Imperial Logistics
Image Library
BISCUITS & SNACKS IN SOUTH AFRICA
BRANDS BY CATEGORY
 | Baked Snacks |
 | Biltong |
 | Corn Snacks |
 | Extruded SnacksNaks or hard extrudes continue to be the largest category in volume terms in the entire snack market.
Naks outperformed potato chips and puffs in 2009, with an 11.4% growth for the year.
The category also achieved a higher growth rate than all the other snack categories for the same period. This is significant considering that consumer spending was at its lowest in years during 2009 due to the severe recession.
Category growth for naks may be attributed to:
- Good pricing strategies, thus offering consumers consistently good value-for-money
- Steady increases in production capacity by major players in the market
- A wide ranging target market particularly compared to alternative snack categories Click here to find Extruded Snacks brands |
 | Popcorn |
 | Potato ChipsPositive outlook for potato chips
While potato chips do not command as large a share of the market as naks, the category maintains a higher average annual growth rate (7.2%). This highlights that potato chips have seen greater growth than naks, and should the situation continue into the long term, may overtake naks in share terms.
Potato chips maintain the highest value per kilogram compared to alternative snacks, thus making them a lucrative prospect for producers.
Potato chips saw considerable growth in 2007 and 2008, but did not fare well during 2009. Issues with inconsistent raw material supply undermined potential market growth for the year, where this translated into a limited 0.4% volume increase for the base year.
The category is expected to recover in 2010 with 8.3% growth. It is expected that volumes will be bolstered by major potato chips manufacturers to drive increased volumes into the market.
Click here to find Potato Chips brands |
 | Savoury Biscuits |
 | Sweet Biscuits |
Related Activity
 | 23 JAN |
Winner of the Pringles Golden Chip competition, Mrs Barbara Ryan, enjoys her shopping experience worth R50 000 in the City of Gold.
 | 05 DEC 2011 |
The nutrition received by children during their first 1 000 days (from conception to 2-years) plays a huge role in their growth and development and could affect their health forever.
 | 28 SEP 2011 |
Lay’s introduced the ‘Lay’s Flavour Cup’ earlier this year where consumers had the opportunity to vote for their favourite challenger flavour to take on the South African Biltong flavour in the final of the ‘Lay’s Flavour Cup’.
 | 20 SEP 2011 |
Safari’s new Barbecue flavoured peanuts are the ideal snack, especially amidst the enthusiasm currently surrounding the 2011 Rugby World Cup. Whether at home or in the stands, Safari peanuts will be a convenient choice when looking for a good tasting, healthy snack.
Related News
Kraft’s Brazil Chocolate Seen as Template After Spinoff: Retail
30/01/2012 - 09:00
Investors searching for insights into Kraft Foods Inc.’s (KFT) strategy once it splits in two this year may want to consider a 100-year-old Brazilian chocolate brand called Lacta.
ZaPOP
