MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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Six steps to successful monitoring of your customer service
14/08/2017 - 11:47
In today’s competitive environment, the quality of your customer service is an increasingly important factor in nurturing positive customer loyalty.
Solving the mystery of the non-buying consumer
14/08/2017 - 11:14
With retail and mall traffic down, it's more important than ever to improve conversion metrics, but find it difficult to understand why people visit a store without buying. These "store nonpurchasers" (SNPs) represent a huge chunk of traffic to a store — accounting for up to 50 percent of visitors, according to recent ForeSee research.
Nike celebrates visionary women with 'Air VaporMax' campaign
07/08/2017 - 16:18
Nike is celebrating a group of visionary women, the Visionairs, in its 'Air VaporMax campaign'.
Common mistakes retailers make using in-store signage
07/08/2017 - 11:40
Until LED screens become as affordable as paper, there will be a place for the humble but effective in-store sign, and retailers need to ensure their in-store signage is as effective as it can be.
How to create a customer journey map
01/08/2017 - 10:28
The output of the customer journey mapping process is the map itself – a practical and visual document that should be able to communicate a number of things.
3 key strategies for driving loyalty enrolment
01/08/2017 - 09:06
Over the past several years, loyalty programs have helped countless brands to retain customers and drive sales by rewarding returning customers for their continued patronage.
Brand Chenin as SA's wine specialty, says leading US commentator
24/07/2017 - 09:19
South Africa stands the strongest chance of making an impact in the US by linking its wine marketing message with a single varietal in the way New Zealand has done with Sauvignon blanc and Argentina, with Malbec. This is the view of Lauren Buzzeo, the recently appointed managing editor of respected publication Wine Enthusiast, based in the US but read worldwide.
Why you need to put yourself in your customers’ shoes…or pants…or jackets
21/07/2017 - 09:29
The growing number of customer touchpoints has made creating and implementing effective marketing strategies harder than ever. In fact, Hubspot's State of Marketing 2017 shows only 61 percent of marketers believe their marketing strategy is effective. This means that 39 percent of marketers are deploying ineffective strategies.
Bridging the reality gap with marketing automation
14/07/2017 - 13:20
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into real interaction.
Digitally transform for a new breed of customer
14/07/2017 - 09:42
Given the exponential growth of data generated by mobile devices in the connected business landscape, organisations have no choice but to embrace digital transformation initiatives. But while technology is an important aspect of it, customer experience will be one of the most significant drivers behind this change.