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Twelve trends to shape media and marketing in 2019

Twelve trends to shape media and marketing in 2019

13/12/2018 - 09:15
Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year. read more
Twelve trends to shape media and marketing in 2019

Twelve trends to shape media and marketing in 2019

13/12/2018 - 09:13
Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year. read more
The hidden customer engagement tool lying dormant at every retailer

The hidden customer engagement tool lying dormant at every retailer

12/12/2018 - 09:18
With two prime shopping periods ahead - Black Friday and the Festive Season shopping extravaganza - retailers are preparing for a bumper sales season to mitigate the slow retail sales growth experienced during much of the year. Consumers have been under pressure from VAT hikes, petrol price increases and a stagnant economy.  read more
Turning vision into value: the future of customer experience

Turning vision into value: the future of customer experience

11/12/2018 - 14:21
Anyone can paint a big vision, but very few turn it into economic success for their customers, partners and themselves. read more
FoST - An immersive storytelling experience, but is South Africa ready for the learnings?

FoST - An immersive storytelling experience, but is South Africa ready for the learnings?

07/12/2018 - 10:05
In an industry that changes as quickly as the weather in Joburg, marketers have seen a vast change in the depiction of brands and a fascinating shift in the consumer experience.  read more
New age consumerism and the consumer power-shift

New age consumerism and the consumer power-shift

05/12/2018 - 10:37
Advances in telecommunication technology have transformed the tools used for marketing and consumerism and ultimately, the way that businesses operate. The Statista 2017 Report indicated that the number of smartphone users in the United States is estimated to have reached 224.3 million, with smartphone users worldwide exceeding 2 billion. Undoubtedly, we are running headlong into the end of the industrial era of consumption and into a consumer power-shift.  read more
Driving mobile and card acceptance among informal retailers holds the key to scaling cashless payments in SA

Driving mobile and card acceptance among informal retailers holds the key to scaling cashless payments in SA

05/12/2018 - 09:57
Despite the majority (77 percent) of adult South Africans owning bank accounts, more than half of the total value of all consumer transactions in the country are still conducted in cash. This suggests that being formally banked may not be enough of an incentive for consumers to move away from cash. Accelerating the pace of migration from cash to digital and card payments must be a priority for catalysing economic growth.  read more
Human insights the greatest driver of brand engagement

Human insights the greatest driver of brand engagement

30/11/2018 - 08:23
Anthropology has become a way marketers can add another layer to big data in their understanding of consumers, a means to seek out the narrative behind their behaviour – the “thick” data, as opposed to big data. read more
2018 Financial Mail AdFocus Award winners announced

2018 Financial Mail AdFocus Award winners announced

28/11/2018 - 08:40
Members of the South African marketing and communications industry came together last night at The Venue in Melrose Arch, to celebrate advertising effectiveness at the annual Financial Mail AdFocus Awards. Since their inception in 1990, the AdFocus Awards have provided a platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well. read more
Closing the gap between browsing and conversion

Closing the gap between browsing and conversion

27/11/2018 - 09:27
Digital tactics are designed to bring brands to the fore of consumers’ minds, and the world of online shopping is no different. A recent experiment by Google and Travelstart measured the impact of dynamic remarketing – campaigns which show previous website visitors ads featuring the products or services they viewed on the site. read more
Holiday marketing tips to help your store stand out

Holiday marketing tips to help your store stand out

27/11/2018 - 08:59
The festive season is a challenging time for shopping malls in Cape Town. Customers are ready to spend their hard earned money and make impulse decisions, therefore, you need to ensure your store is ready for the holiday rush and that your marketing strategy attracts the big spenders.  read more
An effective online retail strategy will allow SA to catch up with big guns

An effective online retail strategy will allow SA to catch up with big guns

26/11/2018 - 13:25
The rise of online retail internationally has raised an apocalyptic spectre of empty malls, dying city centres, local factory closures and rising unemployment.  read more
Black Friday offers: Sunday Times

Black Friday offers: Sunday Times

23/11/2018 - 08:30
This Black Friday, you can get a recurring Sunday Times Digital monthly subscription – including all of the above PLUS access to Times Select, our digital daily edition published at 5am every weekday – for only R48 per month, which is 40% off the usual price of R80 per month. read more
Black Friday spikes turnover for SMEs

Black Friday spikes turnover for SMEs

22/11/2018 - 10:50
Even though it is tempting to relegate Black Friday as just another marketing gimmick, the reality is that it signifies the start of a month-long consumer spending frenzy that significantly boosts retail revenues. read more
Digital disruption in the PR and communications landscape

Digital disruption in the PR and communications landscape

22/11/2018 - 09:06
Digital disruption in the Public Relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging. read more
Black Friday / Cyber Monday - the impact of hyper-availability on e-tailing

Black Friday / Cyber Monday - the impact of hyper-availability on e-tailing

21/11/2018 - 09:20
South African e-tailers are experiencing a surge in customers thanks to the convenience and pervasiveness of mobile devices supporting online shopping apps. With people expecting a seamless customer experience between an app, online store, and fulfilment of order, a business cannot afford to experience any downtime. Hyper-availability has become an absolute necessity in this regard. read more
#BlackFriday: Will your business handle the demand?

#BlackFriday: Will your business handle the demand?

20/11/2018 - 09:14
Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it’s another way of increasing revenue just before the festive season officially kicks in.  read more
Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Are you tracking the most important part of Black Friday? (Hint: It's not sales)

16/11/2018 - 11:48
As one of the busiest days of the year, Black Friday has always been a means of measuring business success. read more
How to maximise value this Black Friday

How to maximise value this Black Friday

16/11/2018 - 10:17
Black Friday is almost here! Around South Africa, eager shoppers are double-checking their budgets and making wish-lists! Black Friday is now so well-entrenched, everyone’s getting in on the action. With discounts of as much as 80%, thousands of bargain hunters will flood SA’s online retailers when the clock strikes midnight. read more
Connecting in a new ad world

Connecting in a new ad world

14/11/2018 - 13:59
In a constrained economy, and to remain relevant and keep ahead of the game, advertising agencies need to do things out of the ordinary. That’s the opinion of Mariana O’Kelly, executive creative director at Ogilvy SA, the recent winner of the Sunday Times Top Brands awards’ Robin Putter prize. read more
Retail technology - changing buying and delivery methods

Retail technology - changing buying and delivery methods

12/11/2018 - 11:31
The retail industry has undergone a massive transformation with the advent of technology. Beyond the rapid rise of online shopping, retailers are spying innovative ways to hang on to traditional shoppers while diversifying both their channels and their wares.  read more
Tips for marketing your startup without a budget

Tips for marketing your startup without a budget

09/11/2018 - 14:18
Launching your startup idea can be an absolute dream come true. But once you’ve let the cat out of the bag and need to start attracting new clients, you need to be able to market your startup to the best of your ability.  read more
5 vital aspects of a successful social media campaign

5 vital aspects of a successful social media campaign

08/11/2018 - 14:24
Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and really get noticed on social? read more
9 Black Friday and Cyber Monday tips to help boost sales

9 Black Friday and Cyber Monday tips to help boost sales

06/11/2018 - 14:09
Black Friday and Cyber Monday are famous for huge deals and steep discounts. That’s why participating in these days can seem like a big retailer’s game. read more
3 Instagram mistakes that could land your brand in hot water

3 Instagram mistakes that could land your brand in hot water

06/11/2018 - 08:44
Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products and promotions, and even tap into social selling. If you’re marketing on Instagram, chances are you’re in it because you want to increase customer engagement, followers, and ultimately, revenue. read more
What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design

What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design

05/11/2018 - 09:12
For many people there is something irresistible about chocolate. But in the hungry rush to make it part of our bodies there is a missed opportunity to meditate on the different gestural experiences chocolate affords. read more
The challenges of content marketing

The challenges of content marketing

02/11/2018 - 14:22
Content creation practices are under constant pressure to perform and deliver to meet sales targets. Although the biggest factor to achieve Return on Investment (ROI) is content personalisation, the challenge for marketers is to create content that turns heads. read more
3 ways smart technology can help your business save water

3 ways smart technology can help your business save water

02/11/2018 - 09:01
When it comes to the key elements we need to survive, water is at the top of the priority list. While it’s easy to find alternative sources to generate energy for businesses to run, it’s near impossible to increase our access to fresh potable water when it’s already so limited. This is why technology is essential for business success, allowing businesses the ability to grow and make smarter water decisions.  read more
Brand scan app brings logos to life

Brand scan app brings logos to life

02/11/2018 - 08:15
Soon, scanning a favourite logo will bring it to life. LogoScan, an augmented reality-enabled app, is set to hit SA, bringing consumers within an arm’s length of engaging with brands in enhanced reality.  read more
How to clear top 5 hurdles in deploying autonomous retail checkout

How to clear top 5 hurdles in deploying autonomous retail checkout

30/10/2018 - 10:39
Dramatic changes in retail can be seen through the lens of large and small technology companies. Retailers are facing an urgent need to improve shopping experiences and no retail technology is more exciting than autonomous checkout. read more
5 effective training tips for startups

5 effective training tips for startups

29/10/2018 - 09:58
While the general consensus of a running a startup is that business owners are open to trial and error, unfortunately, you cannot afford to have the same mindset with your employees. You need to hire employees who already have valuable experience, and the rest, well, it can be learned.  read more
KOO and Discovery Health take top accolades at 20th Sunday Times Top Brands Survey

KOO and Discovery Health take top accolades at 20th Sunday Times Top Brands Survey

25/10/2018 - 07:49
Celebrating twenty years of the Sunday Times Top Brands Survey – the leading barometer of consumer sentiment towards brands – two local companies excelled to become the overall winners in their sectors: KOO adds to its Top Brands awards tally by winning the Grand Prix in the Consumer category, while Discovery Health Medical Scheme claimed the Grand Prix in the Business category.  read more
The powerful consumer trends shaping retail customer experiences

The powerful consumer trends shaping retail customer experiences

24/10/2018 - 11:20
Rising inflation. Record petrol prices. A VAT increase. A technical recession. South African consumers are feeling the pinch as a confluence of forces put immense pressure on their wallets.  read more
Ways technology empowers retail staff

Ways technology empowers retail staff

24/10/2018 - 10:50
The more technology changes, the more customer behaviours change too. So, in order to keep up with your customers’ needs, you need to empower your employees in a time of digital transformation. read more
The story substance - Why the world wants a story and not a sale

The story substance - Why the world wants a story and not a sale

23/10/2018 - 10:49
People are confronted daily with a slew of messages resulting in content fatigue. Added to this is a mass amount of remarketing tactics based on search and content consumption behaviour, which ads to this content overload. Now, in a world where every brand is fighting for attention, how will brands stand out? read more
Footprint Marketing Awards winners announced

Footprint Marketing Awards winners announced

19/10/2018 - 09:33
The 2018 Footprint Marketing Award winners were announced on the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, held at Durban’s International Convention Centre.  read more
Forget personalisation: individualisation is the new frontier of customer engagement

Forget personalisation: individualisation is the new frontier of customer engagement

18/10/2018 - 09:23
According to a Dimension Data survey, 13% of companies self-rate the delivery of their customer experiences a healthy nine out of 10; the same survey, however, found that a third of companies aren’t even able to track customer journeys.  read more
How poor customer service impacts the retail customer experience

How poor customer service impacts the retail customer experience

17/10/2018 - 09:31
Picture the situation: you're on the phone with customer support. You speak to a representative who can't help you. Your call gets forwarded to another agent. So you start your story over from the beginning and explain what you need to get out of the call. They can begin a process but will really need another team to jump in to complete. Another agent takes up your case and again you explain your situation as well as a summary of the two previous calls. read more
Benefits of working with influencers for your startup

Benefits of working with influencers for your startup

16/10/2018 - 14:20
Considering the growth in popular social media personalities, many brands have seen powerful results when working with these personalities to market their products or services online.  read more
Reasons for your small business to consider automation

Reasons for your small business to consider automation

16/10/2018 - 08:42
In recent years, automation has been on the tip of many business owners’ tongues. While it’s certainly a big corporate buzzword, there is a good reason behind it. Thanks to the latest digital innovations, automation can save your startup plenty of time and money.  read more
Recognising, rewarding and retaining ‘high-value customers’

Recognising, rewarding and retaining ‘high-value customers’

12/10/2018 - 13:51
In an increasingly tough economic environment, businesses must do all they can to not only attract new customers but look after existing ones – especially those who are categorised as ‘high-value’ or absolutely essential to the survival of the business. read more
 7 Tips for providing exceptional shopper support in-store

7 Tips for providing exceptional shopper support in-store

11/10/2018 - 12:02
Customer service is one of the biggest drivers of sales and loyalty in retail, yet plenty of merchants continue to underestimate just how powerful it can be. Head to the mall and you’ll see that many companies still fall short when it comes to serving and delighting consumers. Don’t let your business be one of them. Strive to provide superb customer support and make sure that you and everyone else in your team are willing to go above and beyond for shoppers. read more
Using technology to move beyond price and merchandise as a retailer’s differentiator

Using technology to move beyond price and merchandise as a retailer’s differentiator

11/10/2018 - 11:44
Increasingly, retailers need to create a compelling reason for customers to enter their stores and should look at technology as a way to differentiate themselves from the competition. read more
Shaping up for anti-aging skincare retail in South Africa

Shaping up for anti-aging skincare retail in South Africa

10/10/2018 - 10:50
Ageing gracefully is what many women strive for, and this trend is mirrored in the beauty industry, with cosmetic houses adapting to the new confident older woman. “Women want to look fantastic at any age, but that doesn’t necessarily mean they want to stop the ageing process,” explains Mirjana Brlečić, founder of natural skincare range Nikel Cosmetics. read more
A good customer experience can impact repeat business

A good customer experience can impact repeat business

10/10/2018 - 08:56
Companies that ensure that customers who want to cancel their services have a positive experience leave the door open for future business. read more
How technology and data is driving in-store sales

How technology and data is driving in-store sales

09/10/2018 - 08:21
Considering the pace at which the retail industry evolves, any retailer worth their salt must be forward-thinking. That’s especially true if they want to remain both competitive and relevant. One way of ensuring that happens is to embrace data and use it to offer shoppers better in-store experiences.  read more
Marketers need to innovate more, not less, in tough times

Marketers need to innovate more, not less, in tough times

05/10/2018 - 09:59
As consumer spending continues to decline due to tough economic conditions, rising costs, a greater tax burden and below-inflation salary increases, many brands are responding by consolidating product lines and stripping out any excess to maintain affordability. read more
4 Ways retailers can generate more revenue

4 Ways retailers can generate more revenue

04/10/2018 - 14:06
As a retailer, you go into everything that you do for your business with a plan. There are hundreds of things that you have to consider. How is your time best spent? Are there certain things that influence customers to buy more? Will certain strategies be more effective than other sales strategies?  read more
Customer experience driving CRM’s evolution

Customer experience driving CRM’s evolution

04/10/2018 - 08:30
The urgent need for businesses to attract and retain customers in today’s fiercely competitive market has revolutionised customer interaction and Customer Relationship Management (CRM). This is now a technology-driven business discipline underpinned by the advent of big data analytics, AI and the cloud. read more
South Africans browse on their smartphones, then purchase in store

South Africans browse on their smartphones, then purchase in store

01/10/2018 - 12:55
South African Internet-connected consumers still gravitate towards brick and mortar shops for their purchases, with more shoppers practising “webrooming” than “showrooming”.  read more
The reality of c-stores: refresh or die

The reality of c-stores: refresh or die

01/10/2018 - 11:15
Convenience stores have always been seen as the small guy...the tough independent, the often-underrated arm of retail. However, with convenience becoming integral to consumers, even large traditional retailers have, over the years, pursued a convenience strategy and opened smaller stores in prime residential and commercial areas to take advantage of the ‘on the go’ shopper.  read more
Why SMEs should outsource customer service to boost their bottom line

Why SMEs should outsource customer service to boost their bottom line

01/10/2018 - 09:03
With ongoing advancements in technology, it’s a priority for small business owners to adopt a digital mindset. Based on where the market is headed, the future of customer service is artificial and extremely intelligent. If you’re not will to adapt to digital transformation, your business is going to struggle to survive. read more
Tiso Blackstar to play lead role in SA film sector

Tiso Blackstar to play lead role in SA film sector

28/09/2018 - 14:32
Tiso Blackstar Group, the owner of Business Day, will sell certain locally produced films to global and local streaming platforms, CEO Andrew Bonamour said. read more
6 helpful ways to improve the financial health of your small business

6 helpful ways to improve the financial health of your small business

28/09/2018 - 10:41
Starting, owning and running a business is financially taxing. It can become overwhelming overnight, and if you’re not constantly monitoring your financial status, you’re falling behind.  read more
Zebra Technologies helps retailers take personal shopping to the next level with new Android-based personal shopper

Zebra Technologies helps retailers take personal shopping to the next level with new Android-based personal shopper

28/09/2018 - 10:19
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, recently introduced the PS20, its sixth generation personal shopping solution (PSS), to allow shoppers to scan items as they go, streamlining the checkout experience. read more
Gamification offers huge opportunities for brands

Gamification offers huge opportunities for brands

25/09/2018 - 09:46
Online gaming is a growing industry globally. According to futurist and game designer, Jane McGonigal around 2.6bn gamers worldwide spend an average of an hour a day playing games online. read more
Asking customers to donate when they buy stuff may be good for business

Asking customers to donate when they buy stuff may be good for business

21/09/2018 - 14:18
Overcoming financial planning challenges in retail

Overcoming financial planning challenges in retail

21/09/2018 - 09:47
South African retailers face numerous macroeconomic, socio-economic, political, and operational challenges. In a world where finance departments are driving to be business partners inside the organisation, the ability to facilitate relevant operational and financial plans is as necessary as having products on the shelf. read more
Personalised customer experience enhances in-store value

Personalised customer experience enhances in-store value

20/09/2018 - 10:47
Being able to effectively utilise the data at the disposal of South African retailers - using sophisticated technology - will be fundamental to remaining competitive with personalised in-store customer experiences. read more
Beware the greenwashers - 5 Tips to help the conscious consumer make better choices

Beware the greenwashers - 5 Tips to help the conscious consumer make better choices

20/09/2018 - 10:03
Consumers are often misled to believe they are helping the environment when buying products that are supposedly green. However, on closer inspection, not all green products are created equal. Enters greenwashing. read more
3 Tips on how to grow your start-up: go global from day one

3 Tips on how to grow your start-up: go global from day one

19/09/2018 - 13:51
You might think it’s hard to become a global business, but companies from all over the world are managing to make it internationally, and here are a few ways it can be done. read more
Customer experience and the brand need to become two parts of the same equation

Customer experience and the brand need to become two parts of the same equation

19/09/2018 - 13:19
Winning customer experience visions should be centred on authenticity and delivering on the brand promise. read more
Exciting predictions to look forward to in customer service technology

Exciting predictions to look forward to in customer service technology

19/09/2018 - 09:45
Customer service has evolved over the years. Today, companies are relying on artificial support to assist in time-consuming tasks and to bridge the communication gap between agents and customers. From real-time messaging and video technology to self-service, cryptocurrencies and more, the traditional customer-facing departments are experiencing massive changes in day-to-day operations.  read more
Fresh Living continues to buck the magazine trend with a proven ROI

Fresh Living continues to buck the magazine trend with a proven ROI

18/09/2018 - 10:16
Multi-award-winning customer magazine, Fresh Living, produced by John Brown Media, with a print order of 500 000 given away free to Smart Shoppers, is bucking the print trend with an audience that far outreaches even the most popular TV shows. read more
6 Tips for top customer engagement on mobile from the 2018 PriceCheck Awards

6 Tips for top customer engagement on mobile from the 2018 PriceCheck Awards

18/09/2018 - 08:50
Speaking at this year’s annual PriceCheck Awards Ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before. He said that while 2018 has been a tough year for retail, it’s an industry with massive potential for growth. read more
The time has come for digital transformation

The time has come for digital transformation

17/09/2018 - 11:32
Using technology to drive business transformation is hardly a new thing. In fact, reducing paper and automating processes are goals many organisations share. Yet, change has been slow in coming with some decision-makers even resisting digitalisation. This needs to change if organisations are to unlock new insights from their data. read more
4 Cost-saving benefits of data-driven product layouts

4 Cost-saving benefits of data-driven product layouts

17/09/2018 - 09:44
The fact that South Africa has entered a technical recession for the first time since 2009 makes for disquieting news. It’s a concerning prospect for anyone who works in the retail industry. With the South African economy under pressure, retailers and their suppliers need to find ways to enhance efficiency and maximise resources. That includes looking after one of the most valuable and sought-after retail assets: shelf space. read more
Disruptive, digital era demands new business models

Disruptive, digital era demands new business models

14/09/2018 - 08:29
In 1980, the average life expectancy of a firm in the Fortune 500 was around 38 years. Today, it is less than 15 years and declining all the time, says Sean Culey, a globally recognised business transformation expert and author. He believes that companies aiming to thrive in the new, disruptive, digital era must transform their business models. read more
Retailers should focus on low-hanging fruit to attract shoppers

Retailers should focus on low-hanging fruit to attract shoppers

11/09/2018 - 14:39
With competition for a share of consumers’ wallets becoming ever fiercer, retailers and retail property owners are going all out to attract shoppers. This has become crucial to their survival in an environment where consumer confidence and spending are hampered by a lacklustre economy.  read more
Connecting with the modern consumer in a new age of consumerism

Connecting with the modern consumer in a new age of consumerism

11/09/2018 - 14:01
A new age of consumerism has dawned. Driven by the demands of highly influential Millennial and Gen-Z consumers, the pendulum has swung and this new trend is now transcending generational silos. read more
Partnerships help retailers move from bricks to clicks

Partnerships help retailers move from bricks to clicks

11/09/2018 - 11:29
It is no new revelation that traditional retailers are having to revisit their business models as new, agile e-commerce stores are eroding the reach of ‘in-store’ retail outlets. To mirror the success of newer, online stores, large retailers are looking to modernise by establishing parallel online presences.  read more
Podcasts every startup entrepreneur should be listening to

Podcasts every startup entrepreneur should be listening to

10/09/2018 - 15:01
Starting a business and becoming an entrepreneur requires dedication, confidence and an optimistic mindset. For one, you need to be convinced by your own tactics and two, you cannot simply give up. You need to be motivated enough to keep moving forward even when times become tough and overwhelming.  read more
5 ways to capture shopper attention and drive sales

5 ways to capture shopper attention and drive sales

10/09/2018 - 08:44
According to recent research, 60% of Generation Z, who are by definition digital natives, prefer to purchase in-store. This may come as a shock to some but the challenge for retailers is how to make the best of the in-store shopper experience to capture these on-site customers and drive sales. read more
Tips for starting a learnership programme at your company

Tips for starting a learnership programme at your company

10/09/2018 - 08:22
When you start your business in South Africa, B-BBEE training and certification are rarely at the top of your priority list. But as you find your feet, you are expected to take steps to create opportunities to improve human capital in South Africa for a successful economic future for all.  read more
Tips for building a winning sales culture in your office

Tips for building a winning sales culture in your office

05/09/2018 - 09:47
It’s safe to say that sales is not for everyone. Either you enjoy public speaking or have a knack for selling anything, but this job can be stressful and pressured. While this career choice might not be for you, the knowledge of sales strategy is something that anyone working in marketing should be familiar with.  read more
Transforming financial planning in retail

Transforming financial planning in retail

04/09/2018 - 15:11
When it comes to developing relevant operational plans, the finance teams of South African retailers must be able to adjust for the unique challenges of this environment whether it is the likes of mobile e-commerce or real-time data analysis. read more
PriceCheck Tech & E-commerce Awards: Meet SA’s best

PriceCheck Tech & E-commerce Awards: Meet SA’s best

04/09/2018 - 13:43
The third annual PriceCheck Tech and E-commerce Awards sponsored by Criteo was held last week at Cape Town's Westin Hotel. The event brings together and recognises brands and individuals in e-commerce and technology providing outstanding consumer experiences.  read more
7 ways to create in-store experiences that drive traffic and sales

7 ways to create in-store experiences that drive traffic and sales

31/08/2018 - 11:28
Competition in the retail industry is fiercer than ever. Between e-commerce sites and subscription services, consumers have plenty of choices when it comes to where they spend their time and money. read more
Reducing returns: Tips to keep e-commerce merchandise from coming back

Reducing returns: Tips to keep e-commerce merchandise from coming back

29/08/2018 - 16:50
Product returns are one of the biggest challenges for online businesses. Customers can’t see, touch or feel the product before buying it, so the return rate for all e-commerce businesses ranges between 25 to 40 percent. How can you prevent that dent from becoming a deep pit that swallows up your time and money?  read more
Driving the in-store brand experience

Driving the in-store brand experience

27/08/2018 - 10:55
In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owing to the availability of product information online. It is therefore imperative to cut through the clutter and create a 360-degree retail experience. read more
 Are SA retailers ready for the Connected Retail revolution?

Are SA retailers ready for the Connected Retail revolution?

27/08/2018 - 09:50
A wave of innovation is sweeping the retail sector, both abroad and in South Africa, and Deloitte is addressing this trend with the creation of a Connected Retail experience at its Deloitte Greenhouse innovation space in Cape Town.  read more
Loyalty programmes need to offer more than just points

Loyalty programmes need to offer more than just points

24/08/2018 - 08:21
Modern loyalty programmes need to offer a lot more than merely points if they are to elicit any interest from cynical consumers, who have become jaded by the generic perks offered by most loyalty programmes.  read more
Smart data for smarter customer experiences – Measuring what matters

Smart data for smarter customer experiences – Measuring what matters

23/08/2018 - 16:12
“Consumer power has become a force that can no longer be ignored, many companies are grappling with their inability to effectively deliver on consumers' expectations.” - Rod Jones, reputable customer service excellence expert. read more
Why online shopping is the preferred shopping medium

Why online shopping is the preferred shopping medium

23/08/2018 - 11:07
Online shopping is the new norm, not necessarily for the customer service perks or specials you receive from signing up for a newsletter, but because of the convenience. Time is essential for consumers who are already struggling to juggle work hours with family time, hobbies and chores around the house.  read more
SA retailers buck global trends: Vend reveals the best retail businesses to be in

SA retailers buck global trends: Vend reveals the best retail businesses to be in

23/08/2018 - 10:30
Over the past year, South Africa's independent retailers enjoyed sales volumes 25% higher than the global average, according to data from retail management software leader Vend.  read more
Re-thinking your packaging design for the new digital consumer

Re-thinking your packaging design for the new digital consumer

21/08/2018 - 11:15
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential. read more
The science behind engaging and relevant digital signage content in-store

The science behind engaging and relevant digital signage content in-store

20/08/2018 - 10:27
You might think that the magic formula to great digital signage content equals awe-inspiring visual effects and hours of animation. This formula might be visually appealing and might make your customers look but will it inform and influence their buying decisions? Probably not.  read more
 Customer engagement through gamification

Customer engagement through gamification

17/08/2018 - 13:55
Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing with stakeholders. read more
Closing the sales loop – advertising in the mall environment

Closing the sales loop – advertising in the mall environment

17/08/2018 - 08:38
As the relationship between retailer and customer becomes more complex and consumers’ motivation to purchase one product over another continues to shift and evolve, especially in this digital age, social media, personalisation and the need for customers to find both affinity and value in a brand have become increasingly important. read more
Mobile, cross-border and inter-regional online payments gaining ground

Mobile, cross-border and inter-regional online payments gaining ground

16/08/2018 - 10:44
Online and mobile payments are taking off in Africa as a combination of improved internet access, advanced financial systems and widespread mobile penetration help spur demand for services. However, the ability to pay and accept payments on the continent are not without their challenges, principally around risk and settlement. read more
Moving beyond a B-BBEE ratings mindset: Three ways supplier diversity can become part of a business’ DNA

Moving beyond a B-BBEE ratings mindset: Three ways supplier diversity can become part of a business’ DNA

16/08/2018 - 10:16
Over the past decade, the procurement function has become an important vehicle for business transformation in terms of ensuring supplier diversity and small business growth. However, this function is often underutilised by companies that regard supplier diversity as just a tickbox exercise for B-BBEE.  read more
What makes an app successful in today's connected world?

What makes an app successful in today's connected world?

16/08/2018 - 09:46
With technology in South Africa growing at such a rapid speed, it’s difficult to keep up with new apps being developed on a daily basis. Business owners are constantly having to educate themselves about the latest trends in order to align their business’ objectives with their customers’ changing needs.  read more
#WomensMonth: How do women fare in the South African retail market?

#WomensMonth: How do women fare in the South African retail market?

15/08/2018 - 09:06
While we focus on women in South Africa during the month of August and honour our constitution for declaring the 9th of August a public holiday; retailers continue to look closely at the overall economic status of women. How liquid is the average women consumer? What does she buy? Does she have the buying power in a household and what does that household look like?  read more
L’Oreal and Facebook team up for virtual make-up tests to drive online sales

L’Oreal and Facebook team up for virtual make-up tests to drive online sales

13/08/2018 - 13:11
In an age of selfies and beauty bloggers, cosmetics firms are investing heavily in online tech. read more
#WomensMonth: Women making it big in the cosmetics industry

#WomensMonth: Women making it big in the cosmetics industry

13/08/2018 - 11:25
Living in a male-dominated world is something women have had to cope with since the dawn of time. One industry that has seen women turn this notion on its head is the beauty industry.  read more
#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety

#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety

08/08/2018 - 10:16
With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. read more
#WomensMonth: Karen Nadasen, PayU SA’s CEO brings global expertise to the payments industry

#WomensMonth: Karen Nadasen, PayU SA’s CEO brings global expertise to the payments industry

07/08/2018 - 15:12
Karen Nadasen, PayU South Africa’s CEO, is regularly described as one of South Africa’s most inspiring women in tech, nominated for IT Personality of the Year 2017, and listed among 100 Most Influential Young South Africans 2017 - since taking the helm 2 years ago.  read more
New study identifies key snacking behaviour as basis for better understanding consumer choices

New study identifies key snacking behaviour as basis for better understanding consumer choices

07/08/2018 - 09:13
A new study has identified seven consumer snacking profiles as a way to better understand the shopping behaviours driving the snacking category. It has also uncovered insights into weekday versus weekend snacking. read more
Tips on recruiting a bookkeeper for your startup

Tips on recruiting a bookkeeper for your startup

03/08/2018 - 11:05
As your startup grows, there is going to be a time when you need to hire someone to take over (or assist you with) your finances. Now, if you’re a creative or a tech startup, recruiting for a bookkeeper is a very different type of process in comparison to what you’re used to. You’re hiring someone to do your bookkeeping and oversee any finance-related admin that you don’t have the time, program or skills to do.  read more
CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

03/08/2018 - 10:25
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the nearly one hundred years since Wanamaker died, the advertising landscape has changed dramatically. One thing that hasn’t changed, however, is that vast amounts of money spent on advertising and marketing are wasted.  read more