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Trade Link Retail Systems (Pty) Ltd

Trade Link Retail Systems (Pty) Ltd

Trade Link Retail Systems, a leading South African retail IT solutions company, focusing on the retail Fast Moving Consumer Goods FMCG markets in RSA and Africa
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Meteoric rise of mobile and online shopping brings with it new digital trends
09/12/2016 - 14:22
The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shopping becomes increasingly omnichannel, retailers both large and small are discovering new opportunities to thrive and grow.

Wayfair app lets shoppers visualize decor in their own homes
08/12/2016 - 11:34
Wayfair announced View in Room, a new feature in its flagship mobile application that allows shoppers to see 2-D images furniture and décor in their homes through the camera on their phones before they buy the products.

Forget mobile-first, your customer is demanding mobile-always
05/12/2016 - 09:29
As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of engaging with brands. This seismic shift towards mobile requires an equally bold response from organisations which hope to remain relevant.

S.O.S: The mobile app as a lifeline for brick-and-mortar retailers
11/11/2016 - 10:52
Consumers gravitate towards convenience for the things that they have to do anyway. They want to get to their intended action with the least amount of unnecessary effort. They’ll even change their behaviour to do so. Think of mobile deposits: many consumers have made the switch to using their bank’s mobile app to deposit checks, finding it far more convenient than driving to their local branch or ATM.

Facebook enables retailers to link newsfeed ads to chatbots
10/11/2016 - 12:20
Facebook announced that retailers and other brands that operate chatbots on its Messenger platform can now buy targeted newsfeed ads that link directly to their bots, allowing them to immediately initiate conversations with users clicking through.

Adidas rolls out 3D-printed shoe made from recycled ocean waste
08/11/2016 - 15:45
Adidas is about to start selling its UltraBoost Uncaged Parley shoe made from 3D-printed recycled ocean waste, which the athletic apparel maker unveiled as a concept last year under a partnership with ocean conservation group Parley for the Oceans.

Enhancing omnichannel with mobile-first strategies
31/10/2016 - 14:39
As omnichannel retail matures, mobile has become an important channel for connecting digital and physical consumer experiences. Considering smartphones are ubiquitous wherever people shop, it’s no wonder that most retailers are on the journey to becoming mobile-first.

Despite digital convenience, customers want personal contact
31/10/2016 - 10:00
Verint Systems has published a report on a large-scale study of more than 24,000 consumers in 12 countries, including South Africa, that indicates that despite the rise in digital customer service channels and options, 79% of consumers prefer the human touch to remain a part of customer service when engaging with brands and service providers.

Tesco trials new anti-fraud Tap&Tag technology
24/10/2016 - 09:54
Tesco has rolled out new Tap&Tag technology, which aims to replace paper receipts completely with digital ones.

EBay debuts chatbot for Facebook Messenger
21/10/2016 - 09:14
Bay debuted a beta version of a new artificial intelligence-driven personalized shopping assistant called eBay ShopBot on Facebook Messenger on Monday. The bot answers search queries from shoppers, asks them questions to refine their product searches and learns from each experience, according to a company blog post.