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Footprint Marketing Awards winners announced

Footprint Marketing Awards winners announced

19/10/2018 - 09:33
The 2018 Footprint Marketing Award winners were announced on the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, held at Durban’s International Convention Centre.  read more
Forget personalisation: individualisation is the new frontier of customer engagement

Forget personalisation: individualisation is the new frontier of customer engagement

18/10/2018 - 09:23
According to a Dimension Data survey, 13% of companies self-rate the delivery of their customer experiences a healthy nine out of 10; the same survey, however, found that a third of companies aren’t even able to track customer journeys.  read more
How poor customer service impacts the retail customer experience

How poor customer service impacts the retail customer experience

17/10/2018 - 09:31
Picture the situation: you're on the phone with customer support. You speak to a representative who can't help you. Your call gets forwarded to another agent. So you start your story over from the beginning and explain what you need to get out of the call. They can begin a process but will really need another team to jump in to complete. Another agent takes up your case and again you explain your situation as well as a summary of the two previous calls. read more
Benefits of working with influencers for your startup

Benefits of working with influencers for your startup

16/10/2018 - 14:20
Considering the growth in popular social media personalities, many brands have seen powerful results when working with these personalities to market their products or services online.  read more
Reasons for your small business to consider automation

Reasons for your small business to consider automation

16/10/2018 - 08:42
In recent years, automation has been on the tip of many business owners’ tongues. While it’s certainly a big corporate buzzword, there is a good reason behind it. Thanks to the latest digital innovations, automation can save your startup plenty of time and money.  read more
Recognising, rewarding and retaining ‘high-value customers’

Recognising, rewarding and retaining ‘high-value customers’

12/10/2018 - 13:51
In an increasingly tough economic environment, businesses must do all they can to not only attract new customers but look after existing ones – especially those who are categorised as ‘high-value’ or absolutely essential to the survival of the business. read more
 7 Tips for providing exceptional shopper support in-store

7 Tips for providing exceptional shopper support in-store

11/10/2018 - 12:02
Customer service is one of the biggest drivers of sales and loyalty in retail, yet plenty of merchants continue to underestimate just how powerful it can be. Head to the mall and you’ll see that many companies still fall short when it comes to serving and delighting consumers. Don’t let your business be one of them. Strive to provide superb customer support and make sure that you and everyone else in your team are willing to go above and beyond for shoppers. read more
Using technology to move beyond price and merchandise as a retailer’s differentiator

Using technology to move beyond price and merchandise as a retailer’s differentiator

11/10/2018 - 11:44
Increasingly, retailers need to create a compelling reason for customers to enter their stores and should look at technology as a way to differentiate themselves from the competition. read more
Shaping up for anti-aging skincare retail in South Africa

Shaping up for anti-aging skincare retail in South Africa

10/10/2018 - 10:50
Ageing gracefully is what many women strive for, and this trend is mirrored in the beauty industry, with cosmetic houses adapting to the new confident older woman. “Women want to look fantastic at any age, but that doesn’t necessarily mean they want to stop the ageing process,” explains Mirjana Brlečić, founder of natural skincare range Nikel Cosmetics. read more
A good customer experience can impact repeat business

A good customer experience can impact repeat business

10/10/2018 - 08:56
Companies that ensure that customers who want to cancel their services have a positive experience leave the door open for future business. read more
How technology and data is driving in-store sales

How technology and data is driving in-store sales

09/10/2018 - 08:21
Considering the pace at which the retail industry evolves, any retailer worth their salt must be forward-thinking. That’s especially true if they want to remain both competitive and relevant. One way of ensuring that happens is to embrace data and use it to offer shoppers better in-store experiences.  read more
Marketers need to innovate more, not less, in tough times

Marketers need to innovate more, not less, in tough times

05/10/2018 - 09:59
As consumer spending continues to decline due to tough economic conditions, rising costs, a greater tax burden and below-inflation salary increases, many brands are responding by consolidating product lines and stripping out any excess to maintain affordability. read more
4 Ways retailers can generate more revenue

4 Ways retailers can generate more revenue

04/10/2018 - 14:06
As a retailer, you go into everything that you do for your business with a plan. There are hundreds of things that you have to consider. How is your time best spent? Are there certain things that influence customers to buy more? Will certain strategies be more effective than other sales strategies?  read more
Customer experience driving CRM’s evolution

Customer experience driving CRM’s evolution

04/10/2018 - 08:30
The urgent need for businesses to attract and retain customers in today’s fiercely competitive market has revolutionised customer interaction and Customer Relationship Management (CRM). This is now a technology-driven business discipline underpinned by the advent of big data analytics, AI and the cloud. read more
South Africans browse on their smartphones, then purchase in store

South Africans browse on their smartphones, then purchase in store

01/10/2018 - 12:55
South African Internet-connected consumers still gravitate towards brick and mortar shops for their purchases, with more shoppers practising “webrooming” than “showrooming”.  read more
The reality of c-stores: refresh or die

The reality of c-stores: refresh or die

01/10/2018 - 11:15
Convenience stores have always been seen as the small guy...the tough independent, the often-underrated arm of retail. However, with convenience becoming integral to consumers, even large traditional retailers have, over the years, pursued a convenience strategy and opened smaller stores in prime residential and commercial areas to take advantage of the ‘on the go’ shopper.  read more
Why SMEs should outsource customer service to boost their bottom line

Why SMEs should outsource customer service to boost their bottom line

01/10/2018 - 09:03
With ongoing advancements in technology, it’s a priority for small business owners to adopt a digital mindset. Based on where the market is headed, the future of customer service is artificial and extremely intelligent. If you’re not will to adapt to digital transformation, your business is going to struggle to survive. read more
Tiso Blackstar to play lead role in SA film sector

Tiso Blackstar to play lead role in SA film sector

28/09/2018 - 14:32
Tiso Blackstar Group, the owner of Business Day, will sell certain locally produced films to global and local streaming platforms, CEO Andrew Bonamour said. read more
6 helpful ways to improve the financial health of your small business

6 helpful ways to improve the financial health of your small business

28/09/2018 - 10:41
Starting, owning and running a business is financially taxing. It can become overwhelming overnight, and if you’re not constantly monitoring your financial status, you’re falling behind.  read more
Zebra Technologies helps retailers take personal shopping to the next level with new Android-based personal shopper

Zebra Technologies helps retailers take personal shopping to the next level with new Android-based personal shopper

28/09/2018 - 10:19
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, recently introduced the PS20, its sixth generation personal shopping solution (PSS), to allow shoppers to scan items as they go, streamlining the checkout experience. read more
Gamification offers huge opportunities for brands

Gamification offers huge opportunities for brands

25/09/2018 - 09:46
Online gaming is a growing industry globally. According to futurist and game designer, Jane McGonigal around 2.6bn gamers worldwide spend an average of an hour a day playing games online. read more
Asking customers to donate when they buy stuff may be good for business

Asking customers to donate when they buy stuff may be good for business

21/09/2018 - 14:18
Overcoming financial planning challenges in retail

Overcoming financial planning challenges in retail

21/09/2018 - 09:47
South African retailers face numerous macroeconomic, socio-economic, political, and operational challenges. In a world where finance departments are driving to be business partners inside the organisation, the ability to facilitate relevant operational and financial plans is as necessary as having products on the shelf. read more
Personalised customer experience enhances in-store value

Personalised customer experience enhances in-store value

20/09/2018 - 10:47
Being able to effectively utilise the data at the disposal of South African retailers - using sophisticated technology - will be fundamental to remaining competitive with personalised in-store customer experiences. read more
Beware the greenwashers - 5 Tips to help the conscious consumer make better choices

Beware the greenwashers - 5 Tips to help the conscious consumer make better choices

20/09/2018 - 10:03
Consumers are often misled to believe they are helping the environment when buying products that are supposedly green. However, on closer inspection, not all green products are created equal. Enters greenwashing. read more
3 Tips on how to grow your start-up: go global from day one

3 Tips on how to grow your start-up: go global from day one

19/09/2018 - 13:51
You might think it’s hard to become a global business, but companies from all over the world are managing to make it internationally, and here are a few ways it can be done. read more
Customer experience and the brand need to become two parts of the same equation

Customer experience and the brand need to become two parts of the same equation

19/09/2018 - 13:19
Winning customer experience visions should be centred on authenticity and delivering on the brand promise. read more
Exciting predictions to look forward to in customer service technology

Exciting predictions to look forward to in customer service technology

19/09/2018 - 09:45
Customer service has evolved over the years. Today, companies are relying on artificial support to assist in time-consuming tasks and to bridge the communication gap between agents and customers. From real-time messaging and video technology to self-service, cryptocurrencies and more, the traditional customer-facing departments are experiencing massive changes in day-to-day operations.  read more
Fresh Living continues to buck the magazine trend with a proven ROI

Fresh Living continues to buck the magazine trend with a proven ROI

18/09/2018 - 10:16
Multi-award-winning customer magazine, Fresh Living, produced by John Brown Media, with a print order of 500 000 given away free to Smart Shoppers, is bucking the print trend with an audience that far outreaches even the most popular TV shows. read more
6 Tips for top customer engagement on mobile from the 2018 PriceCheck Awards

6 Tips for top customer engagement on mobile from the 2018 PriceCheck Awards

18/09/2018 - 08:50
Speaking at this year’s annual PriceCheck Awards Ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before. He said that while 2018 has been a tough year for retail, it’s an industry with massive potential for growth. read more
The time has come for digital transformation

The time has come for digital transformation

17/09/2018 - 11:32
Using technology to drive business transformation is hardly a new thing. In fact, reducing paper and automating processes are goals many organisations share. Yet, change has been slow in coming with some decision-makers even resisting digitalisation. This needs to change if organisations are to unlock new insights from their data. read more
4 Cost-saving benefits of data-driven product layouts

4 Cost-saving benefits of data-driven product layouts

17/09/2018 - 09:44
The fact that South Africa has entered a technical recession for the first time since 2009 makes for disquieting news. It’s a concerning prospect for anyone who works in the retail industry. With the South African economy under pressure, retailers and their suppliers need to find ways to enhance efficiency and maximise resources. That includes looking after one of the most valuable and sought-after retail assets: shelf space. read more
Disruptive, digital era demands new business models

Disruptive, digital era demands new business models

14/09/2018 - 08:29
In 1980, the average life expectancy of a firm in the Fortune 500 was around 38 years. Today, it is less than 15 years and declining all the time, says Sean Culey, a globally recognised business transformation expert and author. He believes that companies aiming to thrive in the new, disruptive, digital era must transform their business models. read more
Retailers should focus on low-hanging fruit to attract shoppers

Retailers should focus on low-hanging fruit to attract shoppers

11/09/2018 - 14:39
With competition for a share of consumers’ wallets becoming ever fiercer, retailers and retail property owners are going all out to attract shoppers. This has become crucial to their survival in an environment where consumer confidence and spending are hampered by a lacklustre economy.  read more
Connecting with the modern consumer in a new age of consumerism

Connecting with the modern consumer in a new age of consumerism

11/09/2018 - 14:01
A new age of consumerism has dawned. Driven by the demands of highly influential Millennial and Gen-Z consumers, the pendulum has swung and this new trend is now transcending generational silos. read more
Partnerships help retailers move from bricks to clicks

Partnerships help retailers move from bricks to clicks

11/09/2018 - 11:29
It is no new revelation that traditional retailers are having to revisit their business models as new, agile e-commerce stores are eroding the reach of ‘in-store’ retail outlets. To mirror the success of newer, online stores, large retailers are looking to modernise by establishing parallel online presences.  read more
Podcasts every startup entrepreneur should be listening to

Podcasts every startup entrepreneur should be listening to

10/09/2018 - 15:01
Starting a business and becoming an entrepreneur requires dedication, confidence and an optimistic mindset. For one, you need to be convinced by your own tactics and two, you cannot simply give up. You need to be motivated enough to keep moving forward even when times become tough and overwhelming.  read more
5 ways to capture shopper attention and drive sales

5 ways to capture shopper attention and drive sales

10/09/2018 - 08:44
According to recent research, 60% of Generation Z, who are by definition digital natives, prefer to purchase in-store. This may come as a shock to some but the challenge for retailers is how to make the best of the in-store shopper experience to capture these on-site customers and drive sales. read more
Tips for starting a learnership programme at your company

Tips for starting a learnership programme at your company

10/09/2018 - 08:22
When you start your business in South Africa, B-BBEE training and certification are rarely at the top of your priority list. But as you find your feet, you are expected to take steps to create opportunities to improve human capital in South Africa for a successful economic future for all.  read more
Tips for building a winning sales culture in your office

Tips for building a winning sales culture in your office

05/09/2018 - 09:47
It’s safe to say that sales is not for everyone. Either you enjoy public speaking or have a knack for selling anything, but this job can be stressful and pressured. While this career choice might not be for you, the knowledge of sales strategy is something that anyone working in marketing should be familiar with.  read more
Transforming financial planning in retail

Transforming financial planning in retail

04/09/2018 - 15:11
When it comes to developing relevant operational plans, the finance teams of South African retailers must be able to adjust for the unique challenges of this environment whether it is the likes of mobile e-commerce or real-time data analysis. read more
PriceCheck Tech & E-commerce Awards: Meet SA’s best

PriceCheck Tech & E-commerce Awards: Meet SA’s best

04/09/2018 - 13:43
The third annual PriceCheck Tech and E-commerce Awards sponsored by Criteo was held last week at Cape Town's Westin Hotel. The event brings together and recognises brands and individuals in e-commerce and technology providing outstanding consumer experiences.  read more
7 ways to create in-store experiences that drive traffic and sales

7 ways to create in-store experiences that drive traffic and sales

31/08/2018 - 11:28
Competition in the retail industry is fiercer than ever. Between e-commerce sites and subscription services, consumers have plenty of choices when it comes to where they spend their time and money. read more
Reducing returns: Tips to keep e-commerce merchandise from coming back

Reducing returns: Tips to keep e-commerce merchandise from coming back

29/08/2018 - 16:50
Product returns are one of the biggest challenges for online businesses. Customers can’t see, touch or feel the product before buying it, so the return rate for all e-commerce businesses ranges between 25 to 40 percent. How can you prevent that dent from becoming a deep pit that swallows up your time and money?  read more
Driving the in-store brand experience

Driving the in-store brand experience

27/08/2018 - 10:55
In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owing to the availability of product information online. It is therefore imperative to cut through the clutter and create a 360-degree retail experience. read more
 Are SA retailers ready for the Connected Retail revolution?

Are SA retailers ready for the Connected Retail revolution?

27/08/2018 - 09:50
A wave of innovation is sweeping the retail sector, both abroad and in South Africa, and Deloitte is addressing this trend with the creation of a Connected Retail experience at its Deloitte Greenhouse innovation space in Cape Town.  read more
Loyalty programmes need to offer more than just points

Loyalty programmes need to offer more than just points

24/08/2018 - 08:21
Modern loyalty programmes need to offer a lot more than merely points if they are to elicit any interest from cynical consumers, who have become jaded by the generic perks offered by most loyalty programmes.  read more
Smart data for smarter customer experiences – Measuring what matters

Smart data for smarter customer experiences – Measuring what matters

23/08/2018 - 16:12
“Consumer power has become a force that can no longer be ignored, many companies are grappling with their inability to effectively deliver on consumers' expectations.” - Rod Jones, reputable customer service excellence expert. read more
Why online shopping is the preferred shopping medium

Why online shopping is the preferred shopping medium

23/08/2018 - 11:07
Online shopping is the new norm, not necessarily for the customer service perks or specials you receive from signing up for a newsletter, but because of the convenience. Time is essential for consumers who are already struggling to juggle work hours with family time, hobbies and chores around the house.  read more
SA retailers buck global trends: Vend reveals the best retail businesses to be in

SA retailers buck global trends: Vend reveals the best retail businesses to be in

23/08/2018 - 10:30
Over the past year, South Africa's independent retailers enjoyed sales volumes 25% higher than the global average, according to data from retail management software leader Vend.  read more
Re-thinking your packaging design for the new digital consumer

Re-thinking your packaging design for the new digital consumer

21/08/2018 - 11:15
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential. read more
The science behind engaging and relevant digital signage content in-store

The science behind engaging and relevant digital signage content in-store

20/08/2018 - 10:27
You might think that the magic formula to great digital signage content equals awe-inspiring visual effects and hours of animation. This formula might be visually appealing and might make your customers look but will it inform and influence their buying decisions? Probably not.  read more
 Customer engagement through gamification

Customer engagement through gamification

17/08/2018 - 13:55
Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing with stakeholders. read more
Closing the sales loop – advertising in the mall environment

Closing the sales loop – advertising in the mall environment

17/08/2018 - 08:38
As the relationship between retailer and customer becomes more complex and consumers’ motivation to purchase one product over another continues to shift and evolve, especially in this digital age, social media, personalisation and the need for customers to find both affinity and value in a brand have become increasingly important. read more
Mobile, cross-border and inter-regional online payments gaining ground

Mobile, cross-border and inter-regional online payments gaining ground

16/08/2018 - 10:44
Online and mobile payments are taking off in Africa as a combination of improved internet access, advanced financial systems and widespread mobile penetration help spur demand for services. However, the ability to pay and accept payments on the continent are not without their challenges, principally around risk and settlement. read more
Moving beyond a B-BBEE ratings mindset: Three ways supplier diversity can become part of a business’ DNA

Moving beyond a B-BBEE ratings mindset: Three ways supplier diversity can become part of a business’ DNA

16/08/2018 - 10:16
Over the past decade, the procurement function has become an important vehicle for business transformation in terms of ensuring supplier diversity and small business growth. However, this function is often underutilised by companies that regard supplier diversity as just a tickbox exercise for B-BBEE.  read more
What makes an app successful in today's connected world?

What makes an app successful in today's connected world?

16/08/2018 - 09:46
With technology in South Africa growing at such a rapid speed, it’s difficult to keep up with new apps being developed on a daily basis. Business owners are constantly having to educate themselves about the latest trends in order to align their business’ objectives with their customers’ changing needs.  read more
#WomensMonth: How do women fare in the South African retail market?

#WomensMonth: How do women fare in the South African retail market?

15/08/2018 - 09:06
While we focus on women in South Africa during the month of August and honour our constitution for declaring the 9th of August a public holiday; retailers continue to look closely at the overall economic status of women. How liquid is the average women consumer? What does she buy? Does she have the buying power in a household and what does that household look like?  read more
L’Oreal and Facebook team up for virtual make-up tests to drive online sales

L’Oreal and Facebook team up for virtual make-up tests to drive online sales

13/08/2018 - 13:11
In an age of selfies and beauty bloggers, cosmetics firms are investing heavily in online tech. read more
#WomensMonth: Women making it big in the cosmetics industry

#WomensMonth: Women making it big in the cosmetics industry

13/08/2018 - 11:25
Living in a male-dominated world is something women have had to cope with since the dawn of time. One industry that has seen women turn this notion on its head is the beauty industry.  read more
#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety

#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety

08/08/2018 - 10:16
With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. read more
#WomensMonth: Karen Nadasen, PayU SA’s CEO brings global expertise to the payments industry

#WomensMonth: Karen Nadasen, PayU SA’s CEO brings global expertise to the payments industry

07/08/2018 - 15:12
Karen Nadasen, PayU South Africa’s CEO, is regularly described as one of South Africa’s most inspiring women in tech, nominated for IT Personality of the Year 2017, and listed among 100 Most Influential Young South Africans 2017 - since taking the helm 2 years ago.  read more
New study identifies key snacking behaviour as basis for better understanding consumer choices

New study identifies key snacking behaviour as basis for better understanding consumer choices

07/08/2018 - 09:13
A new study has identified seven consumer snacking profiles as a way to better understand the shopping behaviours driving the snacking category. It has also uncovered insights into weekday versus weekend snacking. read more
Tips on recruiting a bookkeeper for your startup

Tips on recruiting a bookkeeper for your startup

03/08/2018 - 11:05
As your startup grows, there is going to be a time when you need to hire someone to take over (or assist you with) your finances. Now, if you’re a creative or a tech startup, recruiting for a bookkeeper is a very different type of process in comparison to what you’re used to. You’re hiring someone to do your bookkeeping and oversee any finance-related admin that you don’t have the time, program or skills to do.  read more
CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line

03/08/2018 - 10:25
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the nearly one hundred years since Wanamaker died, the advertising landscape has changed dramatically. One thing that hasn’t changed, however, is that vast amounts of money spent on advertising and marketing are wasted.  read more
Millennials, GenZ 'reshaping' growing luxury retail market

Millennials, GenZ 'reshaping' growing luxury retail market

02/08/2018 - 11:02
Growth in sales of luxury goods is currently being driven by millennials and Generation Z - and their expectations are reshaping the future of the industry, according to a new report by Deloitte. read more
Foreword for Sowetan/Sunday World National Stokvel Survey

Foreword for Sowetan/Sunday World National Stokvel Survey

31/07/2018 - 13:17
Ubuntu is one of those uniquely African concepts that, for many, define what it means to be South African. A beautiful word that exemplifies a philosophy of caring for the welfare of every individual in a community – that special acknowledgement that “I am because we are.” Ubuntu is a spirit that ignites people to work together, for the benefit of all. read more
How to manage sustainable omnichannel growth in retail

How to manage sustainable omnichannel growth in retail

31/07/2018 - 09:06
In today’s consumer landscape, customers can shop from anywhere at any time. The proliferation of technology-driven purchasing means retailers are expected to keep up with the always-connected, digital-savvy shoppers. This demographic expects seamless and rapid purchasing 24/7 – as well as delivery within a two-hour window.  read more
‘It takes hard work to succeed in retail’

‘It takes hard work to succeed in retail’

27/07/2018 - 10:44
“I think one of the reasons I’ve been successful is because I always put my hand up. I always volunteer to do new things and to learn, and I stood out because of that,” says Michelle Botha, who at just 42 years of age is the Checkers Hyper Deputy Divisional Manager for Gauteng. read more
Disruption is the difference

Disruption is the difference

27/07/2018 - 09:49
The difference between brands that grow and those that don’t is how disruptive they are in the market. read more
How chatbot technology can benefit your startup

How chatbot technology can benefit your startup

26/07/2018 - 09:01
Incorporating your own chatbot technology into your business has become essential for businesses dealing with customers every day. Beyond giving your business a competitive edge, this intelligent technology can provide your startup with plenty of benefits, if used correctly and for the right reasons.  read more
A cross-media view of the customer is the key to marketing success

A cross-media view of the customer is the key to marketing success

24/07/2018 - 16:33
The consumer leaves traces in the digital world for marketers to analyse. To get an accurate understanding of the customer journey, brands must, therefore, seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase.  read more
Sowetan/Sunday World National Stokvel Survey insights to be published this week

Sowetan/Sunday World National Stokvel Survey insights to be published this week

24/07/2018 - 09:28
This Friday, the first insights from the Sowetan/Sunday World National Stokvel Survey will be published in the Sowetan newspaper, as well as in the Sunday World on 29 July. The survey, conducted by African Response, presents annual research on the South African stokvel environment. read more
The first 5 hires you should consider for your tech startup

The first 5 hires you should consider for your tech startup

24/07/2018 - 09:13
Hiring is a critical process to help kickstart your tech startup success and take your business to new heights. As much as you would like to hire a team of talented individuals to fulfil all of your business ideas, you need to be selfish with your choices. The people you choose to hire for your startup will set the foundation of your business and slowly transform it into the vision you’ve always had for your organisation. read more
Millennials still prefer in-store experience

Millennials still prefer in-store experience

23/07/2018 - 14:57
Millennials still prefer to shop in-store compared to online despite the high street’s woes, according to the largest ever fashion study conducted in the age group.  read more
10 Tips every beauty buyer should know when purchasing skincare products

10 Tips every beauty buyer should know when purchasing skincare products

19/07/2018 - 08:25
Understanding the consumer and what she’s looking for is key to purchasing the right skincare products for your retailer.  read more
Local businesses make access to funding easier

Local businesses make access to funding easier

18/07/2018 - 08:29
The South African funding space has had a shake-up with news of a joint venture that will make it easier for small businesses to obtain the right kind of funding so that business owners can now access capital quickly. read more
Four ways mobile can unlock innovation in brick and mortar retail

Four ways mobile can unlock innovation in brick and mortar retail

17/07/2018 - 11:29
With the ubiquity of smartphones – particularly in the South African marketplace – local retailers have a great opportunity to boost in-store engagement. read more
Smarter marketing in the digital era

Smarter marketing in the digital era

16/07/2018 - 14:09
An essential driver of digital transformation is how companies can use their data to remain relevant. read more
Golden rules for creating memorable customer experiences

Golden rules for creating memorable customer experiences

13/07/2018 - 09:00
Customer experience is the one thing that will create an emotional connection between brand and consumer. read more
How future fit is your brand?

How future fit is your brand?

11/07/2018 - 13:40
To ensure their longevity, companies need to actively shape the futures they want. read more
Dis-Chem and Smart Media Championing Youth Month initiatives

Dis-Chem and Smart Media Championing Youth Month initiatives

10/07/2018 - 10:58
In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. read more
Pernod Ricard Global Travel Retail appoints Golin Hong Kong

Pernod Ricard Global Travel Retail appoints Golin Hong Kong

09/07/2018 - 14:35
Pernod Ricard Global Travel Retail has appointed Golin Hong Kong to lead the PR restage of one of its core brand’s ranges. read more
How to simplify your mobile checkout

How to simplify your mobile checkout

09/07/2018 - 13:59
Statistics show that as screen sizes decrease so do mobile checkout rates. In fact, only about 15% of mobile checkouts result in sales. Why is this? Could it be that global ecommerce has yet to successfully optimise for mobile checkout?  read more
Technology offers retailers respite in shrinking economy

Technology offers retailers respite in shrinking economy

06/07/2018 - 14:18
As business confidence in South Africa plummeted six points in June on the back of disappointing gross domestic product figures for the first quarter, South African retailers battle to achieve profitability, compounded by a PwC survey that names South Africa as the country with the highest rate of economic crime in the world. read more
What to look for when renting office space

What to look for when renting office space

05/07/2018 - 10:08
Whether you’re a new business owner or a freelancer, having an office is important for your own productivity as well as your business’ professional presentation.  read more
Canal Walk celebrates local talent with My Story My Style campaign

Canal Walk celebrates local talent with My Story My Style campaign

05/07/2018 - 09:11
The super-regional shopping centre steps away from the traditional norms of marketing and shakes things up with an innovative initiative to speak to its shoppers.  read more
5 reasons retailers should control the post-click customer experience

5 reasons retailers should control the post-click customer experience

04/07/2018 - 09:11
One of the biggest differences between the e-commerce customer experience and that of traditional, brick-and-mortar retail is that with e-commerce you don't just walk out of the store with your purchase, you must wait to have it delivered. read more
The age of the customer

The age of the customer

03/07/2018 - 11:00
Businesses focused exclusively on earning are not going to survive the new era. Keeping the customer at the centre point of all the activities is the present and future of all businesses, no matter how de-layered, outsourced, virtualised or re-imagined business becomes.  read more
Making use of employees as a brand’s best advocate

Making use of employees as a brand’s best advocate

02/07/2018 - 15:19
Employees are an untapped platform to represent the brand to their social media communities. read more
Loyalty is more than marketing, it’s a mindset

Loyalty is more than marketing, it’s a mindset

02/07/2018 - 10:51
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.  read more
Benefits of a co-working office space for your startup business

Benefits of a co-working office space for your startup business

29/06/2018 - 14:23
When starting a business, one of the most attractive elements is working according to your own schedule. Gone are the days where you need to rush into work, sit for hours in traffic and answer to a senior. No more having to attend meetings about projects you’re not passionate about, nothing of the sort.  read more
Popular promotion ideas for shopping mall stores

Popular promotion ideas for shopping mall stores

28/06/2018 - 08:12
With online shopping taking the retail market by storm, it’s not always easy to get new foot traffic to your shopping mall store. Or existing foot traffic for that matter. It may seem as though becoming e-commerce only is the more lucrative option right now, but with the right shopping centre advertising ideas, you will be able to be as successful in-store as your brand is online. It’s all about your platforms and messaging. read more
Tiso Blackstar journalists take top honours at Sanlam Financial Journalism Awards

Tiso Blackstar journalists take top honours at Sanlam Financial Journalism Awards

26/06/2018 - 10:59
Sikonathi Mantshantsha, deputy editor of Financial Mail, was recognised as the Sanlam Journalist of the Year at an awards event on 21 June 2018 at Inanda.  read more
What retailers should know before delving into digital signage

What retailers should know before delving into digital signage

26/06/2018 - 09:54
Connecting with the consumer is front and centre for retailers and customer-centric digital technology is just as critical but it's way more than just figuring out display location, hardware and content. read more
Ask Afrika announces 2018/2019 Kasi Star Brands Awards

Ask Afrika announces 2018/2019 Kasi Star Brands Awards

22/06/2018 - 10:17
Ask Afrika announced the winners of their annual Kasi Star Brands Awards 2018/2019, recognising those brands that are most loyally used by South Africa’s township consumers and highlighting key trends emerging in what is rapidly becoming an ever more prominent market for South African brands.  read more
Spur Secret Tribe hosts Chief Cook Event

Spur Secret Tribe hosts Chief Cook Event

21/06/2018 - 15:02
Recently 15 family teams from across Cape Town came together to create culinary delights and compete against each other in the 2018 Spur Secret Tribe cook-off, held at the internationally acclaimed Silwood School of Cookery.  read more
How to get more online product reviews in 4 easy steps

How to get more online product reviews in 4 easy steps

21/06/2018 - 11:03
Every new startup is desperate to get online and build their online presence. That’s great, but online marketing is about more than awareness - it is about engagement. As online retailers, it is our prerogative to drive that engagement and what better way than through sincere, helpful product reviews? read more
Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

20/06/2018 - 08:40
Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.  read more
How to start a food truck business that people will love

How to start a food truck business that people will love

19/06/2018 - 10:52
In recent years, food trucks have become the talk of the town.  read more