MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Nespresso shifts focus from exclusivity to sustainability
13/10/2017 - 08:51
In an effort to shed light on its sustainability efforts, Nespresso is shifting away from its signature star-studded spots to a new ad campaign focused on the farmers and communities that are the backbone of the brand.
Do independent retailers need a marketing plan?
10/10/2017 - 17:06
Many independent retailers have never considered a marketing plan unless they had to file for an SBA loan.
Embracing retail’s digital transformation - A how to guide
06/10/2017 - 08:36
We live in a digital age where consumers are increasingly relying on the Internet and mobile devices for everything from paying bills to entertainment.
Amarula removes elephant from logo
03/10/2017 - 13:32
Amarula has removed the elephant in their logo as part of raising awareness against ivory trade and saving the vulnerable African elephant from extinction.
8 Mistakes to avoid to master personalisation
03/10/2017 - 11:47
Why do so many retail websites still fail to establish a personal relationship with their shoppers? Clearly, something is holding marketers back from delivering the relevant, timely, highly-personalised web experiences that shoppers really want.
The brains behind supermarket gimmicks
02/10/2017 - 10:45
Discovery is a great example of a company that has gamified healthy behaviour. But why do other firms get it so wrong?
3 Ways to drive sky high retention rates
27/09/2017 - 08:32
With the excessive increase in marketing content blasted out to consumers on a daily basis, it’s often a challenge for retailers to create new, organic and compelling messages that will grab a consumer’s attention. Even when brands are successful in appealing to a consumer’s interest, they still face the challenge of retaining loyal customers at a high level.
Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
26/09/2017 - 14:56
Mobile wallets remain underappreciated and underutilised by retailers. Mobile wallet passes are more lightweight than full-blown retail apps, are more likely to be downloaded and can deliver some of the same marketing functionality, such as location-based notifications.
Marketers fear data quality is hurting digital ads
19/09/2017 - 16:08
Relevant, personalised messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.
A shopper marketing conundrum: Providing a personalised mobile experience at scale
12/09/2017 - 14:29
As marketers, we've heard it before and we'll hear it again: successful marketing is all about delivering the right ads to the right person at the right time. In the retail environment, especially, delivering the right ads on the right platform plays a crucial role in positively influencing a customer's overall shopping experience, which can drastically differ depending on the location.