MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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The importance of customer engagement for loyalty
27/02/2017 - 14:39
There is a strong argument for customer engagement and loyalty drives to be two of the most important elements to the marketing/sales, function of businesses.
Smartphones are the best way to encourage shopper engagement
24/02/2017 - 11:09
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour.
How retailers can use robots to improve customer experience
20/02/2017 - 09:54
As the Internet of Things (IoT) becomes more prevalent throughout the retail industry, some of the more sophisticated and intelligent “things” retailers are connecting to the Internet are robots.
Can lagging luxury brands stage a comeback in 2017?
17/02/2017 - 15:46
Department stores’ woes have captured the headlines, but unfortunately, they’re not the only ones on the sea of troubles.
4 Ways to reach the millennial audience
17/02/2017 - 15:11
Aerosoles’ latest digital experience reaches out to their target millennial audience — a market that expects fresh and exciting content from their brands.
Retail surgery: What’s next for multichannel retailers?
17/02/2017 - 10:04
Today’s multichannel retailers need to embrace integrated marketing technologies in order to have a single view of their customers and their shopping journeys across both physical and digital touchpoints.
11 Valentine’s Day retail strategies you can easily implement
14/02/2017 - 17:16
You don’t have to be in flowers or gifts industry to show your Valentine’s Day spirit and spread the love. There are many things you can do around February 14 (or any day, for that matter) to show your customers and staff how much you love them.
How small business can use mobile to redefine the customer decision journey
13/02/2017 - 10:00
Mobile technologies enable stores to always to “be there” when shoppers shop, regardless of the time of day or the availability of sales associates to assist, and they afford the same advantages to retailers whether large or small.
Pinterest makes it easier to buy with ‘Shop the Look’
13/02/2017 - 09:07
Buying merchandise on Pinterest just got even easier.
How to engage the millennial shopper
10/02/2017 - 15:20
The “millennial” word itself fills up the heart with a “futuristic” time – more digital, more fancy and more tech savvy. So, who is a Millennial? Millennials are the people born between the early 1980s and the early 2000s and currently, this generation is known as the powerful purchasing population, alongside Gen Z.