MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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Malls need to move product off shelves, rather than brand building
20/10/2016 - 12:44
The focus for malls has to be on moving product off the shelves rather than brand building, as consumers tighten their belts and look for even more value from retailers ahead of the festive season.
Brand activation fosters engagement and inspires consumers to act
17/10/2016 - 12:53
Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined focus on the mechanics of bringing the brand to ‘life’ and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: Why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?
How digital marketing can drive customer acquisition for financial brands
03/10/2016 - 14:36
South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. The move online offers them ways to improve the efficiency and effectiveness of their acquisition efforts and gain better visibility into the performance of their marketing spend.
Best Buy's Ignite initiative spotlights startups in stores, online
27/09/2016 - 14:07
Best Buy unveiled a new program called Ignite, dedicating space in stores for products and services from startups. The electronics retailer is also supporting startups' product development and manufacturing efforts through a partnership with PCH, a product innovation company that works closely with emerging businesses.
Riding the waves of the digital world
22/09/2016 - 16:20
Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting. And it is enabling an unprecedented level of engagement between companies and their customers.
Tech Bytes: Note to retailers: Time to make the shift to unified commerce
13/09/2016 - 09:19
It happens all the time. A customer goes on a shopping spree, gets home and checks email — only to find a valuable promotion for a store she just left. In an era when time-starved customers are more digitally-savvy than ever before, retailers need to step up and manage a brand in total versus managing separate channels, if they want to maintain loyalty.
Retailers need to think like restaurants
02/09/2016 - 15:14
Made-to-order, personalized products aren’t the norm in the retail world, but in the restaurant and food service worlds, they have always been the rule. Restaurants, in essence, are manufacturers. They are a place where raw materials are assembled in made-to-order lines and transformed into customized products in real-time. Retailers, on the other hand, operate as warehouses for goods manufactured and assembled somewhere else.
Why your marketing strategy needs infographics
01/09/2016 - 11:50
Johannesburg, South Africa – September 1, 2016 – High-quality infographics are far more likely to be read and shared than text-based content, giving them greater virality and making them a popular marketing tool. However, they need to be thoroughly researched, meticulously written and skilfully designed to be effective and boost brand visibility.
Marketing products on social media
30/08/2016 - 10:56
Historically, product-orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let's be honest and acknowledge that a product page on a social network isn't a top destination for people to go when looking for inspirational content.
Apple takes the 'store' out of retail locations
23/08/2016 - 08:53
Apple is removing the word "store" from the branding of its retail locations and online outlets, after reportedly sending a memo to its retail employees saying it was making a branding change, according to a MacRumors post picked by several publications.