SERVICES SOUTH AFRICA
Trade Link Retail Systems, a leading South African retail IT solutions company, focusing on the retail Fast Moving Consumer Goods FMCG markets in RSA and Africa
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Turning Artificial Intelligence into business value
24/02/2017 - 11:40
Artificial Intelligence (AI) has captured the attention of C-suite executives across all industries and is poised to transform businesses in ways we’ve never seen since the impact of computer technology in the late 20th century.
Smartphones are the best way to encourage shopper engagement
24/02/2017 - 11:09
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour.
Mobile: Driving ecommerce not the only option for local retailers
21/02/2017 - 09:15
The smartphone has become a Philosopher’s Stone of sorts, transforming not only people’s lives but whole industries as it goes from strength to strength. The GSMA’s 2016 report on the mobile economy in Africa is clear on the impact of mobile technologies and services on the continent, noting that this will generate $210 billion of economic value in 2020 – a substantial 7.6% of GDP (2015’s figures were $150 billion, 6.7% of GDP).
South Africans ditch cash and queues for online shopping
20/02/2017 - 16:31
South Africans are fast getting over their cyber anxiety‚ as more and more are choosing to ditch cash and queues for online shopping.
How retailers can use robots to improve customer experience
20/02/2017 - 09:54
As the Internet of Things (IoT) becomes more prevalent throughout the retail industry, some of the more sophisticated and intelligent “things” retailers are connecting to the Internet are robots.
Mobile purchases in the UK expected to smash records in 2017
15/02/2017 - 14:44
New research has revealed that the UK is expected to spend £27.02 billion on purchases on mobile devices this year, an increase of 26 per cent from £21.51 billion in 2016.
Content Guru to deliver Verint solutions in the cloud
15/02/2017 - 14:23
Verint Systems has entered into a global partnership with Content Guru in which Content Guru will deliver Verint customer engagement solutions—including workforce optimisation and speech analytics—as an integrated customer engagement suite in the cloud. In addition, Verint’s digital first engagement management solution for government and public sector applications has been fully integrated with Content Guru’s storm cloud customer engagement platform.
How small business can use mobile to redefine the customer decision journey
13/02/2017 - 10:00
Mobile technologies enable stores to always to “be there” when shoppers shop, regardless of the time of day or the availability of sales associates to assist, and they afford the same advantages to retailers whether large or small.
Amazon triples unique mobile visitors in two-year span
23/01/2017 - 10:56
Amazon isn’t just winning mobile; it’s blowing away the competition. The e-Commerce giant has tripled its number of unique mobile visitors since December 2014, according to a note from Oppenheim obtained by Business Insider.
Traditional stores get smarter and better connected
16/01/2017 - 10:49
In their e-commerce operations, retailers have long had access to limitless data about customers and transactions. They’ve become adept at using this information to deliver personalised communications and targeted campaigns to customers as they shop online.