Advertise with fastmoving.co.za
 
 

MARKETING NEWS

Subscribe to Marketing News

The benefits of company learnerships for employers

The benefits of company learnerships for employers

25/04/2018 - 09:50
What is it about companies that offer their employees learnerships that should make other companies offer them too? As an employer, you’re always looking for the best potential employees and people who will be a valuable asset to the company. Paying for underqualified people to work for you and then still paying for a learnership programme doesn’t seem like the most logical thing to be doing then, does it?  read more
Be more assertive in the workplace with these six tips

Be more assertive in the workplace with these six tips

24/04/2018 - 16:48
If you’ve ever come across a co-worker who is able to handle different work personalities and challenging situations with ease, you’ll notice that they’re very assertive people.  read more
The first positions you need to fill in your startup

The first positions you need to fill in your startup

24/04/2018 - 15:24
When you start a business, you like to think that you can do everything. After all, you made it this far, why can’t you continue to carry the business through? Well, not every one-man show works out and you may even find your business grow easier and faster with a team of fellow experts behind you.  read more
How to integrate AI into your service to create happy customers

How to integrate AI into your service to create happy customers

23/04/2018 - 15:53
If you were to ask customer service and contact centre executives for their opinion on artificial intelligence and robotics, you’re certain to get a mixed response. Some believe that AI and robotics will inevitably make live agents redundant, while others strongly oppose such technology, believing it ineffective at understanding basic human emotion. read more
Marketing trends in the premium alcohol category

Marketing trends in the premium alcohol category

20/04/2018 - 10:01
Marketing decisions in the premium alcohol category are being driven by gender-neutral concerns, authentic partnerships and consumers’ desire to stand out, according to research conducted by wines and spirits company Pernod Ricard over the past festive season. read more
How to change your mindset from employee to business owner

How to change your mindset from employee to business owner

20/04/2018 - 09:26
As you know, success doesn’t happen overnight. In such a competitive environment, there are so many businesses which might be doing exactly the same as your startup, but taking the plunge and starting your own business takes plenty of guts and bravery. It’s not easy out there, and it’s going to take time and dedication to be where you want to be, but with the right mindset, you’ll be able to achieve anything.  read more
Closing the deal with in-store customers

Closing the deal with in-store customers

19/04/2018 - 14:05
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. read more
Snapchat launches new Shoppable AR Lenses for brands

Snapchat launches new Shoppable AR Lenses for brands

19/04/2018 - 11:53
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses. read more
Embracing a more connected South African retail environment

Embracing a more connected South African retail environment

17/04/2018 - 16:25
The increased connectedness of consumers is contributing to a more dynamic environment – one where expectations on what the buying experience must entail are evolving. read more
5 ways AI can do the heavy lifting in the retail customer experience

5 ways AI can do the heavy lifting in the retail customer experience

16/04/2018 - 15:17
When we talk to our customers, the biggest challenge in this new era of retailing is just keeping up with customer expectations. Bringing new, differentiated experiences to market is a monumental task. read more
AI: The answer for thriving retailers

AI: The answer for thriving retailers

16/04/2018 - 14:42
It’s no secret that online sales have been growing exponentially with no sign of slowing down. Even purchases completed in-store often start online. read more
Overcoming marketing’s 5 deadly fears

Overcoming marketing’s 5 deadly fears

16/04/2018 - 10:59
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. read more
How your offline efforts can help your online marketing

How your offline efforts can help your online marketing

16/04/2018 - 09:12
There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is told by the seller, and the second is told hopefully by a satisfied customer. read more
Detonator Media Group partners with global influencer technology platform Brandnew IO

Detonator Media Group partners with global influencer technology platform Brandnew IO

09/04/2018 - 09:22
Sub-Saharan Africa - Detonator Media Group, a leading consultancy in the media and marketing space, has partnered with influencer marketing technology platform Brandnew IO. read more
Spree launches shoppable community platform, #SpreeGallery

Spree launches shoppable community platform, #SpreeGallery

06/04/2018 - 11:32
Online fashion retailer Spree has launched #SpreeGallery – a new social shopping hub that invites customers to share images of themselves wearing products bought on Spree. Users can submit their pictures via Twitter and Instagram, using #spreecoza or #spreegallery, or tagging @spreecoza. read more
Creating measurable touchpoints for experiential retail

Creating measurable touchpoints for experiential retail

05/04/2018 - 09:25
Experiential retail has matured rapidly over the past 10 years. read more
Millennials looking for alternatives to Toys R Us, Claire's

Millennials looking for alternatives to Toys R Us, Claire's

04/04/2018 - 14:33
Two millennial-embraced retailers, Claire’s and Toys R Us, have recently called it quits and will shutter all store fronts. Consumer intelligence platform Fuel Cycle surveyed millennial shoppers to get their reaction to these key childhood brands closing their doors. It also sought to gauge how it would affect their future purchasing habits.  read more
Mobile commerce on the rise in SA

Mobile commerce on the rise in SA

04/04/2018 - 10:46
Online shopping is on the rise in South Africa. PayPal recently released data about mobile phone usage and mobile eCommerce at the Seamless Africa Conference in Cape Town last month. The research revealed South Africans spent R37.1 billion shopping online in 2016, an increase of nearly 30% from the previous year.  read more
Marketing must-haves for a startup's online success

Marketing must-haves for a startup's online success

04/04/2018 - 09:57
With so many assets, people and marketing tools to pay for, starting a business is never easy. Whether your employees are willing to work for less in the startup phases or you’ve decided to figure it out yourself, you need the capital to take your business off the ground. And that’s where the stress lies.  read more
Spree forecasts exponential growth curve ahead for online retail in SA

Spree forecasts exponential growth curve ahead for online retail in SA

04/04/2018 - 09:29
After many years hovering around the 1% mark, Spree predicts online shopping’s share of total retail sales in South Africa will increase exponentially over the next three years, rising to about 4% by 2021.  read more
Google Shopping report reaffirms that the future is mobile

Google Shopping report reaffirms that the future is mobile

04/04/2018 - 08:36
A new report has shown that Google Shopping is the still the key marketing and shopping platform for retailers selling online and that shoppers are completing high-value purchases on mobile devices. read more
Winning in the age of customer experience

Winning in the age of customer experience

27/03/2018 - 14:30
If you own or manage a brand or organisation today, you are in the business of customer experience. Digital disruption has changed almost everything that we knew and accepted as ‘normal’, from the way we consume information to how we purchase goods and services to how we engage with brands. read more
Three key elements to a successful click and collect solution

Three key elements to a successful click and collect solution

27/03/2018 - 13:40
There’s no doubt about it, this past year witnessed continued massive change in the retail landscape.  read more
Google expands retail shopping program

Google expands retail shopping program

26/03/2018 - 13:34
Retailers and brands battling against Amazon now have a new business partner ally — Google. read more
Instagram expands shoppable posts in 8 countries

Instagram expands shoppable posts in 8 countries

22/03/2018 - 15:01
Instagram expanded its shoppable posts feature to eight more countries: the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain. read more
Understand your customer to predict future demand

Understand your customer to predict future demand

22/03/2018 - 14:26
Understanding your customer brings you one giant step closer to the ultimate goal of the supply chain — meeting customer demand at the lowest possible risk and cost. read more
How retailers can apply platform business thinking to magnetise customers

How retailers can apply platform business thinking to magnetise customers

22/03/2018 - 11:35
Local retailers have an incredible opportunity to get a head-start on competition, by applying the science of digital platform thinking, to transform decades-old practices and deliver new value to customers. read more
Shoppers want help from technology, not associates

Shoppers want help from technology, not associates

22/03/2018 - 10:01
Almost all consumers want to be left alone when in-store shopping, according to a new consumer survey by HRC Retail Advisory. In fact, 95% of those surveyed do not want the help of a sales associate and instead prefer to get advice online from friends and family via social media. read more
Olay boosts engagement 20% with influencer skincare challenge

Olay boosts engagement 20% with influencer skincare challenge

20/03/2018 - 11:18
Olay, the skincare brand owned by Procter & Gamble, spurred a 20% gain in engagement from a social media campaign that asked influencers to document their experiences using Olay products for four weeks while updating followers along the way. read more
The Futurist: The evolving retail space

The Futurist: The evolving retail space

20/03/2018 - 09:20
Technology advancements, affordable smartphones, disruptive innovations, and globalisation have changed the world tremendously compared to a decade ago. Every part of our life is now intertwined with an online reality. read more
New realities in consumer behaviour – Moving beyond the trust dilemma

New realities in consumer behaviour – Moving beyond the trust dilemma

19/03/2018 - 16:26
Terry Peigh, Senior Vice President of IPG recently presented the latest research wave of IPG’s ‘New Realities’ Global Consumer Survey into Consumer Behaviour at Mullenlowe in Cape Town. The research started in 2009 including the US, UK, Brazil, Russia, India, China, and included South Africa for the first time in 2017. read more
Driving customer loyalty in e-commerce

Driving customer loyalty in e-commerce

19/03/2018 - 11:00
A brand's success hinges on the loyalty of its customers, a prize that has become increasingly difficult to secure.  read more
AI set to revolutionise consumer and retail sectors

AI set to revolutionise consumer and retail sectors

15/03/2018 - 10:16
Almost a third (32%) of consumers surveyed globally by PwC plan to buy an AI device including robots or automated assistants, with retailers watching closely as ‘voice commerce’ develops in the home. read more
Understanding RCS and why it matters to marketers

Understanding RCS and why it matters to marketers

13/03/2018 - 10:54
Text messaging is a staple in communication that allows marketers to connect to virtually every consumer’s phone.  read more
Mobile marketing: How to fulfill the app retention mandate

Mobile marketing: How to fulfill the app retention mandate

12/03/2018 - 14:38
With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people who are glued to their phones? read more
The difference between crisis management and reputation management

The difference between crisis management and reputation management

12/03/2018 - 13:17
As the listeriosis outbreak hit front pages with 180 fatalities* and news spread of contaminated food being pulled from supermarket shelves, communications specialists have been keeping a close watch over how Tiger brands handles the crisis. Regine le Roux, MD of Reputation Matters, takes a closer look at crisis management and how it differs from reputation management.  read more
3 ways companies can reinvent themselves in the Digital Renaissance

3 ways companies can reinvent themselves in the Digital Renaissance

08/03/2018 - 14:55
The Renaissance was a period of renewal and passion, with the invention of the Gutenberg printing press allowing citizens to communicate quickly to a wide audience. Today, technology is driving fast, sweeping changes across the globe, altering the way business is done while taking unprecedented leaps forward at a breakneck pace. read more
Why product data is key to superior customer experience

Why product data is key to superior customer experience

06/03/2018 - 16:02
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience. read more
How packaging design can impact in-store promotion

How packaging design can impact in-store promotion

02/03/2018 - 09:37
Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers to optimise the way they inhabit brick-and-mortar store space by demonstrating new ways of capturing consumer interest and demonstrating this through increased sales.  read more
The importance of digital skills training for your employees

The importance of digital skills training for your employees

27/02/2018 - 16:22
The digital revolution is inevitable. While you might be able to hide away from it at home, the workplace demands a certain level of skill and knowledge when it comes to the latest technology advancements.  read more
A five-step plan to maximise media effectiveness and drive sales

A five-step plan to maximise media effectiveness and drive sales

27/02/2018 - 16:03
The media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer’s path to purchase. read more
Career guidance: Three types of career mentors you need right now

Career guidance: Three types of career mentors you need right now

23/02/2018 - 10:49
Seeking personal advice can be a challenge on its own, let alone finding someone who can guide you on the right path in your career. In an ever-changing market space, choosing one set career path can never be guaranteed. What you choose to explore is greatly influenced by the tertiary education institute that you attend, and as you grow and enter the market, your skills, talents and interests will always change. read more
How personalisation brings to life exclusive eCommerce services

How personalisation brings to life exclusive eCommerce services

23/02/2018 - 09:16
Have you ever asked such questions as how to improve personalised customer services, how to customise your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy? read more
The evolution of retail branding

The evolution of retail branding

22/02/2018 - 16:17
For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to keep customers coming back for more.  read more
Sunglass Hut's digital signage solution showcases its brand at premium store opening

Sunglass Hut's digital signage solution showcases its brand at premium store opening

21/02/2018 - 14:55
Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage solutions company, to implement a cutting-edge digital signage solution that created an awe-inspiring visual impact at the opening event.  read more
Direct to consumer selling will save brands

Direct to consumer selling will save brands

21/02/2018 - 14:20
Across industries, diversification is what drives the bottom line. To put it plain and simple: Who would want all their eggs in one basket when competitors are waiting for the opportunity to take advantage of a momentary slip-up?  read more
Retail disruptors - debunking the myths

Retail disruptors - debunking the myths

20/02/2018 - 15:32
The success of retail disruptors lies in their delivering a top-notch customer experience as opposed to making over-investments in hot technologies. read more
How to build and establish trust with customers globally

How to build and establish trust with customers globally

19/02/2018 - 14:12
The relationship you establish with your consumers is vital, especially when it comes to understanding how they are engaging with your brands. A survey by SAP Hybris, takes a look at what makes a relationship work between a brand and its consumers. read more
Why merchants need to be in control of their omnichannel strategy

Why merchants need to be in control of their omnichannel strategy

16/02/2018 - 14:39
At the core of omnichannel strategy, retailers are positioned to better serve their customers, strengthen overall brand experience and provide a seamless shopping journey across all paths to purchase.  read more
Understanding customer journeys: The four limitations of traditional analytical tools

Understanding customer journeys: The four limitations of traditional analytical tools

15/02/2018 - 09:59
Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a customer journey in its entirety across channels and over time, that real pain points - and therefore opportunities for positive impact - arise.  read more
Four principles for reaching the global consumer

Four principles for reaching the global consumer

14/02/2018 - 09:54
Today’s consumer is a lot different than the consumer of 5 years ago, or even one year ago. Consumers today are making purchases both on and offline, through mobile devices, and even social channels from all over the world. Retailers are transforming their business strategies to engage these consumers, wherever they are, but not every retailer is seeing the payoff for their efforts. read more
Why CSI should be an extension of company culture

Why CSI should be an extension of company culture

13/02/2018 - 14:42
Companies are realising that Corporate Social Investment(CSI) should no longer be viewed in isolation as a stand-alone portfolio, but rather an integral part of a sustainable business plan.  read more
How to ensure network connectivity across stores

How to ensure network connectivity across stores

13/02/2018 - 14:29
Most stores utilise a vast amount of technologies to keep running smoothly. In order to remain competitive, retailers are embracing mobile, Internet of Things (IoT) technologies to deliver an in-store and customer experience that wasn’t possible before. read more
“Digital dynamism”: A new dawn for retailers

“Digital dynamism”: A new dawn for retailers

12/02/2018 - 13:45
Physical retailers are rapidly extending into a multichannel world, increasingly integrating the experiences and finding ways to leverage the strengths of each channel, getting them to work in harmony. This digital integration is opening up a new world of Retail opportunities. read more
Häagen-Dazs releases new ice cream flavour for Valentine’s Day

Häagen-Dazs releases new ice cream flavour for Valentine’s Day

12/02/2018 - 10:30
Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day. read more
 Let your social followers be the voice of your brand

Let your social followers be the voice of your brand

12/02/2018 - 09:15
Brand ambassadors have become an important element of any business’s social strategy. These individuals eat, sleep and breathe your brand, and they help to grow your brand’s reputation online.  read more
Rethinking brand-consumer relationships in a changing environment

Rethinking brand-consumer relationships in a changing environment

09/02/2018 - 09:37
Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart. read more
Five consumer spending trends to look out for in 2018

Five consumer spending trends to look out for in 2018

08/02/2018 - 09:12
South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and Internet shopping takes off. Our research shows that many South Africans are fearful about the future, with 46% saying they are not very or at all confident about the future.  read more
Cognitive commerce in the digital world: Enhancing the customer journey

Cognitive commerce in the digital world: Enhancing the customer journey

06/02/2018 - 11:08
In the digital sphere we are bombarded with countless messages begging for our attention and calling us to action. Whether buying a product, interacting on social media, contributing to numerous myriad online communities, reading blog articles, maybe sharing them and increasing their influence, and encouraging further engagement, consumers are constantly being deluged with branded messaging. read more
Incentivising consumers with rewards-based marketing

Incentivising consumers with rewards-based marketing

06/02/2018 - 10:13
By leveraging consumer incentives, brands can expand their audiences and boost sales. read more
Google My Business for retail

Google My Business for retail

05/02/2018 - 15:39
5 Retail email marketing tips for collaborating between your digital and in-store experiences

5 Retail email marketing tips for collaborating between your digital and in-store experiences

05/02/2018 - 10:28
As a retailer, you’ll want to maximise your opportunities in both online and offline retail worlds, keeping shoppers happy and spending their money in your store.  read more
Retailers need to recalibrate their approach to reach millennials

Retailers need to recalibrate their approach to reach millennials

02/02/2018 - 10:31
Retailers need to re-assess their business strategy and technological prowess by benchmarking their store layouts, systems and processes against shopping preferences of millennials and post-millennials, who are going to redefine the future of retail, says leading data and analytics company GlobalData. read more
Exploring the unconscious way senses influence the customer experience

Exploring the unconscious way senses influence the customer experience

01/02/2018 - 16:16
Why should the sound of a creaking door make people rate their back as feeling stiffer? Why should sitting in a blue room with soft carpet, gentle music, and lavender fragrance make customers more likely to accept higher prices for buying a car?  read more
Produce marketers should focus on emotion rather than health benefits

Produce marketers should focus on emotion rather than health benefits

01/02/2018 - 09:24
Focusing on happiness rather than health benefits could help marketers sell more fruits and vegetables, according to University of Pennsylvania behavioural scientist Jason Riis.  read more
Giving a voice to your "silent majority" boosts the customer experience

Giving a voice to your "silent majority" boosts the customer experience

30/01/2018 - 11:10
Online ratings and reviews can offer valuable insights into what customers are really thinking. But what happens when that feedback isn’t the whole story? read more
Gift cards are changing the shopping experience, says study

Gift cards are changing the shopping experience, says study

30/01/2018 - 08:59
Gift cards may not be new in the world of retail, but the ways shoppers and retailers are putting them to use is rapidly evolving, according to First Data’s 2017 Prepaid Consumer Insights Study.  read more
5 Reasons why B2B CX leaders should focus on the pre-sales journey

5 Reasons why B2B CX leaders should focus on the pre-sales journey

29/01/2018 - 13:56
In the Harvard Business Review article, “The New Sales Imperative,” the CEB reports that in just the last two years the average number of people involved in a B2B purchasing decision has increased from 5.4 two years ago to 6.8 today. read more
How to solidify your digital core with the right retail innovations

How to solidify your digital core with the right retail innovations

28/01/2018 - 09:37
It’s a digital-first world, and to keep up with the current industry pace, retail must be prepared to innovate. Innovations like artificial intelligence (AI), Internet of Things (IoT) commerce, robotics and 3D printing have impacted all elements of the retail industry.  read more
Retailers face clear-cut choice for 2018: Embrace empathy or lose customers

Retailers face clear-cut choice for 2018: Embrace empathy or lose customers

26/01/2018 - 10:01
There's a lot of buzz about empathy when it comes to customer experience, primarily what it means, and why it's important. But, what is often overlooked is how to use it. In simple terms, it's all about predicting your customers' needs and staying two steps ahead of them. It's about connecting with your customers in a meaningful way by showing you care about them on an individual level. read more
2018: The year for customer service transformation

2018: The year for customer service transformation

25/01/2018 - 11:08
The customer experience as we know it is changing. The industry today is being transformed by some of the most significant technological developments of our generation including artificial intelligence (AI), big data, analytics and robotic process automation (RPA). read more
From transaction to companion: Engaging at each level of the consumer journey

From transaction to companion: Engaging at each level of the consumer journey

23/01/2018 - 16:12
Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register. But many marketers assume — incorrectly — that their job ends once a purchase transaction takes place. read more
For retail marketing, 2018 is a time to evolve

For retail marketing, 2018 is a time to evolve

19/01/2018 - 15:45
Every retail marketing professional has faced the same question in recent years, as artificial intelligence and machine learning have become an increasingly dominant force: How will my capabilities and skills fit into this new, digitally-driven, data-enhanced, AI-obsessed landscape? read more
Trends 2018: Omnichannel is the new normal

Trends 2018: Omnichannel is the new normal

19/01/2018 - 13:51
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points. No purchasing decision is too small and omnichannel marketing is the new normal in 2018.  read more
The winning brands in 2018 will get their competitive edge from memorable customer experiences

The winning brands in 2018 will get their competitive edge from memorable customer experiences

18/01/2018 - 09:32
Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different.  read more
Customer obsession - a 2018 priority - and other trends

Customer obsession - a 2018 priority - and other trends

17/01/2018 - 08:47
Customer obsession will be the cornerstone of successful businesses next year, according to a recent Forrester report. It says that if chief marketing officers (CMOs) are not prepared to step up to the plate to drive customer obsession, their role will be usurped by another C-suite executive, such as chief growth officers.  read more
 Digital trends for 2018

Digital trends for 2018

16/01/2018 - 11:47
Digital trends inform business owners on how to improve their content marketing efforts. read more
6 trends that will define mobile marketing in 2018

6 trends that will define mobile marketing in 2018

11/01/2018 - 09:17
As 2018 gets underway, it's shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and the arrival of Harry Potter in our world via an augmented reality (AR) game. read more
Neutrogena to debut new skin imaging technology

Neutrogena to debut new skin imaging technology

10/01/2018 - 16:13
Beauty brand Neutrogena says it is bringing cutting-edge technology out of the dermatologist’s office and into consumers’ hands through a new collaboration with start-up company, Fitskin.  read more
Why the in-store retail experience needs a mobile point-of-sale

Why the in-store retail experience needs a mobile point-of-sale

10/01/2018 - 11:30
The easiest thing about shopping online is how quick it is for a retailer to collect the consumer's money. From one-click shopping carts to suggested purchases, to the ability to complete the transaction from anywhere, the money exchange can be completed with almost no effort from either side.  read more
Customer service on a shoestring

Customer service on a shoestring

20/12/2017 - 13:31
The economic climate in South Africa can be comfortably described as volatile and, finding ways to entice new customers has never been more important. The cost of capturing customer attention in an already crowded market space is challenging as businesses struggle to find a balance between sustainable growth and cautious control. read more
Retailers turning to digital, smarter stores to woo customers

Retailers turning to digital, smarter stores to woo customers

18/12/2017 - 11:08
As the holiday shopping rush gets into full swing, South African retailers are increasingly looking to technology that they can use to improve their operations, better understand and engage with their customers - using both off- and online channels - and set themselves apart from the competition.  read more
Where to hook shoppers this holiday season – The digital storefront

Where to hook shoppers this holiday season – The digital storefront

18/12/2017 - 10:16
E-commerce aside, brick and mortar has continued to play, for years, a big role in holiday shopping, giving people the ability to literally window shop their way through November and December. However, with changing user behavior, social networks like Facebook and Instagram have gone from peer-to-peer sharing platforms to discovery and inspiration feeds that have made way for a new type of window shopping: the digital storefront. read more
Leveraging digital platforms for the greater good – beyond the 12-days of Christmas

Leveraging digital platforms for the greater good – beyond the 12-days of Christmas

15/12/2017 - 15:59
“Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the Festive Season”, says Deseré Orrill, Managing Director of HoneyKome and CEO of Ole! Media Group. read more
 Digital signage video walls enhance adidas' brand experience at new flagship store

Digital signage video walls enhance adidas' brand experience at new flagship store

14/12/2017 - 09:00
Moving Tactics, South Africa’s leading digital signage solutions company, recently worked with adidas to install two video walls at their new flagship store in Sandton City Shopping Centre in South Africa.  read more
Minimising the impact of disruption

Minimising the impact of disruption

13/12/2017 - 08:57
A number of SA industries have been affected by disruption. Customer experience expert Julia Ahlfeldt believes each industry could minimise the impact of it by paying attention to customer experience. read more
Shopping and paying: New consumer trends are bringing profound changes

Shopping and paying: New consumer trends are bringing profound changes

12/12/2017 - 11:49
Modern payment methods such as mobile payments are clearly influencing consumer behaviour and their impact starts to be visible in some industries. Which new payment trends are up next? How can retailers take advantage of the evolving landscape and what can they do to ensure they are not left behind as their customers embrace the new payment world? read more
How Asics offers a personalised experience to customers

How Asics offers a personalised experience to customers

07/12/2017 - 14:19
Footwear and athletic apparel retailer Asics has found a way to personalise the shopping experience for consumers by finding them products that fit perfectly in size and style. read more
4 ways retailers can boost the product discovery experience

4 ways retailers can boost the product discovery experience

07/12/2017 - 09:51
What defines the marketplace of the future?  read more
How retail marketers can shine during the holiday shopping haze

How retail marketers can shine during the holiday shopping haze

06/12/2017 - 11:07
Consumers are constantly confronted across media channels with branded messages. The volume of information is overwhelming, leaving many to disregard those messages or even view them with outright disdain. For email marketers, in particular, message overload threatens to send their strategic marketing messages directly to spam. read more
Retailers, here's why you should give email marketing a second chance

Retailers, here's why you should give email marketing a second chance

05/12/2017 - 15:03
While not always receiving the attention it might deserve, email marketing's ability to reach your customers in a highly personalised manner and with an exceptional return on investment makes it a marketing tactic you should consider using more diligently. read more
The evolution of retail: Past, present and future

The evolution of retail: Past, present and future

01/12/2017 - 10:29
The retail industry is a dynamic one, always adapting to better cater to customers. For the past decade, we’ve seen a handful of updates and advancements that have propelled the industry forward. No matter how much the industry changes, the idea that “customer experience is king” will always stay the same.  read more
Why FMCG brands should target consumers with small format OOH

Why FMCG brands should target consumers with small format OOH

30/11/2017 - 11:40
When it comes to marketing FMCG products, one would presume that virtually every consumer is a target and that the brand communication is going to reach those targets across the entire demographic spectrum.  read more
Why marketers need to pay more attention to imagery

Why marketers need to pay more attention to imagery

29/11/2017 - 11:26
The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonise over which photo to use to highlight their products. They eschew word-heavy sales letters in favour of visually-engaging video. They have passionately-argued opinions about the proper button colour for conversion forms. read more
Value and features drive customer satisfaction in the mobile handset industry

Value and features drive customer satisfaction in the mobile handset industry

29/11/2017 - 08:56
In handsets, customer satisfaction is driven by the discovery of new features that clients have not been aware of previously, says Prof Adré Schreuder, CEO at Consulta, the company responsible for the latest SA Customer Satisfaction Index (SAcsi) for mobile handsets. read more
Winners of the 2017 Financial Mail AdFocus Awards announced

Winners of the 2017 Financial Mail AdFocus Awards announced

23/11/2017 - 11:51
Since 1990, the Financial Mail AdFocus Awards have grown to become a much-anticipated event for South African marketing and communications industry. Today, agencies and individuals are awarded not only for their creative and marketing skills but for their all-around business acumen. read more
Attracting consumers to your start-up

Attracting consumers to your start-up

23/11/2017 - 09:23
When it comes to start-up businesses today, wannabe business owners are far too quick to give up, wanting success to happen overnight. This is the opinion of local entrepreneur, marketing expert, and the founder of Lamelle Research Laboratories, Tony De Barros, who adds that all too often entrepreneurs don’t have a clear vision about where they want to be and why they are doing it in the first place. read more
Protect your business against email borne cyberattacks this Black Friday

Protect your business against email borne cyberattacks this Black Friday

22/11/2017 - 09:23
Black Friday (24 November 2017) is marked with a flurry of online activity, which cybercriminals see as an opportunity to target victims using spear-phishing and malicious attachments harbouring ransomware. read more
Black Friday, Cyber Monday 2017 reflect growing digital evolution and appetite for seamless digital experiences

Black Friday, Cyber Monday 2017 reflect growing digital evolution and appetite for seamless digital experiences

21/11/2017 - 11:16
With digital transformation initiatives permeating everything business does, the Black Friday and Cyber Monday period this year is expected to illustrate just how far online retailers have come in embracing Availability. read more
12 Black Friday marketing ideas that cut through the noise

12 Black Friday marketing ideas that cut through the noise

21/11/2017 - 10:44
If shopping is like a sport, Black Friday is the ultimate showdown. You’d best get your Black Friday marketing strategies ready. Unfortunately, there’s a lot of noise out there when it comes to Black Friday marketing campaigns. read more