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The mobile landscape - looking at 2017 and what e-retailers could expect

The mobile landscape - looking at 2017 and what e-retailers could expect

09/12/2016 - 16:10
Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years. read more
Meteoric rise of mobile and online shopping brings with it new digital trends

Meteoric rise of mobile and online shopping brings with it new digital trends

09/12/2016 - 14:22
The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shopping becomes increasingly omnichannel, retailers both large and small are discovering new opportunities to thrive and grow. read more
How luxury brands can revitalize stagnating sales

How luxury brands can revitalize stagnating sales

09/12/2016 - 12:18
Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers looking for a personal lifestyle experience. read more
Six key marketing trends for 2017

Six key marketing trends for 2017

09/12/2016 - 10:34
Warc has launched Toolkit 2017, in association with Deloitte Digital, a report that identifies six trends that marketers will be looking to in the coming year. read more
Customer satisfaction is more important than ever during the festive season

Customer satisfaction is more important than ever during the festive season

08/12/2016 - 14:30
The end of year festive season is almost upon us and for many businesses, especially those in the retail sector, this means the start of the peak activity period. In order to realize revenue targets, as well as offer a shopping experience that attracts a loyal following, it is imperative that retailers, both traditional and online, are properly geared for the expected upsurge in sales that is synonymous with the ‘silly season’.  read more
Understanding mass personalisation (and why your brand needs it)

Understanding mass personalisation (and why your brand needs it)

08/12/2016 - 14:00
Mass personalisation is not just a buzzword or international trend making waves overseas. It is here, and already making its presence felt in the local consumer market. Here’s what you need to know.  read more
Forget mobile-first, your customer is demanding mobile-always

Forget mobile-first, your customer is demanding mobile-always

05/12/2016 - 09:29
As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of engaging with brands. This seismic shift towards mobile requires an equally bold response from organisations which hope to remain relevant. read more
Maximising consumer engagement in a brand-push war zone

Maximising consumer engagement in a brand-push war zone

01/12/2016 - 09:23
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour. read more
How to keep customers from abandoning your shopping cart

How to keep customers from abandoning your shopping cart

01/12/2016 - 09:02
On average customers abandon items in their online shopping carts 69% of the time (an average from 34 different e-commerce studies). This is a shocking figure. The pessimist sees this as a failure to convert customers, but the optimist sees this as an opportunity to make more sales. read more
Black Friday and beyond: Consumer habits are changing fast and stores need to evolve

Black Friday and beyond: Consumer habits are changing fast and stores need to evolve

29/11/2016 - 10:30
In October of this year, Periscope by McKinsey conducted online research of more than 1,000 consumers in the U.S. to understand their attitudes towards Black Friday and expected shopping patterns.  read more
Six steps to a better digital marketing strategy

Six steps to a better digital marketing strategy

29/11/2016 - 09:56
Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms. read more
Optimising millennial talent in the workplace

Optimising millennial talent in the workplace

28/11/2016 - 15:44
In her recent enlightening address at the IABC's Innovating Business Communication Conference, professional speaker and coach Saffron Baggallay emphasised the need to understand, value and work with millennials. She offered a sobering perspective on practices corporates need to adopt in order to provide an effective workplace for millennials. read more
Building better brand experiences in the touchpoint revolution

Building better brand experiences in the touchpoint revolution

23/11/2016 - 11:34
It's increasingly said that today's brands are the sum of consumer experiences and marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are interested in buying complete, off-the-shelf, pre-defined customer journeys. In an era of personalisation, they want to assemble their own: using the touchpoints of their choosing for the purposes of their choosing and at the moments of their choosing. But if brands are the sum of these autonomous experiences, to what extent can they still be planned, built and managed? How can marketers control experiences when they cannot predict in which context, through which touchpoint, and in what order, those experiences will happen? read more
Ten hacks that can lead to big gains in retail

Ten hacks that can lead to big gains in retail

21/11/2016 - 09:33
If retailers aren't looking for an edge, then they're falling behind. In today's hyper-competitive world, every ounce of productivity counts. These 10 hacks can quickly lead to big gains in output. read more
Rise of the ‘craft’ brand

Rise of the ‘craft’ brand

18/11/2016 - 08:45
The age of the Goliath brand is over. Now, the Davids are running the show. read more
4 ways e-retailers can stand out this holiday season

4 ways e-retailers can stand out this holiday season

16/11/2016 - 15:16
It’s that time of year again. There’s joy in the air, snow on the ground, and big opportunities online for e-retailers savvy enough to grab some of the extra business that the holidays bring with them. ‘Tis the time for specials, e-mail campaigns, and increased outreach to customers. The problem, of course, is that “everyone else” will be doing the same. The trick for e-retailers is to develop ways to distinguish their site, convincing consumers to shop with them, rather than their competitors. read more
S.O.S: The mobile app as a lifeline for brick-and-mortar retailers

S.O.S: The mobile app as a lifeline for brick-and-mortar retailers

11/11/2016 - 10:52
Consumers gravitate towards convenience for the things that they have to do anyway. They want to get to their intended action with the least amount of unnecessary effort. They’ll even change their behaviour to do so. Think of mobile deposits: many consumers have made the switch to using their bank’s mobile app to deposit checks, finding it far more convenient than driving to their local branch or ATM.  read more
3 ways to drive brand value for your millennial shopper

3 ways to drive brand value for your millennial shopper

10/11/2016 - 14:34
There are several ways to drive brand value for your millennial shopper. This video highlights three key ingredients that will make your brand stand out among your millennial shoppers.  read more
Facebook enables retailers to link newsfeed ads to chatbots

Facebook enables retailers to link newsfeed ads to chatbots

10/11/2016 - 12:20
Facebook announced that retailers and other brands that operate chatbots on its Messenger platform can now buy targeted newsfeed ads that link directly to their bots, allowing them to immediately initiate conversations with users clicking through. read more
The digital marketing future is now

The digital marketing future is now

10/11/2016 - 09:41
That digital marketing is a constantly evolving phenomenon is a given. It's no longer changing monthly or weekly, but daily. And companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry. read more
Adidas rolls out 3D-printed shoe made from recycled ocean waste

Adidas rolls out 3D-printed shoe made from recycled ocean waste

08/11/2016 - 15:45
Adidas is about to start selling its UltraBoost Uncaged Parley shoe made from 3D-printed recycled ocean waste, which the athletic apparel maker unveiled as a concept last year under a partnership with ocean conservation group Parley for the Oceans.  read more
The millennial generation: The future of retail

The millennial generation: The future of retail

08/11/2016 - 09:48
For millennials today, shopping is about the experience and the journey, whether they’re online or in-store. Millennials want to touch brands at every point in the customer journey. Shops will not only be a place to purchase something but a way for millennial shoppers to learn and experience. read more
Nutrific amplifies ad campaign with OOH media, taxi advertising

Nutrific amplifies ad campaign with OOH media, taxi advertising

07/11/2016 - 12:34
Nutrific has extended its advertising campaign, '1 Tasty Cereal Biscuit, 1000 Ways to Eat it' through branding 16 taxis countrywide for four months, through New Wave Outdoor Media. read more
Why retailers should sell on Instagram

Why retailers should sell on Instagram

03/11/2016 - 12:03
Selling products on social media is not anything new, Facebook has allowed it, Twitter made it possible for a while before they didn’t and Pinterest allows its followers to shop. Now, one more social media network could very well be joining the product selling game. read more
IBM acquires Fluid's personal shopper unit to beef up Watson

IBM acquires Fluid's personal shopper unit to beef up Watson

03/11/2016 - 11:45
IBM has acquired the Expert Personal Shopper (XPS) division of Fluid, whose bot-based conversational product recommendation platform already leverages IBM's Watson artificial intelligence technology. read more
How retailers can maximize mobile revenues this holiday shopping season

How retailers can maximize mobile revenues this holiday shopping season

03/11/2016 - 11:36
More and more consumers are visiting retailers via mobile devices, but few are completing purchases. Here’s how merchants can turn mobile into a moneymaker.  read more
Instagram announces ground breaking feature for retailers

Instagram announces ground breaking feature for retailers

02/11/2016 - 11:23
Instagram has announced that it will allow retailers to post prices and product descriptions in their posts, pushing its ecommerce capabilities. read more
Enhancing omnichannel with mobile-first strategies

Enhancing omnichannel with mobile-first strategies

31/10/2016 - 14:39
As omnichannel retail matures, mobile has become an important channel for connecting digital and physical consumer experiences. Considering smartphones are ubiquitous wherever people shop, it’s no wonder that most retailers are on the journey to becoming mobile-first. read more
Despite digital convenience, customers want personal contact

Despite digital convenience, customers want personal contact

31/10/2016 - 10:00
Verint Systems has published a report on a large-scale study of more than 24,000 consumers in 12 countries, including South Africa, that indicates that despite the rise in digital customer service channels and options, 79% of consumers prefer the human touch to remain a part of customer service when engaging with brands and service providers. read more
Five factors of successful franchisor leadership

Five factors of successful franchisor leadership

26/10/2016 - 14:11
In addition to being concerned about the match between a franchisee and a franchisor, in terms of psychometric testing, franchisors should review their own leadership and management capabilities, as becoming a franchisor changes the nature of a business. read more
#BeyondRetail2016: Readying for retail saturation or a complete revolution?

#BeyondRetail2016: Readying for retail saturation or a complete revolution?

21/10/2016 - 14:54
While technological advancements and shifting consumer buying behaviour mean e-commerce is set for more uptake, traditional retailers need not worry about a loss of overall sales as a result. Here's how they can avoid extinction by keeping ahead of retail trends. read more
Malls need to move product off shelves, rather than brand building

Malls need to move product off shelves, rather than brand building

20/10/2016 - 12:44
The focus for malls has to be on moving product off the shelves rather than brand building, as consumers tighten their belts and look for even more value from retailers ahead of the festive season. read more
5 ways to bring your store into the future

5 ways to bring your store into the future

19/10/2016 - 10:11
The convenience of online shopping is increasingly appealing to today’s consumer. With Amazon recently announcing same-day delivery in two major cities in Canada – the pressure on brick-and-mortar retailers is stronger than ever. read more
Brand activation fosters engagement and inspires consumers to act

Brand activation fosters engagement and inspires consumers to act

17/10/2016 - 12:53
Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined focus on the mechanics of bringing the brand to ‘life’ and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: Why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?  read more
MediaCom, indaHash launch campaign for Revlon SA

MediaCom, indaHash launch campaign for Revlon SA

14/10/2016 - 12:22
Following successful launches in countries such as Poland, Germany and the UK, indaHash has launched its first campaign in South Africa this month in partnership with MediaCom. The campaign, executed on behalf of Revlon, will benefit from indaHash's unique ability to automate collaboration between brands and digital influencers. read more
5 things Millennials expect from retailers

5 things Millennials expect from retailers

14/10/2016 - 10:01
Retailers love to talk about “Millennials” — but how successfully are they reaching this consumer group, and what can brands do to target young consumers more effectively? At Retail’s Digital Summit, Gabbi Baker of OgilvyOne Worldwide and PricewaterhouseCoopers’ Hunter Thomas — both Millennials themselves — went “beyond the meme” to offer proven tactics for engaging younger shoppers. read more
How to attract more in-store sales

How to attract more in-store sales

11/10/2016 - 16:56
Online shopping is great. It saves time, provides tons of options in one place, and the customer doesn’t have to navigate swarms of people to check out. Younger generations value this and are moving the majority of their shopping online.  read more
Is your website driving away customers?

Is your website driving away customers?

11/10/2016 - 10:40
US consumers in particular, are very discerning when shopping online, so much of the global ecommerce research stems from there, but it's more than just a 'Western concern'. Here's why African business should take online shopping cart abandonment into account locally and when selling to an international market. read more
Importance of customer service for African businesses

Importance of customer service for African businesses

11/10/2016 - 10:28
A recent survey by research and analysis information technology company, Forrester has found that 39% of customers tell their friends and families about bad customer experience. This means that for every customer that has a bad experience with a company, the resulting business erosion that accompanies it can increase exponentially. read more
Augmented and virtual reality are experiences, not screens

Augmented and virtual reality are experiences, not screens

10/10/2016 - 12:23
A couple of years ago, Mitch Joel took a transformative “trip” to the Amazon rainforest. He was at a Google Zeitgeist event, trying out a Google Cardboard virtual reality headset, and a voice in his ears guided him through his surroundings. That voice led him to notice an insect, and he later discovered that the leader of the class could tell how long it took him to find the bug, how long he paid attention to it and other behavioural data, all based on the way he had moved. And in that moment, he understood: virtual reality could take people where they’ve never been before, in a variety of ways. read more
Customer experience is essential for your business

Customer experience is essential for your business

03/10/2016 - 14:42
Organisations globally need to focus on customer experience in order to succeed. This is particularly true for industries where products and services are fast becoming commodified. read more
How digital marketing can drive customer acquisition for financial brands

How digital marketing can drive customer acquisition for financial brands

03/10/2016 - 14:36
South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. The move online offers them ways to improve the efficiency and effectiveness of their acquisition efforts and gain better visibility into the performance of their marketing spend. read more
Omnichannel Is the new black

Omnichannel Is the new black

27/09/2016 - 09:02
Softlines purchasing and stock management across a given season is something of a black box. Many responsible for this even describe their skills as an art form, because they have spent many years honing the abilities that allow them to select lines, sizes, colors and quantities of items from anywhere up to a year before the items will be seen by customers. read more
Riding the waves of the digital world

Riding the waves of the digital world

22/09/2016 - 16:20
Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting. And it is enabling an unprecedented level of engagement between companies and their customers. read more
PriceProbe - tracking all retail print promotions nationally; moving your business forward

PriceProbe - tracking all retail print promotions nationally; moving your business forward

21/09/2016 - 16:19
Matthew Meagher, head of Analytics at Silo, answers questions about PriceProbe - an information resource that provides product pricing and statistics on retail promotional activity through press advertising. PriceProbe makes it possible for users to make decisions faster and to react quicker to competitor activity, giving them the tools and knowledge to move their businesses forward. read more
Just digital is just not enough

Just digital is just not enough

19/09/2016 - 10:45
Almost every company's marketing budget has a portion allocated to digital marketing. But simply having a digital strategy is not enough for a company to be relevant and stay ahead of its competitors. We look at some of the factors that make one company more successful than another at digital marketing. read more
How in-store media can influence the purchasing decision

How in-store media can influence the purchasing decision

16/09/2016 - 13:27
Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers. By optimising and integrating these into the overall marketing strategy, marketers can more effectively, and more directly, engage with their targeted consumers. read more
FLM promoting good nutrition with collectible veggie plushies

FLM promoting good nutrition with collectible veggie plushies

14/09/2016 - 09:01
Food Lover's Market recently launched The Goodness Gang - a line-up of fresh produce plushies to hero healthy eating and nutrition. The Goodness Gang is designed to help parents of Grade RR to Grade 3 learners teach their kids about the healthy benefits of eating their fruit and veg. The veg characters are available for collection via stickers earned over the course of the six-month campaign. read more
Tech Bytes: Note to retailers: Time to make the shift to unified commerce

Tech Bytes: Note to retailers: Time to make the shift to unified commerce

13/09/2016 - 09:19
It happens all the time. A customer goes on a shopping spree, gets home and checks email — only to find a valuable promotion for a store she just left. In an era when time-starved customers are more digitally-savvy than ever before, retailers need to step up and manage a brand in total versus managing separate channels, if they want to maintain loyalty.  read more
Digital transformation: The new face of business in a mobile-first, cloud-first world

Digital transformation: The new face of business in a mobile-first, cloud-first world

12/09/2016 - 14:20
Technology has become ubiquitous and central to growth and innovation in today's business. It is embedded in a vast array of services and devices, and accessible to businesses to do what was previously impossible. When we talk about this fourth industrial revolution, just like the first three with steam, electricity and information technology, it had a pretty broad impact in the way we live, the way we work, the way we entertain ourselves, the way we communicate. read more
Scan Retail innovates display with its LED Fabric Lightbox

Scan Retail innovates display with its LED Fabric Lightbox

12/09/2016 - 10:21
The LED Fabric Lightbox is a product that can be used in multiple ways in retail spaces. It has been installed for many of Scan Retail's clients to create powerful in-store branding. read more
Broll researches correlation between food services, entertainment in shopping centres

Broll researches correlation between food services, entertainment in shopping centres

05/09/2016 - 12:19
At the South African Council of Shopping Centres Annual Congress, taking place 7-9 September 2016 in Sandton, Broll Property Group will release a report on the correlation between services and entertainment in shopping centres. read more
Retailers need to think like restaurants

Retailers need to think like restaurants

02/09/2016 - 15:14
Made-to-order, personalized products aren’t the norm in the retail world, but in the restaurant and food service worlds, they have always been the rule. Restaurants, in essence, are manufacturers. They are a place where raw materials are assembled in made-to-order lines and transformed into customized products in real-time. Retailers, on the other hand, operate as warehouses for goods manufactured and assembled somewhere else.  read more
Why your marketing strategy needs infographics

Why your marketing strategy needs infographics

01/09/2016 - 11:50
Johannesburg, South Africa – September 1, 2016 – High-quality infographics are far more likely to be read and shared than text-based content, giving them greater virality and making them a popular marketing tool. However, they need to be thoroughly researched, meticulously written and skilfully designed to be effective and boost brand visibility.  read more
Social media changing customer expectations - SAcsi

Social media changing customer expectations - SAcsi

01/09/2016 - 08:54
Johannesburg – The growing popularity of social media and online access to information and news is influencing customers’ expectations of food services, the South African Customer Satisfaction Index (SAcsi) for restaurants revealed. read more
Report: Retailers should respond to needs of ‘silver’ shoppers

Report: Retailers should respond to needs of ‘silver’ shoppers

31/08/2016 - 09:02
Convenience stores stand to benefit the most from a greying population. That’s according to new report from Fung Global Retail & Technology which looks at the impact of the growing 65-and-over population on global economies, industries and retail. read more
Marketing products on social media

Marketing products on social media

30/08/2016 - 10:56
Historically, product-orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let's be honest and acknowledge that a product page on a social network isn't a top destination for people to go when looking for inspirational content. read more
How ‘shoppertainment’ elevates the in-store experience to drive traffic and sales

How ‘shoppertainment’ elevates the in-store experience to drive traffic and sales

29/08/2016 - 08:55
Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales.  read more
PayU launches one-click checkout to boost online sales

PayU launches one-click checkout to boost online sales

26/08/2016 - 11:35
PayU has launched a real time recurring (RTR) offering, called PayU Xpress that provides South Africa's e-commerce stores with a platform for their shift to a one-click checkout, offering increased customer engagement and the potential for increased sales through improved customer conversions. read more
The new competitive advantage in mobile is content

The new competitive advantage in mobile is content

25/08/2016 - 09:53
In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition. However, as our platforms become more sophisticated, the key to mobile success becomes simpler. The primary source of competitive advantage in mobile is content. read more
New technology puts customers in control of express deliveries

New technology puts customers in control of express deliveries

24/08/2016 - 12:13
Leading express parcels company DPD Laser has rolled out the most advanced mobile technology platform of any SA express service in its Dawn Wing and Time Freight businesses. read more
Apple takes the 'store' out of retail locations

Apple takes the 'store' out of retail locations

23/08/2016 - 08:53
Apple is removing the word "store" from the branding of its retail locations and online outlets, after reportedly sending a memo to its retail employees saying it was making a branding change, according to a MacRumors post picked by several publications. read more
#CEMAfrica: Creating customers

#CEMAfrica: Creating customers

22/08/2016 - 09:37
It's not about the low-hanging fruit or quick wins, effective customer experience management that results in happy returning customers is all about effective change now to improve the overall future customer experience (CX). read more
WiFi service delivery platforms create new marketing capabilities for retailers

WiFi service delivery platforms create new marketing capabilities for retailers

19/08/2016 - 15:30
E-Commerce has created both opportunities and challenges for today’s brick-and-mortar retailers. With a majority of users using their smartphones to research products and services prior to making in-store purchases, the availability of a reliable, high-speed WiFi connection can have a positive correlation to a retailer’s revenue. As WiFi deployments in retail environments become the norm, many of these retailers see the investment in wireless networking infrastructures simply as a required cost of doing business. However, the emergence of fog computing infrastructures fundamentally changes the way in which the wireless network is utilized in the retail environment. read more
#Loeries2016: The channels of communication have changed

#Loeries2016: The channels of communication have changed

19/08/2016 - 14:03
The annual PRISA Conference dives into trends, insights, research and all subjects related to the PR industry. The second day of the 2016 version of the conference, on Thursday 18 August, saw some interesting topics emerge. read more
Five steps to effective digital strategy implementation

Five steps to effective digital strategy implementation

18/08/2016 - 11:01
In today's highly competitive market, companies need to recognise and capture the diverse skills and expertise of the entire workforce to deliver results. Digital technologies have the capacity to enable everyone within an organisation to be more productive and innovative - from the newest intern to the most seasoned member of staff. However, embracing digital is uncharted territory for many organisations, so implementing an enterprise digital strategy can represent a challenge. read more
Un-pack brand truths at the Sunday Times Top Brands Conference

Un-pack brand truths at the Sunday Times Top Brands Conference

17/08/2016 - 14:28
Johannesburg, 17 August 2016: The 3rd annual Sunday Times Top Brands Conference will take place in Sandton on 23 August, ahead of the much anticipated announcement of the winners in the Sunday Times Top Brands Survey, conducted by TNS. The Sunday Times Top Brands Awards are now in their 18th year, and recognise those brands that have earned top consumer sentiment in South Africa over the past twelve months. read more
The future of the salesforce is increasingly mobile

The future of the salesforce is increasingly mobile

17/08/2016 - 11:59
Leading South African brands should be using the latest mobile technologies to improve the responsiveness of their remote and mobile sales teams, boost the efficiency of the sales process and deliver a superior sales and service experience.  read more
Networking tips from top SA female entrepreneurs

Networking tips from top SA female entrepreneurs

17/08/2016 - 11:47
17 August 2016: As we celebrate Women’s Month, the 2016 Entrepreneur of the Year® competition, sponsored by Sanlam and BUSINESS/PARTNERS has revealed a record number of entries received from female entrepreneurs - growing by more than 38% from 2015. read more
What small business can learn from Pokémon Go

What small business can learn from Pokémon Go

17/08/2016 - 11:09
Location-based mobile game Pokémon Go is perhaps the best commercial example of augmented reality (AR) gaming to date since the introduction of the technology in terms of broad global market appeal. read more
First INMA Global Media Summit Africa comes to Cape Town in November

First INMA Global Media Summit Africa comes to Cape Town in November

17/08/2016 - 11:04
The International News Media Association (INMA), a global community of market-leading news media companies, will hold its first Global Media Summit Africa on 14-15 November 2016 at the Vineyard Hotel in Cape Town. read more
#Loeries2016: The prominence of PR

#Loeries2016: The prominence of PR

17/08/2016 - 10:59
This year's Loerie Awards include a new Public Relations Communication category. PRISA's two-day PR-themed conference also forms part of Loeries® Creative Week™ Durban. Here's why you simply can't ignore PR as part of the creativity mix. read more
4 step check-list for SMEs looking to jump into online retail

4 step check-list for SMEs looking to jump into online retail

16/08/2016 - 10:41
For SMEs considering including online retail within their omnichannel strategy, there is no time like the present. As mobile penetration continues to grow, along with the customer’s need for accessibility and convenience, the pros to e-commerce are undeniable. But timing and preparation are integral to any SMEs success in online retail and a premature move into the space could have a considerably negative impact on a business’ bottom line. read more
Five technologies that will change customer service by 2021

Five technologies that will change customer service by 2021

16/08/2016 - 09:22
Rather than obsessing about driving efficiencies, savvy business leaders will look to emerging technologies to find new revenue streams and, more importantly, covert normally fickle customers into loyal supporters. read more
Comment: Recipe for point-of-sale success

Comment: Recipe for point-of-sale success

15/08/2016 - 14:05
Maximising the bricks and mortar retail estate has never been more important. With online stores able to give customers everything they could ever need at the touch of a button and all from the comfort of their own home, retailers need to give customers a valid reason to jump off the sofa and come into their stores.  read more
4 Tips for delivering a richer customer experience

4 Tips for delivering a richer customer experience

12/08/2016 - 10:31
For online businesses or retailers, the lazy days of summer often pose an unfortunate reality – one that traditionally includes less attention from consumers and slower sales both online and in-store. People are away on vacation and that means they are spending more time soaking up the sun versus browsing your inventory. read more
#TRENDING: What does it take to be a "breakthrough" brand?

#TRENDING: What does it take to be a "breakthrough" brand?

10/08/2016 - 10:15
In this 'Year of Disruption', change is also being amplified by those brands that are disrupting the market. Interbrand has packaged this new generation of brands, these "upstarts and challengers", to the established market as "breakthrough brands". read more
£2 million campaign for Rubicon Spring

£2 million campaign for Rubicon Spring

10/08/2016 - 10:08
BMB is launching a £2 million campaign for Rubicon's new product, 'Rubicon Spring' a combination of sparkling spring water and fruit juice. read more
MTN revamp aims to boost client services

MTN revamp aims to boost client services

08/08/2016 - 09:09
MTN SA will spend more than R300m on a revamp of its 430 stores as part of a turnaround plan for the business, which reported weaker results for the six months to June. read more
How brands are using video

How brands are using video

02/08/2016 - 16:19
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.  read more
 Advancements in mobile technology further connects Africa with global markets

Advancements in mobile technology further connects Africa with global markets

01/08/2016 - 14:39
1 August 2016: The growth of mobile phones and services across the African continent has instantly brought many Africans into the digital age and connected them to worldwide knowledge and services. Home to one of the world’s fastest growing middle classes, Africa has seen multiple opportunities emerge for both local and global retailers from this digital growth. read more
The Winning Formula: how better supply chain collaboration and information sharing can drive business profit

The Winning Formula: how better supply chain collaboration and information sharing can drive business profit

01/08/2016 - 14:26
Seamlessly managing business in today's ever-changing omni-channel environment is similar to competing in the Formula 1: superior skill, agility, and collaboration is needed to succeed. Similarly, business success comes down to how quickly a company can spot and react to market trends, disruption and changes in consumer demand. The foundation of this is supply chain agility and collaborative relationships with supply chain partners. read more
Disrupt your own business

Disrupt your own business

01/08/2016 - 09:21
The traditional telephone took 70 years to reach 50% penetration within households, while the Internet took approximately ten years to reach satisfactory levels worldwide. This is in stark contrast to the rapid evolution and adoption of digitisation we are currently experiencing. Taking the Internet leaps ahead; the concept of digitisation has led to widespread technology innovation, increasing consumer power and competition. Quinton Pienaar, CEO, Agilitude, a Salesforce platinum reseller and customer experience evangelist, says that now is the time to disrupt your own business and embrace digitisation if you want long term success. read more
What pester power can do for your business

What pester power can do for your business

27/07/2016 - 16:44
There is a surge of freebie campaigns at three major grocery retailers, with Pick n Pay's animal card collection, Spar's Angry Bird 3D cards, and Checkers' mini grocery items, leaving parents reeling as to where to shop. A clever move by these retailers who understand what pester power can do for their business. read more
 Starbucks Mobile Pay explodes in popularity, next step suggestive selling

Starbucks Mobile Pay explodes in popularity, next step suggestive selling

27/07/2016 - 15:50
Ordering by phone is proving to be popular with coffee drinking customers. Starbucks Mobile Order and Pay usage reached 5% of U.S. transactions in the third quarter 2016, up from 4% in Q2. read more
BRAND COMMUNICATION: More clients want one-stop marketing services

BRAND COMMUNICATION: More clients want one-stop marketing services

27/07/2016 - 14:37
In a powerful message to advertising agencies, 70% of clients say they want all their communications managed by a single, integrated agency rather than several specialists. And 75% want media strategy and planning as part of the package. read more
Innovation is the driving force behind understanding clients’ needs

Innovation is the driving force behind understanding clients’ needs

22/07/2016 - 11:58
The role of neuroscience in driving business relevancy for brands read more
 Mobile: The new frontier for advertisers

Mobile: The new frontier for advertisers

21/07/2016 - 16:27
When Kate Sayre, the global head for consumer goods strategy at Facebook, has to sell the importance of a smartphone to anyone, she sometimes asks them to unlock their device and hand it over to the person next to them.  read more
Do's and don'ts of digital marketing

Do's and don'ts of digital marketing

21/07/2016 - 11:02
These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results. read more
5 ways retailers can capitalize on the Pokémon Go craze

5 ways retailers can capitalize on the Pokémon Go craze

20/07/2016 - 16:13
In less than two weeks Pokémon Go has taken the world by storm. As the cultural phenomenon continues to grow in popularity opportunistic retailers are cashing in on the trend to drive traffic to stores, and hopefully increasing sales. read more
Nestle’s coffee push brews better sales

Nestle’s coffee push brews better sales

20/07/2016 - 09:57
Zurich - Nestle SA, the world’s biggest food company, reported first-quarter sales that beat analysts’ estimates, as Nescafe and Nespresso were boosted by marketing to ward off increased competition in coffee. read more
Integrating retail customer experience through Wi-Fi analytics

Integrating retail customer experience through Wi-Fi analytics

19/07/2016 - 16:50
Fastmoving recently got in touch with Paul Williams, Major Account Manager at Fortinet for his insights on the topic of integrating retail customer experience through Wi-Fi analytics. read more
Study: Retailers adopt mobile, may not excel

Study: Retailers adopt mobile, may not excel

14/07/2016 - 14:38
Mobile commerce has become almost universal in the retail industry, but competency levels are less uniform. read more
Programmatic video – the real-time future of visual brand storytelling has arrived

Programmatic video – the real-time future of visual brand storytelling has arrived

11/07/2016 - 14:07
The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs. As marketers, we need to be preparing ourselves for a profound shift in consumer behaviour as our customers stream more video and watch less linear television.  read more
Shopper marketing: The path to purchase has changed

Shopper marketing: The path to purchase has changed

08/07/2016 - 08:38
If like most marketers, you believe that retail is the centre of the marketing universe then it may come of some surprise to you, to learn that it’s the consumer who is now that ’centre’. Gone are the days when consumers are driven towards brands. Consumers now feel empowered enough to have brands gravitate towards them and nowhere is this more relevant than in shopper marketing.  read more
The Future of Media to shine the light on digital media technology

The Future of Media to shine the light on digital media technology

07/07/2016 - 15:19
Johannesburg, Thursday, 07 July 2016 : “Before the 2016 Future of Media Conference has even kicked off, it’s clear that the South African market is champing at the bit in anticipation of the opinions and insights of industry leaders operating in the digital environment,” says Trevor Ormerod, GM Group Sales & Marketing at Times Media, ahead of the annual Future of Media Conference being held in Sandton on 21 July. read more
Active acquisition and the status conscious Ads24 Mass Market reader

Active acquisition and the status conscious Ads24 Mass Market reader

04/07/2016 - 10:08
The Mass Market is highly aspirational despite economic challenges. There is a great drive to keep improving living standards. The mobility and potential that exists in this market is rapid and vast. Ads24 Mass Market Titles include Daily Sun, Soccer Laduma, Son and Illanga and can be found in the heart of communities. Readers look to these newspapers and their digital properties for new, information, inspiration and advice. The Ads24 Mass Market Bundle has an unduplicated reach of 9.5 million. read more
Survey: Email marketers make customers feel welcome

Survey: Email marketers make customers feel welcome

01/07/2016 - 09:27
You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts. read more
Opportunity for 900 local aspiring entrepreneurs to jump start their business

Opportunity for 900 local aspiring entrepreneurs to jump start their business

30/06/2016 - 15:11
30 June 2016: Youth unemployment is on the rise in South Africa, and yet at the same time youth entrepreneurship is declining. Christo Botes, executive director at Business Partners Limited (BUSINESS/PARTNERS), says that the recently released Social Profile of Youth 2009 – 2014 report highlights this trend, and reveals that the number of youth entrepreneurs declined from 609 000 in 2009 to 543 000 in 2014.  read more
KRS Mobile appoints marketing specialist Gerald Steyn, as senior ‘Lead Hunter’

KRS Mobile appoints marketing specialist Gerald Steyn, as senior ‘Lead Hunter’

30/06/2016 - 09:55
Cape Town, 29 June 2016 – Following the recent establishment of its enterprise mobile development hub, KRS Mobile, a division of Khanyisa Real Systems (KRS), has appointed Gerald Steyn as its chief ‘Lead Hunter’. read more