MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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A beginner’s guide to marketing attribution in an omnichannel world
24/03/2017 - 16:27
Attaining the attention and loyalty of today’s always-on, distracted customer is becoming a significant challenge for businesses as they compete in a highly mobile and digitised marketplace. According to Aberdeen Group Inc., companies that have a strong omnichannel customer engagement strategy in place retain nine in 10 of their customers (89%), compared to only a third for companies that do not (33%).
Is ‘wantedness’ something that marketers need?
24/03/2017 - 09:56
It’s not enough for customers to be loyal to brands; brands must be loyal to customers.
eBay to launch fast, free delivery for millions of items
22/03/2017 - 10:41
eBay recently announced a new delivery program poised to launch in the Summer, in which it will guarantee delivery in three days or faster for 20 million eligible items. Millions of those will ship for free.
5 Steps to align your marketing, sales and service teams to achieve better sales in the digital age
22/03/2017 - 10:23
Changing customer habits mean brands need to change their tactics, starting with better collaboration between customer-facing teams.
Understanding the customer journey in a multiscreen world
17/03/2017 - 09:40
Remember the days of one screen, one activity? Those days are long gone and have given way to a more fast-paced, dynamic user experience. Today’s digital habits can be summarized as a blend of simultaneous and sequential movements from one screen to another, from smartphone to TV to tablet to PC. Multiscreening has quickly pervaded our everyday lives to become the norm, and it’s not so much a skill as it is an instinctive behaviour.
Accenture’s bold new plan to reshape South Africa’s digital marketing industry
16/03/2017 - 11:45
Accenture Interactive, the agency inside Accenture, is a growing global business with bold ambitions to reshape the traditional agency market across Africa. South Africa is the primary market being targeted, and will also provide services across Africa and Middle East.
How to use predictive analytics to transform the customer journey
16/03/2017 - 09:34
It’s no secret that customer expectations have changed drastically in recent years.
Digital strategies help Neiman Marcus and Home Depot improve omnichannel personalisation
15/03/2017 - 09:32
Every retailer is seeking to reach the Promised Land of one-to-one customer personalisation. Two brands that are leaders in their respective verticals — Home Depot and Neiman Marcus — use a variety of data-driven solutions to move them closer to this goal.
6 steps to maximize sales in a mobile-first retail environment
14/03/2017 - 16:41
Today, more than half of all searches take place on a mobile phone, and nearly one in four consumers does research on a mobile device while shopping in-store. Consumer expectations for mobile commerce and even social media commerce (which largely takes place on mobile phones) also are accelerating, hence the need for a mobile-first mindset.
Careful curation is key to avoiding in-store sensory overload
13/03/2017 - 10:07
Each moment, it seems, something new emerges to compete for our attention. Our desktop browsers manage dozens of tabs simultaneously, even though we can only process the information contained on those pages one tab at a time. Our phones ping away, constantly keeping us connected to an infinite virtual world.