Located in areas with high population densities, the positioning of the large-format Checkers Hyper stores is very similar to that of the main Checkers brand. However, they carry a much larger product range, especially non-foods, and encourage bulk rather than convenience shopping. Its target customer is the same as for Checkers: living standards measurement 7 to 10.
These stores offer the customer low prices on a wide range of foods and non-food products in a pleasant environment. read more