MARKETING SOUTH AFRICA
Food Focus is a digital platform offering support, guidance, and access to information to help the food industry with compliance challenges. Whether it be legislation, food safety, quality, occupational health and safety, environmental management, corporate social responsibility, sustainability, or risk/corporate governance, we can support your business from farm to fork - helping you find the compliance solutions that work for you.
Click here to read more about Food Focus South Africa
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
Click here to read more about MegaVision Media
Five things you need to know about the pharmaceutical industry
14/06/2019 - 11:10
The pharmaceutical sector - both locally and globally - is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht, said in response to their interim results (which speak for the average South African), “In the external operating environment, economic conditions have left the group's core customer under significant financial pressure.”
The problem with influencer marketing
13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial.
Six steps to successful customer relationship management
11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.
Brand champions, ambassadors and advocates
11/06/2019 - 14:55
Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion around the terminology, what they’re actually called, and controversy and cynicism about whether it’s an effective way to market a brand or not.
How SME's can switch to digital to survive
04/06/2019 - 11:20
As an SME, you understand all too well that digital has become the cornerstone of doing business today. With technology permeating every facet of an organisation, irrespective of size or industry sector, you must embrace it or risk losing momentum against competitors.
Retail display ideas to try in your store
04/06/2019 - 10:16
Retail displays and visual merchandising are — and will always be — essential in driving attention and conversion in brick-and-mortar retail. Studies have shown that much of the information that human beings process comes through the sense of sight.
10 Tips to kick-starting an FMCG product in the pharmaceutical space
28/05/2019 - 10:04
I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa. My short answer was that it would prove tricky at this particular point and time. But of course, there are some tips to be shared from practical knowledge of the business, here are ten of mine.
A fresh approach to customer service
27/05/2019 - 15:43
During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services.
5 Tips to turn your LinkedIn company page into a lead generation page
27/05/2019 - 11:43
LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing.
Canal Walk launches new brand campaign #CWSquad featuring local social media icons
20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.