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Career guidance: Three types of career mentors you need right now

Career guidance: Three types of career mentors you need right now

23/02/2018 - 10:49
Seeking personal advice can be a challenge on its own, let alone finding someone who can guide you on the right path in your career. In an ever-changing market space, choosing one set career path can never be guaranteed. What you choose to explore is greatly influenced by the tertiary education institute that you attend, and as you grow and enter the market, your skills, talents and interests will always change. read more
How personalisation brings to life exclusive eCommerce services

How personalisation brings to life exclusive eCommerce services

23/02/2018 - 09:16
Have you ever asked such questions as how to improve personalised customer services, how to customise your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy? read more
The evolution of retail branding

The evolution of retail branding

22/02/2018 - 16:17
For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to keep customers coming back for more.  read more
Sunglass Hut's digital signage solution showcases its brand at premium store opening

Sunglass Hut's digital signage solution showcases its brand at premium store opening

21/02/2018 - 14:55
Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage solutions company, to implement a cutting-edge digital signage solution that created an awe-inspiring visual impact at the opening event.  read more
Direct to consumer selling will save brands

Direct to consumer selling will save brands

21/02/2018 - 14:20
Across industries, diversification is what drives the bottom line. To put it plain and simple: Who would want all their eggs in one basket when competitors are waiting for the opportunity to take advantage of a momentary slip-up?  read more
Retail disruptors - debunking the myths

Retail disruptors - debunking the myths

20/02/2018 - 15:32
The success of retail disruptors lies in their delivering a top-notch customer experience as opposed to making over-investments in hot technologies. read more
How to build and establish trust with customers globally

How to build and establish trust with customers globally

19/02/2018 - 14:12
The relationship you establish with your consumers is vital, especially when it comes to understanding how they are engaging with your brands. A survey by SAP Hybris, takes a look at what makes a relationship work between a brand and its consumers. read more
Why merchants need to be in control of their omnichannel strategy

Why merchants need to be in control of their omnichannel strategy

16/02/2018 - 14:39
At the core of omnichannel strategy, retailers are positioned to better serve their customers, strengthen overall brand experience and provide a seamless shopping journey across all paths to purchase.  read more
Understanding customer journeys: The four limitations of traditional analytical tools

Understanding customer journeys: The four limitations of traditional analytical tools

15/02/2018 - 09:59
Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a customer journey in its entirety across channels and over time, that real pain points - and therefore opportunities for positive impact - arise.  read more
Four principles for reaching the global consumer

Four principles for reaching the global consumer

14/02/2018 - 09:54
Today’s consumer is a lot different than the consumer of 5 years ago, or even one year ago. Consumers today are making purchases both on and offline, through mobile devices, and even social channels from all over the world. Retailers are transforming their business strategies to engage these consumers, wherever they are, but not every retailer is seeing the payoff for their efforts. read more
Why CSI should be an extension of company culture

Why CSI should be an extension of company culture

13/02/2018 - 14:42
Companies are realising that Corporate Social Investment(CSI) should no longer be viewed in isolation as a stand-alone portfolio, but rather an integral part of a sustainable business plan.  read more
How to ensure network connectivity across stores

How to ensure network connectivity across stores

13/02/2018 - 14:29
Most stores utilise a vast amount of technologies to keep running smoothly. In order to remain competitive, retailers are embracing mobile, Internet of Things (IoT) technologies to deliver an in-store and customer experience that wasn’t possible before. read more
“Digital dynamism”: A new dawn for retailers

“Digital dynamism”: A new dawn for retailers

12/02/2018 - 13:45
Physical retailers are rapidly extending into a multichannel world, increasingly integrating the experiences and finding ways to leverage the strengths of each channel, getting them to work in harmony. This digital integration is opening up a new world of Retail opportunities. read more
Häagen-Dazs releases new ice cream flavour for Valentine’s Day

Häagen-Dazs releases new ice cream flavour for Valentine’s Day

12/02/2018 - 10:30
Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day. read more
 Let your social followers be the voice of your brand

Let your social followers be the voice of your brand

12/02/2018 - 09:15
Brand ambassadors have become an important element of any business’s social strategy. These individuals eat, sleep and breathe your brand, and they help to grow your brand’s reputation online.  read more
Rethinking brand-consumer relationships in a changing environment

Rethinking brand-consumer relationships in a changing environment

09/02/2018 - 09:37
Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. read more
Five consumer spending trends to look out for in 2018

Five consumer spending trends to look out for in 2018

08/02/2018 - 09:12
South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and Internet shopping takes off. Our research shows that many South Africans are fearful about the future, with 46% saying they are not very or at all confident about the future.  read more
Cognitive commerce in the digital world: Enhancing the customer journey

Cognitive commerce in the digital world: Enhancing the customer journey

06/02/2018 - 11:08
In the digital sphere we are bombarded with countless messages begging for our attention and calling us to action. Whether buying a product, interacting on social media, contributing to numerous myriad online communities, reading blog articles, maybe sharing them and increasing their influence, and encouraging further engagement, consumers are constantly being deluged with branded messaging. read more
Incentivising consumers with rewards-based marketing

Incentivising consumers with rewards-based marketing

06/02/2018 - 10:13
By leveraging consumer incentives, brands can expand their audiences and boost sales. read more
Google My Business for retail

Google My Business for retail

05/02/2018 - 15:39
5 Retail email marketing tips for collaborating between your digital and in-store experiences

5 Retail email marketing tips for collaborating between your digital and in-store experiences

05/02/2018 - 10:28
As a retailer, you’ll want to maximise your opportunities in both online and offline retail worlds, keeping shoppers happy and spending their money in your store.  read more
Retailers need to recalibrate their approach to reach millennials

Retailers need to recalibrate their approach to reach millennials

02/02/2018 - 10:31
Retailers need to re-assess their business strategy and technological prowess by benchmarking their store layouts, systems and processes against shopping preferences of millennials and post-millennials, who are going to redefine the future of retail, says leading data and analytics company GlobalData. read more
Exploring the unconscious way senses influence the customer experience

Exploring the unconscious way senses influence the customer experience

01/02/2018 - 16:16
Why should the sound of a creaking door make people rate their back as feeling stiffer? Why should sitting in a blue room with soft carpet, gentle music, and lavender fragrance make customers more likely to accept higher prices for buying a car?  read more
Produce marketers should focus on emotion rather than health benefits

Produce marketers should focus on emotion rather than health benefits

01/02/2018 - 09:24
Focusing on happiness rather than health benefits could help marketers sell more fruits and vegetables, according to University of Pennsylvania behavioural scientist Jason Riis.  read more
Giving a voice to your "silent majority" boosts the customer experience

Giving a voice to your "silent majority" boosts the customer experience

30/01/2018 - 11:10
Online ratings and reviews can offer valuable insights into what customers are really thinking. But what happens when that feedback isn’t the whole story? read more
Gift cards are changing the shopping experience, says study

Gift cards are changing the shopping experience, says study

30/01/2018 - 08:59
Gift cards may not be new in the world of retail, but the ways shoppers and retailers are putting them to use is rapidly evolving, according to First Data’s 2017 Prepaid Consumer Insights Study.  read more
5 Reasons why B2B CX leaders should focus on the pre-sales journey

5 Reasons why B2B CX leaders should focus on the pre-sales journey

29/01/2018 - 13:56
In the Harvard Business Review article, “The New Sales Imperative,” the CEB reports that in just the last two years the average number of people involved in a B2B purchasing decision has increased from 5.4 two years ago to 6.8 today. read more
How to solidify your digital core with the right retail innovations

How to solidify your digital core with the right retail innovations

28/01/2018 - 09:37
It’s a digital-first world, and to keep up with the current industry pace, retail must be prepared to innovate. Innovations like artificial intelligence (AI), Internet of Things (IoT) commerce, robotics and 3D printing have impacted all elements of the retail industry.  read more
Retailers face clear-cut choice for 2018: Embrace empathy or lose customers

Retailers face clear-cut choice for 2018: Embrace empathy or lose customers

26/01/2018 - 10:01
There's a lot of buzz about empathy when it comes to customer experience, primarily what it means, and why it's important. But, what is often overlooked is how to use it. In simple terms, it's all about predicting your customers' needs and staying two steps ahead of them. It's about connecting with your customers in a meaningful way by showing you care about them on an individual level. read more
2018: The year for customer service transformation

2018: The year for customer service transformation

25/01/2018 - 11:08
The customer experience as we know it is changing. The industry today is being transformed by some of the most significant technological developments of our generation including artificial intelligence (AI), big data, analytics and robotic process automation (RPA). read more
From transaction to companion: Engaging at each level of the consumer journey

From transaction to companion: Engaging at each level of the consumer journey

23/01/2018 - 16:12
Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register. But many marketers assume — incorrectly — that their job ends once a purchase transaction takes place. read more
For retail marketing, 2018 is a time to evolve

For retail marketing, 2018 is a time to evolve

19/01/2018 - 15:45
Every retail marketing professional has faced the same question in recent years, as artificial intelligence and machine learning have become an increasingly dominant force: How will my capabilities and skills fit into this new, digitally-driven, data-enhanced, AI-obsessed landscape? read more
Trends 2018: Omnichannel is the new normal

Trends 2018: Omnichannel is the new normal

19/01/2018 - 13:51
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points. No purchasing decision is too small and omnichannel marketing is the new normal in 2018.  read more
The winning brands in 2018 will get their competitive edge from memorable customer experiences

The winning brands in 2018 will get their competitive edge from memorable customer experiences

18/01/2018 - 09:32
Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different.  read more
Customer obsession - a 2018 priority - and other trends

Customer obsession - a 2018 priority - and other trends

17/01/2018 - 08:47
Customer obsession will be the cornerstone of successful businesses next year, according to a recent Forrester report. It says that if chief marketing officers (CMOs) are not prepared to step up to the plate to drive customer obsession, their role will be usurped by another C-suite executive, such as chief growth officers.  read more
 Digital trends for 2018

Digital trends for 2018

16/01/2018 - 11:47
Digital trends inform business owners on how to improve their content marketing efforts. read more
6 trends that will define mobile marketing in 2018

6 trends that will define mobile marketing in 2018

11/01/2018 - 09:17
As 2018 gets underway, it's shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and the arrival of Harry Potter in our world via an augmented reality (AR) game. read more
Neutrogena to debut new skin imaging technology

Neutrogena to debut new skin imaging technology

10/01/2018 - 16:13
Beauty brand Neutrogena says it is bringing cutting-edge technology out of the dermatologist’s office and into consumers’ hands through a new collaboration with start-up company, Fitskin.  read more
Why the in-store retail experience needs a mobile point-of-sale

Why the in-store retail experience needs a mobile point-of-sale

10/01/2018 - 11:30
The easiest thing about shopping online is how quick it is for a retailer to collect the consumer's money. From one-click shopping carts to suggested purchases, to the ability to complete the transaction from anywhere, the money exchange can be completed with almost no effort from either side.  read more
Customer service on a shoestring

Customer service on a shoestring

20/12/2017 - 13:31
The economic climate in South Africa can be comfortably described as volatile and, finding ways to entice new customers has never been more important. The cost of capturing customer attention in an already crowded market space is challenging as businesses struggle to find a balance between sustainable growth and cautious control. read more
Retailers turning to digital, smarter stores to woo customers

Retailers turning to digital, smarter stores to woo customers

18/12/2017 - 11:08
As the holiday shopping rush gets into full swing, South African retailers are increasingly looking to technology that they can use to improve their operations, better understand and engage with their customers - using both off- and online channels - and set themselves apart from the competition.  read more
Where to hook shoppers this holiday season – The digital storefront

Where to hook shoppers this holiday season – The digital storefront

18/12/2017 - 10:16
E-commerce aside, brick and mortar has continued to play, for years, a big role in holiday shopping, giving people the ability to literally window shop their way through November and December. However, with changing user behavior, social networks like Facebook and Instagram have gone from peer-to-peer sharing platforms to discovery and inspiration feeds that have made way for a new type of window shopping: the digital storefront. read more
Leveraging digital platforms for the greater good – beyond the 12-days of Christmas

Leveraging digital platforms for the greater good – beyond the 12-days of Christmas

15/12/2017 - 15:59
“Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the Festive Season”, says Deseré Orrill, Managing Director of HoneyKome and CEO of Ole! Media Group. read more
 Digital signage video walls enhance adidas' brand experience at new flagship store

Digital signage video walls enhance adidas' brand experience at new flagship store

14/12/2017 - 09:00
Moving Tactics, South Africa’s leading digital signage solutions company, recently worked with adidas to install two video walls at their new flagship store in Sandton City Shopping Centre in South Africa.  read more
Minimising the impact of disruption

Minimising the impact of disruption

13/12/2017 - 08:57
A number of SA industries have been affected by disruption. Customer experience expert Julia Ahlfeldt believes each industry could minimise the impact of it by paying attention to customer experience. read more
Shopping and paying: New consumer trends are bringing profound changes

Shopping and paying: New consumer trends are bringing profound changes

12/12/2017 - 11:49
Modern payment methods such as mobile payments are clearly influencing consumer behaviour and their impact starts to be visible in some industries. Which new payment trends are up next? How can retailers take advantage of the evolving landscape and what can they do to ensure they are not left behind as their customers embrace the new payment world? read more
How Asics offers a personalised experience to customers

How Asics offers a personalised experience to customers

07/12/2017 - 14:19
Footwear and athletic apparel retailer Asics has found a way to personalise the shopping experience for consumers by finding them products that fit perfectly in size and style. read more
4 ways retailers can boost the product discovery experience

4 ways retailers can boost the product discovery experience

07/12/2017 - 09:51
What defines the marketplace of the future?  read more
How retail marketers can shine during the holiday shopping haze

How retail marketers can shine during the holiday shopping haze

06/12/2017 - 11:07
Consumers are constantly confronted across media channels with branded messages. The volume of information is overwhelming, leaving many to disregard those messages or even view them with outright disdain. For email marketers, in particular, message overload threatens to send their strategic marketing messages directly to spam. read more
Retailers, here's why you should give email marketing a second chance

Retailers, here's why you should give email marketing a second chance

05/12/2017 - 15:03
While not always receiving the attention it might deserve, email marketing's ability to reach your customers in a highly personalised manner and with an exceptional return on investment makes it a marketing tactic you should consider using more diligently. read more
The evolution of retail: Past, present and future

The evolution of retail: Past, present and future

01/12/2017 - 10:29
The retail industry is a dynamic one, always adapting to better cater to customers. For the past decade, we’ve seen a handful of updates and advancements that have propelled the industry forward. No matter how much the industry changes, the idea that “customer experience is king” will always stay the same.  read more
Why FMCG brands should target consumers with small format OOH

Why FMCG brands should target consumers with small format OOH

30/11/2017 - 11:40
When it comes to marketing FMCG products, one would presume that virtually every consumer is a target and that the brand communication is going to reach those targets across the entire demographic spectrum.  read more
Why marketers need to pay more attention to imagery

Why marketers need to pay more attention to imagery

29/11/2017 - 11:26
The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonise over which photo to use to highlight their products. They eschew word-heavy sales letters in favour of visually-engaging video. They have passionately-argued opinions about the proper button colour for conversion forms. read more
Value and features drive customer satisfaction in the mobile handset industry

Value and features drive customer satisfaction in the mobile handset industry

29/11/2017 - 08:56
In handsets, customer satisfaction is driven by the discovery of new features that clients have not been aware of previously, says Prof Adré Schreuder, CEO at Consulta, the company responsible for the latest SA Customer Satisfaction Index (SAcsi) for mobile handsets. read more
Winners of the 2017 Financial Mail AdFocus Awards announced

Winners of the 2017 Financial Mail AdFocus Awards announced

23/11/2017 - 11:51
Since 1990, the Financial Mail AdFocus Awards have grown to become a much-anticipated event for South African marketing and communications industry. Today, agencies and individuals are awarded not only for their creative and marketing skills but for their all-around business acumen. read more
Attracting consumers to your start-up

Attracting consumers to your start-up

23/11/2017 - 09:23
When it comes to start-up businesses today, wannabe business owners are far too quick to give up, wanting success to happen overnight. This is the opinion of local entrepreneur, marketing expert, and the founder of Lamelle Research Laboratories, Tony De Barros, who adds that all too often entrepreneurs don’t have a clear vision about where they want to be and why they are doing it in the first place. read more
Protect your business against email borne cyberattacks this Black Friday

Protect your business against email borne cyberattacks this Black Friday

22/11/2017 - 09:23
Black Friday (24 November 2017) is marked with a flurry of online activity, which cybercriminals see as an opportunity to target victims using spear-phishing and malicious attachments harbouring ransomware. read more
Black Friday, Cyber Monday 2017 reflect growing digital evolution and appetite for seamless digital experiences

Black Friday, Cyber Monday 2017 reflect growing digital evolution and appetite for seamless digital experiences

21/11/2017 - 11:16
With digital transformation initiatives permeating everything business does, the Black Friday and Cyber Monday period this year is expected to illustrate just how far online retailers have come in embracing Availability. read more
12 Black Friday marketing ideas that cut through the noise

12 Black Friday marketing ideas that cut through the noise

21/11/2017 - 10:44
If shopping is like a sport, Black Friday is the ultimate showdown. You’d best get your Black Friday marketing strategies ready. Unfortunately, there’s a lot of noise out there when it comes to Black Friday marketing campaigns. read more
Brick-and-mortar stores aren't dead: They just need a digital makeover

Brick-and-mortar stores aren't dead: They just need a digital makeover

21/11/2017 - 08:58
2017 has been a tough year for retail. Over 300 retail companies have filed for bankruptcy since January, while others have seen increased store closings and struggles on the stock market.  read more
Lewis targets festive marketing

Lewis targets festive marketing

14/11/2017 - 13:32
Furniture retailer Lewis will ramp up its marketing to take advantage of the festive season. read more
Voice search: How could it change your customer's journey?

Voice search: How could it change your customer's journey?

14/11/2017 - 11:08
ComScore estimates that by 2020, we will be performing over 200 billion voice searches per month. As a result, we are undoubtedly going to see a vast change in human behaviour and attitudes towards digital assistants within the few years. read more
Clicks focuses on in-store digital journey

Clicks focuses on in-store digital journey

10/11/2017 - 13:18
Today’s customer expects to engage with retailers in an engaging and digitally interactive way in-store and retailers are focusing on this customer journey to develop the relationship and increase sales.  read more
Amazon adds augmented reality into its app

Amazon adds augmented reality into its app

07/11/2017 - 10:34
Amazon lets shoppers view thousands of products in 3-D, most of which are home furnishings products. read more
The power of one for online retailers

The power of one for online retailers

06/11/2017 - 10:40
When Chinese online giant, Alibaba launched Singles Day deals in 2009, who would have thought that November 11 would become one of the planet’s top 24-hour, super sale dates along with Black Friday and Cyber Monday? read more
Edcon partners with Engen for Thank U rewards programme

Edcon partners with Engen for Thank U rewards programme

03/11/2017 - 11:54
Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. read more
Reward or no reward? That is the retailer's question

Reward or no reward? That is the retailer's question

03/11/2017 - 11:36
Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by the convenience of online shopping. But the answer is a little more complicated than a simple yes or no. read more
How to turn eCommerce marketing pain points into revenue

How to turn eCommerce marketing pain points into revenue

02/11/2017 - 10:46
Consumer behaviour has changed drastically over the last several years due to the increased use and dependence on e-commerce.  read more
Kids get a grip on food security with Groweez and Pick n Pay

Kids get a grip on food security with Groweez and Pick n Pay

01/11/2017 - 09:24
The seeds of a planting revolution will be popping up at Pick n Pay stores today, when growing food gets Reel for kids with the launch of Groweez – a do-it-yourself solution for growing herbs and vegetables that teaches children about food security.  read more
Google launches new mobile payments platform

Google launches new mobile payments platform

30/10/2017 - 13:39
Google has launched its new mobile payments platform — Pay With Google — designed to simplify the purchasing process on Android devices. read more
How brand giant Unilever uses consumer-generated content

How brand giant Unilever uses consumer-generated content

27/10/2017 - 09:12
For a corporation as huge as Unilever - the firm has 400 brands and turned over €52.7 billion last year - it’s hard to imagine more customer reviews of its mayonnaise or cotton bud products making a huge difference to its bottom line. read more
Phygital: The new retail marketing playground

Phygital: The new retail marketing playground

26/10/2017 - 14:58
Physical merged with digital, that’s where the term phygital comes from. It’s a marketing and retail description, but you’ll find a world of phygital art out there too.  read more
Adaptive marketing in retail - Time to change the channel

Adaptive marketing in retail - Time to change the channel

25/10/2017 - 10:41
For decades, retail marketers have been forced to take a channel-centric approach to communicate with their customers. Why? Due to the proliferation of channels, devices, and the disconnected tools that were built to take advantage of each unique benefit that every channel and device offered. read more
The Millennial shopping fallacy that impacts CX

The Millennial shopping fallacy that impacts CX

23/10/2017 - 14:38
If you were to guess whether Millennials prefer to buy online (on their phones) or in brick-and-mortar stores, what would you guess? No Googling, either. read more
The 20 emotions that drive or destroy value in customer experience

The 20 emotions that drive or destroy value in customer experience

20/10/2017 - 08:52
Emotions are a huge part of the customer experience. Emotions drive or destroy value for a business, and often in hidden ways. Emotions influence our desire to buy or not to buy, what we choose from a company’s offerings, what we remember and share about the experience, and, perhaps most importantly, whether we will be loyal to a brand. read more
Retail with purpose in the new digital economy

Retail with purpose in the new digital economy

17/10/2017 - 15:13
What is the purpose of your business? If you are a retailer and your immediate answer is “to sell more products,” you may find times getting tougher in the months and years ahead. read more
Nespresso shifts focus from exclusivity to sustainability

Nespresso shifts focus from exclusivity to sustainability

13/10/2017 - 08:51
In an effort to shed light on its sustainability efforts, Nespresso is shifting away from its signature star-studded spots to a new ad campaign focused on the farmers and communities that are the backbone of the brand. read more
79% of South Africans using loyalty schemes

79% of South Africans using loyalty schemes

12/10/2017 - 14:30
Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. read more
 Customer loyalty is key to a retailer’s success

Customer loyalty is key to a retailer’s success

12/10/2017 - 11:51
What is important for a retailer is repeat business. Attracting your customer back into your store and rewarding them for spending money with you. Customer loyalty ultimately builds a brand. read more
Weylandts partners with Moving Tactics to implement touch screen and audio solution

Weylandts partners with Moving Tactics to implement touch screen and audio solution

11/10/2017 - 14:45
Weylandts, one of the country’s foremost luxury furniture manufacturers, has introduced in-store touch screens and an audio solution to round out the unique Weylandts shopping experience for their customers.  read more
Do independent retailers need a marketing plan?

Do independent retailers need a marketing plan?

10/10/2017 - 17:06
Many independent retailers have never considered a marketing plan unless they had to file for an SBA loan. read more
Retailers may reach a tipping point where friction may need to be reintroduced to the customer shopping experience

Retailers may reach a tipping point where friction may need to be reintroduced to the customer shopping experience

06/10/2017 - 09:34
In the world of the technological revolution that is not restricted by many physical hurdles, the introduction of new technology invokes dramatic changes that can be brought about relatively quickly, as a result, technological trends are taking up faster than before.  read more
Embracing retail’s digital transformation - A how to guide

Embracing retail’s digital transformation - A how to guide

06/10/2017 - 08:36
We live in a digital age where consumers are increasingly relying on the Internet and mobile devices for everything from paying bills to entertainment. read more
Curing the epidemic of retail bankruptcy: X-data

Curing the epidemic of retail bankruptcy: X-data

04/10/2017 - 13:39
Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radioshack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others.  read more
Have B2B companies lost control of the customer experience?

Have B2B companies lost control of the customer experience?

04/10/2017 - 09:39
B2B companies know that it is harder than ever to influence customer experience (CX) in the digital age. An influx of channels, easy access to information and influencers, and an increasing desire for personalised, consumer-like experiences has blurred traditional purchasing paths and empowered B2B customers to independently make buying decisions before engaging with company representatives. read more
The seven deadly sins of the CX transformation journey

The seven deadly sins of the CX transformation journey

03/10/2017 - 13:50
Customer experience (CX) has emerged as something of a panacea for businesses. And for good reason. When done well, it creates value, reduces costs, and improves both customer and employee satisfaction. read more
Amarula removes elephant from logo

Amarula removes elephant from logo

03/10/2017 - 13:32
Amarula has removed the elephant in their logo as part of raising awareness against ivory trade and saving the vulnerable African elephant from extinction. read more
8 Mistakes to avoid to master personalisation

8 Mistakes to avoid to master personalisation

03/10/2017 - 11:47
Why do so many retail websites still fail to establish a personal relationship with their shoppers? Clearly, something is holding marketers back from delivering the relevant, timely, highly-personalised web experiences that shoppers really want. read more
The brains behind supermarket gimmicks

The brains behind supermarket gimmicks

02/10/2017 - 10:45
Discovery is a great example of a company that has gamified healthy behaviour. But why do other firms get it so wrong? read more
Gen Z wants more in-store tech

Gen Z wants more in-store tech

27/09/2017 - 10:36
Gen Zers are eager to experience in-store tech while they shop, with 39% hoping "just walk out" technology will be implemented within the next 12 months and 44% hoping AR and VR come to fruition during that same period, according to a study by payments platform Adyen. read more
3 Ways to drive sky high retention rates

3 Ways to drive sky high retention rates

27/09/2017 - 08:32
With the excessive increase in marketing content blasted out to consumers on a daily basis, it’s often a challenge for retailers to create new, organic and compelling messages that will grab a consumer’s attention. Even when brands are successful in appealing to a consumer’s interest, they still face the challenge of retaining loyal customers at a high level.  read more
Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool

Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool

26/09/2017 - 14:56
Mobile wallets remain underappreciated and underutilised by retailers. Mobile wallet passes are more lightweight than full-blown retail apps, are more likely to be downloaded and can deliver some of the same marketing functionality, such as location-based notifications. read more
A retailer's guide to driving modern customer experiences

A retailer's guide to driving modern customer experiences

26/09/2017 - 09:50
The growth of the digitally connected world should be great news for the tech-savvy retailer. No longer are the days where customer interactions are limited to the physical confines of brick-and-mortar stores; digital sources like mobile apps, websites, social media platforms, and email subscriptions enable retailers to reach consumers at multiple touch points and opens the door to a new world of ultimate, tailored customer experiences. read more
The psychology of customer experience

The psychology of customer experience

20/09/2017 - 09:37
Being able to reliably analyse and understand the experiences of your customers is not a simple proposition. In every interaction, a number of factors come into play and the finest of margins can decide whether a customer has a positive or negative experience. read more
Marketers fear data quality is hurting digital ads

Marketers fear data quality is hurting digital ads

19/09/2017 - 16:08
Relevant, personalised messages are key to driving engagement, yet the quality of sourced data is negatively impacting results. read more
Contextual commerce: Engaging shoppers on their terms

Contextual commerce: Engaging shoppers on their terms

18/09/2017 - 11:42
We’re living in the age of the customer. Retailers recognise the need to enable consumers to shop on their terms — however they want, wherever they are.  read more
A shopper marketing conundrum: Providing a personalised mobile experience at scale

A shopper marketing conundrum: Providing a personalised mobile experience at scale

12/09/2017 - 14:29
As marketers, we've heard it before and we'll hear it again: successful marketing is all about delivering the right ads to the right person at the right time. In the retail environment, especially, delivering the right ads on the right platform plays a crucial role in positively influencing a customer's overall shopping experience, which can drastically differ depending on the location.  read more
Reebok launches shoppable social media

Reebok launches shoppable social media

11/09/2017 - 16:21
Reebok has made its Instagram account shoppable. The fitness brand shares images of people working out on its Instagram page, rather than simple product shots, and it wanted to ensure customers could identify and shop each of the items featured in an Instagram post. read more
Top 5 Strategies for selling to Millennials

Top 5 Strategies for selling to Millennials

11/09/2017 - 10:34
Capturing and keeping the attention of Millennial shoppers is the holy grail of brands and retailers these days. At 80 million strong, Millennials represent one-quarter of the nation’s population and starting this year, they will spend more than $200 billion annually, estimates Ad Age.  read more
Customer success vs customer support - What's the difference?

Customer success vs customer support - What's the difference?

08/09/2017 - 13:20
Back in the day, things seemed a lot simpler. There were the customer service, accounting, and sales departments. No one could dispute the difference between these departments. But with the emergence of new SaaS and software companies, customer success was born. One could make the logical deduction by looking at their wording that delivering great customer service will achieve customer success.  read more