Advertise with fastmoving.co.za
 
 

MARKETING NEWS

Subscribe to Marketing News

Franchises reap the rewards of tech-enabled local marketing strategies

Franchises reap the rewards of tech-enabled local marketing strategies

22/08/2019 - 11:26
One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling Local Marketing Strategies at branch level. Those that do, grow at a rate of about three times than that of their competitors. read more
Meridian Wine Merchants celebrates Rosé month

Meridian Wine Merchants celebrates Rosé month

22/08/2019 - 08:41
The popularity of Rosé wines seems unstoppable. Enjoyed by famous Hollywood A-listers and served in trendy bars from St. Tropez to New York, this red-and-white cousin has become a global success story. With this pink drink getting trendier, and more sophisticated, by the day, it is little wonder that some consider August as international Rosé month. read more
Why poor customer service is killing your brand (and how to fix it)

Why poor customer service is killing your brand (and how to fix it)

20/08/2019 - 09:18
South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in the face of ongoing political uncertainty, fast eroding business and investor confidence, and declining consumer spend.  read more
Digital transformation: marketers’ challenge

Digital transformation: marketers’ challenge

19/08/2019 - 11:03
Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA counterparts doing the same? read more
Why equipment finance makes sense for your SME

Why equipment finance makes sense for your SME

15/08/2019 - 15:26
Every business, be it in retail, agriculture, and even tech, simply cannot operate without the necessary equipment to run their operations. Equipment can be costly, and that is why equipment finance for small businesses appeals to most small-medium business owners.  read more
AI to change contact centre customer experience

AI to change contact centre customer experience

15/08/2019 - 10:05
With investments in artificial intelligence (AI) related technologies expected to triple by 2020, local companies are looking at ways to integrate it into all aspects of their business. It is especially in the contact centre industry where it can be used to greatly enhance the customer experience (CX). And yet, AI is not such a new thing. read more
#WomensMonth: Supporting SA's women in business

#WomensMonth: Supporting SA's women in business

06/08/2019 - 10:54
The Mastercard Index of Women Entrepreneurs report revealed that in South Africa women in early-stage entrepreneurial activity dropped by 15.7% in 2018. This essentially means that only 18.8% of business owners are female in the country, compared to 46.4% in Ghana, which is ranked as the country with the highest women-led companies in the report. This number can be turned around, should the right support be provided to aspiring female entrepreneurs.  read more
#WomensMonth: Do women shop differently?

#WomensMonth: Do women shop differently?

06/08/2019 - 08:58
Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible and prefer brick-and-mortar stores. While we celebrate Women’s Month in August, we look at how women are shopping whether it’s fair to say we’re moving into an age of gender-fluid purchasing.  read more
All women team brew special beer to celebrate Women's Month

All women team brew special beer to celebrate Women's Month

05/08/2019 - 10:38
SAB will be launching BOLD BREW– a beer designed and brewed entirely by women– this limited edition small batch beer is exclusively available at the SAB World of Beer in Newtown, Johannesburg. read more
Playing by the rules in an era of online advertising

Playing by the rules in an era of online advertising

02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts. read more
The idea of a ‘target audience’ is becoming obsolete in a digital world

The idea of a ‘target audience’ is becoming obsolete in a digital world

01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.  read more
FreshStop at Caltex launches 'Cash Back' Rewards App

FreshStop at Caltex launches 'Cash Back' Rewards App

01/08/2019 - 11:11
FreshStop, the largest and fastest-growing convenience store retail brand in South Africa, has launched a Rewards App that enables customers to earn cash back simply by shopping at one of its more than 300 FreshStop at Caltex stores located around South Africa. read more
As cyber threats increase, manufacturers should seek OT-IT convergence

As cyber threats increase, manufacturers should seek OT-IT convergence

01/08/2019 - 10:55
Cyber threats were traditionally perceived to largely target organisations in the financial services sector or companies whose data could be monetised by cybercriminals. Of late, we have seen that businesses in other industry sectors are becoming increasingly vulnerable to attacks. read more
The art of retailtainment

The art of retailtainment

30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity. read more
Micro-engagement in the age of influence

Micro-engagement in the age of influence

30/07/2019 - 09:46
We are living in the age of influence. Some of the largest brands doing an equity play in advertising have influencers at the helm, driving their brand messaging over the short or long term. SA’s pool of celebrity big names, television personalities, musicians and mega-creatives are pulling the big brands. read more
Company culture trumps technology

Company culture trumps technology

29/07/2019 - 12:56
There is no arguing the fact that technology has made our lives easier. It has also resulted in organisations being able to deliver more innovative solutions in the workplace to provide for a more compelling environment. Nicol Myburgh, Head of the HR Business Unit at CRS Technologies, cautions that this should not happen to the detriment of the company culture.  read more
Ackermans extends its body-positive 'I Am Me' campaign with nude colour lingerie collection

Ackermans extends its body-positive 'I Am Me' campaign with nude colour lingerie collection

25/07/2019 - 16:42
Following the success of its star-studded Valentine’s lingerie campaign which featured the likes of Busiswa Gqulu and Pearl Modiadie, Ackermans is once again shaking up the country with its latest nude colour lingerie campaign; a natural progression of the retailer’s “I Am Me” (#iamme) movement. read more
Transform your brand by transforming the way you talk to consumers

Transform your brand by transforming the way you talk to consumers

24/07/2019 - 10:20
The world is transforming at an incredible pace, affecting how consumers engage with everything around them, including brands. The digital age continues to transform the way we live, shop and pay – including how and where brands show up. By redefining the way they engage with consumers, brands can establish more meaningful relationships with them. read more
Identity and access management has business on high alert

Identity and access management has business on high alert

24/07/2019 - 10:14
Identity and Access Management (IAM) is now a must in commerce and the need to protect digital assets (most notably data) is driving the development of solutions and widespread adoption, irrespective of the size of the business. read more
SA's most valuable brands

SA's most valuable brands

22/07/2019 - 09:34
SA's most valuable brands could be a source of growth and job creation for the company, says the head of Brand Finance, which has just released its latest report on the strongest and best performing local brands. read more
Refinery celebrates diversity with new fashion campaign

Refinery celebrates diversity with new fashion campaign

18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.  read more
Large businesses can have life-changing impact on SMEs

Large businesses can have life-changing impact on SMEs

17/07/2019 - 10:11
It is now widely accepted that South Africa’s potential to create jobs and drive prosperity will most likely be unleashed if the small and medium enterprise (SME) sector is nurtured and flourishes.  read more
Broll’s latest SA Retail Snapshot puts the spotlight on cashless payment systems and contactless connectivity

Broll’s latest SA Retail Snapshot puts the spotlight on cashless payment systems and contactless connectivity

17/07/2019 - 09:56
Shopper spending habits and how consumers purchase goods and services have changed significantly especially over the last few decades with the advent of cashless payment systems and contactless connectivity. read more
SA investment in marketing communications is sound

SA investment in marketing communications is sound

17/07/2019 - 09:45
SA’s investment in marketing communications stands at 2.7% of marketing spend related to turnover – just 0.2% lower than that of the UK and a healthy sign for SA’s marketing industry as a whole. This is according to the 2018 Agency Scope analysis, which analyses input from approximately 2,500 marketers in 12 countries globally.  read more
Technology is fundamentally altering the relationship between brands and consumers

Technology is fundamentally altering the relationship between brands and consumers

15/07/2019 - 16:44
Both businesses and societies that have accelerated their digital transformation efforts have been rewarded with faster growth. In fact, digital transformation has the potential to unlock the value of about R5-trillion across multiple industries in the next decade, potentially moving the needle of economic growth in SA. So said Wayne Hull, MD of Accenture Digital, at the annual IAB Summit earlier this year. read more
Cape Town vs Johannesburg- where are retailers really winning?

Cape Town vs Johannesburg- where are retailers really winning?

15/07/2019 - 16:11
New global research by Vend, a cloud-based retail software platform for independent retailers, has found that Cape Town independent stores enjoy average transaction values up to 49% higher than retailers in Johannesburg. read more
Africa Automation Fair sheds light on the 4IR in SA industry

Africa Automation Fair sheds light on the 4IR in SA industry

08/07/2019 - 09:47
It is no surprise, we are living in a connected society where most people have access to smart mobile devices. Having quick access to information has become an extension of our existence. We have begun to see internet access, among other things, becoming cheaper and far more accessible than ever before. Technology is spawning autonomous vehicles; processes and we are even seeing a rise in Artificial Intelligence (AI) in everyday devices. read more
Embracing a new UX and CX journey

Embracing a new UX and CX journey

05/07/2019 - 09:10
User experience (UX) and customer experience (CX) are vital business elements that have evolved significantly in recent years thanks to the availability of more innovative technology. This has also impacted how organisations are embracing their approaches to customer engagement. read more
Comparison tools lead the way for price transparency in e-commerce

Comparison tools lead the way for price transparency in e-commerce

04/07/2019 - 15:09
Online shopping has become increasingly popular amongst South African consumers. Convenience, competitive pricing, and a wide choice of products make online purchasing a no-brainer for tech-savvy shoppers, but retailers need to stay ahead of the curve when it comes to standing out against the competition. read more
SA retail 'squandering' sales growth - client experience expert

SA retail 'squandering' sales growth - client experience expert

04/07/2019 - 09:18
Local business leaders could be losing out on significant bottom-line gains for not paying attention to customer service. read more
Addressing the entire supply chain is key to driving consumer behaviour and creating loyalty

Addressing the entire supply chain is key to driving consumer behaviour and creating loyalty

03/07/2019 - 08:33
Changing consumer behaviour and creating loyalty throughout the supply chain are areas every FMCG manufacturer is trying to achieve. read more
Winning the hearts of consumers through local relevance

Winning the hearts of consumers through local relevance

02/07/2019 - 11:18
DNA Brand Architects recently won the SA Campaign of the Year prize at the Prism Awards for a five-part digital series it had created for Lion Lager. In response to the challenge of reintroducing an “old” brand to a young audience and making it relevant, this agency chose a culturally relevant concept that would resonate with the target audience: the payment of lobola. read more
Inducing consumer paralysis: how retailers bury customers in an avalanche of choice

Inducing consumer paralysis: how retailers bury customers in an avalanche of choice

01/07/2019 - 10:35
Do you think you are paying more than you should for energy, banking, insurance, internet, and phone services? You are not alone, and you are probably right.  read more
Entries are open for the 2019 Financial Mail AdFocus Awards

Entries are open for the 2019 Financial Mail AdFocus Awards

28/06/2019 - 10:47
Entries have opened for the 2019 Financial Mail AdFocus Awards.  read more
The strategic readiness of a team

The strategic readiness of a team

26/06/2019 - 09:53
In the business world, a strategy is only as good as the team responsible for implementing it. All too often a strategy is presented with great fanfare, yet a few months down the line it will not have been activated as set out in the original plan. The first step in finding out what went wrong is to look at the variables at play before the strategy was revealed. read more
How to hyper-personalise your digital communications

How to hyper-personalise your digital communications

26/06/2019 - 09:46
There was a time, not all that long ago, when personalising digital communications simply meant addressing your customers by name. We’ve come a long way since then. Today’s customers expect to receive communications that are relevant, arrive at the right time, and via the channel, they’re most comfortable using.  read more
Transforming the customer retail experience with future fit technology

Transforming the customer retail experience with future fit technology

26/06/2019 - 09:19
Although the South African retail sphere is currently hindered by a slow economy and weak consumer confidence, technology is presenting opportunities to radically transform the customer experience and boost bottom line sales.  read more
Gen Next: Micro-influencers offer authentic engagement

Gen Next: Micro-influencers offer authentic engagement

25/06/2019 - 15:31
Today’s youth consumes a collective $44bn of spending power. However, traditional advertising appeals less to today’s youth than to previous generations. In this environment, influencer marketing has shown exponential growth in recent years. read more
10 new rules of retail, according to a trend analyst

10 new rules of retail, according to a trend analyst

24/06/2019 - 08:24
From clothing rentals to shops on demand, retail trends are changing fast, says Dion Chang, trend analyst and founder of Flux Trends. read more
The impact of compliance on cloud and the payroll

The impact of compliance on cloud and the payroll

19/06/2019 - 09:38
At a time when so much attention is placed on the General Data Protection Regulation (GDPR) of the European Union and the Protection of Personal Information Act (Popia) in South Africa, companies must consider a plethora of permutations when it comes to the hosting of their data. Ian McAlister, General Manager of HR (human resources) and payroll specialists CRS Technologies South Africa, believes this is especially critical when it comes to sensitive HR and payroll data.  read more
Five things you need to know about the pharmaceutical industry

Five things you need to know about the pharmaceutical industry

14/06/2019 - 11:10
The pharmaceutical sector - both locally and globally - is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht, said in response to their interim results (which speak for the average South African), “In the external operating environment, economic conditions have left the group's core customer under significant financial pressure.” read more
2019 Sunday Times Gen Next winners announced

2019 Sunday Times Gen Next winners announced

14/06/2019 - 09:01
Nike was once again awarded as the Uber Cool Overall winner at the 15th Sunday Times Gen Next Awards, held in Sandton. It is the fifth year in succession that Nike has maintained the top spot in the survey conducted by HDI Youth Consultancy, which polls more than seven thousand South African youths between the ages of 8 and 23 on what they find on-trend and aspirational. Nike was also awarded as the Coolest Clothing Brand, the Coolest Footwear Brand, and continues to hold the Coolest Brand Slogan. read more
The problem with influencer marketing

The problem with influencer marketing

13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial. read more
Six steps to successful customer relationship management

Six steps to successful customer relationship management

11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
Brand champions, ambassadors and advocates

Brand champions, ambassadors and advocates

11/06/2019 - 14:55
Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion around the terminology, what they’re actually called, and controversy and cynicism about whether it’s an effective way to market a brand or not. read more
More entrepreneurs making the migration to online

More entrepreneurs making the migration to online

10/06/2019 - 15:23
Naseema Adams has had enough. She has decided to close her women’s clothing store after four years. read more
TymeBank nearly at 500,000 clients, ARC Investments says

TymeBank nearly at 500,000 clients, ARC Investments says

10/06/2019 - 15:15
TymeBank is on track to have 500,000 clients within the next three weeks, according to parent company African Rainbow Capital Investments (ARC Investments). read more
Blockchain’s appeal is limited for retail banks

Blockchain’s appeal is limited for retail banks

10/06/2019 - 14:19
Retail banks have been slower to embrace blockchain technology and face greater challenges in reaping its potential benefits than their more adventurous counterparts in the investment-banking world, according to new research from McKinsey & Co. read more
Digital disruptors: these are the threats and challenges in SA fintech

Digital disruptors: these are the threats and challenges in SA fintech

10/06/2019 - 13:30
Access RMB’s analysis of 2019’s most influential and disruptive financial services companies in the SA fintech space. read more
How SME's can switch to digital to survive

How SME's can switch to digital to survive

04/06/2019 - 11:20
As an SME, you understand all too well that digital has become the cornerstone of doing business today. With technology permeating every facet of an organisation, irrespective of size or industry sector, you must embrace it or risk losing momentum against competitors. read more
Retail display ideas to try in your store

Retail display ideas to try in your store

04/06/2019 - 10:16
Retail displays and visual merchandising are — and will always be — essential in driving attention and conversion in brick-and-mortar retail. Studies have shown that much of the information that human beings process comes through the sense of sight.  read more
Chef Mynhardt Joubert channels impressionist artist Monet

Chef Mynhardt Joubert channels impressionist artist Monet

03/06/2019 - 15:43
Inspired by this honest gift of the artist, Chef Mynhardt Joubert has undertaken a sensory exploration of famous impressionists, notably the Parisian artist Oscar Claude Monet. This artist, who lived a poor, starving life of an artist in the years preceding the beautiful time at Giverny, loved food and considered it one of the most important components of a full life.  read more
Could the Amazon Go model of seamless, automated shopping work in SA?

Could the Amazon Go model of seamless, automated shopping work in SA?

31/05/2019 - 13:56
Artificial intelligence (AI), the Internet of Things and other next-generation automation technologies are starting to revolutionise the retail business. One glimpse of the future can be seen in Amazon Go’s “Just Walk Out” stores, now open in a handful of major cities in the US. read more
Digital disruption is coming for SMEs

Digital disruption is coming for SMEs

31/05/2019 - 09:12
According to new research by Ricoh South Africa, small and medium-sized businesses (SMEs) are in danger of failing if they don’t adapt to digital disruption, regulatory requirements and the economic shifts that are fundamentally changing their markets.  read more
Using your smartphone at the supermarket can add 41% to your shopping bill

Using your smartphone at the supermarket can add 41% to your shopping bill

29/05/2019 - 11:05
A recent study suggests that grocery shoppers who use their phones in the supermarket end up spending, on average, 41% more than those who don’t.  read more
Is social media becoming a pivotal piece of the market conduct puzzle?

Is social media becoming a pivotal piece of the market conduct puzzle?

29/05/2019 - 09:19
The growing influence of consumer opinion and the trend towards outcomes-based market conduct regulation means organisations can no longer afford to turn a blind eye to social media.  read more
10 Tips to kick-starting an FMCG product in the pharmaceutical space

10 Tips to kick-starting an FMCG product in the pharmaceutical space

28/05/2019 - 10:04
I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa. My short answer was that it would prove tricky at this particular point and time. But of course, there are some tips to be shared from practical knowledge of the business, here are ten of mine.  read more
A fresh approach to customer service

A fresh approach to customer service

27/05/2019 - 15:43
During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. read more
5 Tips to turn your LinkedIn company page into a lead generation page

5 Tips to turn your LinkedIn company page into a lead generation page

27/05/2019 - 11:43
LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing. read more
Canal Walk launches new brand campaign #CWSquad featuring local social media icons

Canal Walk launches new brand campaign #CWSquad featuring local social media icons

20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.  read more
5 critical steps for a successful BI implementation

5 critical steps for a successful BI implementation

20/05/2019 - 09:55
Decision-makers understand that data drives the digital business. And one of the most efficient ways to extract value out of this is through business intelligence (BI). But in a real-time world, companies can ill afford to spend months on an implementation. However, by following several essential steps, turnaround time can dramatically improve, yielding results faster. read more
Technology makes end-to-end supply chain visibility and predictive analytics a reality

Technology makes end-to-end supply chain visibility and predictive analytics a reality

20/05/2019 - 09:31
Line of sight is the biggest challenge for all aspects of the supply chain, from the manufacturer to the wholesaler, distributor, and the reseller and even to the end consumer. This lack of visibility and resulting lack of control results in a number of issues, from stock losses to pricing inflation, uncertain availability and increased time to market.  read more
Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings. read more
Brand engagement and the seniors' market: golden truths about the golden years

Brand engagement and the seniors' market: golden truths about the golden years

13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”. read more
Motivated employees drive business success

Motivated employees drive business success

13/05/2019 - 09:26
With only 15 percent of employees globally engaged with their jobs, according to Gallup, executives are finding it tough to get people more actively involved in the business. The days of simply doing a job and getting paid for it are long gone. In the digital workplace, employee engagement is vital to boosting productivity, reducing staff churn, and improving customer satisfaction and company culture. read more
The importance of BC and DR

The importance of BC and DR

10/05/2019 - 15:44
According to Shaun Searle, Country Manager - African Regions at Redstor, organisations need to realise that business continuity (BC) and disaster recovery (DR) entail entirely different strategies with both being vital to keeping a business operational in a globally competitive marketplace. read more
How e-tailers can survive the slow economy

How e-tailers can survive the slow economy

10/05/2019 - 10:18
Talk of a looming global recession continues to impact emerging markets. And, as South Africa continues its longest downward cycle in many decades, local business owners are actively looking for ways to shore up ahead of future uncertainty.  read more
Phygital: 6 ways to adapt, or die

Phygital: 6 ways to adapt, or die

06/05/2019 - 10:34
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies: Customer attraction, retention, engagement, experiences, loyalty and the brand itself. The factors which keep shifting are shopping behaviour and new technology. The upshot is: to keep in the retail game, phygital is the way to go and it’s currently an adapt or die situation.  read more
Leveraging true influence for your next marketing campaign

Leveraging true influence for your next marketing campaign

06/05/2019 - 10:08
Taking the lead from global industry trends, influencer marketing has become common practice within South Africa’s media landscape. But does influencer marketing really affect the bottom line and should South African brands be working with local influencers? read more
5 ways digital technology is reshaping the needs and expectations of SA’s young consumers

5 ways digital technology is reshaping the needs and expectations of SA’s young consumers

03/05/2019 - 15:00
We’re seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind. As centennials – or Generation Z – move into the workforce and become the next wave of consumers, brands will need to rethink many of their assumptions about what customers want. read more
SACSC 2019 Footprint Marketing Awards entries now open

SACSC 2019 Footprint Marketing Awards entries now open

02/05/2019 - 15:04
Shopping centre owners, mall marketing departments and agencies take note: The South African Council of Shopping Centres’ (SACSC) has opened entries for its prestigious 2019 SACSC Footprint Marketing Awards. read more
Dove aims to break beauty stereotypes

Dove aims to break beauty stereotypes

25/04/2019 - 11:37
If global beauty brand Dove has its way, advertisers worldwide will start taking female representation more seriously.  read more
Managing change: A digital transformation story

Managing change: A digital transformation story

24/04/2019 - 12:17
No organisation is immune to Digital Transformation, and those that think they are will undoubtedly face a future filled with uncertainty. How does an organisation ensure that the successful adoption of Digital Transformation is underpinned to each strategic undertaking? The interesting thing about Digital Transformation is that there are both practical and emotional implications that are often overlooked. read more
Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy

Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy

24/04/2019 - 12:01
In August 2018, Tiso Blackstar Group established an internal content creation team to specialise in attracting readers through highly engaging content without creating meaningless clickbait articles. read more
6 Steps to successful customer relationship management

6 Steps to successful customer relationship management

22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.  read more
9 safety tips to help curb cash crimes in SA's stores

9 safety tips to help curb cash crimes in SA's stores

22/04/2019 - 10:03
Retailers must accept that cash crime is prevalent in SA and not going away any time soon, says Richard Phillips, joint CEO of retail cash management company Cash Connect. read more
Easter is also a feast for criminals, retailers and consumers warned

Easter is also a feast for criminals, retailers and consumers warned

18/04/2019 - 09:01
There is a tendency among criminals to use the Easter long weekend - and its spike in shopping - to their advantage, says Richard Phillips, joint CEO of retail cash management company Cash Connect. read more
Winning with sustainability in retail

Winning with sustainability in retail

16/04/2019 - 10:59
While there’s pessimism in the air with regards to global product sales, every day there are also groundbreaking changes being implemented by brands and activists who genuinely want to “be the change” when it comes to sustainability. Influencers and businesses are seeking to establish new markets through innovation, leveraging their ideas and products to help fight climate change. read more
5 electronic payment security risks to watch out for this Easter period

5 electronic payment security risks to watch out for this Easter period

16/04/2019 - 10:33
Consumers should not let their guard down this Easter period.  read more
Marketing takes its place at the boardroom table

Marketing takes its place at the boardroom table

16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey. read more
Brand SA makes marketing material available

Brand SA makes marketing material available

15/04/2019 - 08:38
To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation. read more
HR and Payroll need to embrace tech change

HR and Payroll need to embrace tech change

10/04/2019 - 13:40
Technology permeates every aspect of business today. Even the more traditional people-centric processes of human resources (HR) and payroll have benefited from automation, machine learning, and the like. The challenge lies in whether organisations can keep up with this rapidly evolving landscape, especially in a mobile-centric environment such as South Africa, declares Ian McAlister, General Manager of CRS Technologies South Africa. read more
SA consumers embrace digital shopping

SA consumers embrace digital shopping

08/04/2019 - 09:30
Smartphones have become the go-to technology for online shopping, with more than 20percent of South African consumers using them weekly over other mobile devices. read more
Consumer readiness to embrace technology-driven innovation

Consumer readiness to embrace technology-driven innovation

04/04/2019 - 11:18
Our world is changing. Advances in cloud, mobile, edge computing, IoT and AI are unlocking new business opportunities at a speed not seen before. read more
The fast-paced, ever-evolving SA retail property market

The fast-paced, ever-evolving SA retail property market

03/04/2019 - 09:53
Competition in South Africa’s retail market is intense, with more than 25 million square metres of formal retail space currently, in excess of 2,000 existing shopping centres and close to three million square metres of formal retail space in the pipeline. read more
Brand consistency aids in brand security

Brand consistency aids in brand security

03/04/2019 - 08:23
Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyber attacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. read more
Hyprop refinances debts to appease Moody's

Hyprop refinances debts to appease Moody's

02/04/2019 - 12:58
Mall owner Hyprop Investments, whose shares have fallen by about a fifth since its credit rating was downgraded by Moody’s in February, says it has refinanced R4bn in external debts. read more
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

Dove partners with Getty Images and Girlgaze to launch Project #ShowUs

29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be. read more
3 Reasons why content marketing has an edge over traditional marketing

3 Reasons why content marketing has an edge over traditional marketing

27/03/2019 - 10:00
Content marketing is taking the world by storm. read more
Balancing the bottom line with a defined purpose

Balancing the bottom line with a defined purpose

27/03/2019 - 09:45
Joe Public United is one of SA’s top independent and fastest-growing advertising groups and has been the recipient of numerous awards since 2014, including several AdFocus awards and scooping the Agency of the Year at the Loerie Awards for the first time in 2018.  read more
Organisations need to adapt to meet the empowered customer

Organisations need to adapt to meet the empowered customer

26/03/2019 - 14:40
We currently live in a world where innovation and disruption is driving the way we think and operate. “Today the customer is more empowered than ever. Knowledge is at their fingertips and technology is a part of their everyday life,” says Bizmod consultant, Colette Staniland. “The customer is no longer dependant on an organisation, the customer will define the meaning of the value of an organisation’s offering.” read more
Facial recognition combats load-shedding shoplifting

Facial recognition combats load-shedding shoplifting

26/03/2019 - 08:39
South Africa’s load-shedding woes are not limited to the inconvenience suffered by consumers. The country’s retailers are set for a dramatic spike in shoplifting, warns one facial recognition for business specialist. read more
4 Digital transformation communication strategies

4 Digital transformation communication strategies

20/03/2019 - 09:59
If you’re running a business in 2019, digital transformation should be on your mind. It doesn’t matter whether you’re a one-man band decorating cakes at home, or stand at the head of a multi-national corporation with hundreds of employees – it affects you. From how you engage with your customers, issue invoices, to how staff apply for leave or even claim expenses. The key issue for big organisations is without employee buy-in, you will struggle to reap the rewards. Effective communication is the key.  read more
Tips for small business owners to survive load-shedding

Tips for small business owners to survive load-shedding

20/03/2019 - 09:36
With small businesses already dealing with hikes in VAT and petrol, coupled with decreased consumer spending, load-shedding is a bridge too far, particularly for restauranteurs. read more
Is #BlackFriday affecting SA’s December retail trade?

Is #BlackFriday affecting SA’s December retail trade?

19/03/2019 - 09:37
South Africa has seen the Black Friday sales phenomenon grow exponentially in recent years, quickly entrenching itself as a major calendar event on the local retail and shopping scene. The Black Friday sales bonanza, which takes place towards the end of November, is now bigger in SA than ever before. It is a boon for retailers, shopping centres and consumers. However, is Black Friday an emerging threat for the traditional December festive season sales boom? read more
SA companies edging closer to full cloud capability

SA companies edging closer to full cloud capability

19/03/2019 - 09:07
While there is little doubt over the hype attached to cloud computing and services, the reality is that South Africa businesses are embracing cloud, especially solutions that are being used to strengthen contact centres and enhance customer engagement. read more
SA brands shine at the MMA’s annual Global Business Impact Index announcement

SA brands shine at the MMA’s annual Global Business Impact Index announcement

12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances. read more
5 Things effective loyalty programmes have in common

5 Things effective loyalty programmes have in common

11/03/2019 - 11:22
Customer loyalty retention is becoming increasingly important to the success of independent retailers in South Africa. The equation is pretty simple - customer loyalty means repeat business, which equals revenue and long-term sustainability. read more
 How mall owners can beat the retail blues

How mall owners can beat the retail blues

07/03/2019 - 10:17
A decade ago, just about any developer or listed property fund that owned a mall or built a new one, no matter how big or small, was virtually assured of making a packet. Back then, retail was still the most sought-after investment subsector of the SA real estate market and shopping centres comfortably outperformed offices, warehouses and factories on the total return front. read more
South African independent retailers win big at international awards in USA

South African independent retailers win big at international awards in USA

06/03/2019 - 10:06
Two independent South African retailers have won the prestigious title of International Retailer of the Year (South Africa) at the 2019 IGA International Retailers of the Year awards.  read more