MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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Tech Bytes: Note to retailers: Time to make the shift to unified commerce
13/09/2016 - 09:19
It happens all the time. A customer goes on a shopping spree, gets home and checks email — only to find a valuable promotion for a store she just left. In an era when time-starved customers are more digitally-savvy than ever before, retailers need to step up and manage a brand in total versus managing separate channels, if they want to maintain loyalty.
Retailers need to think like restaurants
02/09/2016 - 15:14
Made-to-order, personalized products aren’t the norm in the retail world, but in the restaurant and food service worlds, they have always been the rule. Restaurants, in essence, are manufacturers. They are a place where raw materials are assembled in made-to-order lines and transformed into customized products in real-time. Retailers, on the other hand, operate as warehouses for goods manufactured and assembled somewhere else.
Why your marketing strategy needs infographics
01/09/2016 - 11:50
Johannesburg, South Africa – September 1, 2016 – High-quality infographics are far more likely to be read and shared than text-based content, giving them greater virality and making them a popular marketing tool. However, they need to be thoroughly researched, meticulously written and skilfully designed to be effective and boost brand visibility.
Apple takes the 'store' out of retail locations
23/08/2016 - 08:53
Apple is removing the word "store" from the branding of its retail locations and online outlets, after reportedly sending a memo to its retail employees saying it was making a branding change, according to a MacRumors post picked by several publications.
Why Wal-Mart is a retail sustainability leader (but doesn't really want to talk about it)
10/08/2016 - 16:38
The retail giant boasts an impressive sustainability record, but the company is strictly business about its accomplishments — for good reason, experts say.
#TRENDING: What does it take to be a "breakthrough" brand?
10/08/2016 - 10:15
In this 'Year of Disruption', change is also being amplified by those brands that are disrupting the market. Interbrand has packaged this new generation of brands, these "upstarts and challengers", to the established market as "breakthrough brands".
£2 million campaign for Rubicon Spring
10/08/2016 - 10:08
BMB is launching a £2 million campaign for Rubicon's new product, 'Rubicon Spring' a combination of sparkling spring water and fruit juice.
MTN revamp aims to boost client services
08/08/2016 - 09:09
MTN SA will spend more than R300m on a revamp of its 430 stores as part of a turnaround plan for the business, which reported weaker results for the six months to June.
Brands not measuring up to wishes
04/08/2016 - 08:35
IN THE current competitive retail landscape companies are looking for innovative ways to retain customers and to attract new ones. But new research from Accenture and Forrester Consulting has found that most brands are falling short, with customer expectations far outpacing their experiences.
Specialty retailer uses beacons to reward customers
02/08/2016 - 16:57
Shoppers will soon be able to get a reward by walking into a New York & Company store.