MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Expand your search strategy to promote brand loyalty
19/01/2017 - 10:20
According to a new ICLP study, brand favouritism isn’t necessarily strengthening brand loyalty: 86% of shoppers today say they would consider choosing an alternative brand over their traditional preferred brand. Retail brand loyalty has declined, and marketers are faced with a new set of challenges resulting from this shift in user behaviour.
Meeting the expectations of today’s high-tech shopper
16/01/2017 - 09:03
Are consumers who shop for high-tech devices like laptops, tablets and related accessories different than the average shopper in terms of purchasing behaviour and preferences? According to a new study, there are some key differences that merchants should be aware of.
Forrester predicts "less is more" for marketing
12/01/2017 - 10:59
Until now, marketers have resorted to frequency and volume to reach fragmented audiences. However, with more and more frustrated consumers blocking ads, a new report from Forrester shows that, in 2017, marketing will shift from volume-based advertising strategies toward quality experiences across the entire customer life-cycle.
Top baby-boomer shopping habits retailers can’t afford to ignore
11/01/2017 - 15:16
Millennials grab most of the attention from brand marketers, but baby boomers still have greater disposable income and far more purchasing clout.
Starbucks embraces conversational commerce, boosts personalisation
15/12/2016 - 16:35
Starbucks unveiled a new five-year growth plan that includes the rollout of an artificial intelligence-based mobile ordering solution and greater personalization through its mobile app, with both efforts expected to launch next year.
Settling the new frontier: How retailers can pave the path to purchase
15/12/2016 - 10:06
Incorporating digital components into the physical store is the next frontier for retailers. You see, customers’ expectations have grown while their attention spans have shrunk. Some reports have even found that goldfish (yes, you read that right, goldfish) have a longer attention span than humans.
SA online retailers can avoid the festive slump, says PriceCheck CEO
13/12/2016 - 16:24
Savvy site management and ongoing marketing are key factors.
How luxury brands can revitalize stagnating sales
09/12/2016 - 12:18
Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers looking for a personal lifestyle experience.
Wayfair app lets shoppers visualize decor in their own homes
08/12/2016 - 11:34
Wayfair announced View in Room, a new feature in its flagship mobile application that allows shoppers to see 2-D images furniture and décor in their homes through the camera on their phones before they buy the products.
Surge in phone shopping requires retailer strategy, says Nielsen
07/12/2016 - 09:01
Nielsen says in order to win more customers; retail owners will need to use different tactics to cater to the different mobile-shopper needs