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Five things you need to know about the pharmaceutical industry

Five things you need to know about the pharmaceutical industry

14/06/2019 - 11:10
The pharmaceutical sector - both locally and globally - is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht, said in response to their interim results (which speak for the average South African), “In the external operating environment, economic conditions have left the group's core customer under significant financial pressure.” read more
2019 Sunday Times Gen Next winners announced

2019 Sunday Times Gen Next winners announced

14/06/2019 - 09:01
Nike was once again awarded as the Uber Cool Overall winner at the 15th Sunday Times Gen Next Awards, held in Sandton. It is the fifth year in succession that Nike has maintained the top spot in the survey conducted by HDI Youth Consultancy, which polls more than seven thousand South African youths between the ages of 8 and 23 on what they find on-trend and aspirational. Nike was also awarded as the Coolest Clothing Brand, the Coolest Footwear Brand, and continues to hold the Coolest Brand Slogan. read more
The problem with influencer marketing

The problem with influencer marketing

13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial. read more
Six steps to successful customer relationship management

Six steps to successful customer relationship management

11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
Brand champions, ambassadors and advocates

Brand champions, ambassadors and advocates

11/06/2019 - 14:55
Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion around the terminology, what they’re actually called, and controversy and cynicism about whether it’s an effective way to market a brand or not. read more
More entrepreneurs making the migration to online

More entrepreneurs making the migration to online

10/06/2019 - 15:23
Naseema Adams has had enough. She has decided to close her women’s clothing store after four years. read more
TymeBank nearly at 500,000 clients, ARC Investments says

TymeBank nearly at 500,000 clients, ARC Investments says

10/06/2019 - 15:15
TymeBank is on track to have 500,000 clients within the next three weeks, according to parent company African Rainbow Capital Investments (ARC Investments). read more
Blockchain’s appeal is limited for retail banks

Blockchain’s appeal is limited for retail banks

10/06/2019 - 14:19
Retail banks have been slower to embrace blockchain technology and face greater challenges in reaping its potential benefits than their more adventurous counterparts in the investment-banking world, according to new research from McKinsey & Co. read more
Digital disruptors: these are the threats and challenges in SA fintech

Digital disruptors: these are the threats and challenges in SA fintech

10/06/2019 - 13:30
Access RMB’s analysis of 2019’s most influential and disruptive financial services companies in the SA fintech space. read more
How SME's can switch to digital to survive

How SME's can switch to digital to survive

04/06/2019 - 11:20
As an SME, you understand all too well that digital has become the cornerstone of doing business today. With technology permeating every facet of an organisation, irrespective of size or industry sector, you must embrace it or risk losing momentum against competitors. read more
Retail display ideas to try in your store

Retail display ideas to try in your store

04/06/2019 - 10:16
Retail displays and visual merchandising are — and will always be — essential in driving attention and conversion in brick-and-mortar retail. Studies have shown that much of the information that human beings process comes through the sense of sight.  read more
Chef Mynhardt Joubert channels impressionist artist Monet

Chef Mynhardt Joubert channels impressionist artist Monet

03/06/2019 - 15:43
Inspired by this honest gift of the artist, Chef Mynhardt Joubert has undertaken a sensory exploration of famous impressionists, notably the Parisian artist Oscar Claude Monet. This artist, who lived a poor, starving life of an artist in the years preceding the beautiful time at Giverny, loved food and considered it one of the most important components of a full life.  read more
Could the Amazon Go model of seamless, automated shopping work in SA?

Could the Amazon Go model of seamless, automated shopping work in SA?

31/05/2019 - 13:56
Artificial intelligence (AI), the Internet of Things and other next-generation automation technologies are starting to revolutionise the retail business. One glimpse of the future can be seen in Amazon Go’s “Just Walk Out” stores, now open in a handful of major cities in the US. read more
Digital disruption is coming for SMEs

Digital disruption is coming for SMEs

31/05/2019 - 09:12
According to new research by Ricoh South Africa, small and medium-sized businesses (SMEs) are in danger of failing if they don’t adapt to digital disruption, regulatory requirements and the economic shifts that are fundamentally changing their markets.  read more
Using your smartphone at the supermarket can add 41% to your shopping bill

Using your smartphone at the supermarket can add 41% to your shopping bill

29/05/2019 - 11:05
A recent study suggests that grocery shoppers who use their phones in the supermarket end up spending, on average, 41% more than those who don’t.  read more
Is social media becoming a pivotal piece of the market conduct puzzle?

Is social media becoming a pivotal piece of the market conduct puzzle?

29/05/2019 - 09:19
The growing influence of consumer opinion and the trend towards outcomes-based market conduct regulation means organisations can no longer afford to turn a blind eye to social media.  read more
10 Tips to kick-starting an FMCG product in the pharmaceutical space

10 Tips to kick-starting an FMCG product in the pharmaceutical space

28/05/2019 - 10:04
I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa. My short answer was that it would prove tricky at this particular point and time. But of course, there are some tips to be shared from practical knowledge of the business, here are ten of mine.  read more
A fresh approach to customer service

A fresh approach to customer service

27/05/2019 - 15:43
During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. read more
5 Tips to turn your LinkedIn company page into a lead generation page

5 Tips to turn your LinkedIn company page into a lead generation page

27/05/2019 - 11:43
LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing. read more
Canal Walk launches new brand campaign #CWSquad featuring local social media icons

Canal Walk launches new brand campaign #CWSquad featuring local social media icons

20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.  read more
5 critical steps for a successful BI implementation

5 critical steps for a successful BI implementation

20/05/2019 - 09:55
Decision-makers understand that data drives the digital business. And one of the most efficient ways to extract value out of this is through business intelligence (BI). But in a real-time world, companies can ill afford to spend months on an implementation. However, by following several essential steps, turnaround time can dramatically improve, yielding results faster. read more
Technology makes end-to-end supply chain visibility and predictive analytics a reality

Technology makes end-to-end supply chain visibility and predictive analytics a reality

20/05/2019 - 09:31
Line of sight is the biggest challenge for all aspects of the supply chain, from the manufacturer to the wholesaler, distributor, and the reseller and even to the end consumer. This lack of visibility and resulting lack of control results in a number of issues, from stock losses to pricing inflation, uncertain availability and increased time to market.  read more
Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings. read more
Brand engagement and the seniors' market: golden truths about the golden years

Brand engagement and the seniors' market: golden truths about the golden years

13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”. read more
Motivated employees drive business success

Motivated employees drive business success

13/05/2019 - 09:26
With only 15 percent of employees globally engaged with their jobs, according to Gallup, executives are finding it tough to get people more actively involved in the business. The days of simply doing a job and getting paid for it are long gone. In the digital workplace, employee engagement is vital to boosting productivity, reducing staff churn, and improving customer satisfaction and company culture. read more
The importance of BC and DR

The importance of BC and DR

10/05/2019 - 15:44
According to Shaun Searle, Country Manager - African Regions at Redstor, organisations need to realise that business continuity (BC) and disaster recovery (DR) entail entirely different strategies with both being vital to keeping a business operational in a globally competitive marketplace. read more
How e-tailers can survive the slow economy

How e-tailers can survive the slow economy

10/05/2019 - 10:18
Talk of a looming global recession continues to impact emerging markets. And, as South Africa continues its longest downward cycle in many decades, local business owners are actively looking for ways to shore up ahead of future uncertainty.  read more
Phygital: 6 ways to adapt, or die

Phygital: 6 ways to adapt, or die

06/05/2019 - 10:34
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement, experiences, loyalty and the brand itself. The factors which keep shifting are shopping behaviour and new technology. The upshot is: to keep in the retail game, phygital is the way to go and it’s currently an adapt or die situation.  read more
Leveraging true influence for your next marketing campaign

Leveraging true influence for your next marketing campaign

06/05/2019 - 10:08
Taking the lead from global industry trends, influencer marketing has become common practice within South Africa’s media landscape. But does influencer marketing really affect the bottom line and should South African brands be working with local influencers? read more
5 ways digital technology is reshaping the needs and expectations of SA’s young consumers

5 ways digital technology is reshaping the needs and expectations of SA’s young consumers

03/05/2019 - 15:00
We’re seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind. As centennials – or Generation Z – move into the workforce and become the next wave of consumers, brands will need to rethink many of their assumptions about what customers want. read more
SACSC 2019 Footprint Marketing Awards entries now open

SACSC 2019 Footprint Marketing Awards entries now open

02/05/2019 - 15:04
Shopping centre owners, mall marketing departments and agencies take note: The South African Council of Shopping Centres’ (SACSC) has opened entries for its prestigious 2019 SACSC Footprint Marketing Awards. read more
Dove aims to break beauty stereotypes

Dove aims to break beauty stereotypes

25/04/2019 - 11:37
If global beauty brand Dove has its way, advertisers worldwide will start taking female representation more seriously.  read more
Managing change: A digital transformation story

Managing change: A digital transformation story

24/04/2019 - 12:17
No organisation is immune to Digital Transformation, and those that think they are will undoubtedly face a future filled with uncertainty. How does an organisation ensure that the successful adoption of Digital Transformation is underpinned to each strategic undertaking? The interesting thing about Digital Transformation is that there are both practical and emotional implications that are often overlooked. read more
Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy

Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy

24/04/2019 - 12:01
In August 2018, Tiso Blackstar Group established an internal content creation team to specialise in attracting readers through highly engaging content without creating meaningless clickbait articles. read more
6 Steps to successful customer relationship management

6 Steps to successful customer relationship management

22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
9 safety tips to help curb cash crimes in SA's stores

9 safety tips to help curb cash crimes in SA's stores

22/04/2019 - 10:03
Retailers must accept that cash crime is prevalent in SA and not going away any time soon, says Richard Phillips, joint CEO of retail cash management company Cash Connect. read more
Easter is also a feast for criminals, retailers and consumers warned

Easter is also a feast for criminals, retailers and consumers warned

18/04/2019 - 09:01
There is a tendency among criminals to use the Easter long weekend - and its spike in shopping - to their advantage, says Richard Phillips, joint CEO of retail cash management company Cash Connect. read more
Winning with sustainability in retail

Winning with sustainability in retail

16/04/2019 - 10:59
While there’s pessimism in the air with regards to global product sales, every day there are also groundbreaking changes being implemented by brands and activists who genuinely want to “be the change” when it comes to sustainability. Influencers and businesses are seeking to establish new markets through innovation, leveraging their ideas and products to help fight climate change. read more
5 electronic payment security risks to watch out for this Easter period

5 electronic payment security risks to watch out for this Easter period

16/04/2019 - 10:33
Consumers should not let their guard down this Easter period.  read more
Marketing takes its place at the boardroom table

Marketing takes its place at the boardroom table

16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey. read more
Brand SA makes marketing material available

Brand SA makes marketing material available

15/04/2019 - 08:38
To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation. read more
HR and Payroll need to embrace tech change

HR and Payroll need to embrace tech change

10/04/2019 - 13:40
Technology permeates every aspect of business today. Even the more traditional people-centric processes of human resources (HR) and payroll have benefited from automation, machine learning, and the like. The challenge lies in whether organisations can keep up with this rapidly evolving landscape, especially in a mobile-centric environment such as South Africa, declares Ian McAlister, General Manager of CRS Technologies South Africa. read more
SA consumers embrace digital shopping

SA consumers embrace digital shopping

08/04/2019 - 09:30
Smartphones have become the go-to technology for online shopping, with more than 20percent of South African consumers using them weekly over other mobile devices. read more
Consumer readiness to embrace technology-driven innovation

Consumer readiness to embrace technology-driven innovation

04/04/2019 - 11:18
Our world is changing. Advances in cloud, mobile, edge computing, IoT and AI are unlocking new business opportunities at a speed not seen before. read more
The fast-paced, ever-evolving SA retail property market

The fast-paced, ever-evolving SA retail property market

03/04/2019 - 09:53
Competition in South Africa’s retail market is intense, with more than 25 million square metres of formal retail space currently, in excess of 2,000 existing shopping centres and close to three million square metres of formal retail space in the pipeline. read more
Brand consistency aids in brand security

Brand consistency aids in brand security

03/04/2019 - 08:23
Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyber attacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. read more
Hyprop refinances debts to appease Moody's

Hyprop refinances debts to appease Moody's

02/04/2019 - 12:58
Mall owner Hyprop Investments, whose shares have fallen by about a fifth since its credit rating was downgraded by Moody’s in February, says it has refinanced R4bn in external debts. read more
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be. read more
3 Reasons why content marketing has an edge over traditional marketing

3 Reasons why content marketing has an edge over traditional marketing

27/03/2019 - 10:00
Content marketing is taking the world by storm. read more
Balancing the bottom line with a defined purpose

Balancing the bottom line with a defined purpose

27/03/2019 - 09:45
Joe Public United is one of SA’s top independent and fastest-growing advertising groups and has been the recipient of numerous awards since 2014, including several AdFocus awards and scooping the Agency of the Year at the Loerie Awards for the first time in 2018.  read more
Organisations need to adapt to meet the empowered customer

Organisations need to adapt to meet the empowered customer

26/03/2019 - 14:40
We currently live in a world where innovation and disruption is driving the way we think and operate. “Today the customer is more empowered than ever. Knowledge is at their fingertips and technology is a part of their everyday life,” says Bizmod consultant, Colette Staniland. “The customer is no longer dependant on an organisation, the customer will define the meaning of the value of an organisation’s offering.” read more
Facial recognition combats load-shedding shoplifting

Facial recognition combats load-shedding shoplifting

26/03/2019 - 08:39
South Africa’s load-shedding woes are not limited to the inconvenience suffered by consumers. The country’s retailers are set for a dramatic spike in shoplifting, warns one facial recognition for business specialist. read more
4 Digital transformation communication strategies

4 Digital transformation communication strategies

20/03/2019 - 09:59
If you’re running a business in 2019, digital transformation should be on your mind. It doesn’t matter whether you’re a one-man band decorating cakes at home, or stand at the head of a multi-national corporation with hundreds of employees – it affects you. From how you engage with your customers, issue invoices, to how staff apply for leave or even claim expenses. The key issue for big organisations is without employee buy-in, you will struggle to reap the rewards. Effective communication is the key.  read more
Tips for small business owners to survive load-shedding

Tips for small business owners to survive load-shedding

20/03/2019 - 09:36
With small businesses already dealing with hikes in VAT and petrol, coupled with decreased consumer spending, load-shedding is a bridge too far, particularly for restauranteurs. read more
Is #BlackFriday affecting SA’s December retail trade?

Is #BlackFriday affecting SA’s December retail trade?

19/03/2019 - 09:37
South Africa has seen the Black Friday sales phenomenon grow exponentially in recent years, quickly entrenching itself as a major calendar event on the local retail and shopping scene. The Black Friday sales bonanza, which takes place towards the end of November, is now bigger in SA than ever before. It is a boon for retailers, shopping centres and consumers. However, is Black Friday an emerging threat for the traditional December festive season sales boom? read more
SA companies edging closer to full cloud capability

SA companies edging closer to full cloud capability

19/03/2019 - 09:07
While there is little doubt over the hype attached to cloud computing and services, the reality is that South Africa businesses are embracing cloud, especially solutions that are being used to strengthen contact centres and enhance customer engagement. read more
SA brands shine at the MMA’s annual Global Business Impact Index announcement

SA brands shine at the MMA’s annual Global Business Impact Index announcement

12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances. read more
5 Things effective loyalty programmes have in common

5 Things effective loyalty programmes have in common

11/03/2019 - 11:22
Customer loyalty retention is becoming increasingly important to the success of independent retailers in South Africa. The equation is pretty simple - customer loyalty means repeat business, which equals revenue and long-term sustainability. read more
 How mall owners can beat the retail blues

How mall owners can beat the retail blues

07/03/2019 - 10:17
A decade ago, just about any developer or listed property fund that owned a mall or built a new one, no matter how big or small, was virtually assured of making a packet. Back then, retail was still the most sought-after investment subsector of the SA real estate market and shopping centres comfortably outperformed offices, warehouses and factories on the total return front. read more
South African independent retailers win big at international awards in USA

South African independent retailers win big at international awards in USA

06/03/2019 - 10:06
Two independent South African retailers have won the prestigious title of International Retailer of the Year (South Africa) at the 2019 IGA International Retailers of the Year awards.  read more
Analytics – giving retailers the edge and boosting sales

Analytics – giving retailers the edge and boosting sales

05/03/2019 - 13:51
With the buzz from Black Friday and the festive season now in the rear-view mirror, retailers are looking ahead to ensure the continuation of ‘traffic’ into malls, high streets, pop-up stores, websites, apps and other channels. Today’s retailer is anywhere, anytime, and they’re providing greater levels of personalisation with their services.  read more
Iconic South Africans the inspiration for new Johnnie Walker campaign

Iconic South Africans the inspiration for new Johnnie Walker campaign

05/03/2019 - 11:20
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'.  read more
AI revolutionises HR

AI revolutionises HR

05/03/2019 - 09:48
With spending on cognitive and artificial intelligence (AI) systems expected to reach $77.6 billion by 2022 (more than three times the $24 billion forecast for last year), South African companies would do well to consider its impact on their existing and future systems. Its potential in traditionally people-driven processes such as human resources (HR) is significant. read more
Analytics – giving retailers the edge and boosting sales

Analytics – giving retailers the edge and boosting sales

26/02/2019 - 09:57
With the buzz from Black Friday and the festive season now in the rear-view mirror, retailers are looking ahead to ensure the continuation of ‘traffic’ into malls, high streets, pop-up stores, websites, apps and other channels. Today’s retailer is anywhere, anytime, and they’re providing greater levels of personalisation with their services.  read more
5 Major mistakes independent retailers should avoid

5 Major mistakes independent retailers should avoid

25/02/2019 - 14:35
There is a lot to be said for being an independent retailer in South Africa at the moment. When your business is small, local and bespoke, you are able to roll with the economic punches. You are agile, flexible and can adapt to absorb the impact of upheavals like a technical recession or a sudden shift in trends. However, as a small fish in a big pond, you also need to have your wits about you. read more
Connect, communicate and reward – loyalty should earn more than points

Connect, communicate and reward – loyalty should earn more than points

25/02/2019 - 12:56
An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. read more
How SA’s retailers can boost sales with an omnichannel approach

How SA’s retailers can boost sales with an omnichannel approach

22/02/2019 - 13:59
It is no secret that local retailers are having a torrid time. The economy remains in the doldrums with investors and consumers spooked by debilitating load shedding, ongoing job cuts and a volatile political environment. Consumers naturally cut back on spending in uncertain times, and retailers are undoubtedly feeling the heat. read more
Go digital or die, companies warned

Go digital or die, companies warned

22/02/2019 - 11:03
The SA digital market has long played second fiddle to its traditional counterparts, but that is all about to change. read more
Digital sponsorship provides good ROI

Digital sponsorship provides good ROI

21/02/2019 - 14:57
South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.  read more
2019 National Budget speech: Five positive, key take outs for local SMEs

2019 National Budget speech: Five positive, key take outs for local SMEs

21/02/2019 - 08:33
Finance Minister Tito Mboweni referenced the private sector as the key engine for job creation in his National Budget speech. Ben Bierman, MD of Business Partners Limited, fully supports this statement, and says that there are five key take-outs that local small and medium enterprises (SMEs) will benefit from:  read more
Transitioning to a new payroll solution

Transitioning to a new payroll solution

20/02/2019 - 08:29
Companies should use the end of financial tax year that is around the corner as an opportunity to re-evaluate their existing payroll solutions. And while it might very well be time to adopt the mantra ‘new year, new solution’, decision-makers must closely scrutinise what their strategic objectives are when it comes to Payroll. This is according to Ian McAlister, General Manager of CRS Technologies South Africa. read more
Creating a better – and conveniently secure - tomorrow with IoT

Creating a better – and conveniently secure - tomorrow with IoT

19/02/2019 - 14:04
As it rapidly approaches maturity, the Internet of Things (IoT) is set to continue a transformational trajectory, introducing new efficiencies in multiple fields by allowing measurement and analysis on a scale that has never been possible before. From agriculture to logistics, from retail to hospitality, from traffic to health, from the home to the office, the applications for monitoring ”things” are limited only by the imagination. read more
Digital communication is key to good customer experience, here’s how to get it right

Digital communication is key to good customer experience, here’s how to get it right

19/02/2019 - 08:19
Over the past few years, companies have started paying increasing amounts of attention to customer experience (CX). While the idea behind it (customers will keep coming back to a business if they have a good experience), is hardly new, it’s become more and more of a science.  read more
The war of the platforms

The war of the platforms

16/02/2019 - 21:23
The argument around which marketing platform trumps the others, and whether traditional media is being killed by digital is not new, nor is there a simple answer. Traditional platforms –print, for example – have had to face the reality of digital disruption and adapt accordingly, while consumers have become both more elusive and demanding. Against a backdrop of a dismal economy, perhaps the question to ask is not which platform is better, but which platforms – among the many traditional, digital and experiential opportunities out there, best suit the brand, the objective and the budget. read more
How to save a sale with efficient warehouse operation

How to save a sale with efficient warehouse operation

13/02/2019 - 15:11
One of the biggest frustrations instore shoppers face is not being able to find products they’re looking for - whether they are sold out, hard to find or simply not practical to keep in stock. And customers hardly ever ask about them if they’re not. While these missed opportunities may seem inconsequential, they are starting to add up in this competitive retail environment where every sale counts.  read more
IoT offers fast, effective control of every business resource

IoT offers fast, effective control of every business resource

12/02/2019 - 22:51
Internet of Things (IoT) continues to make inroads into South African industries, and it is not difficult to see why. The fact is that with IoT, businesses will always know where everything is, they will be able to keep track of even more data, everything will be faster and remote work will be even more feasible. Another fact is that challenges associated with this technology, like security, connectivity and a sound business plan, are largely being addressed. read more
One-size-fits-all branding in Africa doesn’t cut it

One-size-fits-all branding in Africa doesn’t cut it

12/02/2019 - 18:37
As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more and more companies are looking to the rest of Africa as a potential growth market. read more
Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board

Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board

11/02/2019 - 10:42
The Sunday Times is excited to announce the launch of its Reader’s Choice Travel Awards that celebrate excellence across all sectors of the travel and tourism industry in South Africa.  read more
Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts

07/02/2019 - 13:53
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit. read more
6 Ways to win with CX

6 Ways to win with CX

06/02/2019 - 10:35
As each new app or tech gadget appears on the horizon, keeping the Customer Experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes, branding and selling is knowing what and how technology can assist in the CX experience but it’s also ensuring there’s a human and emotional connection with the consumer every step of the way. read more
Businesses face big moral and socioeconomic issues

Businesses face big moral and socioeconomic issues

05/02/2019 - 09:25
Consumers want brands and corporates to be scrupulously ethical and champions for causes they care about. Businesses will have to engage with big moral and socioeconomic issues in a convincing way. read more
Retail SMEs to embrace e-commerce

Retail SMEs to embrace e-commerce

31/01/2019 - 13:53
A forecast by World Wide Worx shows that online retail sales figures in South Africa are expected to more than double from 2016 to almost R20-billion by 2020. As such, South African small and medium enterprises (SMEs) operating in the retail sector should start to consider entering into the e-commerce space – an industry poised for growth as millennials and digital Generation Z, who have been dubbed digital natives, begin to make up an increasingly large portion of consumers.  read more
 4 ways for retail to remain relevant

4 ways for retail to remain relevant

31/01/2019 - 10:42
There are four key elements for retailers to remain relevant, according to Andrew Jennings, chair of the Prince's Trust Retail Leadership Group in London. read more
YouTube awards innovation funding to Tiso Blackstar Group

YouTube awards innovation funding to Tiso Blackstar Group

31/01/2019 - 10:08
Tiso Blackstar Group, the publisher of the Sunday Times, TimesLIVE, Sowetan, Business Day and more, has been awarded YouTube innovation funding from the Google News Initiative (GNI), which aims to promote new ideas and strengthen newsrooms’ digital video skills around the world. read more
Lack of ethical leadership a clear and present danger

Lack of ethical leadership a clear and present danger

30/01/2019 - 10:35
Lack of ethical leadership in most sectors of life is destroying natural ecosystems that sustain us, undermining our economic future, dismantling trust in self-government, undoing the sense of shared interest that allows us to co-exist and unravelling the threads of community that nurture us. read more
What is your organisation’s reputation score?

What is your organisation’s reputation score?

29/01/2019 - 15:22
The average corporate reputation score of last year’s reputation research studies conducted by Reputation Matters, a proudly African reputation research company, was 78.4%, a 2.2% decline from 2017 (80.6%).  read more
Integration or specialisation?

Integration or specialisation?

29/01/2019 - 15:06
Consulting firm Scopen recently released the latest trends in marketer-agency relationships in Brazil, Spain, the UK, Columbia, India and China. According to the research, clients are generally working with agencies on a contractual basis as opposed to a fixed retainer. The preferred agencies are bound by a service-level agreement and are contracted to perform a variety of services.  read more
Three franchising trends to look out for in 2019

Three franchising trends to look out for in 2019

29/01/2019 - 10:03
A recent survey conducted by the Franchise Association of South Africa (FASA) revealed that the franchising industry has grown from contributing 13,3 percent to the South African Gross Domestic Product (GDP) in 2017 to its current figure of 15,7 percent despite the tough economic climate and its impact on franchises. read more
(Hu)man versus machine. How AI tackled retail stock and staffing

(Hu)man versus machine. How AI tackled retail stock and staffing

28/01/2019 - 10:23
2018 was most definitely the year in which AI and Machine Learning (ML) took the lion’s share of technology media headlines. Like social media, virtual reality, drones, and cloud services before them, the impending doom of AI robots taking our jobs drew conference audiences, filled social feeds and consumed traditional media channels. read more
SAB campaigns against alcohol abuse

SAB campaigns against alcohol abuse

24/01/2019 - 12:50
Capitalising on the current popularity of video, SAB launched a short film to coincide with the festive season, highlighting the devastating effects of making poor decisions in the lives of teenagers; and to combat the incidence of underage drinking. read more
SA's war on plastic bags appears to be working

SA's war on plastic bags appears to be working

23/01/2019 - 08:40
With more restaurants saying no to plastic straws in South Africa, and amid a concerted effort from retailers to cut down on the use of one-time plastics in their products, the move against plastic appears to be is resonating with the wider public, too. read more
Gillette lambasted for casting men as the bad guys in new campaign

Gillette lambasted for casting men as the bad guys in new campaign

22/01/2019 - 16:27
Gillette’s new brand campaign has had more than 2-million views on YouTube since it launched on January 14, and an astounding 10:1 ratio of dislikes to likes. Those who dislike the ad have taken umbrage with Gillette’s stance that all men are bad. read more
Becoming an intelligent enterprise: Growth in IoT deployment strengthening retail’s frontline workers

Becoming an intelligent enterprise: Growth in IoT deployment strengthening retail’s frontline workers

21/01/2019 - 14:40
Retail buzzwords like “personalisation” and “omnichannel” are no longer just concepts and strategies that companies are working toward. Today, more retailers are actively deploying new technologies and migrating to an intelligent environment to reclaim their relevance in the on-demand economy.  read more
Connect the data and the dots to deliver exceptional customer experience

Connect the data and the dots to deliver exceptional customer experience

17/01/2019 - 14:30
It takes months to find a customer and only seconds to lose one, or so the saying goes. These days, however, it might be more like milliseconds. read more
Five smart ways to shift excess stock

Five smart ways to shift excess stock

16/01/2019 - 08:49
Surplus stock is one challenge that every retailer wants to turn into an opportunity. read more
The era of post-modern marketing

The era of post-modern marketing

15/01/2019 - 14:05
It’s the age of post-modern marketing when creativity and storytelling are combined with modern technology and a focus on human behaviour. read more
Mergers & acquisitions: How to manage growth with the right brand architecture strategy

Mergers & acquisitions: How to manage growth with the right brand architecture strategy

14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP. read more
The customer’s journey to the cloud

The customer’s journey to the cloud

14/01/2019 - 11:02
Migrating to the cloud is no longer the complex process it once was. Thanks to the evolution of technology, moving from an on-premise environment can be done much more efficiently than before. Even attitudes towards this strategic shift have changed. read more
Relief for Edcon as lenders extend waivers

Relief for Edcon as lenders extend waivers

21/12/2018 - 13:56
Clothing retailer Edcon has been given some breathing room by its lenders as it struggles for survival. The group, which confirmed that it was in talks with its funders and other stakeholders, said its lenders have extended waivers to allow time for the implementation of its restructuring and recapitalisation. read more
How do businesses offer added value to their customers?

How do businesses offer added value to their customers?

19/12/2018 - 11:01
There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more. read more