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BREAKFAST CEREALS IN SOUTH AFRICA

BRANDS BY CATEGORY

Cold Cereals in South Africa

Cold Cereals

The 2.0% cold cereal volume growth seen in 2009 may be attributed to the new brands introduced and the newer, healthier versions of some old favourites. Cereals, as a product category, were largely unaffected by the economic recession, as most consumers will still buy cereals, even if they purchase different pack sizes and cheaper variants instead of their usual purchases. The 2009 year saw the introduction of two very popular breakfast cereals, Milo and Cheerios introduced by Nestlé. Both were well received by the public. Many consumers turned their attention to Low GI, higher fibre products, and as a result, these categories saw a healthy growth during 2009. Most cold cereal producers are positive regarding category performance for 2010 and 2011. Click here to find Cold Cereals brands

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