MARKETING SOUTH AFRICA
Food Focus is a digital platform offering support, guidance, and access to information to help the food industry with compliance challenges. Whether it be legislation, food safety, quality, occupational health and safety, environmental management, corporate social responsibility, sustainability, or risk/corporate governance, we can support your business from farm to fork - helping you find the compliance solutions that work for you.
Click here to read more about Food Focus South Africa
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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How personalisation brings to life exclusive eCommerce services
23/02/2018 - 09:16
Have you ever asked such questions as how to improve personalised customer services, how to customise your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy?
The evolution of retail branding
22/02/2018 - 16:17
For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to keep customers coming back for more.
Sunglass Hut's digital signage solution showcases its brand at premium store opening
21/02/2018 - 14:55
Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage solutions company, to implement a cutting-edge digital signage solution that created an awe-inspiring visual impact at the opening event.
Understanding customer journeys: The four limitations of traditional analytical tools
15/02/2018 - 09:59
Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a customer journey in its entirety across channels and over time, that real pain points - and therefore opportunities for positive impact - arise.
“Digital dynamism”: A new dawn for retailers
12/02/2018 - 13:45
Physical retailers are rapidly extending into a multichannel world, increasingly integrating the experiences and finding ways to leverage the strengths of each channel, getting them to work in harmony. This digital integration is opening up a new world of Retail opportunities.
Let your social followers be the voice of your brand
12/02/2018 - 09:15
Brand ambassadors have become an important element of any business’s social strategy. These individuals eat, sleep and breathe your brand, and they help to grow your brand’s reputation online.
Rethinking brand-consumer relationships in a changing environment
09/02/2018 - 09:37
Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart.
SA retailers to start 'tracking' customers in store
07/02/2018 - 10:15
Retail in South Africa is expected to undergo a massive boom in digital and mobile technology within in the next two years, which will reshape customer behaviour and their relationships with brands.
Cognitive commerce in the digital world: Enhancing the customer journey
06/02/2018 - 11:08
In the digital sphere we are bombarded with countless messages begging for our attention and calling us to action. Whether buying a product, interacting on social media, contributing to numerous myriad online communities, reading blog articles, maybe sharing them and increasing their influence, and encouraging further engagement, consumers are constantly being deluged with branded messaging.
Incentivising consumers with rewards-based marketing
06/02/2018 - 10:13
By leveraging consumer incentives, brands can expand their audiences and boost sales.