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 Customer engagement through gamification

Customer engagement through gamification

17/08/2018 - 13:55
Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing with stakeholders. read more
Closing the sales loop – advertising in the mall environment

Closing the sales loop – advertising in the mall environment

17/08/2018 - 08:38
As the relationship between retailer and customer becomes more complex and consumers’ motivation to purchase one product over another continues to shift and evolve, especially in this digital age, social media, personalisation and the need for customers to find both affinity and value in a brand have become increasingly important. read more
Mobile, cross-border and inter-regional online payments gaining ground

Mobile, cross-border and inter-regional online payments gaining ground

16/08/2018 - 10:44
Online and mobile payments are taking off in Africa as a combination of improved internet access, advanced financial systems and widespread mobile penetration help spur demand for services. However, the ability to pay and accept payments on the continent are not without their challenges, principally around risk and settlement. read more
Moving beyond a B-BBEE ratings mindset: Three ways supplier diversity can become part of a business’ DNA

Moving beyond a B-BBEE ratings mindset: Three ways supplier diversity can become part of a business’ DNA

16/08/2018 - 10:16
Over the past decade, the procurement function has become an important vehicle for business transformation in terms of ensuring supplier diversity and small business growth. However, this function is often underutilised by companies that regard supplier diversity as just a tickbox exercise for B-BBEE.  read more
What makes an app successful in today's connected world?

What makes an app successful in today's connected world?

16/08/2018 - 09:46
With technology in South Africa growing at such a rapid speed, it’s difficult to keep up with new apps being developed on a daily basis. Business owners are constantly having to educate themselves about the latest trends in order to align their business’ objectives with their customers’ changing needs.  read more
#WomensMonth: How do women fare in the South African retail market?

#WomensMonth: How do women fare in the South African retail market?

15/08/2018 - 09:06
While we focus on women in South Africa during the month of August and honour our constitution for declaring the 9th of August a public holiday; retailers continue to look closely at the overall economic status of women. How liquid is the average women consumer? What does she buy? Does she have the buying power in a household and what does that household look like?  read more
L’Oreal and Facebook team up for virtual make-up tests to drive online sales

L’Oreal and Facebook team up for virtual make-up tests to drive online sales

13/08/2018 - 13:11
In an age of selfies and beauty bloggers, cosmetics firms are investing heavily in online tech. read more
#WomensMonth: Women making it big in the cosmetics industry

#WomensMonth: Women making it big in the cosmetics industry

13/08/2018 - 11:25
Living in a male-dominated world is something women have had to cope with since the dawn of time. One industry that has seen women turn this notion on its head is the beauty industry.  read more
#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety

#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety

08/08/2018 - 10:16
With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. read more
#WomensMonth: Karen Nadasen, PayU SA’s CEO brings global expertise to the payments industry

#WomensMonth: Karen Nadasen, PayU SA’s CEO brings global expertise to the payments industry

07/08/2018 - 15:12
Karen Nadasen, PayU South Africa’s CEO, is regularly described as one of South Africa’s most inspiring women in tech, nominated for IT Personality of the Year 2017, and listed among 100 Most Influential Young South Africans 2017 - since taking the helm 2 years ago.  read more
New study identifies key snacking behaviour as basis for better understanding consumer choices

New study identifies key snacking behaviour as basis for better understanding consumer choices

07/08/2018 - 09:13
A new study has identified seven consumer snacking profiles as a way to better understand the shopping behaviours driving the snacking category. It has also uncovered insights into weekday versus weekend snacking. read more
Tips on recruiting a bookkeeper for your startup

Tips on recruiting a bookkeeper for your startup

03/08/2018 - 11:05
As your startup grows, there is going to be a time when you need to hire someone to take over (or assist you with) your finances. Now, if you’re a creative or a tech startup, recruiting for a bookkeeper is a very different type of process in comparison to what you’re used to. You’re hiring someone to do your bookkeeping and oversee any finance-related admin that you don’t have the time, program or skills to do.  read more
CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

03/08/2018 - 10:25
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the nearly one hundred years since Wanamaker died, the advertising landscape has changed dramatically. One thing that hasn’t changed, however, is that vast amounts of money spent on advertising and marketing are wasted.  read more
Millennials, GenZ 'reshaping' growing luxury retail market

Millennials, GenZ 'reshaping' growing luxury retail market

02/08/2018 - 11:02
Growth in sales of luxury goods is currently being driven by millennials and Generation Z - and their expectations are reshaping the future of the industry, according to a new report by Deloitte. read more
Foreword for Sowetan/Sunday World National Stokvel Survey

Foreword for Sowetan/Sunday World National Stokvel Survey

31/07/2018 - 13:17
Ubuntu is one of those uniquely African concepts that, for many, define what it means to be South African. A beautiful word that exemplifies a philosophy of caring for the welfare of every individual in a community – that special acknowledgement that “I am because we are.” Ubuntu is a spirit that ignites people to work together, for the benefit of all. read more
How to manage sustainable omnichannel growth in retail

How to manage sustainable omnichannel growth in retail

31/07/2018 - 09:06
In today’s consumer landscape, customers can shop from anywhere at any time. The proliferation of technology-driven purchasing means retailers are expected to keep up with the always-connected, digital-savvy shoppers. This demographic expects seamless and rapid purchasing 24/7 – as well as delivery within a two-hour window.  read more
‘It takes hard work to succeed in retail’

‘It takes hard work to succeed in retail’

27/07/2018 - 10:44
“I think one of the reasons I’ve been successful is because I always put my hand up. I always volunteer to do new things and to learn, and I stood out because of that,” says Michelle Botha, who at just 42 years of age is the Checkers Hyper Deputy Divisional Manager for Gauteng. read more
Disruption is the difference

Disruption is the difference

27/07/2018 - 09:49
The difference between brands that grow and those that don’t is how disruptive they are in the market. read more
How chatbot technology can benefit your startup

How chatbot technology can benefit your startup

26/07/2018 - 09:01
Incorporating your own chatbot technology into your business has become essential for businesses dealing with customers every day. Beyond giving your business a competitive edge, this intelligent technology can provide your startup with plenty of benefits, if used correctly and for the right reasons.  read more
A cross-media view of the customer is the key to marketing success

A cross-media view of the customer is the key to marketing success

24/07/2018 - 16:33
The consumer leaves traces in the digital world for marketers to analyse. To get an accurate understanding of the customer journey, brands must, therefore, seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase.  read more
Sowetan/Sunday World National Stokvel Survey insights to be published this week

Sowetan/Sunday World National Stokvel Survey insights to be published this week

24/07/2018 - 09:28
This Friday, the first insights from the Sowetan/Sunday World National Stokvel Survey will be published in the Sowetan newspaper, as well as in the Sunday World on 29 July. The survey, conducted by African Response, presents annual research on the South African stokvel environment. read more
The first 5 hires you should consider for your tech startup

The first 5 hires you should consider for your tech startup

24/07/2018 - 09:13
Hiring is a critical process to help kickstart your tech startup success and take your business to new heights. As much as you would like to hire a team of talented individuals to fulfil all of your business ideas, you need to be selfish with your choices. The people you choose to hire for your startup will set the foundation of your business and slowly transform it into the vision you’ve always had for your organisation. read more
Millennials still prefer in-store experience

Millennials still prefer in-store experience

23/07/2018 - 14:57
Millennials still prefer to shop in-store compared to online despite the high street’s woes, according to the largest ever fashion study conducted in the age group.  read more
10 Tips every beauty buyer should know when purchasing skincare products

10 Tips every beauty buyer should know when purchasing skincare products

19/07/2018 - 08:25
Understanding the consumer and what she’s looking for is key to purchasing the right skincare products for your retailer.  read more
Local businesses make access to funding easier

Local businesses make access to funding easier

18/07/2018 - 08:29
The South African funding space has had a shake-up with news of a joint venture that will make it easier for small businesses to obtain the right kind of funding so that business owners can now access capital quickly. read more
Four ways mobile can unlock innovation in brick and mortar retail

Four ways mobile can unlock innovation in brick and mortar retail

17/07/2018 - 11:29
With the ubiquity of smartphones – particularly in the South African marketplace – local retailers have a great opportunity to boost in-store engagement. read more
Smarter marketing in the digital era

Smarter marketing in the digital era

16/07/2018 - 14:09
An essential driver of digital transformation is how companies can use their data to remain relevant. read more
Golden rules for creating memorable customer experiences

Golden rules for creating memorable customer experiences

13/07/2018 - 09:00
Customer experience is the one thing that will create an emotional connection between brand and consumer. read more
How future fit is your brand?

How future fit is your brand?

11/07/2018 - 13:40
To ensure their longevity, companies need to actively shape the futures they want. read more
Dis-Chem and Smart Media Championing Youth Month initiatives

Dis-Chem and Smart Media Championing Youth Month initiatives

10/07/2018 - 10:58
In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. read more
Pernod Ricard Global Travel Retail appoints Golin Hong Kong

Pernod Ricard Global Travel Retail appoints Golin Hong Kong

09/07/2018 - 14:35
Pernod Ricard Global Travel Retail has appointed Golin Hong Kong to lead the PR restage of one of its core brand’s ranges. read more
How to simplify your mobile checkout

How to simplify your mobile checkout

09/07/2018 - 13:59
Statistics show that as screen sizes decrease so do mobile checkout rates. In fact, only about 15% of mobile checkouts result in sales. Why is this? Could it be that global ecommerce has yet to successfully optimise for mobile checkout?  read more
Technology offers retailers respite in shrinking economy

Technology offers retailers respite in shrinking economy

06/07/2018 - 14:18
As business confidence in South Africa plummeted six points in June on the back of disappointing gross domestic product figures for the first quarter, South African retailers battle to achieve profitability, compounded by a PwC survey that names South Africa as the country with the highest rate of economic crime in the world. read more
What to look for when renting office space

What to look for when renting office space

05/07/2018 - 10:08
Whether you’re a new business owner or a freelancer, having an office is important for your own productivity as well as your business’ professional presentation.  read more
Canal Walk celebrates local talent with My Story My Style campaign

Canal Walk celebrates local talent with My Story My Style campaign

05/07/2018 - 09:11
The super-regional shopping centre steps away from the traditional norms of marketing and shakes things up with an innovative initiative to speak to its shoppers.  read more
5 reasons retailers should control the post-click customer experience

5 reasons retailers should control the post-click customer experience

04/07/2018 - 09:11
One of the biggest differences between the e-commerce customer experience and that of traditional, brick-and-mortar retail is that with e-commerce you don't just walk out of the store with your purchase, you must wait to have it delivered. read more
The age of the customer

The age of the customer

03/07/2018 - 11:00
Businesses focused exclusively on earning are not going to survive the new era. Keeping the customer at the centre point of all the activities is the present and future of all businesses, no matter how de-layered, outsourced, virtualised or re-imagined business becomes.  read more
Making use of employees as a brand’s best advocate

Making use of employees as a brand’s best advocate

02/07/2018 - 15:19
Employees are an untapped platform to represent the brand to their social media communities. read more
Loyalty is more than marketing, it’s a mindset

Loyalty is more than marketing, it’s a mindset

02/07/2018 - 10:51
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.  read more
Benefits of a co-working office space for your startup business

Benefits of a co-working office space for your startup business

29/06/2018 - 14:23
When starting a business, one of the most attractive elements is working according to your own schedule. Gone are the days where you need to rush into work, sit for hours in traffic and answer to a senior. No more having to attend meetings about projects you’re not passionate about, nothing of the sort.  read more
Popular promotion ideas for shopping mall stores

Popular promotion ideas for shopping mall stores

28/06/2018 - 08:12
With online shopping taking the retail market by storm, it’s not always easy to get new foot traffic to your shopping mall store. Or existing foot traffic for that matter. It may seem as though becoming e-commerce only is the more lucrative option right now, but with the right shopping centre advertising ideas, you will be able to be as successful in-store as your brand is online. It’s all about your platforms and messaging. read more
Tiso Blackstar journalists take top honours at Sanlam Financial Journalism Awards

Tiso Blackstar journalists take top honours at Sanlam Financial Journalism Awards

26/06/2018 - 10:59
Sikonathi Mantshantsha, deputy editor of Financial Mail, was recognised as the Sanlam Journalist of the Year at an awards event on 21 June 2018 at Inanda.  read more
What retailers should know before delving into digital signage

What retailers should know before delving into digital signage

26/06/2018 - 09:54
Connecting with the consumer is front and centre for retailers and customer-centric digital technology is just as critical but it's way more than just figuring out display location, hardware and content. read more
Ask Afrika announces 2018/2019 Kasi Star Brands Awards

Ask Afrika announces 2018/2019 Kasi Star Brands Awards

22/06/2018 - 10:17
Ask Afrika announced the winners of their annual Kasi Star Brands Awards 2018/2019, recognising those brands that are most loyally used by South Africa’s township consumers and highlighting key trends emerging in what is rapidly becoming an ever more prominent market for South African brands.  read more
Spur Secret Tribe hosts Chief Cook Event

Spur Secret Tribe hosts Chief Cook Event

21/06/2018 - 15:02
Recently 15 family teams from across Cape Town came together to create culinary delights and compete against each other in the 2018 Spur Secret Tribe cook-off, held at the internationally acclaimed Silwood School of Cookery.  read more
How to get more online product reviews in 4 easy steps

How to get more online product reviews in 4 easy steps

21/06/2018 - 11:03
Every new startup is desperate to get online and build their online presence. That’s great, but online marketing is about more than awareness - it is about engagement. As online retailers, it is our prerogative to drive that engagement and what better way than through sincere, helpful product reviews? read more
Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

20/06/2018 - 08:40
Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.  read more
How to start a food truck business that people will love

How to start a food truck business that people will love

19/06/2018 - 10:52
In recent years, food trucks have become the talk of the town.  read more
Why consumers need a Tech & E-commerce awards

Why consumers need a Tech & E-commerce awards

15/06/2018 - 10:52
Be honest, when you buy a bottle of wine to take to a dinner party, how often do you choose one that has gold stickers on it, over one that costs more? The odds are good that, if the wine has won awards to earn those stickers, industry experts have given it their firm nod of approval. This makes it stand out on the shelf above all others.  read more
 2018 Kasi Star Brands: Who will emerge as South Africa’s most loved brands?

2018 Kasi Star Brands: Who will emerge as South Africa’s most loved brands?

15/06/2018 - 09:22
South Africa’s leading market research company, Ask Afrika, has announced the official date for this year’s Kasi Star Brands Awards - the company’s annual benchmark tool used to examine brand loyalty and preferences among South Africa’s township dwellers.  read more
SA youth's favourite brands announced in 2018 Sunday Times Generation Next survey

SA youth's favourite brands announced in 2018 Sunday Times Generation Next survey

15/06/2018 - 08:45
The top performing brands in the 2018 Sunday Times Generation Next youth survey were announced at the highly anticipated Sunday Times Generation Next Awards that took place in Sandton.  read more
How companies can grow in a water-stressed world

How companies can grow in a water-stressed world

14/06/2018 - 08:19
There are very few consumers that understand the role water plays in our daily lives. Above the need to survive, water is used to fuel our energy usage and many other fields, ultimately playing a role in the bottom line of your business.  read more
Enabling Generation Z to drive entrepreneurship in South Africa

Enabling Generation Z to drive entrepreneurship in South Africa

13/06/2018 - 09:53
According to the latest research by Statistics South Africa, youth unemployment in the country stands at a disappointing 52,4% for the first quarter of 2018. This number could, however, be minimised if the public and private sector join forces to build a supportive entrepreneurial ecosystem for the younger generation, which statistics show are more open-minded to entrepreneurship as a career choice than generations before them.  read more
Online shopping meshes with bricks and mortar

Online shopping meshes with bricks and mortar

12/06/2018 - 15:44
Forbes’ richest people in the world list says Amazon CEO, Jeff Bezos, earns $US107.4 million per day, so he must be doing something right.  read more
How to make learnerships a success for your business

How to make learnerships a success for your business

12/06/2018 - 15:11
Over recent years, more companies have been encouraged to invest in skills programmes for a fruitful, successful business future. While some companies are still struggling to up their B-BBEE score, others have incorporated all these factors into their annual Workplace Skills Plan (WSP), undertaking skills programmes either for their own benefit or simply to contribute to better education in South Africa.  read more
5 Reasons why in-store radio and audio solutions are a hit with consumers

5 Reasons why in-store radio and audio solutions are a hit with consumers

12/06/2018 - 14:27
Research shows consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music.  read more
8 ways to make your startup more attractive to investors

8 ways to make your startup more attractive to investors

12/06/2018 - 11:55
In a digital market where new companies are dominating the startup space daily, it’s easy to lose sight of your goal when you’re struggling to gain recognition in the field.  read more
Once upon a time: Storytelling in advertising 2018

Once upon a time: Storytelling in advertising 2018

12/06/2018 - 09:06
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin  read more
Industry barometer shows strengthening shopping centre trade

Industry barometer shows strengthening shopping centre trade

07/06/2018 - 14:52
According to the Clur Report of SA Retail Property, an industry barometer tracking performance at more than two million square metres of retail space in South Africa and Namibia, Sales per square metre in shopping centres - from large super-regional malls to neighbourhood 'locals' - continued to grow in March. read more
FinTech could fuel Africa’s next big growth & jobs explosion

FinTech could fuel Africa’s next big growth & jobs explosion

07/06/2018 - 14:35
The African continent is poised to experience its next big growth phase. While previous growth phases on the continent – which helped birth the ‘Africa Rising’ narrative – were fuelled by the continent’s natural resources and young population, this one will be driven by financial technology or fintech. read more
How to inspire employees to deliver great customer experiences

How to inspire employees to deliver great customer experiences

07/06/2018 - 13:36
With retailers such as Toys 'R' Us, Sears, and Claire's closing shop, the industry has learned a big lesson this year. No, it's not that retail is dying. It's that consumer expectations have changed when it comes to the brick-and-mortar retail experience. read more
Steps for developing GDPR-compliant apps

Steps for developing GDPR-compliant apps

07/06/2018 - 13:00
Since the initial buzz around GDPR and now the global law that came into effect earlier this month, it’s more important than ever for startup and even well-established businesses which are busy creating or updating their mobile applications to understand the repercussions linked to customer or personal data. Should your app’s technical implications not follow the law, you could be in for a big surprise.  read more
Blockchain in retail: Building a new level of consumer trust

Blockchain in retail: Building a new level of consumer trust

31/05/2018 - 13:56
Cheerleaders for blockchain say the technology will be as disruptive for retail as the advent of online shopping. [Ed.: Blockchain is a digital ledger in which transactions made in bitcoin or another cryptocurrency are recorded and stored chronologically and publicly.] read more
Liberty and L2D’s Stuttafords hangover is nearly over — now for Edcon

Liberty and L2D’s Stuttafords hangover is nearly over — now for Edcon

30/05/2018 - 11:59
South African landlords have let most of the space vacated by the defunct department store, and Liberty and L2D are in talks with Edcon, which is ‘rationalising’ its leases. read more
How businesses can ensure that they are GDPR compliant

How businesses can ensure that they are GDPR compliant

30/05/2018 - 11:49
South African businesses need to be aware of how they may be affected by the new European General Data Protection Regulation (GDPR), which took effect on Friday, 25 May 2018. read more
Harnessing smart integration to transform today’s retail experience

Harnessing smart integration to transform today’s retail experience

28/05/2018 - 16:05
The right platform can connect the physical and digital shopping journey for modern, tech-savvy customers…  read more
How to create your first attractive retail display

How to create your first attractive retail display

25/05/2018 - 16:05
Setting up a stall in a retail mall is a challenging task. You’re surrounded by so many incredible brands and concepts similar to yours, so it’s important to recognise the need to go the extra mile to attract customers to your store.  read more
How technology is driving the millennial retail market

How technology is driving the millennial retail market

21/05/2018 - 15:13
Over the last decade, the retail industry has seen a shift in how it operates. The exponential increase in online shopping has had a significant impact on how we buy our products. Long gone are the days when purchasing items was done from Monday to Saturday, between a rigid office-hours timeline.  read more
Is marketing to millennials making us miss the obvious?

Is marketing to millennials making us miss the obvious?

18/05/2018 - 09:57
Gen Xers are growing older with each passing day. And aging right along with them are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. And we all know their narrative. In addition to wielding lots of spending power, they’re unique and perplexing. They’re enigmas. They’re changing retail. read more
How digital virtual experiences reinforce the physical environment

How digital virtual experiences reinforce the physical environment

17/05/2018 - 13:11
Industry observers continue to sound the death knell for retail, citing increasing growth in online sales, the shuttering of many a brick-and-mortar chain, and changing consumer shopping behaviours. They've got it all wrong, though: Retail and online operations are not at all at odds with each other. In fact, the digital and physical spaces can and should augment each other. read more
Different leadership styles and when you should use them

Different leadership styles and when you should use them

16/05/2018 - 16:09
As the owner, manager or CEO of a company, the way you lead your employees may need to change on a regular basis according to the situation. Some of the best leaders choose their leadership styles as particularly as a golfer would a club, with the aim of using the best tool to achieve their end goal.  read more
Reimagining the brand experience in three steps

Reimagining the brand experience in three steps

16/05/2018 - 09:58
Recently, it’s become increasingly clear that sales and marketing executives are both facing the same challenge: differentiation. Why? read more
Using data to break discount dependency and nurture loyalty

Using data to break discount dependency and nurture loyalty

15/05/2018 - 16:36
Retailers have been discounting since the dawn of the grocery store. Brands relied on couponing and sales as an easy way to differentiate themselves from generic store-brand options and as a way to get consumers to make the switch from a competing brand to give theirs a try.  read more
How to build a better sales compensation plan to drive profitable growth

How to build a better sales compensation plan to drive profitable growth

15/05/2018 - 15:46
How do you improve your sales compensation plan to ensure you drive profitable growth? Here are the challenges to overcome and the best practices to follow.  read more
Smartphone shoppers altering retail reality

Smartphone shoppers altering retail reality

14/05/2018 - 13:23
Smartphone shopping is expected to peak globally in the coming few years with 43 percent surveyed already making purchases on their phone weekly. read more
How a learnership can benefit you as an employer

How a learnership can benefit you as an employer

14/05/2018 - 11:22
Learnerships are developed by your industry for your industry, as a way to train young minds and teach them the ins-and-outs of certain roles in a company. Not only do they benefit the people taking part in them but they benefit you as an employer, too.  read more
Why forcing customers to use your app is brand vanity

Why forcing customers to use your app is brand vanity

11/05/2018 - 11:12
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.  read more
How to find the right place for your new retail pop-up store

How to find the right place for your new retail pop-up store

08/05/2018 - 11:23
Pop-up stores are wonderful business opportunities when you have the right location. Much like any other retail stores, a pop-up version requires just as much planning, branding and research.  read more
How to set a return policy that works for the customer and you

How to set a return policy that works for the customer and you

07/05/2018 - 11:50
A store's return policy is an important part of your overall approach to customer service, but it's not as simple as making your guidelines strict or lenient. Return policies are very specific to your brand and what you're looking to accomplish — there is no one-size-fits-all strategy.  read more
Tailoring employee benefits to reflect the changing landscape

Tailoring employee benefits to reflect the changing landscape

07/05/2018 - 10:55
The world is evolving – globalisation, as a result of technological advancements, has led to unlimited access to information and exposure to trends, cultures and influences – all at the touch of a button.  read more
Why every employee can benefit from project management skills

Why every employee can benefit from project management skills

04/05/2018 - 11:32
Not everyone chooses to be a project manager as it’s quite a demanding job in terms of hours, effort and patience needed with colleagues, suppliers and clients. But just because you aren’t a project manager, doesn’t mean you can’t adopt the skills of project management. In fact, there is not a single employee at any company who won’t be able to benefit from having project management skills.  read more
SA brands lacking confidence on global stage

SA brands lacking confidence on global stage

04/05/2018 - 09:25
Local brands could up their game by cohesively telling the global market what they have to offer and developing a more collegial, outward-looking strategy. read more
How to conduct an effective employee performance review

How to conduct an effective employee performance review

03/05/2018 - 13:43
Speaking to your employees about their performance is a stressful topic. However, there are certain ways you should connect with and communicate with your employees. read more
Spree App selected as Apple ‘App of the Day’ - A first for SA ecommerce

Spree App selected as Apple ‘App of the Day’ - A first for SA ecommerce

26/04/2018 - 09:55
In a first for fashion ecommerce in South Africa, a team of editors at Apple has selected the Spree App as App of the Day. read more
Advertising watchdog lashes The Gadget Shop over misleading e-mail

Advertising watchdog lashes The Gadget Shop over misleading e-mail

25/04/2018 - 15:41
The Gadget Shop has been ordered to withdraw a misleading e-mail advertisement. read more
Bata thinks ahead, announces launch of Star Wars shoes on May 4th

Bata thinks ahead, announces launch of Star Wars shoes on May 4th

25/04/2018 - 15:19
Bata Heritage is getting ready for the Star Wars fever announcing its launch of the limited-edition “Star Wars x Bata Heritage SS18 capsule collection” on 4 May 2018, which will feature characters from the movie on the Bata Bullets and Bata Tennis capsule collection for the Spring/Summer 2018 edition. read more
Why your first hire for your small business should be a PA

Why your first hire for your small business should be a PA

25/04/2018 - 14:00
If you are thinking about starting a business, one of the first aspects to consider is who you will be hiring. You may think that hiring a marketing expert first is ideal, so they can get the word out about your new startup, or a salesperson to hit the ground running with your product, but the reality is that you should first look into hiring a PA (personal assistant). The reasons why are outlined below.  read more
Why mobile is the nexus of commerce

Why mobile is the nexus of commerce

25/04/2018 - 11:13
Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles, where varied sources, messages, and content types come together. It has proven its effectiveness in driving commerce, but few retailers value mobile as the commerce hub that it has become. read more
The benefits of company learnerships for employers

The benefits of company learnerships for employers

25/04/2018 - 09:50
What is it about companies that offer their employees learnerships that should make other companies offer them too? As an employer, you’re always looking for the best potential employees and people who will be a valuable asset to the company. Paying for underqualified people to work for you and then still paying for a learnership programme doesn’t seem like the most logical thing to be doing then, does it?  read more
Be more assertive in the workplace with these six tips

Be more assertive in the workplace with these six tips

24/04/2018 - 16:48
If you’ve ever come across a co-worker who is able to handle different work personalities and challenging situations with ease, you’ll notice that they’re very assertive people.  read more
The first positions you need to fill in your startup

The first positions you need to fill in your startup

24/04/2018 - 15:24
When you start a business, you like to think that you can do everything. After all, you made it this far, why can’t you continue to carry the business through? Well, not every one-man show works out and you may even find your business grow easier and faster with a team of fellow experts behind you.  read more
How to integrate AI into your service to create happy customers

How to integrate AI into your service to create happy customers

23/04/2018 - 15:53
If you were to ask customer service and contact centre executives for their opinion on artificial intelligence and robotics, you’re certain to get a mixed response. Some believe that AI and robotics will inevitably make live agents redundant, while others strongly oppose such technology, believing it ineffective at understanding basic human emotion. read more
Marketing trends in the premium alcohol category

Marketing trends in the premium alcohol category

20/04/2018 - 10:01
Marketing decisions in the premium alcohol category are being driven by gender-neutral concerns, authentic partnerships and consumers’ desire to stand out, according to research conducted by wines and spirits company Pernod Ricard over the past festive season. read more
How to change your mindset from employee to business owner

How to change your mindset from employee to business owner

20/04/2018 - 09:26
As you know, success doesn’t happen overnight. In such a competitive environment, there are so many businesses which might be doing exactly the same as your startup, but taking the plunge and starting your own business takes plenty of guts and bravery. It’s not easy out there, and it’s going to take time and dedication to be where you want to be, but with the right mindset, you’ll be able to achieve anything.  read more
Closing the deal with in-store customers

Closing the deal with in-store customers

19/04/2018 - 14:05
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. read more
Snapchat launches new Shoppable AR Lenses for brands

Snapchat launches new Shoppable AR Lenses for brands

19/04/2018 - 11:53
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses. read more
Embracing a more connected South African retail environment

Embracing a more connected South African retail environment

17/04/2018 - 16:25
The increased connectedness of consumers is contributing to a more dynamic environment – one where expectations on what the buying experience must entail are evolving. read more
5 ways AI can do the heavy lifting in the retail customer experience

5 ways AI can do the heavy lifting in the retail customer experience

16/04/2018 - 15:17
When we talk to our customers, the biggest challenge in this new era of retailing is just keeping up with customer expectations. Bringing new, differentiated experiences to market is a monumental task. read more
AI: The answer for thriving retailers

AI: The answer for thriving retailers

16/04/2018 - 14:42
It’s no secret that online sales have been growing exponentially with no sign of slowing down. Even purchases completed in-store often start online. read more
Overcoming marketing’s 5 deadly fears

Overcoming marketing’s 5 deadly fears

16/04/2018 - 10:59
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. read more