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COLD BEVERAGES IN SOUTH AFRICA
BRANDS BY CATEGORY
 | Carbonated Soft Drinks |
 | Concentrates |
 | Energy Drinks |
 | Fruit JuiceIn 2010 the RTD (ready to drink) fruit juice recovered from volume losses seen over the economic downturn. The market is expected to reach 2007 levels by the end of 2011 as consumers free up more disposable income for luxury items like fruit juice.
Regional distribution of RTD juice remained fairly constant from the pattern seen in 2009, with Gauteng and the northern provinces continuing to dominate. Channel distribution on the other hand changed significantly with a notable skew towards retail and wholesale as the smart shopping trend continues to gain popularity.
Source: BMI Click here to find Fruit Juice brands |
 | Ice Tea |
 | Iced Coffee |
 | Kids Juice |
 | MageuThis traditional maize-based drink is widely consumed in South Africa as a meal replacement or energy-giving snack. Click here to find Mageu brands |
 | Sports Drinks |
 | Tomato Juice |
 | WaterFrom 1998 through to 2007, the bottled water market averaged a volume growth rate of 27.0% per annum. This was a function of the category being fairly new and becoming established within the South African market. The growth in popularity of bottled water was exceptional.
However, following this boom, category growth plummeted. From an exceptional growth of 30.4% in 2007, the volume increase recorded for 2008 was a limited 4.9%. The years to follow were much the same, with increases of 3.3% and 4.2% recorded for 2009 and 2010 respectively.
Source: BMI Click here to find Water brands |
Related Activity
 | 08 APR |
When it comes to a simple yet satisfying meal on the go, it’s hard to beat the cheese sandwich. Whether it’s lovingly made by mom and tucked into a school lunchbox, is a quick bite wolfed down between meetings or is a fast, easy late-night meal, there’s no denying that the humble cheese sandwich is always delicious and gratifying.
 | 08 APR |
The Lipton ice tea brand will be launching a disruptive limited edition pack this year with unique graphics to create excitement and engagement with its core target market of millennials (18 – 25 year olds).
 | 25 MAR |
During National Water Week, March 18-22, Woolworths would like to remind South Africans that while our country is blessed with wonderful natural resources, water, unfortunately, isn’t one of them.
 | 05 MAR |
evian® Natural Mineral Water continues its celebration of youth and purity with the release of the latest addition to its limited edition bottle collection by iconic American designer, Diane von Furstenberg.
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