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Building your small business into a big brand

Building your small business into a big brand

06/12/2016 - 11:11
06 December 2016: When it comes to marketing a small business, the fundamentals remain the same as they are with big businesses, yet many small and medium enterprises (SMEs) fail to action even the simplest marketing initiatives effectively, often to the detriment of the business’ success.  read more
Five steps to an effective omnichannel marketing effort

Five steps to an effective omnichannel marketing effort

22/11/2016 - 10:41
Retail is clearly being shaken up by mobile-oriented consumers. Online sales are growing year-on-year and volume is expected to hit $523bn by 2020 in the US. This shift has compelled even established brick-and-mortar enterprises to shore up their online presence. read more
52 is the new 4

52 is the new 4

14/11/2016 - 15:36
Fashion houses are using technology that enables them to respond faster to global trends and local consumer demands. The upside for fashionistas? More styles, more often. Literally, a new “season” in-store every week:  read more
How to meet the varied needs and tendencies of store shoppers

How to meet the varied needs and tendencies of store shoppers

14/11/2016 - 10:39
The crusade to win the hearts, wallets and loyalty of customers is sometimes waged based on price, store location, or superior product offerings. But often, winning the battle comes down to more emotional factors – a matter of demonstrated care and consideration for a customer’s unique shopping needs. Simply put: A truly exceptional customer experience that both surprises and delights.  read more
Shoppable Content – How technology has shifted consumer expectations

Shoppable Content – How technology has shifted consumer expectations

23/08/2016 - 13:31
The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket, and a checkout. Now, of course, as consumers’ expectations have evolved with the proliferation of smartphones, so too has the online retail experience. read more
The African Decade: Exporting creativity to the world

The African Decade: Exporting creativity to the world

16/08/2016 - 11:44
The Loerie Awards is about celebrating great ideas, and increasingly the Facebook platform is the mobile canvas to bring great ideas to life and share it with millions of people. In her keynote at the Seminar of Creativity, Sarah Personette – Head of Global Business Marketing Facebook – will talk about how Africa is leading and defining mobile creativity. read more
Seven steps to successful workplace transformations

Seven steps to successful workplace transformations

06/08/2015 - 11:50
Workplace change can be hard for the most loyal of employees. However, it is clear that both our workplaces - and our mindsets around how we work - need to evolve to align with dynamic business needs and technology developments. read more
Customer experience executives – it’s a seller’s market in 2015

Customer experience executives – it’s a seller’s market in 2015

24/11/2014 - 13:31
A new field that has been silently evolving in SA’s leading companies – that of customer experience experts who also boast solid digital tech expertise – is set to experience a period of significant growth in 2015. read more
Shopper-centric Marketing Takes Centre Stage at ACDOCOSA

Shopper-centric Marketing Takes Centre Stage at ACDOCOSA

05/11/2014 - 10:49
In line with ACDOCO South Africa’s (ACDOCOSA) investment and repositioning as the first shopper-centric Consumer Packaged Goods (CPG) brand-custodian distributor in Africa, the company has appointed Kim Herscovitz as its head of Shopper & Retail Marketing. read more
7DKS Gives Audiences a Good Excuse to Tune into Idols

7DKS Gives Audiences a Good Excuse to Tune into Idols

06/10/2014 - 15:02
With Idols entering its 10th series this year, the hit show set out to make a splash with an advertising campaign designed to let audiences know that this season would be bigger and better than ever before. read more
Profitability at risk: Pricing and marketing need to be a top priority

Profitability at risk: Pricing and marketing need to be a top priority

12/09/2014 - 15:29
More than ever, price pressure and price wars are placing the world economy under immense strain. Companies are less and less able to achieve the prices they need.  read more
Study reveals investing for impact has rapidly expanded into the mainstream

Study reveals investing for impact has rapidly expanded into the mainstream

12/09/2014 - 14:51
The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investing for impact is on the rise in both South Africa and Nigeria. The financial industry is already abuzz with talk about the trend, and the Barometer is here to clarify what the talk really means. read more
SA’s entrepreneurs Need to Prepare for Business Realities

SA’s entrepreneurs Need to Prepare for Business Realities

09/09/2014 - 13:10
While entrepreneurship presents massive opportunities to curb youth unemployment, many young entrepreneurs are ill prepared for the realities of doing business. read more
Multichannel campaigns work

Multichannel campaigns work

09/09/2014 - 12:58
Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old. read more
Preparing for the cloud – putting the foundations in place is essential to success

Preparing for the cloud – putting the foundations in place is essential to success

09/09/2014 - 12:50
Bandwidth availability, speed, and quality are continually improving in South Africa and prices have become more and more reasonable for large broadband connections.  read more
Middle Class Father Shopper 2.0

Middle Class Father Shopper 2.0

18/04/2012 - 14:38
The South African father may yet turn out to be the unseen driver of shopping habits. “The father is often overlooked when devising shopper marketing strategies, especially in South African grocer channels.” read more
Packaging Trends 2011 and 2012

Packaging Trends 2011 and 2012

15/07/2011 - 16:56
“Packaging has to grab the consumers’ attention, relate to their own identities and create an emotional connection – in a matter of seconds,” states Jason Kempen, Creative Director at Fountainhead Design. Fountainhead is a boutique design and communication agency established in Cape Town in 1995, specialising in premium packaging, corporate identity and brand collateral. A renowned leader in the local design industry and firm believer that packaging is the image of the product, Jason shares his views on key packaging trends to keep an eye on in 2011 and 2012. read more
HOW TO BREAK THROUGH THE CLUTTER AND IMPACT SHOPPERS IN LIQUOR ENVIRONMENT

HOW TO BREAK THROUGH THE CLUTTER AND IMPACT SHOPPERS IN LIQUOR ENVIRONMENT

04/05/2011 - 10:39
Just like any other retail environment, liquor environment is challenged with too much clutter that makes it difficult for shoppers to locate brands in-store.  read more