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6 Steps to successful customer relationship management

6 Steps to successful customer relationship management

22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
9 safety tips to help curb cash crimes in SA's stores

9 safety tips to help curb cash crimes in SA's stores

22/04/2019 - 10:03
Retailers must accept that cash crime is prevalent in SA and not going away any time soon, says Richard Phillips, joint CEO of retail cash management company Cash Connect. read more
Easter is also a feast for criminals, retailers and consumers warned

Easter is also a feast for criminals, retailers and consumers warned

18/04/2019 - 09:01
There is a tendency among criminals to use the Easter long weekend - and its spike in shopping - to their advantage, says Richard Phillips, joint CEO of retail cash management company Cash Connect. read more
Winning with sustainability in retail

Winning with sustainability in retail

16/04/2019 - 10:59
While there’s pessimism in the air with regards to global product sales, every day there are also groundbreaking changes being implemented by brands and activists who genuinely want to “be the change” when it comes to sustainability. Influencers and businesses are seeking to establish new markets through innovation, leveraging their ideas and products to help fight climate change. read more
5 electronic payment security risks to watch out for this Easter period

5 electronic payment security risks to watch out for this Easter period

16/04/2019 - 10:33
Consumers should not let their guard down this Easter period.  read more
Marketing takes its place at the boardroom table

Marketing takes its place at the boardroom table

16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey. read more
Brand SA makes marketing material available

Brand SA makes marketing material available

15/04/2019 - 08:38
To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation. read more
HR and Payroll need to embrace tech change

HR and Payroll need to embrace tech change

10/04/2019 - 13:40
Technology permeates every aspect of business today. Even the more traditional people-centric processes of human resources (HR) and payroll have benefited from automation, machine learning, and the like. The challenge lies in whether organisations can keep up with this rapidly evolving landscape, especially in a mobile-centric environment such as South Africa, declares Ian McAlister, General Manager of CRS Technologies South Africa. read more
SA consumers embrace digital shopping

SA consumers embrace digital shopping

08/04/2019 - 09:30
Smartphones have become the go-to technology for online shopping, with more than 20percent of South African consumers using them weekly over other mobile devices. read more
Consumer readiness to embrace technology-driven innovation

Consumer readiness to embrace technology-driven innovation

04/04/2019 - 11:18
Our world is changing. Advances in cloud, mobile, edge computing, IoT and AI are unlocking new business opportunities at a speed not seen before. read more
The fast-paced, ever-evolving SA retail property market

The fast-paced, ever-evolving SA retail property market

03/04/2019 - 09:53
Competition in South Africa’s retail market is intense, with more than 25 million square metres of formal retail space currently, in excess of 2,000 existing shopping centres and close to three million square metres of formal retail space in the pipeline. read more
Brand consistency aids in brand security

Brand consistency aids in brand security

03/04/2019 - 08:23
Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyber attacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. read more
Hyprop refinances debts to appease Moody's

Hyprop refinances debts to appease Moody's

02/04/2019 - 12:58
Mall owner Hyprop Investments, whose shares have fallen by about a fifth since its credit rating was downgraded by Moody’s in February, says it has refinanced R4bn in external debts. read more
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be. read more
3 Reasons why content marketing has an edge over traditional marketing

3 Reasons why content marketing has an edge over traditional marketing

27/03/2019 - 10:00
Content marketing is taking the world by storm. read more
Balancing the bottom line with a defined purpose

Balancing the bottom line with a defined purpose

27/03/2019 - 09:45
Joe Public United is one of SA’s top independent and fastest-growing advertising groups and has been the recipient of numerous awards since 2014, including several AdFocus awards and scooping the Agency of the Year at the Loerie Awards for the first time in 2018.  read more
Organisations need to adapt to meet the empowered customer

Organisations need to adapt to meet the empowered customer

26/03/2019 - 14:40
We currently live in a world where innovation and disruption is driving the way we think and operate. “Today the customer is more empowered than ever. Knowledge is at their fingertips and technology is a part of their everyday life,” says Bizmod consultant, Colette Staniland. “The customer is no longer dependant on an organisation, the customer will define the meaning of the value of an organisation’s offering.” read more
Facial recognition combats load-shedding shoplifting

Facial recognition combats load-shedding shoplifting

26/03/2019 - 08:39
South Africa’s load-shedding woes are not limited to the inconvenience suffered by consumers. The country’s retailers are set for a dramatic spike in shoplifting, warns one facial recognition for business specialist. read more
4 Digital transformation communication strategies

4 Digital transformation communication strategies

20/03/2019 - 09:59
If you’re running a business in 2019, digital transformation should be on your mind. It doesn’t matter whether you’re a one-man band decorating cakes at home, or stand at the head of a multi-national corporation with hundreds of employees – it affects you. From how you engage with your customers, issue invoices, to how staff apply for leave or even claim expenses. The key issue for big organisations is without employee buy-in, you will struggle to reap the rewards. Effective communication is the key.  read more
Tips for small business owners to survive load-shedding

Tips for small business owners to survive load-shedding

20/03/2019 - 09:36
With small businesses already dealing with hikes in VAT and petrol, coupled with decreased consumer spending, load-shedding is a bridge too far, particularly for restauranteurs. read more
Is #BlackFriday affecting SA’s December retail trade?

Is #BlackFriday affecting SA’s December retail trade?

19/03/2019 - 09:37
South Africa has seen the Black Friday sales phenomenon grow exponentially in recent years, quickly entrenching itself as a major calendar event on the local retail and shopping scene. The Black Friday sales bonanza, which takes place towards the end of November, is now bigger in SA than ever before. It is a boon for retailers, shopping centres and consumers. However, is Black Friday an emerging threat for the traditional December festive season sales boom? read more
SA companies edging closer to full cloud capability

SA companies edging closer to full cloud capability

19/03/2019 - 09:07
While there is little doubt over the hype attached to cloud computing and services, the reality is that South Africa businesses are embracing cloud, especially solutions that are being used to strengthen contact centres and enhance customer engagement. read more
SA brands shine at the MMA’s annual Global Business Impact Index announcement

SA brands shine at the MMA’s annual Global Business Impact Index announcement

12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances. read more
5 Things effective loyalty programmes have in common

5 Things effective loyalty programmes have in common

11/03/2019 - 11:22
Customer loyalty retention is becoming increasingly important to the success of independent retailers in South Africa. The equation is pretty simple - customer loyalty means repeat business, which equals revenue and long-term sustainability. read more
 How mall owners can beat the retail blues

How mall owners can beat the retail blues

07/03/2019 - 10:17
A decade ago, just about any developer or listed property fund that owned a mall or built a new one, no matter how big or small, was virtually assured of making a packet. Back then, retail was still the most sought-after investment subsector of the SA real estate market and shopping centres comfortably outperformed offices, warehouses and factories on the total return front. read more
South African independent retailers win big at international awards in USA

South African independent retailers win big at international awards in USA

06/03/2019 - 10:06
Two independent South African retailers have won the prestigious title of International Retailer of the Year (South Africa) at the 2019 IGA International Retailers of the Year awards.  read more
Analytics – giving retailers the edge and boosting sales

Analytics – giving retailers the edge and boosting sales

05/03/2019 - 13:51
With the buzz from Black Friday and the festive season now in the rear-view mirror, retailers are looking ahead to ensure the continuation of ‘traffic’ into malls, high streets, pop-up stores, websites, apps and other channels. Today’s retailer is anywhere, anytime, and they’re providing greater levels of personalisation with their services.  read more
Iconic South Africans the inspiration for new Johnnie Walker campaign

Iconic South Africans the inspiration for new Johnnie Walker campaign

05/03/2019 - 11:20
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'.  read more
AI revolutionises HR

AI revolutionises HR

05/03/2019 - 09:48
With spending on cognitive and artificial intelligence (AI) systems expected to reach $77.6 billion by 2022 (more than three times the $24 billion forecast for last year), South African companies would do well to consider its impact on their existing and future systems. Its potential in traditionally people-driven processes such as human resources (HR) is significant. read more
Analytics – giving retailers the edge and boosting sales

Analytics – giving retailers the edge and boosting sales

26/02/2019 - 09:57
With the buzz from Black Friday and the festive season now in the rear-view mirror, retailers are looking ahead to ensure the continuation of ‘traffic’ into malls, high streets, pop-up stores, websites, apps and other channels. Today’s retailer is anywhere, anytime, and they’re providing greater levels of personalisation with their services.  read more
5 Major mistakes independent retailers should avoid

5 Major mistakes independent retailers should avoid

25/02/2019 - 14:35
There is a lot to be said for being an independent retailer in South Africa at the moment. When your business is small, local and bespoke, you are able to roll with the economic punches. You are agile, flexible and can adapt to absorb the impact of upheavals like a technical recession or a sudden shift in trends. However, as a small fish in a big pond, you also need to have your wits about you. read more
Connect, communicate and reward – loyalty should earn more than points

Connect, communicate and reward – loyalty should earn more than points

25/02/2019 - 12:56
An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. read more
How SA’s retailers can boost sales with an omnichannel approach

How SA’s retailers can boost sales with an omnichannel approach

22/02/2019 - 13:59
It is no secret that local retailers are having a torrid time. The economy remains in the doldrums with investors and consumers spooked by debilitating load shedding, ongoing job cuts and a volatile political environment. Consumers naturally cut back on spending in uncertain times, and retailers are undoubtedly feeling the heat. read more
Go digital or die, companies warned

Go digital or die, companies warned

22/02/2019 - 11:03
The SA digital market has long played second fiddle to its traditional counterparts, but that is all about to change. read more
Digital sponsorship provides good ROI

Digital sponsorship provides good ROI

21/02/2019 - 14:57
South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.  read more
2019 National Budget speech: Five positive, key take outs for local SMEs

2019 National Budget speech: Five positive, key take outs for local SMEs

21/02/2019 - 08:33
Finance Minister Tito Mboweni referenced the private sector as the key engine for job creation in his National Budget speech. Ben Bierman, MD of Business Partners Limited, fully supports this statement, and says that there are five key take-outs that local small and medium enterprises (SMEs) will benefit from:  read more
Transitioning to a new payroll solution

Transitioning to a new payroll solution

20/02/2019 - 08:29
Companies should use the end of financial tax year that is around the corner as an opportunity to re-evaluate their existing payroll solutions. And while it might very well be time to adopt the mantra ‘new year, new solution’, decision-makers must closely scrutinise what their strategic objectives are when it comes to Payroll. This is according to Ian McAlister, General Manager of CRS Technologies South Africa. read more
Creating a better – and conveniently secure - tomorrow with IoT

Creating a better – and conveniently secure - tomorrow with IoT

19/02/2019 - 14:04
As it rapidly approaches maturity, the Internet of Things (IoT) is set to continue a transformational trajectory, introducing new efficiencies in multiple fields by allowing measurement and analysis on a scale that has never been possible before. From agriculture to logistics, from retail to hospitality, from traffic to health, from the home to the office, the applications for monitoring ”things” are limited only by the imagination. read more
Digital communication is key to good customer experience, here’s how to get it right

Digital communication is key to good customer experience, here’s how to get it right

19/02/2019 - 08:19
Over the past few years, companies have started paying increasing amounts of attention to customer experience (CX). While the idea behind it (customers will keep coming back to a business if they have a good experience), is hardly new, it’s become more and more of a science.  read more
The war of the platforms

The war of the platforms

16/02/2019 - 21:23
The argument around which marketing platform trumps the others, and whether traditional media is being killed by digital is not new, nor is there a simple answer. Traditional platforms –print, for example – have had to face the reality of digital disruption and adapt accordingly, while consumers have become both more elusive and demanding. Against a backdrop of a dismal economy, perhaps the question to ask is not which platform is better, but which platforms – among the many traditional, digital and experiential opportunities out there, best suit the brand, the objective and the budget. read more
How to save a sale with efficient warehouse operation

How to save a sale with efficient warehouse operation

13/02/2019 - 15:11
One of the biggest frustrations instore shoppers face is not being able to find products they’re looking for - whether they are sold out, hard to find or simply not practical to keep in stock. And customers hardly ever ask about them if they’re not. While these missed opportunities may seem inconsequential, they are starting to add up in this competitive retail environment where every sale counts.  read more
IoT offers fast, effective control of every business resource

IoT offers fast, effective control of every business resource

12/02/2019 - 22:51
Internet of Things (IoT) continues to make inroads into South African industries, and it is not difficult to see why. The fact is that with IoT, businesses will always know where everything is, they will be able to keep track of even more data, everything will be faster and remote work will be even more feasible. Another fact is that challenges associated with this technology, like security, connectivity and a sound business plan, are largely being addressed. read more
One-size-fits-all branding in Africa doesn’t cut it

One-size-fits-all branding in Africa doesn’t cut it

12/02/2019 - 18:37
As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more and more companies are looking to the rest of Africa as a potential growth market. read more
Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board

Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board

11/02/2019 - 10:42
The Sunday Times is excited to announce the launch of its Reader’s Choice Travel Awards that celebrate excellence across all sectors of the travel and tourism industry in South Africa.  read more
Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

07/02/2019 - 13:53
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit. read more
6 Ways to win with CX

6 Ways to win with CX

06/02/2019 - 10:35
As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes, branding and selling is knowing what and how technology can assist in the CX experience but it’s also ensuring there’s a human and emotional connection with the consumer every step of the way. read more
Businesses face big moral and socioeconomic issues

Businesses face big moral and socioeconomic issues

05/02/2019 - 09:25
Consumers want brands and corporates to be scrupulously ethical and champions for causes they care about. Businesses will have to engage with big moral and socioeconomic issues in a convincing way. read more
Retail SMEs to embrace e-commerce

Retail SMEs to embrace e-commerce

31/01/2019 - 13:53
A forecast by World Wide Worx shows that online retail sales figures in South Africa are expected to more than double from 2016 to almost R20-billion by 2020. As such, South African small and medium enterprises (SMEs) operating in the retail sector should start to consider entering into the e-commerce space – an industry poised for growth as millennials and digital Generation Z, who have been dubbed digital natives, begin to make up an increasingly large portion of consumers.  read more
 4 ways for retail to remain relevant

4 ways for retail to remain relevant

31/01/2019 - 10:42
There are four key elements for retailers to remain relevant, according to Andrew Jennings, chair of the Prince's Trust Retail Leadership Group in London. read more
YouTube awards innovation funding to Tiso Blackstar Group

YouTube awards innovation funding to Tiso Blackstar Group

31/01/2019 - 10:08
Tiso Blackstar Group, the publisher of the Sunday Times, TimesLIVE, Sowetan, Business Day and more, has been awarded YouTube innovation funding from the Google News Initiative (GNI), which aims to promote new ideas and strengthen newsrooms’ digital video skills around the world. read more
Lack of ethical leadership a clear and present danger

Lack of ethical leadership a clear and present danger

30/01/2019 - 10:35
Lack of ethical leadership in most sectors of life is destroying natural ecosystems that sustain us, undermining our economic future, dismantling trust in self-government, undoing the sense of shared interest that allows us to co-exist and unravelling the threads of community that nurture us. read more
What is your organisation’s reputation score?

What is your organisation’s reputation score?

29/01/2019 - 15:22
The average corporate reputation score of last year’s reputation research studies conducted by Reputation Matters, a proudly African reputation research company, was 78.4%, a 2.2% decline from 2017 (80.6%).  read more
Integration or specialisation?

Integration or specialisation?

29/01/2019 - 15:06
Consulting firm Scopen recently released the latest trends in marketer-agency relationships in Brazil, Spain, the UK, Columbia, India and China. According to the research, clients are generally working with agencies on a contractual basis as opposed to a fixed retainer. The preferred agencies are bound by a service-level agreement and are contracted to perform a variety of services.  read more
Three franchising trends to look out for in 2019

Three franchising trends to look out for in 2019

29/01/2019 - 10:03
A recent survey conducted by the Franchise Association of South Africa (FASA) revealed that the franchising industry has grown from contributing 13,3 percent to the South African Gross Domestic Product (GDP) in 2017 to its current figure of 15,7 percent despite the tough economic climate and its impact on franchises. read more
(Hu)man versus machine. How AI tackled retail stock and staffing

(Hu)man versus machine. How AI tackled retail stock and staffing

28/01/2019 - 10:23
2018 was most definitely the year in which AI and Machine Learning (ML) took the lion’s share of technology media headlines. Like social media, virtual reality, drones, and cloud services before them, the impending doom of AI robots taking our jobs drew conference audiences, filled social feeds and consumed traditional media channels. read more
SAB campaigns against alcohol abuse

SAB campaigns against alcohol abuse

24/01/2019 - 12:50
Capitalising on the current popularity of video, SAB launched a short film to coincide with the festive season, highlighting the devastating effects of making poor decisions in the lives of teenagers; and to combat the incidence of underage drinking. read more
SA's war on plastic bags appears to be working

SA's war on plastic bags appears to be working

23/01/2019 - 08:40
With more restaurants saying no to plastic straws in South Africa, and amid a concerted effort from retailers to cut down on the use of one-time plastics in their products, the move against plastic appears to be is resonating with the wider public, too. read more
Gillette lambasted for casting men as the bad guys in new campaign

Gillette lambasted for casting men as the bad guys in new campaign

22/01/2019 - 16:27
Gillette’s new brand campaign has had more than 2-million views on YouTube since it launched on January 14, and an astounding 10:1 ratio of dislikes to likes. Those who dislike the ad have taken umbrage with Gillette’s stance that all men are bad. read more
Becoming an intelligent enterprise: Growth in IoT deployment strengthening retail’s frontline workers

Becoming an intelligent enterprise: Growth in IoT deployment strengthening retail’s frontline workers

21/01/2019 - 14:40
Retail buzzwords like “personalisation” and “omnichannel” are no longer just concepts and strategies that companies are working toward. Today, more retailers are actively deploying new technologies and migrating to an intelligent environment to reclaim their relevance in the on-demand economy.  read more
Connect the data and the dots to deliver exceptional customer experience

Connect the data and the dots to deliver exceptional customer experience

17/01/2019 - 14:30
It takes months to find a customer and only seconds to lose one, or so the saying goes. These days, however, it might be more like milliseconds. read more
Five smart ways to shift excess stock

Five smart ways to shift excess stock

16/01/2019 - 08:49
Surplus stock is one challenge that every retailer wants to turn into an opportunity. read more
The era of post-modern marketing

The era of post-modern marketing

15/01/2019 - 14:05
It’s the age of post-modern marketing when creativity and storytelling are combined with modern technology and a focus on human behaviour. read more
Mergers & acquisitions: How to manage growth with the right brand architecture strategy

Mergers & acquisitions: How to manage growth with the right brand architecture strategy

14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP. read more
The customer’s journey to the cloud

The customer’s journey to the cloud

14/01/2019 - 11:02
Migrating to the cloud is no longer the complex process it once was. Thanks to the evolution of technology, moving from an on-premise environment can be done much more efficiently than before. Even attitudes towards this strategic shift have changed. read more
Relief for Edcon as lenders extend waivers

Relief for Edcon as lenders extend waivers

21/12/2018 - 13:56
Clothing retailer Edcon has been given some breathing room by its lenders as it struggles for survival. The group, which confirmed that it was in talks with its funders and other stakeholders, said its lenders have extended waivers to allow time for the implementation of its restructuring and recapitalisation. read more
How do businesses offer added value to their customers?

How do businesses offer added value to their customers?

19/12/2018 - 11:01
There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more. read more
Why mobile is the gatekeeper of brand loyalty today

Why mobile is the gatekeeper of brand loyalty today

19/12/2018 - 10:33
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty. read more
Affiliate marketing in numbers: What is it?

Affiliate marketing in numbers: What is it?

18/12/2018 - 11:37
Affiliate marketing is a great way to connect with other companies and brands to establish a mutually beneficial relationship. It's a great way to monetize your website and earn a few extra bucks easily. Affiliate marketing uses website traffic from one website to generate clicks and sales for the affiliate brand. The site who posts the affiliate link will then get a percentage of the income generated from those clicks and sales.  read more
Smartphone sales growth stalls while panel TVs soar during Black Friday week 2018 – GfK data

Smartphone sales growth stalls while panel TVs soar during Black Friday week 2018 – GfK data

13/12/2018 - 15:42
Panel television sales soared in South Africa during Black Friday week, climbing by 66% to just over 93,000 units when compared to the same week in 2017, according to point of sale tracking data from GfK South Africa’s Weekly Monitor. This builds on the 47% growth over 2016 recorded during the week of Black Friday in 2017.  read more
5 Retail trends and predictions for 2019

5 Retail trends and predictions for 2019

13/12/2018 - 14:01
2019 is here, and if you’re in retail, you’re likely wondering what the next 12 months will bring. read more
Twelve trends to shape media and marketing in 2019

Twelve trends to shape media and marketing in 2019

13/12/2018 - 09:15
Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year. read more
The hidden customer engagement tool lying dormant at every retailer

The hidden customer engagement tool lying dormant at every retailer

12/12/2018 - 09:18
With two prime shopping periods ahead - Black Friday and the Festive Season shopping extravaganza - retailers are preparing for a bumper sales season to mitigate the slow retail sales growth experienced during much of the year. Consumers have been under pressure from VAT hikes, petrol price increases and a stagnant economy.  read more
Turning vision into value: the future of customer experience

Turning vision into value: the future of customer experience

11/12/2018 - 14:21
Anyone can paint a big vision, but very few turn it into economic success for their customers, partners and themselves. read more
FoST - An immersive storytelling experience, but is South Africa ready for the learnings?

FoST - An immersive storytelling experience, but is South Africa ready for the learnings?

07/12/2018 - 10:05
In an industry that changes as quickly as the weather in Joburg, marketers have seen a vast change in the depiction of brands and a fascinating shift in the consumer experience.  read more
New age consumerism and the consumer power-shift

New age consumerism and the consumer power-shift

05/12/2018 - 10:37
Advances in telecommunication technology have transformed the tools used for marketing and consumerism and ultimately, the way that businesses operate. The Statista 2017 Report indicated that the number of smartphone users in the United States is estimated to have reached 224.3 million, with smartphone users worldwide exceeding 2 billion. Undoubtedly, we are running headlong into the end of the industrial era of consumption and into a consumer power-shift.  read more
Driving mobile and card acceptance among informal retailers holds the key to scaling cashless payments in SA

Driving mobile and card acceptance among informal retailers holds the key to scaling cashless payments in SA

05/12/2018 - 09:57
Despite the majority (77 percent) of adult South Africans owning bank accounts, more than half of the total value of all consumer transactions in the country are still conducted in cash. This suggests that being formally banked may not be enough of an incentive for consumers to move away from cash. Accelerating the pace of migration from cash to digital and card payments must be a priority for catalysing economic growth.  read more
Human insights the greatest driver of brand engagement

Human insights the greatest driver of brand engagement

30/11/2018 - 08:23
Anthropology has become a way marketers can add another layer to big data in their understanding of consumers, a means to seek out the narrative behind their behaviour – the “thick” data, as opposed to big data. read more
2018 Financial Mail AdFocus Award winners announced

2018 Financial Mail AdFocus Award winners announced

28/11/2018 - 08:40
Members of the South African marketing and communications industry came together last night at The Venue in Melrose Arch, to celebrate advertising effectiveness at the annual Financial Mail AdFocus Awards. Since their inception in 1990, the AdFocus Awards have provided a platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well. read more
Closing the gap between browsing and conversion

Closing the gap between browsing and conversion

27/11/2018 - 09:27
Digital tactics are designed to bring brands to the fore of consumers’ minds, and the world of online shopping is no different. A recent experiment by Google and Travelstart measured the impact of dynamic remarketing – campaigns which show previous website visitors ads featuring the products or services they viewed on the site. read more
Holiday marketing tips to help your store stand out

Holiday marketing tips to help your store stand out

27/11/2018 - 08:59
The festive season is a challenging time for shopping malls in Cape Town. Customers are ready to spend their hard earned money and make impulse decisions, therefore, you need to ensure your store is ready for the holiday rush and that your marketing strategy attracts the big spenders.  read more
An effective online retail strategy will allow SA to catch up with big guns

An effective online retail strategy will allow SA to catch up with big guns

26/11/2018 - 13:25
The rise of online retail internationally has raised an apocalyptic spectre of empty malls, dying city centres, local factory closures and rising unemployment.  read more
Black Friday offers: Sunday Times

Black Friday offers: Sunday Times

23/11/2018 - 08:30
This Black Friday, you can get a recurring Sunday Times Digital monthly subscription – including all of the above PLUS access to Times Select, our digital daily edition published at 5am every weekday – for only R48 per month, which is 40% off the usual price of R80 per month. read more
Black Friday spikes turnover for SMEs

Black Friday spikes turnover for SMEs

22/11/2018 - 10:50
Even though it is tempting to relegate Black Friday as just another marketing gimmick, the reality is that it signifies the start of a month-long consumer spending frenzy that significantly boosts retail revenues. read more
Digital disruption in the PR and communications landscape

Digital disruption in the PR and communications landscape

22/11/2018 - 09:06
Digital disruption in the Public Relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging. read more
Black Friday / Cyber Monday - the impact of hyper-availability on e-tailing

Black Friday / Cyber Monday - the impact of hyper-availability on e-tailing

21/11/2018 - 09:20
South African e-tailers are experiencing a surge in customers thanks to the convenience and pervasiveness of mobile devices supporting online shopping apps. With people expecting a seamless customer experience between an app, online store, and fulfilment of order, a business cannot afford to experience any downtime. Hyper-availability has become an absolute necessity in this regard. read more
#BlackFriday: Will your business handle the demand?

#BlackFriday: Will your business handle the demand?

20/11/2018 - 09:14
Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it’s another way of increasing revenue just before the festive season officially kicks in.  read more
Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Are you tracking the most important part of Black Friday? (Hint: It's not sales)

16/11/2018 - 11:48
As one of the busiest days of the year, Black Friday has always been a means of measuring business success. read more
How to maximise value this Black Friday

How to maximise value this Black Friday

16/11/2018 - 10:17
Black Friday is almost here! Around South Africa, eager shoppers are double-checking their budgets and making wish-lists! Black Friday is now so well-entrenched, everyone’s getting in on the action. With discounts of as much as 80%, thousands of bargain hunters will flood SA’s online retailers when the clock strikes midnight. read more
Connecting in a new ad world

Connecting in a new ad world

14/11/2018 - 13:59
In a constrained economy, and to remain relevant and keep ahead of the game, advertising agencies need to do things out of the ordinary. That’s the opinion of Mariana O’Kelly, executive creative director at Ogilvy SA, the recent winner of the Sunday Times Top Brands awards’ Robin Putter prize. read more
Retail technology - changing buying and delivery methods

Retail technology - changing buying and delivery methods

12/11/2018 - 11:31
The retail industry has undergone a massive transformation with the advent of technology. Beyond the rapid rise of online shopping, retailers are spying innovative ways to hang on to traditional shoppers while diversifying both their channels and their wares.  read more
Tips for marketing your startup without a budget

Tips for marketing your startup without a budget

09/11/2018 - 14:18
Launching your startup idea can be an absolute dream come true. But once you’ve let the cat out of the bag and need to start attracting new clients, you need to be able to market your startup to the best of your ability.  read more
5 vital aspects of a successful social media campaign

5 vital aspects of a successful social media campaign

08/11/2018 - 14:24
Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and really get noticed on social? read more
9 Black Friday and Cyber Monday tips to help boost sales

9 Black Friday and Cyber Monday tips to help boost sales

06/11/2018 - 14:09
Black Friday and Cyber Monday are famous for huge deals and steep discounts. That’s why participating in these days can seem like a big retailer’s game. read more
3 Instagram mistakes that could land your brand in hot water

3 Instagram mistakes that could land your brand in hot water

06/11/2018 - 08:44
Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products and promotions, and even tap into social selling. If you’re marketing on Instagram, chances are you’re in it because you want to increase customer engagement, followers, and ultimately, revenue. read more
What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design

What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design

05/11/2018 - 09:12
For many people there is something irresistible about chocolate. But in the hungry rush to make it part of our bodies there is a missed opportunity to meditate on the different gestural experiences chocolate affords. read more
The challenges of content marketing

The challenges of content marketing

02/11/2018 - 14:22
Content creation practices are under constant pressure to perform and deliver to meet sales targets. Although the biggest factor to achieve Return on Investment (ROI) is content personalisation, the challenge for marketers is to create content that turns heads. read more
3 ways smart technology can help your business save water

3 ways smart technology can help your business save water

02/11/2018 - 09:01
When it comes to the key elements we need to survive, water is at the top of the priority list. While it’s easy to find alternative sources to generate energy for businesses to run, it’s near impossible to increase our access to fresh potable water when it’s already so limited. This is why technology is essential for business success, allowing businesses the ability to grow and make smarter water decisions.  read more
Brand scan app brings logos to life

Brand scan app brings logos to life

02/11/2018 - 08:15
Soon, scanning a favourite logo will bring it to life. LogoScan, an augmented reality-enabled app, is set to hit SA, bringing consumers within an arm’s length of engaging with brands in enhanced reality.  read more
How to clear top 5 hurdles in deploying autonomous retail checkout

How to clear top 5 hurdles in deploying autonomous retail checkout

30/10/2018 - 10:39
Dramatic changes in retail can be seen through the lens of large and small technology companies. Retailers are facing an urgent need to improve shopping experiences and no retail technology is more exciting than autonomous checkout. read more
5 effective training tips for startups

5 effective training tips for startups

29/10/2018 - 09:58
While the general consensus of a running a startup is that business owners are open to trial and error, unfortunately, you cannot afford to have the same mindset with your employees. You need to hire employees who already have valuable experience, and the rest, well, it can be learned.  read more