SERVICES SOUTH AFRICA
Trade Link Retail Systems, a leading South African retail IT solutions company, focusing on the retail Fast Moving Consumer Goods FMCG markets in RSA and Africa
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The mobile app: Is it a critical part of your omnichannel strategy?
18/04/2017 - 16:40
Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding the cost of their Starbucks latte to their weekly budget, it is clear that ‘mobile moments’ spent on apps have become an integral part of our daily routine.
Will virtual reality transform in-store merchandising?
13/04/2017 - 10:17
Virtual reality (VR) simulation is arguably the most talked-about tech solution in grocery today. It aims to drive faster, smarter and more profitable decisions by enabling retailers to ideate new in-store concepts, evaluate them with test shoppers, and activate those concepts.
Starbucks trials mobile-only payments store
04/04/2017 - 10:20
Starbucks is testing out a new mobile payments store at its Seattle headquarters, where customers won't be able to use cash or cards.
Seven in ten retailers to invest in IoT technologies to revolutionise customer experience
22/03/2017 - 12:41
By 2021, smart technologies to provide shoppers with new levels of personalisation, speed and convenience
UK shoppers seeking new technology to help with grocery shopping
22/03/2017 - 10:04
While shopper use of tech for discounts, coupons and offers has been on the increase as technology has evolved in recent years, new research from IGD highlights it is not just saving money that shoppers are interested in when it comes to technology related to food and grocery.
6 steps to maximize sales in a mobile-first retail environment
14/03/2017 - 16:41
Today, more than half of all searches take place on a mobile phone, and nearly one in four consumers does research on a mobile device while shopping in-store. Consumer expectations for mobile commerce and even social media commerce (which largely takes place on mobile phones) also are accelerating, hence the need for a mobile-first mindset.
Checkout features that turn online shoppers into online buyers
07/03/2017 - 11:25
NRF’s annual study conducted by Forrester Research — has been the industry’s go-to source for key e-commerce metrics, providing benchmarks for everything from business objectives and mobile to marketing and merchandising.
Staying competitive in retail: three trends to watch out for
06/03/2017 - 15:37
With 2017 in full swing, we’ve already had a taste of what’s in store for the retail industry in the year ahead. With innovation driving technological advancements and online consumers demanding speed and convenience, we’ve outlined three key trends that all retailers need to pay attention to in order to compete.
Turning Artificial Intelligence into business value
24/02/2017 - 11:40
Artificial Intelligence (AI) has captured the attention of C-suite executives across all industries and is poised to transform businesses in ways we’ve never seen since the impact of computer technology in the late 20th century.
Smartphones are the best way to encourage shopper engagement
24/02/2017 - 11:09
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour.