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Customer relationship management is key IT priority for 2012

Customer relationship management is key IT priority for 2012

04/05/2012 - 09:25
CIOs ranked customer relationship management (CRM) as their number eight technology priority for 2012, according to a global survey of CIOs by Gartner.  read more
Retailers of two minds on use of digital tech

Retailers of two minds on use of digital tech

31/01/2012 - 09:29
NEW YORK - Retailers had a lot on their minds during the National Retail Federation's annual conference last week: the weak economy, overseas expansion, Internet sales taxes. But for some executives, one particular image came into focus: the actor Tom Cruise. read more
Adidas $338 Soccer Shoes Offer Messi’s Secrets to Fend Off Nike: Retail

Adidas $338 Soccer Shoes Offer Messi’s Secrets to Fend Off Nike: Retail

10/11/2011 - 09:27
For 245 euros ($338), Adidas AG (ADS) will share Lionel Messi’s secret with you. read more
People Want to Connect With You, Not Be Marketed to

People Want to Connect With You, Not Be Marketed to

21/07/2011 - 11:28
The lure of using social media as part of an integrated marketing strategy is very tempting. However, efficiently and successfully implementing that strategy takes a lot more than just building a Facebook fan page or opening a Twitter account. A lot of companies don't understand or are prepared for the fact that implementing a true social media strategy takes resources, time, and effort beyond merely hooking up your blog's feed to your Twitter account. read more
What can The Cloud offer the FMCG world?

What can The Cloud offer the FMCG world?

28/06/2011 - 13:32
Tighter margins and the constant need to reduce costs is placing enormous pressure on FMCG companies, who not only now compete in an environment of intense global competition, but who also need to shift fresh goods across an increasingly complex and often disjointed global supply chain. read more
Good start to the year for technical consumer goods

Good start to the year for technical consumer goods

13/05/2011 - 14:20
NUREMBERG, GERMANY: The overall market for technical consumer goods in Germany recorded a total sales volume of EUR 12.7 billion in the first three months of 2011, representing a year-on-year increase of 6%. read more