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Shoppers say it’s not ‘what’ but ‘where’ that matters

Shoppers say it’s not ‘what’ but ‘where’ that matters

01/06/2012 - 11:20
Consumer shopping patterns and retailers target markets are determined by geographics not demographics. This philosophy was reiterated at a recent presentation of key market intelligence by Caxton’s sales and marketing arm The Newspaper Advertising Bureau (NAB) to a leading national retailer. read more