SERVICES SOUTH AFRICA
MakeMeMobile is one of South Africa’s most experienced enterprise mobility solution providers that assists organisations to improve their supply chain efficiencies, reduce costs, increase customer satisfaction and retain their competitive edge.
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Pyrotec specialises in industry-leading product identification solutions. Our extensive service offering includes a comprehensive range of coding and labelling equipment, on-pack identification, informational and promotional devices, and self-adhesive products for offices and homes.
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Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand loyalty with shoppers by providing 360° solutions.
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Why equipment finance makes sense for your SME
15/08/2019 - 15:26
Every business, be it in retail, agriculture, and even tech, simply cannot operate without the necessary equipment to run their operations. Equipment can be costly, and that is why equipment finance for small businesses appeals to most small-medium business owners.
The idea of a ‘target audience’ is becoming obsolete in a digital world
01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.
The art of retailtainment
30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity.
Company culture trumps technology
29/07/2019 - 12:56
There is no arguing the fact that technology has made our lives easier. It has also resulted in organisations being able to deliver more innovative solutions in the workplace to provide for a more compelling environment. Nicol Myburgh, Head of the HR Business Unit at CRS Technologies, cautions that this should not happen to the detriment of the company culture.
Technology is fundamentally altering the relationship between brands and consumers
15/07/2019 - 16:44
Both businesses and societies that have accelerated their digital transformation efforts have been rewarded with faster growth. In fact, digital transformation has the potential to unlock the value of about R5-trillion across multiple industries in the next decade, potentially moving the needle of economic growth in SA. So said Wayne Hull, MD of Accenture Digital, at the annual IAB Summit earlier this year.
How digitalisation is changing the job market - Is South Africa prepared?
08/07/2019 - 15:05
It goes without saying that digital disruption is changing how we work, live and play. On the one hand, technology and the digital ecosystem are exciting, opening up new frontiers of convenience and connectivity (among other benefits). On the other hand, it’s a scary place for job seekers either already in the workforce or, who are just leaving school or tertiary institutions to enter for the first time.
Cyril Ramaphosa wants SA to embrace 4IR
08/07/2019 - 14:49
President Cyril Ramaphosa said South Africa must embrace the Fourth Industrial Revolution (4IR) and harness the opportunities it offers in order to eradicate the biggest challenges society faces.
Africa Automation Fair sheds light on the 4IR in SA industry
08/07/2019 - 09:47
It is no surprise, we are living in a connected society where most people have access to smart mobile devices. Having quick access to information has become an extension of our existence. We have begun to see internet access, among other things, becoming cheaper and far more accessible than ever before. Technology is spawning autonomous vehicles; processes and we are even seeing a rise in Artificial Intelligence (AI) in everyday devices.
Transforming the customer retail experience with future fit technology
26/06/2019 - 09:19
Although the South African retail sphere is currently hindered by a slow economy and weak consumer confidence, technology is presenting opportunities to radically transform the customer experience and boost bottom line sales.
How SME's can switch to digital to survive
04/06/2019 - 11:20
As an SME, you understand all too well that digital has become the cornerstone of doing business today. With technology permeating every facet of an organisation, irrespective of size or industry sector, you must embrace it or risk losing momentum against competitors.