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Can tailored digital video messaging transform grocery end-caps?

Can tailored digital video messaging transform grocery end-caps?

26/04/2017 - 09:33
The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the centre store of supermarkets to deliver branded video and e-coupons to customers. read more
Tech insights: Omnichannel bots are in your future

Tech insights: Omnichannel bots are in your future

25/04/2017 - 15:38
As recently as the 1990s, the only real form of text-based communication with customers was via email. Today, consumers have a range of social platforms they use to effortlessly communicate — and they expect their shopping experiences to be effortless and, more importantly, seamless across channels as well.  read more
3 Tips for adding live video to your retail marketing strategy

3 Tips for adding live video to your retail marketing strategy

24/04/2017 - 16:26
Even though live video marketing has become a hot topic, only 14 percent of marketers are actually doing it. More than 50 percent of retail marketers want to push their creative thinking abilities to learn how to add it to their strategy but aren’t quite sure how to start. read more
The CX you should deliver within 8 seconds

The CX you should deliver within 8 seconds

24/04/2017 - 14:51
Today's marketers face the challenge of capturing consumers’ brief attention span as they speed through the overwhelming quantity of content and offers available on every channel. read more
3 Ways retailers blend eCommerce with retail

3 Ways retailers blend eCommerce with retail

21/04/2017 - 14:46
Consumers and marketers agree – the world of shopping is increasingly becoming digital. Needless to say, the development of mobile technology has allowed people to access information on-the-go, which means more buying power for the consumer – anytime they want. read more
Traditional retailers must “think outside the prism of being a newsagent”

Traditional retailers must “think outside the prism of being a newsagent”

20/04/2017 - 13:24
Traditional retailers must “think outside the prism of being a newsagent” to be successful with new and unconventional product lines. read more
The mobile app: Is it a critical part of your omnichannel strategy?

The mobile app: Is it a critical part of your omnichannel strategy?

18/04/2017 - 16:40
Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding the cost of their Starbucks latte to their weekly budget, it is clear that ‘mobile moments’ spent on apps have become an integral part of our daily routine. read more
The most impactful technologies coming to retail

The most impactful technologies coming to retail

18/04/2017 - 11:39
You could say that many if not most of the important retail technology innovations introduced over the last couple of decades have been around “stuff.” The supply chain has been focused on building new capabilities that can quickly and efficiently move goods to stores, run lean inventories and cut operating costs. This has helped retailers become more cost-effective in serving their customers. read more
How dynamic pricing and automated inventory impacts customer experience

How dynamic pricing and automated inventory impacts customer experience

18/04/2017 - 11:07
The fashion retail landscape must adapt to changing consumer habits. Technologies which marry the physical stores with digital retail spaces are becoming a default for any successful business in the fashion world. Retailers will succeed if they are able to create and individualise customer journeys which are supported by digital platforms and tools with various touchpoints. read more
Artificial intelligence causing an explosion in the eCommerce shopping experience

Artificial intelligence causing an explosion in the eCommerce shopping experience

13/04/2017 - 11:47
As e-commerce and online shopping becomes a bigger industry every year, an impatient consumer base hopes for a faster, personalised and more responsive way to shop and search. Enter artificial intelligence (AI), which has already established itself as a valuable tool to provide a more immersive and interactive shopping and internet experience. read more
Will virtual reality transform in-store merchandising?

Will virtual reality transform in-store merchandising?

13/04/2017 - 10:17
Virtual reality (VR) simulation is arguably the most talked-about tech solution in grocery today. It aims to drive faster, smarter and more profitable decisions by enabling retailers to ideate new in-store concepts, evaluate them with test shoppers, and activate those concepts. read more
IoT and AI: Improving customer satisfaction

IoT and AI: Improving customer satisfaction

07/04/2017 - 14:09
The Internet of Things (IoT) and artificial intelligence (AI) hold huge promise in helping us better engage and satisfy our customers. But that promise still depends heavily on our ability to process and act on the data we’re gathering in a way that is meaningful and positive for our customer base.  read more
3 Tips to get the most out of onsite marketing efforts

3 Tips to get the most out of onsite marketing efforts

07/04/2017 - 09:45
Ecommerce companies often face the 'onsite engagement dilemma.' read more
Cultural Holidays: Why retailers should look further afield

Cultural Holidays: Why retailers should look further afield

06/04/2017 - 13:36
Easter is fast approaching and retailers’ shelves are filling up with chocolate eggs, stuffed bunny rabbits and promotions for Easter Sunday roast dinners. read more
Consumers increasingly craving tangible touch over touchscreens

Consumers increasingly craving tangible touch over touchscreens

06/04/2017 - 13:01
We’ve all heard talk about the pending death of brick-and-mortar in the digital age. We’re certainly seeing declines in an overpopulated retail marketplace as consumers grow more comfortable shopping online. read more
3 Steps to attract customers prepared to spend the most

3 Steps to attract customers prepared to spend the most

05/04/2017 - 12:51
Demographic data has been the cornerstone of retail marketing for decades, but in order to increase advertising effectiveness and drive revenue, retailers have to consider the behaviour of their consumers to drive their marketing strategies. The most successful marketers are able to identify far more nuanced customer attributes or trends to inform their external marketing strategies. read more
Five reasons why retailers should adopt digital receipts

Five reasons why retailers should adopt digital receipts

03/04/2017 - 14:09
Tag Retail Systems reveals how new digital receipt technologies are transforming the landscape for retailers and why it’s worth taking another look. read more
Strategic omnichannel makeover for winning over Millennials

Strategic omnichannel makeover for winning over Millennials

03/04/2017 - 13:24
Millennials are the nation’s largest living generation — 75.4 million vs. 74.9 million baby-boomers per the 2016 census — and a purchasing powerhouse poised to explode. Because technology is at the epicentre of everything millennials do — how they communicate, socialise and shop — this first generation of digital natives has outstripped most retailers’ ability to engage with them. Modern retailing is at a critical crossroads, having to reconcile this unprecedented demographic shift with an across-the-board change in how technology is used within the shopping experience. read more
BRP Special Report finds personalisation top digital priority

BRP Special Report finds personalisation top digital priority

31/03/2017 - 10:30
Personalisation is no longer just about marketing to demographic groups, customer segments or even personas. read more
How Generation Z is transforming the shopping experience

How Generation Z is transforming the shopping experience

30/03/2017 - 08:49
The next wave of consumers has come of age. Generation Z doesn’t know a world without the internet or mobile phones — and yet they’re all about people. Here's how to reach them. read more
Shoppers need to feel in control of new retail technologies

Shoppers need to feel in control of new retail technologies

29/03/2017 - 14:11
Although many consumers remain wary of some retail technologies if they feel that they have some control over the experience, their willingness to engage increases. read more
Why retail is getting “experience” wrong

Why retail is getting “experience” wrong

28/03/2017 - 09:37
Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of course, if you dig deeper, it’s really how it works.”  read more
Facebook enhances its online shopping feature

Facebook enhances its online shopping feature

27/03/2017 - 08:51
Facebook has announced a new shopping ad format called Collection to help brands showcase their products in a more visually engaging way. read more
A beginner’s guide to marketing attribution in an omnichannel world

A beginner’s guide to marketing attribution in an omnichannel world

24/03/2017 - 16:27
Attaining the attention and loyalty of today’s always-on, distracted customer is becoming a significant challenge for businesses as they compete in a highly mobile and digitised marketplace. According to Aberdeen Group Inc., companies that have a strong omnichannel customer engagement strategy in place retain nine in 10 of their customers (89%), compared to only a third for companies that do not (33%). read more
Is ‘wantedness’ something that marketers need?

Is ‘wantedness’ something that marketers need?

24/03/2017 - 09:56
It’s not enough for customers to be loyal to brands; brands must be loyal to customers. read more
5 Steps to align your marketing, sales and service teams to achieve better sales in the digital age

5 Steps to align your marketing, sales and service teams to achieve better sales in the digital age

22/03/2017 - 10:23
Changing customer habits mean brands need to change their tactics, starting with better collaboration between customer-facing teams. read more
In the era of disruption, differentiation is key to retail success

In the era of disruption, differentiation is key to retail success

21/03/2017 - 21:10
Retail is becoming about providing shoppers with friction-less, channel-less experiences, with the emphasis on experience. This requires retailers to invest in multiple touchpoints to win and retain custom. With growth more elusive, the fight for share will be won by those best able to provide goods and services that are personalised, contextualised, and curated, in the fastest and most convenient way. read more
Understanding the customer journey in a multiscreen world

Understanding the customer journey in a multiscreen world

17/03/2017 - 09:40
Remember the days of one screen, one activity? Those days are long gone and have given way to a more fast-paced, dynamic user experience. Today’s digital habits can be summarized as a blend of simultaneous and sequential movements from one screen to another, from smartphone to TV to tablet to PC. Multiscreening has quickly pervaded our everyday lives to become the norm, and it’s not so much a skill as it is an instinctive behaviour. read more
Next generation consumer classification system for improved customer engagement

Next generation consumer classification system for improved customer engagement

16/03/2017 - 14:29
New market segmentation, ‘Mosaic’, offers a common customer language to define and engage consumers with relevancy read more
Accenture’s bold new plan to reshape South Africa’s digital marketing industry

Accenture’s bold new plan to reshape South Africa’s digital marketing industry

16/03/2017 - 11:45
Accenture Interactive, the agency inside Accenture, is a growing global business with bold ambitions to reshape the traditional agency market across Africa. South Africa is the primary market being targeted, and will also provide services across Africa and Middle East. read more
How to use predictive analytics to transform the customer journey

How to use predictive analytics to transform the customer journey

16/03/2017 - 09:34
It’s no secret that customer expectations have changed drastically in recent years. read more
6 steps to maximize sales in a mobile-first retail environment

6 steps to maximize sales in a mobile-first retail environment

14/03/2017 - 16:41
Today, more than half of all searches take place on a mobile phone, and nearly one in four consumers does research on a mobile device while shopping in-store. Consumer expectations for mobile commerce and even social media commerce (which largely takes place on mobile phones) also are accelerating, hence the need for a mobile-first mindset. read more
Careful curation is key to avoiding in-store sensory overload

Careful curation is key to avoiding in-store sensory overload

13/03/2017 - 10:07
Each moment, it seems, something new emerges to compete for our attention. Our desktop browsers manage dozens of tabs simultaneously, even though we can only process the information contained on those pages one tab at a time. Our phones ping away, constantly keeping us connected to an infinite virtual world.  read more
Solving the multi-channel conundrum: How to leverage your marketing data for success

Solving the multi-channel conundrum: How to leverage your marketing data for success

10/03/2017 - 12:26
Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days.  read more
Proven strategies that build customer loyalty

Proven strategies that build customer loyalty

10/03/2017 - 10:08
Many organisations struggle to find ways in which they can build customer loyalty and reduce customer churn. In this article, Bob Lucas offers some proven ways to create loyal customers. read more
Checkout features that turn online shoppers into online buyers

Checkout features that turn online shoppers into online buyers

07/03/2017 - 11:25
NRF’s annual study conducted by Forrester Research — has been the industry’s go-to source for key e-commerce metrics, providing benchmarks for everything from business objectives and mobile to marketing and merchandising. read more
Staying competitive in retail: three trends to watch out for

Staying competitive in retail: three trends to watch out for

06/03/2017 - 15:37
With 2017 in full swing, we’ve already had a taste of what’s in store for the retail industry in the year ahead. With innovation driving technological advancements and online consumers demanding speed and convenience, we’ve outlined three key trends that all retailers need to pay attention to in order to compete. read more
The importance of customer engagement for loyalty

The importance of customer engagement for loyalty

27/02/2017 - 14:39
There is a strong argument for customer engagement and loyalty drives to be two of the most important elements to the marketing/sales, function of businesses.  read more
Smartphones are the best way to encourage shopper engagement

Smartphones are the best way to encourage shopper engagement

24/02/2017 - 11:09
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour.  read more
Mobile: Driving ecommerce not the only option for local retailers

Mobile: Driving ecommerce not the only option for local retailers

21/02/2017 - 09:15
The smartphone has become a Philosopher’s Stone of sorts, transforming not only people’s lives but whole industries as it goes from strength to strength. The GSMA’s 2016 report on the mobile economy in Africa is clear on the impact of mobile technologies and services on the continent, noting that this will generate $210 billion of economic value in 2020 – a substantial 7.6% of GDP (2015’s figures were $150 billion, 6.7% of GDP).  read more
How retailers can use robots to improve customer experience

How retailers can use robots to improve customer experience

20/02/2017 - 09:54
As the Internet of Things (IoT) becomes more prevalent throughout the retail industry, some of the more sophisticated and intelligent “things” retailers are connecting to the Internet are robots.  read more
4 Ways to reach the millennial audience

4 Ways to reach the millennial audience

17/02/2017 - 15:11
Aerosoles’ latest digital experience reaches out to their target millennial audience — a market that expects fresh and exciting content from their brands. read more
Retail surgery: What’s next for multichannel retailers?

Retail surgery: What’s next for multichannel retailers?

17/02/2017 - 10:04
Today’s multichannel retailers need to embrace integrated marketing technologies in order to have a single view of their customers and their shopping journeys across both physical and digital touchpoints. read more
Could facial recognition be the next big thing in retail market research?

Could facial recognition be the next big thing in retail market research?

16/02/2017 - 10:19
From virtual reality and wearable devices to facial and emotional recognition technologies, these products and systems are changing the way we communicate, interact and conduct market research (MR) in several industries, most notably, retail.  read more
Accenture: Traditional loyalty programs waste ‘billions’ in digital age

Accenture: Traditional loyalty programs waste ‘billions’ in digital age

15/02/2017 - 15:37
Accenture Strategy unveils the new ‘languages of loyalty’ driving customer relationships in the digital age.  read more
11 Valentine’s Day retail strategies you can easily implement

11 Valentine’s Day retail strategies you can easily implement

14/02/2017 - 17:16
You don’t have to be in flowers or gifts industry to show your Valentine’s Day spirit and spread the love. There are many things you can do around February 14 (or any day, for that matter) to show your customers and staff how much you love them.  read more
5 Ways retailers can add value to their customers

5 Ways retailers can add value to their customers

14/02/2017 - 10:47
Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online. While discounting can be a very effective tactic for shifting stock, it can risk altering how a retailer is perceived by shoppers if it is overused or employed without careful consideration, potentially damaging the retailer’s reputation and hitting the bottom line. read more
How small business can use mobile to redefine the customer decision journey

How small business can use mobile to redefine the customer decision journey

13/02/2017 - 10:00
Mobile technologies enable stores to always to “be there” when shoppers shop, regardless of the time of day or the availability of sales associates to assist, and they afford the same advantages to retailers whether large or small.  read more
How to engage the millennial shopper

How to engage the millennial shopper

10/02/2017 - 15:20
The “millennial” word itself fills up the heart with a “futuristic” time – more digital, more fancy and more tech savvy. So, who is a Millennial? Millennials are the people born between the early 1980s and the early 2000s and currently, this generation is known as the powerful purchasing population, alongside Gen Z. read more
What South African businesses need to know about app development

What South African businesses need to know about app development

07/02/2017 - 13:05
“There’s an app for that.” – the trademark slogan that has defined the mobile world since 2008, when the Apple App Store and Google Play Store were first launched. With the world moving more towards digitalisation, businesses are reaching out to consumers in new ways – and with new apps. However, creating a good app is harder than it may seem. read more
The rise of the customer

The rise of the customer

06/02/2017 - 09:13
In a market where customer experience trumps product as a competitive advantage, businesses are constantly faced with the challenge of providing customers with the experience that they are looking for. Today’s customers are both savvy and demanding, knowing what they want and expecting to get it when they want it. This is invariably immediately. read more
The future of augmented reality and online shopping

The future of augmented reality and online shopping

03/02/2017 - 08:45
Innovation has become a disruptor among retailers, differentiating those who commit to investing in tools that better engage their consumers and those who stick to more traditional practices. read more
Creating real-time competitive advantage with mobile data capture

Creating real-time competitive advantage with mobile data capture

02/02/2017 - 10:01
Through the deployment of mobile data capture solutions, retailers can gain a wealth of real-time operational data and insight. On the front end, consumer barcode scans provide enterprises with valuable insights into shopping behaviour and help to strengthen consumer relationships. On the back end, mobile barcode scans provide retailers with real-time snapshots into how products move through their supply chain.  read more
Turning IoT into revenue

Turning IoT into revenue

31/01/2017 - 14:38
There’s a channel transformation at hand—known as the Internet of Things (IoT)—and its rapid rise is challenging C-suite retail marketers that are tasked with delivering seamless omnichannel brand experiences. Research firm Gartner estimates that by 2020, over 20 billion connected IoT things will be in use across a range of industries, and consulting firm McKinsey & Company estimates the economic impact of those IoT things will be between $3.9 and $11.1 billion annually through 2025. That growing diversity of customer touchpoints presents a tremendous business opportunity for retailers if they’re prepared to reap the benefits. read more
South African shoppers are in love with loyalty

South African shoppers are in love with loyalty

31/01/2017 - 09:12
South Africans it seems are loyalty mad. Proof of this is that of six Africa/Middle East countries surveyed in Nielsen’s latest Global Retail Loyalty Survey, South Africa had the highest number of *respondents (84%) stating that they were currently members of a loyalty programme. The significance of this figure becomes even more apparent when one considers that only 66% of global respondents were members of one or more loyalty programmes. (*The findings in the survey were based on respondents with online access in 63 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective on the habits of only existing internet users, not total populations. In addition, survey responses are based on claimed behaviour, rather than actual metered data.) read more
Four steps to succeed with lifecycle marketing in 2017

Four steps to succeed with lifecycle marketing in 2017

30/01/2017 - 16:11
As we head into 2017, retail chief marketing officers are under the gun more than ever before to produce measurable results. Jobs are on the line, as CEOs demand evidence that increased marketing technology investments are paying off. And that spending won’t slow down soon: Gartner recently doubled down on its prediction that CMOs will outspend their CIO counterparts on technology in this coming year.  read more
Are consumers checking out of traditional retail?

Are consumers checking out of traditional retail?

26/01/2017 - 14:18
Poor performance over the festive season suggests shoppers are spending elsewhere. read more
Email marketing, the dark horse that won’t let you down

Email marketing, the dark horse that won’t let you down

25/01/2017 - 09:58
When it comes to statistics, conversions and ROI generated through any marketing channel, email marketing outperforms all, including social media. This puts to rest the debate about whether email marketing is dying. In fact, email is that dark horse which will never let you down, be it in 2017 or beyond. Welcome to the dazzling future of email marketing. read more
Franchise marketing is key to success

Franchise marketing is key to success

24/01/2017 - 16:35
Success or failure of retail franchises primarily depends upon local marketing initiatives. In addition to the franchisor’s marketing efforts, success comes when a franchisee markets his or her business among the local community. Failure is usually a result of a franchisee believing he’s bought a business for which everything is laid on for him. read more
3 guiding principles of developing a 1-to-1 customer experience

3 guiding principles of developing a 1-to-1 customer experience

24/01/2017 - 13:51
The 1-to-1 customer experience: it’s what your shoppers expect. They experience it with Netflix and Facebook on a daily basis, and they anticipate that same convenient experience when they shop with you, too. If your experience doesn’t make it easy for your shoppers to find the right products, they’re likely to give up and go somewhere else. And in grocery, where your catalogue consists of tens of thousands of products, the challenge is even greater and more important. read more
Expand your search strategy to promote brand loyalty

Expand your search strategy to promote brand loyalty

19/01/2017 - 10:20
According to a new ICLP study, brand favouritism isn’t necessarily strengthening brand loyalty: 86% of shoppers today say they would consider choosing an alternative brand over their traditional preferred brand. Retail brand loyalty has declined, and marketers are faced with a new set of challenges resulting from this shift in user behaviour. read more
Traditional stores get smarter and better connected

Traditional stores get smarter and better connected

16/01/2017 - 10:49
In their e-commerce operations, retailers have long had access to limitless data about customers and transactions. They’ve become adept at using this information to deliver personalised communications and targeted campaigns to customers as they shop online.  read more
Meeting the expectations of today’s high-tech shopper

Meeting the expectations of today’s high-tech shopper

16/01/2017 - 09:03
Are consumers who shop for high-tech devices like laptops, tablets and related accessories different than the average shopper in terms of purchasing behaviour and preferences? According to a new study, there are some key differences that merchants should be aware of. read more
Forrester predicts "less is more" for marketing

Forrester predicts "less is more" for marketing

12/01/2017 - 10:59
Until now, marketers have resorted to frequency and volume to reach fragmented audiences. However, with more and more frustrated consumers blocking ads, a new report from Forrester shows that, in 2017, marketing will shift from volume-based advertising strategies toward quality experiences across the entire customer life-cycle. read more
How technology is making retail more human

How technology is making retail more human

10/01/2017 - 11:12
Technology is dramatically changing the retail landscape, but one thing remains the same: Retail is about providing high-quality, engaging experiences for customers. Human customers. read more
Moving beyond millennials

Moving beyond millennials

09/01/2017 - 09:11
For the past five years, retailers and millennials have been in a very one-sided relationship.  read more
Settling the new frontier: How retailers can pave the path to purchase

Settling the new frontier: How retailers can pave the path to purchase

15/12/2016 - 10:06
Incorporating digital components into the physical store is the next frontier for retailers. You see, customers’ expectations have grown while their attention spans have shrunk. Some reports have even found that goldfish (yes, you read that right, goldfish) have a longer attention span than humans.  read more
SA online retailers can avoid the festive slump, says PriceCheck CEO

SA online retailers can avoid the festive slump, says PriceCheck CEO

13/12/2016 - 16:24
Savvy site management and ongoing marketing are key factors.  read more
The mobile landscape - looking at 2017 and what e-retailers could expect

The mobile landscape - looking at 2017 and what e-retailers could expect

09/12/2016 - 16:10
Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years. read more
Meteoric rise of mobile and online shopping brings with it new digital trends

Meteoric rise of mobile and online shopping brings with it new digital trends

09/12/2016 - 14:22
The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shopping becomes increasingly omnichannel, retailers both large and small are discovering new opportunities to thrive and grow. read more
How luxury brands can revitalise stagnating sales

How luxury brands can revitalise stagnating sales

09/12/2016 - 12:18
Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers looking for a personal lifestyle experience. read more
Six key marketing trends for 2017

Six key marketing trends for 2017

09/12/2016 - 10:34
Warc has launched Toolkit 2017, in association with Deloitte Digital, a report that identifies six trends that marketers will be looking to in the coming year. read more
Customer satisfaction is more important than ever during the festive season

Customer satisfaction is more important than ever during the festive season

08/12/2016 - 14:30
The end of year festive season is almost upon us and for many businesses, especially those in the retail sector, this means the start of the peak activity period. In order to realize revenue targets, as well as offer a shopping experience that attracts a loyal following, it is imperative that retailers, both traditional and online, are properly geared for the expected upsurge in sales that is synonymous with the ‘silly season’.  read more
Understanding mass personalisation (and why your brand needs it)

Understanding mass personalisation (and why your brand needs it)

08/12/2016 - 14:00
Mass personalisation is not just a buzzword or international trend making waves overseas. It is here, and already making its presence felt in the local consumer market. Here’s what you need to know.  read more
Forget mobile-first, your customer is demanding mobile-always

Forget mobile-first, your customer is demanding mobile-always

05/12/2016 - 09:29
As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of engaging with brands. This seismic shift towards mobile requires an equally bold response from organisations which hope to remain relevant. read more
Maximising consumer engagement in a brand-push war zone

Maximising consumer engagement in a brand-push war zone

01/12/2016 - 09:23
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour. read more
How to keep customers from abandoning your shopping cart

How to keep customers from abandoning your shopping cart

01/12/2016 - 09:02
On average customers abandon items in their online shopping carts 69% of the time (an average from 34 different e-commerce studies). This is a shocking figure. The pessimist sees this as a failure to convert customers, but the optimist sees this as an opportunity to make more sales. read more
Black Friday and beyond: Consumer habits are changing fast and stores need to evolve

Black Friday and beyond: Consumer habits are changing fast and stores need to evolve

29/11/2016 - 10:30
In October of this year, Periscope by McKinsey conducted online research of more than 1,000 consumers in the U.S. to understand their attitudes towards Black Friday and expected shopping patterns.  read more
Six steps to a better digital marketing strategy

Six steps to a better digital marketing strategy

29/11/2016 - 09:56
Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms. read more
Optimising millennial talent in the workplace

Optimising millennial talent in the workplace

28/11/2016 - 15:44
In her recent enlightening address at the IABC's Innovating Business Communication Conference, professional speaker and coach Saffron Baggallay emphasised the need to understand, value and work with millennials. She offered a sobering perspective on practices corporates need to adopt in order to provide an effective workplace for millennials. read more
Building better brand experiences in the touchpoint revolution

Building better brand experiences in the touchpoint revolution

23/11/2016 - 11:34
It's increasingly said that today's brands are the sum of consumer experiences and marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are interested in buying complete, off-the-shelf, pre-defined customer journeys. In an era of personalisation, they want to assemble their own: using the touchpoints of their choosing for the purposes of their choosing and at the moments of their choosing. But if brands are the sum of these autonomous experiences, to what extent can they still be planned, built and managed? How can marketers control experiences when they cannot predict in which context, through which touchpoint, and in what order, those experiences will happen? read more
Ten hacks that can lead to big gains in retail

Ten hacks that can lead to big gains in retail

21/11/2016 - 09:33
If retailers aren't looking for an edge, then they're falling behind. In today's hyper-competitive world, every ounce of productivity counts. These 10 hacks can quickly lead to big gains in output. read more
Rise of the ‘craft’ brand

Rise of the ‘craft’ brand

18/11/2016 - 08:45
The age of the Goliath brand is over. Now, the Davids are running the show. read more
4 ways e-retailers can stand out this holiday season

4 ways e-retailers can stand out this holiday season

16/11/2016 - 15:16
It’s that time of year again. There’s joy in the air, snow on the ground, and big opportunities online for e-retailers savvy enough to grab some of the extra business that the holidays bring with them. ‘Tis the time for specials, e-mail campaigns, and increased outreach to customers. The problem, of course, is that “everyone else” will be doing the same. The trick for e-retailers is to develop ways to distinguish their site, convincing consumers to shop with them, rather than their competitors. read more
S.O.S: The mobile app as a lifeline for brick-and-mortar retailers

S.O.S: The mobile app as a lifeline for brick-and-mortar retailers

11/11/2016 - 10:52
Consumers gravitate towards convenience for the things that they have to do anyway. They want to get to their intended action with the least amount of unnecessary effort. They’ll even change their behaviour to do so. Think of mobile deposits: many consumers have made the switch to using their bank’s mobile app to deposit checks, finding it far more convenient than driving to their local branch or ATM.  read more
3 ways to drive brand value for your millennial shopper

3 ways to drive brand value for your millennial shopper

10/11/2016 - 14:34
There are several ways to drive brand value for your millennial shopper. This video highlights three key ingredients that will make your brand stand out among your millennial shoppers.  read more
Facebook enables retailers to link newsfeed ads to chatbots

Facebook enables retailers to link newsfeed ads to chatbots

10/11/2016 - 12:20
Facebook announced that retailers and other brands that operate chatbots on its Messenger platform can now buy targeted newsfeed ads that link directly to their bots, allowing them to immediately initiate conversations with users clicking through. read more
The digital marketing future is now

The digital marketing future is now

10/11/2016 - 09:41
That digital marketing is a constantly evolving phenomenon is a given. It's no longer changing monthly or weekly, but daily. And companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry. read more
Adidas rolls out 3D-printed shoe made from recycled ocean waste

Adidas rolls out 3D-printed shoe made from recycled ocean waste

08/11/2016 - 15:45
Adidas is about to start selling its UltraBoost Uncaged Parley shoe made from 3D-printed recycled ocean waste, which the athletic apparel maker unveiled as a concept last year under a partnership with ocean conservation group Parley for the Oceans.  read more
The millennial generation: The future of retail

The millennial generation: The future of retail

08/11/2016 - 09:48
For millennials today, shopping is about the experience and the journey, whether they’re online or in-store. Millennials want to touch brands at every point in the customer journey. Shops will not only be a place to purchase something but a way for millennial shoppers to learn and experience. read more
Nutrific amplifies ad campaign with OOH media, taxi advertising

Nutrific amplifies ad campaign with OOH media, taxi advertising

07/11/2016 - 12:34
Nutrific has extended its advertising campaign, '1 Tasty Cereal Biscuit, 1000 Ways to Eat it' through branding 16 taxis countrywide for four months, through New Wave Outdoor Media. read more
Why retailers should sell on Instagram

Why retailers should sell on Instagram

03/11/2016 - 12:03
Selling products on social media is not anything new, Facebook has allowed it, Twitter made it possible for a while before they didn’t and Pinterest allows its followers to shop. Now, one more social media network could very well be joining the product selling game. read more
IBM acquires Fluid's personal shopper unit to beef up Watson

IBM acquires Fluid's personal shopper unit to beef up Watson

03/11/2016 - 11:45
IBM has acquired the Expert Personal Shopper (XPS) division of Fluid, whose bot-based conversational product recommendation platform already leverages IBM's Watson artificial intelligence technology. read more
How retailers can maximize mobile revenues this holiday shopping season

How retailers can maximize mobile revenues this holiday shopping season

03/11/2016 - 11:36
More and more consumers are visiting retailers via mobile devices, but few are completing purchases. Here’s how merchants can turn mobile into a moneymaker.  read more
Instagram announces ground breaking feature for retailers

Instagram announces ground breaking feature for retailers

02/11/2016 - 11:23
Instagram has announced that it will allow retailers to post prices and product descriptions in their posts, pushing its ecommerce capabilities. read more
Enhancing omnichannel with mobile-first strategies

Enhancing omnichannel with mobile-first strategies

31/10/2016 - 14:39
As omnichannel retail matures, mobile has become an important channel for connecting digital and physical consumer experiences. Considering smartphones are ubiquitous wherever people shop, it’s no wonder that most retailers are on the journey to becoming mobile-first. read more
Despite digital convenience, customers want personal contact

Despite digital convenience, customers want personal contact

31/10/2016 - 10:00
Verint Systems has published a report on a large-scale study of more than 24,000 consumers in 12 countries, including South Africa, that indicates that despite the rise in digital customer service channels and options, 79% of consumers prefer the human touch to remain a part of customer service when engaging with brands and service providers. read more
Five factors of successful franchisor leadership

Five factors of successful franchisor leadership

26/10/2016 - 14:11
In addition to being concerned about the match between a franchisee and a franchisor, in terms of psychometric testing, franchisors should review their own leadership and management capabilities, as becoming a franchisor changes the nature of a business. read more
#BeyondRetail2016: Readying for retail saturation or a complete revolution?

#BeyondRetail2016: Readying for retail saturation or a complete revolution?

21/10/2016 - 14:54
While technological advancements and shifting consumer buying behaviour mean e-commerce is set for more uptake, traditional retailers need not worry about a loss of overall sales as a result. Here's how they can avoid extinction by keeping ahead of retail trends. read more
Malls need to move product off shelves, rather than brand building

Malls need to move product off shelves, rather than brand building

20/10/2016 - 12:44
The focus for malls has to be on moving product off the shelves rather than brand building, as consumers tighten their belts and look for even more value from retailers ahead of the festive season. read more