Imperial Logistics
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DAIRY IN SOUTH AFRICA
BRANDS BY CATEGORY
 | ButterA soft yellowish emulsion of butterfat, water, air and salt, butter is churned from milk or cream and processed for use in cooking and as a food. Click here to find Butter brands |
 | CheeseCheddar cheese remains the most important cheese type in terms of both value and volume, with a 39.1% contribution to the former in 2010.
Gouda cheese lost significant volume and share in 2010, to lose its second place position and become the third most popular cheese type in South Africa after cheddar and mozzarella. Strategic decisions to focus on other business units by key players in this sector are the major contributing factor to volume losses seen in the gouda cheese market.
Mozzarella cheese performed exceptionally well in 2010 with 11.0% growth seen in this market, reflecting the highest growth rate across all cheese types. Growth in this market is driven by the foodservices sector, which consumes close to half of mozzarella cheese produced.
Soft cheese as well as other everyday cheese remain niche product offerings within this market with a combined contribution of 9.2%.
Click here to find Cheese brands |
 | Dairy Juice BlendThe market for dairy juice blends performed well during the economic downturn, unlike other dairy beverages such as drinking yoghurt. Dairy juice blends experienced 1.3% volume growth in the base year while the value of the market shrunk by a marginal 0.4%. The negative value growth was primarily because of marginal price increases seen over the past year as well as the result of packaging shifts. 2010 saw volume reductions in the 500ml and 350ml pack volumes which in turn led to value decline as smaller packs are relatively more expensive than larger ones on a per litre basis. Larger pack sizes such as the 950ml/1litre pack experienced good growth, which further contributed to value decline, as these are sold at a lower Rand per litre price.
Click here to find Dairy Juice Blend brands |
 | DessertsIce cream has a long history as a popular dairy food item. Available in many shapes, sizes and flavours, the “Great American Dessert” enjoys a worldwide following. Click here to find Desserts brands |
 | Dips |
 | Flavoured MilkFlavoured milk is one of the most popular liquid dairy products in the world, with some 12 billion litres consumed in 2007. Click here to find Flavoured Milk brands |
 | Ice Cream |
 | Milk & CreamThe nine essential nutrients found in milk are critical to good health and the prevention of chronic disease. The market comprises many different products and fortified nutrient profiles. Click here to find Milk & Cream brands |
 | Powdered Milk Products |
 | Prepared CustardHistorically, the prepared custard market saw good volume increases year on year, with the category growing steadily. However, in recent years the healthy growth rate has started to dwindle. While producers have attempted to prop the category volumes up through marketing drives, this has not been sufficient to bolster the category volumes to the growth levels seen previously.
It is believed that the recession seen within 2009 and spilling over into 2010 undermined prepared custard sales as consumers were forced to curtail spending on luxury goods in favour of essential items.
While there was some limited volume growth recorded for 2010 it should be borne in mind that there was a level of discounting for the period which served to reduce the average price and make category more appealing from an affordability perspective.
The majority of this product is channeled into the retail sector, which comprises over two thirds of the total market. Wholesale is the second largest channel within the prepared custard market, accounting for a 14.9% share of the overall volume.
Only conservative volume growth is anticipated for the short term.
Click here to find Prepared Custard brands |
 | Spreads |
 | UHT Milk |
 | YoghurtDerived from the Turkish word, “yogurut”, which means “long life”, yoghurt lies at the centre of a balanced diet. Click here to find Yoghurt brands |
Related Activity
 | 24 JAN |
Fair Cape Dairies is proud to introduce its all-new environmentally friendly Fair Cape ECO-FRESH™ milk range. The new Fair Cape ECO-FRESH™ milk is produced in an ecologically friendly manner, resulting in a significantly lower carbon footprint.
 | 13 DEC 2011 |
BMI quantifies the flavoured milk category each year and has detailed information on the market volume, value and trends.
 | 05 DEC 2011 |
The white milk industry in South Africa is one of the largest in Africa. In recent years, the number of milk producers has declined as the cost of producing milk is not covered by the profits generated through sales.
 | 21 NOV 2011 |
BMI quantifies the drinking yoghurt category annually and has a wealth of insights into the market dynamics at play. Drinking yoghurt competes with other dairy beverages such as milk, dairy juice blends and flavoured milk, as well fruit juices.
Related News
Food price index ends year with sharp drop
13/01/2012 - 09:40
Food prices fell in December 2011 with the food price index dropping 2.4%, according to the UN Food Agricultural Organisation's monthly report.
Shortage fears as milk prices tank
24/11/2011 - 08:50
Johannesburg - There could be a shortage of milk next year if the producer price is not increased, the Milk Producers' Organisation said on Wednesday.
E.coli found in imported cheese
10/11/2011 - 08:45
Johannesburg - Almost 22 tonnes of imported Irish cheddar cheese was destroyed last week because it was contaminated with E.coli bacteria, the Milk Producers' Organisation (MPO) said on Wednesday.
Society of Dairy Technology has a bright future
08/11/2011 - 10:12
The Society of Dairy Technology (SDT) has seen a significant surge in interest over the past few months with membership growing at an unprecedented rate. As consumer demand for healthy and nutritious dairy products continues to grow, the role of the SDT in advancing dairy science and technology across all areas of the agri-food sector, to the mutual benefit of milk producers, dairy processors, food retailers and consumers, is increasingly valued.
Tetra Pak Dairy Index sees 10-year African dairy boom
12/07/2011 - 10:28
Tetra Pak, the global food processing and packaging solutions company, has released the fourth annual Dairy Index that this year indicates a decade-long dairy boom and a surge in African consumption of almost 50%.
ZaPOP
