MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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Marketers fear data quality is hurting digital ads
19/09/2017 - 16:08
Relevant, personalised messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.
A shopper marketing conundrum: Providing a personalised mobile experience at scale
12/09/2017 - 14:29
As marketers, we've heard it before and we'll hear it again: successful marketing is all about delivering the right ads to the right person at the right time. In the retail environment, especially, delivering the right ads on the right platform plays a crucial role in positively influencing a customer's overall shopping experience, which can drastically differ depending on the location.
Diet Coke launches new limited edition can design in UK
12/09/2017 - 10:33
Coca-Cola Great Britain has announced that it is launching new a range of limited edition designs for Diet Coke cans.
Reebok launches shoppable social media
11/09/2017 - 16:21
Reebok has made its Instagram account shoppable. The fitness brand shares images of people working out on its Instagram page, rather than simple product shots, and it wanted to ensure customers could identify and shop each of the items featured in an Instagram post.
Top 5 Strategies for selling to Millennials
11/09/2017 - 10:34
Capturing and keeping the attention of Millennial shoppers is the holy grail of brands and retailers these days. At 80 million strong, Millennials represent one-quarter of the nation’s population and starting this year, they will spend more than $200 billion annually, estimates Ad Age.
Identity management: The missing piece of the CX puzzle?
06/09/2017 - 11:43
As the customer journey becomes more complex, entailing a growing number of touchpoints on the path to purchase, could identity management play a crucial role in ensuring that the customer experience is a seamless and satisfying one?
How direct mail helps your Spring retail marketing
06/09/2017 - 11:02
Transitioning from winter to spring brings new anticipation in the retail business, as people pack up their winter woolens and gear up for spring clothing, shoes, makeup, and more.
5 mistakes to avoid when building a customer loyalty program
30/08/2017 - 09:49
Nowadays it seems like every retailer has a customer loyalty program. And if you don't have a program, you have definitely thought about launching one.
Launching loyalty programs - The common missteps to avoid
28/08/2017 - 08:59
Launching or relaunching a loyalty program is a monumental feat for many retailers. That’s especially true for those without any history of loyalty programs — and more so, those whose loyalty investments in the past never paid off.
How brick-and-mortar retailers can benefit from shoppers' e-commerce habits
25/08/2017 - 15:39
The growth in e-commerce does not mean the death of bricks and mortar retail.