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Trade Link Retail Systems (Pty) Ltd

Trade Link Retail Systems (Pty) Ltd

Trade Link Retail Systems, a leading South African retail IT solutions company, focusing on the retail Fast Moving Consumer Goods FMCG markets in RSA and Africa
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Seven in ten retailers to invest in IoT technologies to revolutionise customer experience
22/03/2017 - 12:41
By 2021, smart technologies to provide shoppers with new levels of personalisation, speed and convenience

UK shoppers seeking new technology to help with grocery shopping
22/03/2017 - 10:04
While shopper use of tech for discounts, coupons and offers has been on the increase as technology has evolved in recent years, new research from IGD highlights it is not just saving money that shoppers are interested in when it comes to technology related to food and grocery.

6 steps to maximize sales in a mobile-first retail environment
14/03/2017 - 16:41
Today, more than half of all searches take place on a mobile phone, and nearly one in four consumers does research on a mobile device while shopping in-store. Consumer expectations for mobile commerce and even social media commerce (which largely takes place on mobile phones) also are accelerating, hence the need for a mobile-first mindset.

Checkout features that turn online shoppers into online buyers
07/03/2017 - 11:25
NRF’s annual study conducted by Forrester Research — has been the industry’s go-to source for key e-commerce metrics, providing benchmarks for everything from business objectives and mobile to marketing and merchandising.

Staying competitive in retail: three trends to watch out for
06/03/2017 - 15:37
With 2017 in full swing, we’ve already had a taste of what’s in store for the retail industry in the year ahead. With innovation driving technological advancements and online consumers demanding speed and convenience, we’ve outlined three key trends that all retailers need to pay attention to in order to compete.

Turning Artificial Intelligence into business value
24/02/2017 - 11:40
Artificial Intelligence (AI) has captured the attention of C-suite executives across all industries and is poised to transform businesses in ways we’ve never seen since the impact of computer technology in the late 20th century.

Smartphones are the best way to encourage shopper engagement
24/02/2017 - 11:09
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour.

Mobile: Driving ecommerce not the only option for local retailers
21/02/2017 - 09:15
The smartphone has become a Philosopher’s Stone of sorts, transforming not only people’s lives but whole industries as it goes from strength to strength. The GSMA’s 2016 report on the mobile economy in Africa is clear on the impact of mobile technologies and services on the continent, noting that this will generate $210 billion of economic value in 2020 – a substantial 7.6% of GDP (2015’s figures were $150 billion, 6.7% of GDP).

South Africans ditch cash and queues for online shopping
20/02/2017 - 16:31
South Africans are fast getting over their cyber anxiety‚ as more and more are choosing to ditch cash and queues for online shopping.

How retailers can use robots to improve customer experience
20/02/2017 - 09:54
As the Internet of Things (IoT) becomes more prevalent throughout the retail industry, some of the more sophisticated and intelligent “things” retailers are connecting to the Internet are robots.