Advertise with fastmoving.co.za
 
 

MARKETING NEWS

Subscribe to Marketing News

Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

20/06/2018 - 08:40
Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.  read more
How to start a food truck business that people will love

How to start a food truck business that people will love

19/06/2018 - 10:52
In recent years, food trucks have become the talk of the town.  read more
Why consumers need a Tech & E-commerce awards

Why consumers need a Tech & E-commerce awards

15/06/2018 - 10:52
Be honest, when you buy a bottle of wine to take to a dinner party, how often do you choose one that has gold stickers on it, over one that costs more? The odds are good that, if the wine has won awards to earn those stickers, industry experts have given it their firm nod of approval. This makes it stand out on the shelf above all others.  read more
 2018 Kasi Star Brands: Who will emerge as South Africa’s most loved brands?

2018 Kasi Star Brands: Who will emerge as South Africa’s most loved brands?

15/06/2018 - 09:22
South Africa’s leading market research company, Ask Afrika, has announced the official date for this year’s Kasi Star Brands Awards - the company’s annual benchmark tool used to examine brand loyalty and preferences among South Africa’s township dwellers.  read more
SA youth's favourite brands announced in 2018 Sunday Times Generation Next survey

SA youth's favourite brands announced in 2018 Sunday Times Generation Next survey

15/06/2018 - 08:45
The top performing brands in the 2018 Sunday Times Generation Next youth survey were announced at the highly anticipated Sunday Times Generation Next Awards that took place in Sandton.  read more
How companies can grow in a water-stressed world

How companies can grow in a water-stressed world

14/06/2018 - 08:19
There are very few consumers that understand the role water plays in our daily lives. Above the need to survive, water is used to fuel our energy usage and many other fields, ultimately playing a role in the bottom line of your business.  read more
Enabling Generation Z to drive entrepreneurship in South Africa

Enabling Generation Z to drive entrepreneurship in South Africa

13/06/2018 - 09:53
According to the latest research by Statistics South Africa, youth unemployment in the country stands at a disappointing 52,4% for the first quarter of 2018. This number could, however, be minimised if the public and private sector join forces to build a supportive entrepreneurial ecosystem for the younger generation, which statistics show are more open-minded to entrepreneurship as a career choice than generations before them.  read more
Online shopping meshes with bricks and mortar

Online shopping meshes with bricks and mortar

12/06/2018 - 15:44
Forbes’ richest people in the world list says Amazon CEO, Jeff Bezos, earns $US107.4 million per day, so he must be doing something right.  read more
How to make learnerships a success for your business

How to make learnerships a success for your business

12/06/2018 - 15:11
Over recent years, more companies have been encouraged to invest in skills programmes for a fruitful, successful business future. While some companies are still struggling to up their B-BBEE score, others have incorporated all these factors into their annual Workplace Skills Plan (WSP), undertaking skills programmes either for their own benefit or simply to contribute to better education in South Africa.  read more
5 Reasons why in-store radio and audio solutions are a hit with consumers

5 Reasons why in-store radio and audio solutions are a hit with consumers

12/06/2018 - 14:27
Research shows consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music.  read more
8 ways to make your startup more attractive to investors

8 ways to make your startup more attractive to investors

12/06/2018 - 11:55
In a digital market where new companies are dominating the startup space daily, it’s easy to lose sight of your goal when you’re struggling to gain recognition in the field.  read more
Once upon a time: Storytelling in advertising 2018

Once upon a time: Storytelling in advertising 2018

12/06/2018 - 09:06
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin  read more
Industry barometer shows strengthening shopping centre trade

Industry barometer shows strengthening shopping centre trade

07/06/2018 - 14:52
According to the Clur Report of SA Retail Property, an industry barometer tracking performance at more than two million square metres of retail space in South Africa and Namibia, Sales per square metre in shopping centres - from large super-regional malls to neighbourhood 'locals' - continued to grow in March. read more
FinTech could fuel Africa’s next big growth & jobs explosion

FinTech could fuel Africa’s next big growth & jobs explosion

07/06/2018 - 14:35
The African continent is poised to experience its next big growth phase. While previous growth phases on the continent – which helped birth the ‘Africa Rising’ narrative – were fuelled by the continent’s natural resources and young population, this one will be driven by financial technology or fintech. read more
How to inspire employees to deliver great customer experiences

How to inspire employees to deliver great customer experiences

07/06/2018 - 13:36
With retailers such as Toys 'R' Us, Sears, and Claire's closing shop, the industry has learned a big lesson this year. No, it's not that retail is dying. It's that consumer expectations have changed when it comes to the brick-and-mortar retail experience. read more
Steps for developing GDPR-compliant apps

Steps for developing GDPR-compliant apps

07/06/2018 - 13:00
Since the initial buzz around GDPR and now the global law that came into effect earlier this month, it’s more important than ever for startup and even well-established businesses which are busy creating or updating their mobile applications to understand the repercussions linked to customer or personal data. Should your app’s technical implications not follow the law, you could be in for a big surprise.  read more
Blockchain in retail: Building a new level of consumer trust

Blockchain in retail: Building a new level of consumer trust

31/05/2018 - 13:56
Cheerleaders for blockchain say the technology will be as disruptive for retail as the advent of online shopping. [Ed.: Blockchain is a digital ledger in which transactions made in bitcoin or another cryptocurrency are recorded and stored chronologically and publicly.] read more
Liberty and L2D’s Stuttafords hangover is nearly over — now for Edcon

Liberty and L2D’s Stuttafords hangover is nearly over — now for Edcon

30/05/2018 - 11:59
South African landlords have let most of the space vacated by the defunct department store, and Liberty and L2D are in talks with Edcon, which is ‘rationalising’ its leases. read more
How businesses can ensure that they are GDPR compliant

How businesses can ensure that they are GDPR compliant

30/05/2018 - 11:49
South African businesses need to be aware of how they may be affected by the new European General Data Protection Regulation (GDPR), which took effect on Friday, 25 May 2018. read more
Harnessing smart integration to transform today’s retail experience

Harnessing smart integration to transform today’s retail experience

28/05/2018 - 16:05
The right platform can connect the physical and digital shopping journey for modern, tech-savvy customers…  read more
How to create your first attractive retail display

How to create your first attractive retail display

25/05/2018 - 16:05
Setting up a stall in a retail mall is a challenging task. You’re surrounded by so many incredible brands and concepts similar to yours, so it’s important to recognise the need to go the extra mile to attract customers to your store.  read more
How technology is driving the millennial retail market

How technology is driving the millennial retail market

21/05/2018 - 15:13
Over the last decade, the retail industry has seen a shift in how it operates. The exponential increase in online shopping has had a significant impact on how we buy our products. Long gone are the days when purchasing items was done from Monday to Saturday, between a rigid office-hours timeline.  read more
Is marketing to millennials making us miss the obvious?

Is marketing to millennials making us miss the obvious?

18/05/2018 - 09:57
Gen Xers are growing older with each passing day. And aging right along with them are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. And we all know their narrative. In addition to wielding lots of spending power, they’re unique and perplexing. They’re enigmas. They’re changing retail. read more
How digital virtual experiences reinforce the physical environment

How digital virtual experiences reinforce the physical environment

17/05/2018 - 13:11
Industry observers continue to sound the death knell for retail, citing increasing growth in online sales, the shuttering of many a brick-and-mortar chain, and changing consumer shopping behaviours. They've got it all wrong, though: Retail and online operations are not at all at odds with each other. In fact, the digital and physical spaces can and should augment each other. read more
Different leadership styles and when you should use them

Different leadership styles and when you should use them

16/05/2018 - 16:09
As the owner, manager or CEO of a company, the way you lead your employees may need to change on a regular basis according to the situation. Some of the best leaders choose their leadership styles as particularly as a golfer would a club, with the aim of using the best tool to achieve their end goal.  read more
Reimagining the brand experience in three steps

Reimagining the brand experience in three steps

16/05/2018 - 09:58
Recently, it’s become increasingly clear that sales and marketing executives are both facing the same challenge: differentiation. Why? read more
Using data to break discount dependency and nurture loyalty

Using data to break discount dependency and nurture loyalty

15/05/2018 - 16:36
Retailers have been discounting since the dawn of the grocery store. Brands relied on couponing and sales as an easy way to differentiate themselves from generic store-brand options and as a way to get consumers to make the switch from a competing brand to give theirs a try.  read more
How to build a better sales compensation plan to drive profitable growth

How to build a better sales compensation plan to drive profitable growth

15/05/2018 - 15:46
How do you improve your sales compensation plan to ensure you drive profitable growth? Here are the challenges to overcome and the best practices to follow.  read more
Smartphone shoppers altering retail reality

Smartphone shoppers altering retail reality

14/05/2018 - 13:23
Smartphone shopping is expected to peak globally in the coming few years with 43 percent surveyed already making purchases on their phone weekly. read more
How a learnership can benefit you as an employer

How a learnership can benefit you as an employer

14/05/2018 - 11:22
Learnerships are developed by your industry for your industry, as a way to train young minds and teach them the ins-and-outs of certain roles in a company. Not only do they benefit the people taking part in them but they benefit you as an employer, too.  read more
Why forcing customers to use your app is brand vanity

Why forcing customers to use your app is brand vanity

11/05/2018 - 11:12
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.  read more
How to find the right place for your new retail pop-up store

How to find the right place for your new retail pop-up store

08/05/2018 - 11:23
Pop-up stores are wonderful business opportunities when you have the right location. Much like any other retail stores, a pop-up version requires just as much planning, branding and research.  read more
How to set a return policy that works for the customer and you

How to set a return policy that works for the customer and you

07/05/2018 - 11:50
A store's return policy is an important part of your overall approach to customer service, but it's not as simple as making your guidelines strict or lenient. Return policies are very specific to your brand and what you're looking to accomplish — there is no one-size-fits-all strategy.  read more
Tailoring employee benefits to reflect the changing landscape

Tailoring employee benefits to reflect the changing landscape

07/05/2018 - 10:55
The world is evolving – globalisation, as a result of technological advancements, has led to unlimited access to information and exposure to trends, cultures and influences – all at the touch of a button.  read more
Why every employee can benefit from project management skills

Why every employee can benefit from project management skills

04/05/2018 - 11:32
Not everyone chooses to be a project manager as it’s quite a demanding job in terms of hours, effort and patience needed with colleagues, suppliers and clients. But just because you aren’t a project manager, doesn’t mean you can’t adopt the skills of project management. In fact, there is not a single employee at any company who won’t be able to benefit from having project management skills.  read more
SA brands lacking confidence on global stage

SA brands lacking confidence on global stage

04/05/2018 - 09:25
Local brands could up their game by cohesively telling the global market what they have to offer and developing a more collegial, outward-looking strategy. read more
How to conduct an effective employee performance review

How to conduct an effective employee performance review

03/05/2018 - 13:43
Speaking to your employees about their performance is a stressful topic. However, there are certain ways you should connect with and communicate with your employees. read more
Spree App selected as Apple ‘App of the Day’ - A first for SA ecommerce

Spree App selected as Apple ‘App of the Day’ - A first for SA ecommerce

26/04/2018 - 09:55
In a first for fashion ecommerce in South Africa, a team of editors at Apple has selected the Spree App as App of the Day. read more
Advertising watchdog lashes The Gadget Shop over misleading e-mail

Advertising watchdog lashes The Gadget Shop over misleading e-mail

25/04/2018 - 15:41
The Gadget Shop has been ordered to withdraw a misleading e-mail advertisement. read more
Bata thinks ahead, announces launch of Star Wars shoes on May 4th

Bata thinks ahead, announces launch of Star Wars shoes on May 4th

25/04/2018 - 15:19
Bata Heritage is getting ready for the Star Wars fever announcing its launch of the limited-edition “Star Wars x Bata Heritage SS18 capsule collection” on 4 May 2018, which will feature characters from the movie on the Bata Bullets and Bata Tennis capsule collection for the Spring/Summer 2018 edition. read more
Why your first hire for your small business should be a PA

Why your first hire for your small business should be a PA

25/04/2018 - 14:00
If you are thinking about starting a business, one of the first aspects to consider is who you will be hiring. You may think that hiring a marketing expert first is ideal, so they can get the word out about your new startup, or a salesperson to hit the ground running with your product, but the reality is that you should first look into hiring a PA (personal assistant). The reasons why are outlined below.  read more
Why mobile is the nexus of commerce

Why mobile is the nexus of commerce

25/04/2018 - 11:13
Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles, where varied sources, messages, and content types come together. It has proven its effectiveness in driving commerce, but few retailers value mobile as the commerce hub that it has become. read more
The benefits of company learnerships for employers

The benefits of company learnerships for employers

25/04/2018 - 09:50
What is it about companies that offer their employees learnerships that should make other companies offer them too? As an employer, you’re always looking for the best potential employees and people who will be a valuable asset to the company. Paying for underqualified people to work for you and then still paying for a learnership programme doesn’t seem like the most logical thing to be doing then, does it?  read more
Be more assertive in the workplace with these six tips

Be more assertive in the workplace with these six tips

24/04/2018 - 16:48
If you’ve ever come across a co-worker who is able to handle different work personalities and challenging situations with ease, you’ll notice that they’re very assertive people.  read more
The first positions you need to fill in your startup

The first positions you need to fill in your startup

24/04/2018 - 15:24
When you start a business, you like to think that you can do everything. After all, you made it this far, why can’t you continue to carry the business through? Well, not every one-man show works out and you may even find your business grow easier and faster with a team of fellow experts behind you.  read more
How to integrate AI into your service to create happy customers

How to integrate AI into your service to create happy customers

23/04/2018 - 15:53
If you were to ask customer service and contact centre executives for their opinion on artificial intelligence and robotics, you’re certain to get a mixed response. Some believe that AI and robotics will inevitably make live agents redundant, while others strongly oppose such technology, believing it ineffective at understanding basic human emotion. read more
Marketing trends in the premium alcohol category

Marketing trends in the premium alcohol category

20/04/2018 - 10:01
Marketing decisions in the premium alcohol category are being driven by gender-neutral concerns, authentic partnerships and consumers’ desire to stand out, according to research conducted by wines and spirits company Pernod Ricard over the past festive season. read more
How to change your mindset from employee to business owner

How to change your mindset from employee to business owner

20/04/2018 - 09:26
As you know, success doesn’t happen overnight. In such a competitive environment, there are so many businesses which might be doing exactly the same as your startup, but taking the plunge and starting your own business takes plenty of guts and bravery. It’s not easy out there, and it’s going to take time and dedication to be where you want to be, but with the right mindset, you’ll be able to achieve anything.  read more
Closing the deal with in-store customers

Closing the deal with in-store customers

19/04/2018 - 14:05
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. read more
Snapchat launches new Shoppable AR Lenses for brands

Snapchat launches new Shoppable AR Lenses for brands

19/04/2018 - 11:53
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses. read more
Embracing a more connected South African retail environment

Embracing a more connected South African retail environment

17/04/2018 - 16:25
The increased connectedness of consumers is contributing to a more dynamic environment – one where expectations on what the buying experience must entail are evolving. read more
5 ways AI can do the heavy lifting in the retail customer experience

5 ways AI can do the heavy lifting in the retail customer experience

16/04/2018 - 15:17
When we talk to our customers, the biggest challenge in this new era of retailing is just keeping up with customer expectations. Bringing new, differentiated experiences to market is a monumental task. read more
AI: The answer for thriving retailers

AI: The answer for thriving retailers

16/04/2018 - 14:42
It’s no secret that online sales have been growing exponentially with no sign of slowing down. Even purchases completed in-store often start online. read more
Overcoming marketing’s 5 deadly fears

Overcoming marketing’s 5 deadly fears

16/04/2018 - 10:59
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. read more
How your offline efforts can help your online marketing

How your offline efforts can help your online marketing

16/04/2018 - 09:12
There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is told by the seller, and the second is told hopefully by a satisfied customer. read more
Detonator Media Group partners with global influencer technology platform Brandnew IO

Detonator Media Group partners with global influencer technology platform Brandnew IO

09/04/2018 - 09:22
Sub-Saharan Africa - Detonator Media Group, a leading consultancy in the media and marketing space, has partnered with influencer marketing technology platform Brandnew IO. read more
Spree launches shoppable community platform, #SpreeGallery

Spree launches shoppable community platform, #SpreeGallery

06/04/2018 - 11:32
Online fashion retailer Spree has launched #SpreeGallery – a new social shopping hub that invites customers to share images of themselves wearing products bought on Spree. Users can submit their pictures via Twitter and Instagram, using #spreecoza or #spreegallery, or tagging @spreecoza. read more
Creating measurable touchpoints for experiential retail

Creating measurable touchpoints for experiential retail

05/04/2018 - 09:25
Experiential retail has matured rapidly over the past 10 years. read more
Millennials looking for alternatives to Toys R Us, Claire's

Millennials looking for alternatives to Toys R Us, Claire's

04/04/2018 - 14:33
Two millennial-embraced retailers, Claire’s and Toys R Us, have recently called it quits and will shutter all store fronts. Consumer intelligence platform Fuel Cycle surveyed millennial shoppers to get their reaction to these key childhood brands closing their doors. It also sought to gauge how it would affect their future purchasing habits.  read more
Mobile commerce on the rise in SA

Mobile commerce on the rise in SA

04/04/2018 - 10:46
Online shopping is on the rise in South Africa. PayPal recently released data about mobile phone usage and mobile eCommerce at the Seamless Africa Conference in Cape Town last month. The research revealed South Africans spent R37.1 billion shopping online in 2016, an increase of nearly 30% from the previous year.  read more
Marketing must-haves for a startup's online success

Marketing must-haves for a startup's online success

04/04/2018 - 09:57
With so many assets, people and marketing tools to pay for, starting a business is never easy. Whether your employees are willing to work for less in the startup phases or you’ve decided to figure it out yourself, you need the capital to take your business off the ground. And that’s where the stress lies.  read more
Spree forecasts exponential growth curve ahead for online retail in SA

Spree forecasts exponential growth curve ahead for online retail in SA

04/04/2018 - 09:29
After many years hovering around the 1% mark, Spree predicts online shopping’s share of total retail sales in South Africa will increase exponentially over the next three years, rising to about 4% by 2021.  read more
Google Shopping report reaffirms that the future is mobile

Google Shopping report reaffirms that the future is mobile

04/04/2018 - 08:36
A new report has shown that Google Shopping is the still the key marketing and shopping platform for retailers selling online and that shoppers are completing high-value purchases on mobile devices. read more
Winning in the age of customer experience

Winning in the age of customer experience

27/03/2018 - 14:30
If you own or manage a brand or organisation today, you are in the business of customer experience. Digital disruption has changed almost everything that we knew and accepted as ‘normal’, from the way we consume information to how we purchase goods and services to how we engage with brands. read more
Three key elements to a successful click and collect solution

Three key elements to a successful click and collect solution

27/03/2018 - 13:40
There’s no doubt about it, this past year witnessed continued massive change in the retail landscape.  read more
Google expands retail shopping program

Google expands retail shopping program

26/03/2018 - 13:34
Retailers and brands battling against Amazon now have a new business partner ally — Google. read more
Instagram expands shoppable posts in 8 countries

Instagram expands shoppable posts in 8 countries

22/03/2018 - 15:01
Instagram expanded its shoppable posts feature to eight more countries: the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain. read more
Understand your customer to predict future demand

Understand your customer to predict future demand

22/03/2018 - 14:26
Understanding your customer brings you one giant step closer to the ultimate goal of the supply chain — meeting customer demand at the lowest possible risk and cost. read more
How retailers can apply platform business thinking to magnetise customers

How retailers can apply platform business thinking to magnetise customers

22/03/2018 - 11:35
Local retailers have an incredible opportunity to get a head-start on competition, by applying the science of digital platform thinking, to transform decades-old practices and deliver new value to customers. read more
Shoppers want help from technology, not associates

Shoppers want help from technology, not associates

22/03/2018 - 10:01
Almost all consumers want to be left alone when in-store shopping, according to a new consumer survey by HRC Retail Advisory. In fact, 95% of those surveyed do not want the help of a sales associate and instead prefer to get advice online from friends and family via social media. read more
Olay boosts engagement 20% with influencer skincare challenge

Olay boosts engagement 20% with influencer skincare challenge

20/03/2018 - 11:18
Olay, the skincare brand owned by Procter & Gamble, spurred a 20% gain in engagement from a social media campaign that asked influencers to document their experiences using Olay products for four weeks while updating followers along the way. read more
The Futurist: The evolving retail space

The Futurist: The evolving retail space

20/03/2018 - 09:20
Technology advancements, affordable smartphones, disruptive innovations, and globalisation have changed the world tremendously compared to a decade ago. Every part of our life is now intertwined with an online reality. read more
New realities in consumer behaviour – Moving beyond the trust dilemma

New realities in consumer behaviour – Moving beyond the trust dilemma

19/03/2018 - 16:26
Terry Peigh, Senior Vice President of IPG recently presented the latest research wave of IPG’s ‘New Realities’ Global Consumer Survey into Consumer Behaviour at Mullenlowe in Cape Town. The research started in 2009 including the US, UK, Brazil, Russia, India, China, and included South Africa for the first time in 2017. read more
Driving customer loyalty in e-commerce

Driving customer loyalty in e-commerce

19/03/2018 - 11:00
A brand's success hinges on the loyalty of its customers, a prize that has become increasingly difficult to secure.  read more
AI set to revolutionise consumer and retail sectors

AI set to revolutionise consumer and retail sectors

15/03/2018 - 10:16
Almost a third (32%) of consumers surveyed globally by PwC plan to buy an AI device including robots or automated assistants, with retailers watching closely as ‘voice commerce’ develops in the home. read more
Understanding RCS and why it matters to marketers

Understanding RCS and why it matters to marketers

13/03/2018 - 10:54
Text messaging is a staple in communication that allows marketers to connect to virtually every consumer’s phone.  read more
Mobile marketing: How to fulfill the app retention mandate

Mobile marketing: How to fulfill the app retention mandate

12/03/2018 - 14:38
With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people who are glued to their phones? read more
The difference between crisis management and reputation management

The difference between crisis management and reputation management

12/03/2018 - 13:17
As the listeriosis outbreak hit front pages with 180 fatalities* and news spread of contaminated food being pulled from supermarket shelves, communications specialists have been keeping a close watch over how Tiger brands handles the crisis. Regine le Roux, MD of Reputation Matters, takes a closer look at crisis management and how it differs from reputation management.  read more
3 ways companies can reinvent themselves in the Digital Renaissance

3 ways companies can reinvent themselves in the Digital Renaissance

08/03/2018 - 14:55
The Renaissance was a period of renewal and passion, with the invention of the Gutenberg printing press allowing citizens to communicate quickly to a wide audience. Today, technology is driving fast, sweeping changes across the globe, altering the way business is done while taking unprecedented leaps forward at a breakneck pace. read more
Why product data is key to superior customer experience

Why product data is key to superior customer experience

06/03/2018 - 16:02
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience. read more
How packaging design can impact in-store promotion

How packaging design can impact in-store promotion

02/03/2018 - 09:37
Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers to optimise the way they inhabit brick-and-mortar store space by demonstrating new ways of capturing consumer interest and demonstrating this through increased sales.  read more
The importance of digital skills training for your employees

The importance of digital skills training for your employees

27/02/2018 - 16:22
The digital revolution is inevitable. While you might be able to hide away from it at home, the workplace demands a certain level of skill and knowledge when it comes to the latest technology advancements.  read more
A five-step plan to maximise media effectiveness and drive sales

A five-step plan to maximise media effectiveness and drive sales

27/02/2018 - 16:03
The media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer’s path to purchase. read more
Career guidance: Three types of career mentors you need right now

Career guidance: Three types of career mentors you need right now

23/02/2018 - 10:49
Seeking personal advice can be a challenge on its own, let alone finding someone who can guide you on the right path in your career. In an ever-changing market space, choosing one set career path can never be guaranteed. What you choose to explore is greatly influenced by the tertiary education institute that you attend, and as you grow and enter the market, your skills, talents and interests will always change. read more
How personalisation brings to life exclusive eCommerce services

How personalisation brings to life exclusive eCommerce services

23/02/2018 - 09:16
Have you ever asked such questions as how to improve personalised customer services, how to customise your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy? read more
The evolution of retail branding

The evolution of retail branding

22/02/2018 - 16:17
For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to keep customers coming back for more.  read more
Sunglass Hut's digital signage solution showcases its brand at premium store opening

Sunglass Hut's digital signage solution showcases its brand at premium store opening

21/02/2018 - 14:55
Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage solutions company, to implement a cutting-edge digital signage solution that created an awe-inspiring visual impact at the opening event.  read more
Direct to consumer selling will save brands

Direct to consumer selling will save brands

21/02/2018 - 14:20
Across industries, diversification is what drives the bottom line. To put it plain and simple: Who would want all their eggs in one basket when competitors are waiting for the opportunity to take advantage of a momentary slip-up?  read more
Retail disruptors - debunking the myths

Retail disruptors - debunking the myths

20/02/2018 - 15:32
The success of retail disruptors lies in their delivering a top-notch customer experience as opposed to making over-investments in hot technologies. read more
How to build and establish trust with customers globally

How to build and establish trust with customers globally

19/02/2018 - 14:12
The relationship you establish with your consumers is vital, especially when it comes to understanding how they are engaging with your brands. A survey by SAP Hybris, takes a look at what makes a relationship work between a brand and its consumers. read more
Why merchants need to be in control of their omnichannel strategy

Why merchants need to be in control of their omnichannel strategy

16/02/2018 - 14:39
At the core of omnichannel strategy, retailers are positioned to better serve their customers, strengthen overall brand experience and provide a seamless shopping journey across all paths to purchase.  read more
Understanding customer journeys: The four limitations of traditional analytical tools

Understanding customer journeys: The four limitations of traditional analytical tools

15/02/2018 - 09:59
Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a customer journey in its entirety across channels and over time, that real pain points - and therefore opportunities for positive impact - arise.  read more
Four principles for reaching the global consumer

Four principles for reaching the global consumer

14/02/2018 - 09:54
Today’s consumer is a lot different than the consumer of 5 years ago, or even one year ago. Consumers today are making purchases both on and offline, through mobile devices, and even social channels from all over the world. Retailers are transforming their business strategies to engage these consumers, wherever they are, but not every retailer is seeing the payoff for their efforts. read more
Why CSI should be an extension of company culture

Why CSI should be an extension of company culture

13/02/2018 - 14:42
Companies are realising that Corporate Social Investment(CSI) should no longer be viewed in isolation as a stand-alone portfolio, but rather an integral part of a sustainable business plan.  read more
How to ensure network connectivity across stores

How to ensure network connectivity across stores

13/02/2018 - 14:29
Most stores utilise a vast amount of technologies to keep running smoothly. In order to remain competitive, retailers are embracing mobile, Internet of Things (IoT) technologies to deliver an in-store and customer experience that wasn’t possible before. read more
“Digital dynamism”: A new dawn for retailers

“Digital dynamism”: A new dawn for retailers

12/02/2018 - 13:45
Physical retailers are rapidly extending into a multichannel world, increasingly integrating the experiences and finding ways to leverage the strengths of each channel, getting them to work in harmony. This digital integration is opening up a new world of Retail opportunities. read more
Häagen-Dazs releases new ice cream flavour for Valentine’s Day

Häagen-Dazs releases new ice cream flavour for Valentine’s Day

12/02/2018 - 10:30
Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day. read more
 Let your social followers be the voice of your brand

Let your social followers be the voice of your brand

12/02/2018 - 09:15
Brand ambassadors have become an important element of any business’s social strategy. These individuals eat, sleep and breathe your brand, and they help to grow your brand’s reputation online.  read more
Rethinking brand-consumer relationships in a changing environment

Rethinking brand-consumer relationships in a changing environment

09/02/2018 - 09:37
Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. read more
Five consumer spending trends to look out for in 2018

Five consumer spending trends to look out for in 2018

08/02/2018 - 09:12
South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and Internet shopping takes off. Our research shows that many South Africans are fearful about the future, with 46% saying they are not very or at all confident about the future.  read more