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COMMUNICATIONS STRATEGY

MARKETING SOUTH AFRICA

Food Focus South Africa

Food Focus South Africa

Food Focus is a digital platform offering support, guidance, and access to information to help the food industry with compliance challenges. Whether it be legislation, food safety, quality, occupational health and safety, environmental management, corporate social responsibility, sustainability, or risk/corporate governance, we can support your business from farm to fork - helping you find the compliance solutions that work for you.
Click here to read more about Food Focus South Africa
MegaVision Media

MegaVision Media

MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
Click here to read more about MegaVision Media
Pocketmedia Solutions

Pocketmedia Solutions

PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
Click here to read more about Pocketmedia Solutions

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The war of the platforms
16/02/2019 - 21:23
The argument around which marketing platform trumps the others, and whether traditional media is being killed by digital is not new, nor is there a simple answer. Traditional platforms –print, for example – have had to face the reality of digital disruption and adapt accordingly, while consumers have become both more elusive and demanding. Against a backdrop of a dismal economy, perhaps the question to ask is not which platform is better, but which platforms – among the many traditional, digital and experiential opportunities out there, best suit the brand, the objective and the budget.

One-size-fits-all branding in Africa doesn’t cut it
12/02/2019 - 18:37
As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more and more companies are looking to the rest of Africa as a potential growth market.

Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board
11/02/2019 - 10:42
The Sunday Times is excited to announce the launch of its Reader’s Choice Travel Awards that celebrate excellence across all sectors of the travel and tourism industry in South Africa.

Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts
07/02/2019 - 13:53
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.

SA women applaud Ackermans' #IAmMe Valentine's lingerie campaign
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Shareholders cheer Pandora’s plan to add some sparkle
06/02/2019 - 13:32
Investors have welcomed a new strategy from jewellery maker Pandora, which is struggling to regain its competitive edge in a weak retail market, sending its shares up more than 10%.

Businesses face big moral and socioeconomic issues
05/02/2019 - 09:25
Consumers want brands and corporates to be scrupulously ethical and champions for causes they care about. Businesses will have to engage with big moral and socioeconomic issues in a convincing way.

Retail SMEs to embrace e-commerce
31/01/2019 - 13:53
A forecast by World Wide Worx shows that online retail sales figures in South Africa are expected to more than double from 2016 to almost R20-billion by 2020. As such, South African small and medium enterprises (SMEs) operating in the retail sector should start to consider entering into the e-commerce space – an industry poised for growth as millennials and digital Generation Z, who have been dubbed digital natives, begin to make up an increasingly large portion of consumers.

What is your organisation’s reputation score?
29/01/2019 - 15:22
The average corporate reputation score of last year’s reputation research studies conducted by Reputation Matters, a proudly African reputation research company, was 78.4%, a 2.2% decline from 2017 (80.6%).

Integration or specialisation?
29/01/2019 - 15:06
Consulting firm Scopen recently released the latest trends in marketer-agency relationships in Brazil, Spain, the UK, Columbia, India and China. According to the research, clients are generally working with agencies on a contractual basis as opposed to a fixed retainer. The preferred agencies are bound by a service-level agreement and are contracted to perform a variety of services.