07/2017 - 15:40
Brian Joffe’s new brainchild Long4Life has bought 100% of beauty therapy franchise Sorbet for a maximum R116m, to be settled through a combination of cash and Long4Life shares. read more
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

23/08/2016 - 08:39
With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg. There he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer. read more