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OUTDOOR MARKETING

MARKETING SOUTH AFRICA

Continental Outdoor Media

Continental Outdoor Media

Continental Outdoor Media is South Africa and Africa’s largest Outdoor advertising Group, offering advertisers advertising opportunities on a multiplicity of different media types on motorways, on major arterials, in airports, Gautrain stations, shopping malls, medical suites and bars.
Click here to read more about Continental Outdoor Media

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Hobart's SuperSPAR billboard comes alive
18/04/2012 - 08:43
Hobart's SuperSPAR in Bryanston is using a billboard employing real people to draw attention to the fact that residents in the area have almost unanimously awarded it an excellent service rating across the board.

Timberland stores testing interactive shopping experience
09/02/2012 - 09:16
Timberland has launched an interactive shopping experience to help shoppers discover the great outdoors with Timberland gear, technologies and brand storytelling, according to a company press release.

Kraft’s Brazil Chocolate Seen as Template After Spinoff: Retail
30/01/2012 - 09:00
Investors searching for insights into Kraft Foods Inc.’s (KFT) strategy once it splits in two this year may want to consider a 100-year-old Brazilian chocolate brand called Lacta.

Pick ‘n Pay to rebrand TM stores
26/01/2012 - 10:43
South Africa’s Pick ‘n Pay has outlined plans to rebrand TM stores countrywide. This will give an economic boost of about $13 million and create employment, “Our new investment in Zimbabwe will pump $13 million into the economy.

UK converter creates innovative labels for British retailer
26/01/2012 - 10:40
UK converter Berkshire Labels has printed over 500,000 ‘peel back’ labels for the British retailer Waitrose’s newly-launched ‘Top Tier’ range of over 40 different English and European cheeses.

J.C. Penney to Change Prices Amid Revamp
26/01/2012 - 08:58
J.C. Penney Co. (JCP) Chief Executive Officer Ron Johnson today laid out his plans to revive the retailer, starting with an overhaul of pricing and store layouts.

Apple shares soar after blockbuster earnings
26/01/2012 - 08:51
New York - Apple shares soared on Wednesday following blockbuster quarterly earnings and the California gadget-maker briefly surged past ExxonMobil to become the largest US company in terms of market value.

Distell forecasts higher profit
24/01/2012 - 08:02
Liquor group Distell (DST) advised on Monday that earnings per share and headline earnings per share for the six months ended 31 December 2011 are likely to be between 20% and 25% higher than the corresponding reporting period of the previous year.

SA wine consumers on the rise
23/01/2012 - 10:57
Traditional stereotypes about wine in South Africa are fading as a new generation of black wine connoisseurs and producers enters the wine scene.

Emerging markets switch on to gadgets
23/01/2012 - 08:06
Consumers in South Africa and other emerging economies continued to be the key drivers and purchasers of consumer electronic goods last year, a study by Accenture has found.

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