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Push and pull strategies work together to keep consumers coming back for more

Push and pull strategies work together to keep consumers coming back for more

26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer. read more
Today’s customers are loyal to speed and convenience, not brands

Today’s customers are loyal to speed and convenience, not brands

25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.  read more
Gearing FMCG manufacturing for the red season spike and maximising profits all year round

Gearing FMCG manufacturing for the red season spike and maximising profits all year round

25/11/2019 - 11:03
As we enter the festive season, demand for Fast-Moving Consumer Goods (FMCG) increases rapidly, often leaving manufacturers scrambling to fulfill orders from their distribution channel. If demand cannot be met, then loss of revenue is inevitable. However, over-production is not an ideal solution either, as it can leave manufacturers sitting with unsold stock that costs money to store.  read more
 Black Friday not necessarily a “black & white” decision for small business growth

Black Friday not necessarily a “black & white” decision for small business growth

25/11/2019 - 10:52
Black Friday, once only a North American marketing frenzy, has become a critical entry in the calendars of South African retail business owners. read more
Welcome to a new customer experience world

Welcome to a new customer experience world

22/11/2019 - 12:02
As business heads into 2020, the way customer experience is managed will irrevocably change. Ushering in this new era will be technologies like artificial intelligence (AI) and machine learning (ML) which have already impacted how companies engage with their end-users. read more
Takealot Group anticipates biggest Black Friday yet

Takealot Group anticipates biggest Black Friday yet

22/11/2019 - 11:00
South Africa’s leading e-commerce group expects to ship at least one order every second, with roughly 10 000 boxes leaving their warehouses every hour this shopping season.  read more
Black Friday: how small businesses can extract the most value

Black Friday: how small businesses can extract the most value

22/11/2019 - 10:13
As South Africans have joined the global rush to benefit from massive Black Friday discounts, the annual discount extravaganza has become an attractive opportunity for local small businesses to increase sales volumes and turnover. read more
What does the Retail Customer of the Future look like?

What does the Retail Customer of the Future look like?

13/11/2019 - 09:28
Today’s retailers face a difficult challenge. Online shopping is attracting consumers to the convenience of desktop browsing, and away from the buzz of brick and mortar stores.  read more
Online reviews shape how buyers make their decisions

Online reviews shape how buyers make their decisions

12/11/2019 - 13:37
Requesting online reviews from customers is proving to give brands access to a host of opportunities. read more
Black Friday could cost careless shoppers dearly

Black Friday could cost careless shoppers dearly

12/11/2019 - 09:38
SA consumers risk paying a lot more than they bargained for if they are careless when shopping online this Black Friday, warns Fortinet. read more
How to keep customers and make sales this Black Friday

How to keep customers and make sales this Black Friday

11/11/2019 - 12:44
Five years ago, Black Friday and Cyber Monday didn’t even exist in South Africa. Today, they’re a major cash cow for local retailers. On Black Friday last year, consumers spent a record R2.9 billion, and that number is expected to jump 30% this year, with e-commerce playing a major part in that growth. read more
Online retailers are learning that physical stores still matter

Online retailers are learning that physical stores still matter

11/11/2019 - 09:43
Physical stores still matter, whether a retailer has an online presence or not, according to John Ryan, stores editor of Retail Week, a UK-based news magazine, website, and retail data service. read more
How small businesses can take advantage of Black Friday

How small businesses can take advantage of Black Friday

06/11/2019 - 10:01
Small businesses can take advantage of Black Friday by winning customers and keep them coming back for more according to the Vice President of New Customer Acquisition, Viresh Harduth.  read more
Direct selling punches above its weight in a tough economy

Direct selling punches above its weight in a tough economy

05/11/2019 - 10:27
The direct selling industry in SA, which comprises 31 companies, has seen a 5% decline in growth as cash-strapped consumers tighten their belts. read more
2019 South African Loyalty Awards winners announced

2019 South African Loyalty Awards winners announced

01/11/2019 - 14:14
The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town. read more
Evolving shopping landscape echoes the anxieties of our age

Evolving shopping landscape echoes the anxieties of our age

29/10/2019 - 10:48
People have less disposable income. Self-learning robots and algorithms are taking over menial jobs once held by a human being. Large informal business sectors across Africa are giving malls a run for their money. These are, indeed, anxious times for the shopping centre industry. Its greatest purpose today is to figure out how to evolve to these dynamic changes. read more
Regulation of online and mobile gambling in Africa must gather pace

Regulation of online and mobile gambling in Africa must gather pace

29/10/2019 - 10:20
The gambling industry in Africa has been busy recently following the ICE Africa and Big African Summit events. These explored the current state of legal gambling within the continent and included conferences by established industry professionals.  read more
A new SA cloud market emerging

A new SA cloud market emerging

25/10/2019 - 10:53
Thanks to the arrival of Microsoft Azure data centres in South Africa, it is expected that more born-in-the-cloud organisations will start taking root here. And with smaller companies now finding it easier to migrate to an online environment, these are exciting times for solutions providers. read more
To spend or not to spend, that is the brand question

To spend or not to spend, that is the brand question

24/10/2019 - 14:54
During a downturn brands should reinforce the attributes that make them appealing and differentiated in the eyes of existing customers. read more
Top loyalty trends we're seeing in 2019

Top loyalty trends we're seeing in 2019

23/10/2019 - 10:59
The Fourth Industrial Revolution has transformed end-customer expectations, putting pressure on brands to evolve their offerings. Loyalty programmes are by no means exempt. Clients are seeking fairness, flexibility and an offering that has lasting benefits as well as aspects of instant gratification. They’re looking for a solution that deepens gamification and transcends it. Here, Francois Uys, Head of Digital, Marketing, and Communications at Sanlam Reality, outlines some of the top trends for the loyalty space in 2019 and 2020.  read more
How your company culture directly impacts your bottom line

How your company culture directly impacts your bottom line

22/10/2019 - 13:33
Company culture plays a vital role in the overall performance of a business. It can directly affect a company’s bottom line as employees respond to negative environments differently. If they’re not seeking new opportunities, they’re despondent and delivering low quality work.  read more
Providing full visibility and insight for an improved CX journey

Providing full visibility and insight for an improved CX journey

22/10/2019 - 11:13
Although South Africa has just avoided a recession, the outlook for the economy is less optimistic. With subdued investment levels and consumer spending being curbed, there is no doubt that local businesses face an uphill battle. Notably, the latest Absa Purchasing Manager's Index (PMI) data shows weaker levels of private sector activity and a pessimistic outlook on future business conditions.  read more
Protecting retail investments with Uninterrupted Power Supply

Protecting retail investments with Uninterrupted Power Supply

22/10/2019 - 08:47
With the increasing dominance of retail chains, small and medium-sized retail businesses are struggling to stay competitive. To protect investments and remain in business, they have to consider all costs and thoroughly assess possible risks and related losses. For example, while it is common to forecast losses due to food spoilage, assessing problems caused by electricity failure is more complicated. read more
The tug-of-war between physical and digital shopping

The tug-of-war between physical and digital shopping

21/10/2019 - 10:59
In March of 2019, Soumen Ghosh, a visiting US professor of operations and supply chain management, delivered one of the business world’s more earth-shattering lectures on disruptive technologies at the Gordon Institute of Business Science in Johannesburg. read more
The Future of Media Conference is coming back

The Future of Media Conference is coming back

21/10/2019 - 09:25
Tiso Blackstar has announced that the Future of Media Conference, which was last held in 2016, is set to make a comeback and will take place on 23 July 2020, in Parktown Johannesburg.  read more
SA "Black Friday" sales expected to rise 30% year-on-year

SA "Black Friday" sales expected to rise 30% year-on-year

18/10/2019 - 12:50
South African businesses have begun preparing for what looks to be another bumper Black Friday trading day, with sales predicted to be up 30 percent from last year, online largest payment service provider PayGate said. read more
Consumers are pushing transformation in the retail industry

Consumers are pushing transformation in the retail industry

18/10/2019 - 10:54
Hearing from some of the best speakers in the retail industry, 480 minutes of thought-provoking and relevant insights, amazing networking opportunities and the exchange of ideas. The realisation that the retail sector is rapidly changing and to survive and ensure sustainability, businesses need to evolve – it is no longer a ‘nice to have’ – it’s a necessity – this was the 2019 SACSC Congress. read more
Gearing for growth with online reviews

Gearing for growth with online reviews

18/10/2019 - 09:17
Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage with them via online listings – and expect a response.  read more
Data management in a digital world

Data management in a digital world

15/10/2019 - 14:02
Data management plans (DMPs) are evolving as the technology that enables organisations to better analyse their data become more powerful and innovative. But what impact does this have on operations and the efficiency of managing the complexities of data in a changing regulatory environment? read more
How to attract and retain the best employees

How to attract and retain the best employees

14/10/2019 - 11:15
Finding the right employee can be a time-consuming process – especially when you’re looking to hire the best candidate for the job. But there are simple steps one can take to find employees who are best suited for your culture and the future success of your business.  read more
Christmas is coming: 3 ways retailers can ensure a more profitable festive season

Christmas is coming: 3 ways retailers can ensure a more profitable festive season

14/10/2019 - 10:29
According to Stats SA, retail figures for December 2018, showed an annual decline of 1.4% instead of the expected 2.1% growth. It seems like brick-and-mortar stores are battling against depleting footfalls and decaying consumer confidence.  read more
Securing your brand is a C-suite challenge

Securing your brand is a C-suite challenge

11/10/2019 - 14:37
Brand value is a key component of a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter of minutes and negatively affect the brand and company. As such, brand security is an issue that needs constant attention to minimise possible reputational damage to the brand and the associated risk of losing customers.  read more
Understanding workforce management in security

Understanding workforce management in security

10/10/2019 - 15:08
In an increasingly connected business environment, decision-makers need to more effectively leverage the human resources they have at their disposal. According to dormakaba South Africa, this is where a good workforce management system that can manage personnel as a strategic asset becomes imperative. read more
Temporary employment services offer a dynamic staffing solution to help the retail sector cater for the seasonal peak

Temporary employment services offer a dynamic staffing solution to help the retail sector cater for the seasonal peak

10/10/2019 - 14:56
As we head into the final stretch of the year it is time to start gearing up for the added demands of the summer season. From factories and warehouses to retail outlets, the entire retail chain is under added pressure during this seasonal time of high demand. Temporary employment services (TES) can help all areas of the retail sector to cater to this peak with additional and flexi staff exactly when and where they are needed, with the right skills for the job, and none of the administrative headache of hiring permanent or contract staff.  read more
Bringing marketing to the boardroom table

Bringing marketing to the boardroom table

08/10/2019 - 11:16
The Nedbank IMC 2020, in association with the Marketing Association of SA and endorsed by the IAB, will take place on March 19, 2020, in Sandton. The big debate next year will centre on the fact that with intangible brand assets being valued at trillions of dollars globally, marketing should be sitting at the table with the grown-ups – but it isn’t. To get marketing to where it needs to be – at the boardroom table – marketers will need to provide concrete evidence that it boosts the bottom line. To this end, the conference theme is “Marketing Works. Work it”.  read more
Managing a multi-generational workforce

Managing a multi-generational workforce

08/10/2019 - 09:18
Each generation has different work expectations. How can organisations address this challenge effectively without compromising on its core values? Nicol Myburgh, Head of the HR Business Unit at CRS Technologies, believes that while a standardised approach is ill-advised, there are other opportunities to become more attentive to the requirements of a multi-generational workforce. read more
How retailers can boost their bottomline? Invest more in their front-line “brand ambassadors”

How retailers can boost their bottomline? Invest more in their front-line “brand ambassadors”

03/10/2019 - 11:37
Most shopping still happens in-store rather than online, but it is clear that online shopping is a significant growth engine, so stores need to do more to drive footfall. Respondents to Zebra’s 2019 Shopper Vision Study said the top two factors that get them to spend more time in brick-and-mortar stores are product availability and helpful store associates.  read more
Unlocking the holy grail on Consumer data: data, transparency and value

Unlocking the holy grail on Consumer data: data, transparency and value

03/10/2019 - 11:17
Consumer data has become a sought-after asset for every kind of business, from financial services to FMCG. For a long time, retailers have been investing millions (and millions) of Rands trying to understand their consumer’s spending habits. All retailers want to be consumer-centric, to create behavioural change in a consumer’s life cycle and to maximise business-efficiency at every point in the value chain. We all want that. read more
How online reviews are shaping buyer decision-making

How online reviews are shaping buyer decision-making

03/10/2019 - 10:38
An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. read more
Inglot Cosmetics partners with Cartoon Network for limited edition ‘The Powerpuff Girls’ Beauty Collection

Inglot Cosmetics partners with Cartoon Network for limited edition ‘The Powerpuff Girls’ Beauty Collection

03/10/2019 - 10:19
Cartoon Network is proud to announce that it is collaborating with global beauty brand Inglot Cosmetics for a new limited-edition collection inspired by the original ambassadors of female empowerment The Powerpuff Girls. read more
Four tips for optimising agile marketing

Four tips for optimising agile marketing

02/10/2019 - 10:01
The original business concept of “agility” stems from the 2001 Manifesto for Agile Software Development, put together by 17 software developers at a meeting at Utah in the USA. The need for an agile manifesto was aimed at the Silicon Valley start-up world, envisaging a less micro-managed world in order to action changes faster. It resulted in different Agile software methodologies evolving, many of which have now been adapted and embraced by industries outside of the IT world.  read more
It’s time to close the media spending gap between digital and television

It’s time to close the media spending gap between digital and television

01/10/2019 - 14:46
Up until a few years ago, marketers worked on the assumption that digital reached a small audience of high-income earners while television served the mass market. That picture has changed dramatically over the last five years, and the time has come for brands to rethink how and where they allocate their media budgets.  read more
Brands need zeitgeist of compassion

Brands need zeitgeist of compassion

01/10/2019 - 13:03
Brands are seen to have an ever-greater responsibility to bring a degree of stability to what has become a sharply polarised world, and that sentiment is more prevalent in SA than in any other market. read more
Shortlisted finalists for the 2019 Financial Mail AdFocus Awards announced

Shortlisted finalists for the 2019 Financial Mail AdFocus Awards announced

01/10/2019 - 11:32
The shortlisted finalists for the 2019 Financial Mail AdFocus Awards have been announced. read more
Up the ante this Black Friday

Up the ante this Black Friday

01/10/2019 - 10:29
With only a few trading weeks left, brands have only a few weeks left to finalise their plans for Black Friday – which has grown into one of the most important fixtures on South Africa’s annual retail calendar in recent years.  read more
Steinhoff changes Pepkor Europe's name

Steinhoff changes Pepkor Europe's name

01/10/2019 - 09:43
Steinhoff announced on Monday that Pepkor Europe has been renamed to Pepco Group. read more
Working towards better data management

Working towards better data management

24/09/2019 - 13:13
Big data is seeing organisations becoming more mindful of aligning their data management practices with newer paradigms such as data lakes, elastic and cluster computing, and real-time data. As such, the cloud provides an environment capable of managing the volume and scale required to do so. read more
How to attract and retain the best employees

How to attract and retain the best employees

24/09/2019 - 12:54
Finding the right employee can be a time-consuming process – especially when you’re looking to hire the best candidate for the job. But there are simple steps one can take to find employees who are best suited for your culture and the future success of your business.  read more
Health innovation is an opportunity for South African brands across multiple industries

Health innovation is an opportunity for South African brands across multiple industries

23/09/2019 - 14:22
With government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country’s health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment. read more
Samsung and KOO win big at the 21st Sunday Times Top Brands Awards

Samsung and KOO win big at the 21st Sunday Times Top Brands Awards

20/09/2019 - 15:12
Samsung and KOO have been announced as South Africa’s Overall Favourite Brands, winning the Grand Prix Awards in the respective Business and Consumer sectors of the 21st Sunday Times Top Brands Survey.  read more
Embracing workforce transformation in a digital world

Embracing workforce transformation in a digital world

20/09/2019 - 13:53
Workforce transformation affects all aspects of business and companies must plan for the impact it is having and will continue to have on operations. Nicol Myburgh, Head of the HR Business Unit at CRS Technologies, says the evolving business landscape means companies must start thinking now about the skills they need for the future. read more
Digital marketing: multi-touch attribution

Digital marketing: multi-touch attribution

19/09/2019 - 13:43
The effective tracking of digital marketing campaigns is not as easy as initially thought. One question that often pops up is: at what point did consumer conversion take place? During a campaign, it’s difficult to attribute this correctly, especially with multiple touchpoints such as display and native advertising, sponsored social posts, video ads on mobile or paid-for search results all running consecutively. read more
Working towards better data management

Working towards better data management

17/09/2019 - 11:31
Big data is seeing organisations becoming more mindful of aligning their data management practices with newer paradigms such as data lakes, elastic and cluster computing, and real-time data. As such, the cloud provides an environment capable of managing the volume and scale required to do so. read more
Ackermans launches ‘Moms4Moms’ educational platform to give mothers a helping hand

Ackermans launches ‘Moms4Moms’ educational platform to give mothers a helping hand

16/09/2019 - 14:03
According to a 2017 Statistic South Africa report, 61% of South African children are raised by only their mothers. This reveals that the majority of South African women have to navigate single-parenthood, as well as being the sole provider for their families.  read more
The changing UX and CX landscape

The changing UX and CX landscape

13/09/2019 - 16:16
An exceptional customer experience (CX) builds a foundation of loyalty and trust. Similarly, a positive user experience (UX) encourages brand connections with people wanting to come back for more. And yet, local organisations must learn to embrace these more effectively to differentiate themselves from their competitors. read more
The role of the stokvel in the organisation

The role of the stokvel in the organisation

13/09/2019 - 10:14
South Africans are well-known for their participation in stokvel saving schemes where members contribute a fixed monthly amount that is paid out to a specific member on a specified date. Nicol Myburgh, Head of the HR Business Unit at CRS Technologies, says employers can integrate these payments into existing processes to make it safer and more convenient for those members.  read more
Improving your restaurant's ambience with these 5 tips

Improving your restaurant's ambience with these 5 tips

13/09/2019 - 09:44
Owning a restaurant is much more than ensuring that your guests are well-fed. It is about the experience you offer your customers. For instance, have you ever been to a restaurant where everything is just right? And by everything, we mean the decor, lighting, food, and music. This is the first impression you should aim to achieve as a restaurant owner.  read more
Brand loyalty on a worrying decline

Brand loyalty on a worrying decline

12/09/2019 - 16:27
In an age of increasing brand parity and a society overwhelmed by choice and technology, brand loyalty is now on a worrying decline. read more
Make your contact centre your epicentre for e-commerce

Make your contact centre your epicentre for e-commerce

12/09/2019 - 11:47
Many companies realize the opportunity to develop and leverage their e-commerce prospects, but in fact, there is an even greater opportunity to make the contact centre the ‘central command’ behind e-commerce and bring this revenue-building stream into the customer experience line of fire. read more
Business models for the digital age

Business models for the digital age

11/09/2019 - 08:25
Gearing up for digital transformation is daunting for any business owner. Taking a business model that has proven to be successful and moving it into the online space involves challenging the status quo, questioning assumptions, and taking an honest look at what works and what doesn’t if a business wants to maintain its competitive edge.  read more
Brand sustainability and customer loyalty

Brand sustainability and customer loyalty

10/09/2019 - 14:30
Brands are becoming increasingly conscious that their success is determined beyond the products they sell – transparency around the origin of their products and sustainability have become important factors when determining customer loyalty. read more
How to introduce a customer-centred business strategy

How to introduce a customer-centred business strategy

09/09/2019 - 10:14
Introducing a customer-centred business strategy is not an overnight process. First and foremost, it’s one that requires buy-in from the C-suite with specific, focused and action-orientated objectives put in place. In addition, the value and relevance of the project need to be clearly outlined and communicated to stakeholders to encourage their support at the “launch” thereof and throughout the process of change. read more
SA’s favourite retailers announced in the 2019 Sunday Times/Sowetan Shopper Survey

SA’s favourite retailers announced in the 2019 Sunday Times/Sowetan Shopper Survey

05/09/2019 - 13:43
Shoprite has once again been named as South Africa’s favourite retailer according to the results of the 2019 Sunday Times/Sowetan Shopper Survey. read more
Study shows women prefer online shopping

Study shows women prefer online shopping

03/09/2019 - 13:16
Women prefer shopping online. If you're a woman then this is no surprise at all. According to a report by specialist digital agency Reprise, South Africa’s eCommerce industry, while still in its infancy, is showing strong growth thanks to high mobile penetration, secure payment options and changing spending habits. read more
Marketing the Future – unlocking the human element in a digital world

Marketing the Future – unlocking the human element in a digital world

03/09/2019 - 12:59
The IMM Graduate School, in partnership with Nedbank, will be hosting the second annual half-day Marketing the Future Conference in Johannesburg, Durban, and Cape Town. This year’s theme, “unlocking the human element in a digital world”, examines how the role of marketers continues to change as technology develops. read more
Consumers caught up in 'mindless swiping culture'

Consumers caught up in 'mindless swiping culture'

03/09/2019 - 08:45
Based on the results of the latest DebtSafe Financial Reality Survey, many South Africans are caught up in a “mindless swiping culture”. This is because of the exploitation of consumers’ shopping experiences, the desire for instant gratification, and how easy it is for consumers to swipe store, credit or awards cards, says DebtSafe debt adviser Carla Oberholzer. read more
Customer loyalty – It’s a dog’s life

Customer loyalty – It’s a dog’s life

02/09/2019 - 11:05
Acquiring today’s customer is a lot like getting a dog. They provide an endless amount of value and the feel-good sense of confidence that you’re doing a good job. read more
3 Data trends shaping digital marketing in the next 18 months

3 Data trends shaping digital marketing in the next 18 months

28/08/2019 - 14:47
As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and interact with consumers. As wearable computers proliferate and everything from cars to smart speakers to industrial equipment is connected to the Internet, people and devices are creating more data than ever before.  read more
Twelve new categories included in the 21st Sunday Times Top Brands Survey

Twelve new categories included in the 21st Sunday Times Top Brands Survey

28/08/2019 - 09:15
Now in its 21st year, the annual Sunday Times Top Brands Survey has expanded with the addition of 12 new categories across both the Business and Consumer sections of the survey. The survey, conducted by research firm Kantar on behalf of the Sunday Times, is considered the leading barometer of consumer sentiment towards brands in South Africa. read more
Customer led digital innovation strategies for sustainable growth

Customer led digital innovation strategies for sustainable growth

26/08/2019 - 15:24
Global economies are under pressure and leaders are constantly on the search for ways to improve customer experience, innovation, and growth. read more
Eliminating packaging is a good start - but here's what supermarkets should do to stop harming the planet

Eliminating packaging is a good start - but here's what supermarkets should do to stop harming the planet

26/08/2019 - 15:02
The first key step towards this vision is widening the packaging-free philosophy to all stores of all the major supermarkets, and, crucially, not giving consumers who might resist change the option to stick with the polluting packaged goods that feel so familiar. read more
Factors to consider when choosing a group benefits plan for startup business

Factors to consider when choosing a group benefits plan for startup business

26/08/2019 - 08:35
For a startup owner, having perks for your employees will benefit your business. Although you might be on a shoestring budget, employees are more likely to stay where they feel appreciated. So, why not consider a group benefits plan for your employees.  read more
Trends helping fashion retail SMEs scale up

Trends helping fashion retail SMEs scale up

23/08/2019 - 10:54
Retail is going through change along with the rest of the digital world - but it’s one of those touchy-feely zones, where online does not always size-up to an actual shopping experience.  read more
Is it blowing hot or cold for SMEs in the food & beverage sector?

Is it blowing hot or cold for SMEs in the food & beverage sector?

23/08/2019 - 09:45
The food and beverage sector is an integral part of South Africa’s hard-working economy – and widely known as a popular and competitive space. It’s all in a day’s work where new-age urban pop-ups serving high-quality fast cuisine to foodies, compete with trendy side cafes for customers in a fast-paced world. This can all seem a bit of a bun fight as merchants find the need to be innovative in order to stay ‘in demand’. read more
Franchises reap the rewards of tech-enabled local marketing strategies

Franchises reap the rewards of tech-enabled local marketing strategies

22/08/2019 - 11:26
One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling Local Marketing Strategies at branch level. Those that do, grow at a rate of about three times than that of their competitors. read more
Meridian Wine Merchants celebrates Rosé month

Meridian Wine Merchants celebrates Rosé month

22/08/2019 - 08:41
The popularity of Rosé wines seems unstoppable. Enjoyed by famous Hollywood A-listers and served in trendy bars from St. Tropez to New York, this red-and-white cousin has become a global success story. With this pink drink getting trendier, and more sophisticated, by the day, it is little wonder that some consider August as international Rosé month. read more
Why poor customer service is killing your brand (and how to fix it)

Why poor customer service is killing your brand (and how to fix it)

20/08/2019 - 09:18
South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in the face of ongoing political uncertainty, fast eroding business and investor confidence, and declining consumer spend.  read more
Digital transformation: marketers’ challenge

Digital transformation: marketers’ challenge

19/08/2019 - 11:03
Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA counterparts doing the same? read more
Why equipment finance makes sense for your SME

Why equipment finance makes sense for your SME

15/08/2019 - 15:26
Every business, be it in retail, agriculture, and even tech, simply cannot operate without the necessary equipment to run their operations. Equipment can be costly, and that is why equipment finance for small businesses appeals to most small-medium business owners.  read more
AI to change contact centre customer experience

AI to change contact centre customer experience

15/08/2019 - 10:05
With investments in artificial intelligence (AI) related technologies expected to triple by 2020, local companies are looking at ways to integrate it into all aspects of their business. It is especially in the contact centre industry where it can be used to greatly enhance the customer experience (CX). And yet, AI is not such a new thing. read more
#WomensMonth: Supporting SA's women in business

#WomensMonth: Supporting SA's women in business

06/08/2019 - 10:54
The Mastercard Index of Women Entrepreneurs report revealed that in South Africa women in early-stage entrepreneurial activity dropped by 15.7% in 2018. This essentially means that only 18.8% of business owners are female in the country, compared to 46.4% in Ghana, which is ranked as the country with the highest women-led companies in the report. This number can be turned around, should the right support be provided to aspiring female entrepreneurs.  read more
#WomensMonth: Do women shop differently?

#WomensMonth: Do women shop differently?

06/08/2019 - 08:58
Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible and prefer brick-and-mortar stores. While we celebrate Women’s Month in August, we look at how women are shopping whether it’s fair to say we’re moving into an age of gender-fluid purchasing.  read more
All women team brew special beer to celebrate Women's Month

All women team brew special beer to celebrate Women's Month

05/08/2019 - 10:38
SAB will be launching BOLD BREW– a beer designed and brewed entirely by women– this limited edition small batch beer is exclusively available at the SAB World of Beer in Newtown, Johannesburg. read more
Playing by the rules in an era of online advertising

Playing by the rules in an era of online advertising

02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts. read more
The idea of a ‘target audience’ is becoming obsolete in a digital world

The idea of a ‘target audience’ is becoming obsolete in a digital world

01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.  read more
FreshStop at Caltex launches 'Cash Back' Rewards App

FreshStop at Caltex launches 'Cash Back' Rewards App

01/08/2019 - 11:11
FreshStop, the largest and fastest-growing convenience store retail brand in South Africa, has launched a Rewards App that enables customers to earn cash back simply by shopping at one of its more than 300 FreshStop at Caltex stores located around South Africa. read more
As cyber threats increase, manufacturers should seek OT-IT convergence

As cyber threats increase, manufacturers should seek OT-IT convergence

01/08/2019 - 10:55
Cyber threats were traditionally perceived to largely target organisations in the financial services sector or companies whose data could be monetised by cybercriminals. Of late, we have seen that businesses in other industry sectors are becoming increasingly vulnerable to attacks. read more
The art of retailtainment

The art of retailtainment

30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity. read more
Micro-engagement in the age of influence

Micro-engagement in the age of influence

30/07/2019 - 09:46
We are living in the age of influence. Some of the largest brands doing an equity play in advertising have influencers at the helm, driving their brand messaging over the short or long term. SA’s pool of celebrity big names, television personalities, musicians and mega-creatives are pulling the big brands. read more
Company culture trumps technology

Company culture trumps technology

29/07/2019 - 12:56
There is no arguing the fact that technology has made our lives easier. It has also resulted in organisations being able to deliver more innovative solutions in the workplace to provide for a more compelling environment. Nicol Myburgh, Head of the HR Business Unit at CRS Technologies, cautions that this should not happen to the detriment of the company culture.  read more
Ackermans extends its body-positive 'I Am Me' campaign with nude colour lingerie collection

Ackermans extends its body-positive 'I Am Me' campaign with nude colour lingerie collection

25/07/2019 - 16:42
Following the success of its star-studded Valentine’s lingerie campaign which featured the likes of Busiswa Gqulu and Pearl Modiadie, Ackermans is once again shaking up the country with its latest nude colour lingerie campaign; a natural progression of the retailer’s “I Am Me” (#iamme) movement. read more
Transform your brand by transforming the way you talk to consumers

Transform your brand by transforming the way you talk to consumers

24/07/2019 - 10:20
The world is transforming at an incredible pace, affecting how consumers engage with everything around them, including brands. The digital age continues to transform the way we live, shop and pay – including how and where brands show up. By redefining the way they engage with consumers, brands can establish more meaningful relationships with them. read more
Identity and access management has business on high alert

Identity and access management has business on high alert

24/07/2019 - 10:14
Identity and Access Management (IAM) is now a must in commerce and the need to protect digital assets (most notably data) is driving the development of solutions and widespread adoption, irrespective of the size of the business. read more
SA's most valuable brands

SA's most valuable brands

22/07/2019 - 09:34
SA's most valuable brands could be a source of growth and job creation for the company, says the head of Brand Finance, which has just released its latest report on the strongest and best performing local brands. read more
Refinery celebrates diversity with new fashion campaign

Refinery celebrates diversity with new fashion campaign

18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.  read more
Large businesses can have life-changing impact on SMEs

Large businesses can have life-changing impact on SMEs

17/07/2019 - 10:11
It is now widely accepted that South Africa’s potential to create jobs and drive prosperity will most likely be unleashed if the small and medium enterprise (SME) sector is nurtured and flourishes.  read more
Broll’s latest SA Retail Snapshot puts the spotlight on cashless payment systems and contactless connectivity

Broll’s latest SA Retail Snapshot puts the spotlight on cashless payment systems and contactless connectivity

17/07/2019 - 09:56
Shopper spending habits and how consumers purchase goods and services have changed significantly especially over the last few decades with the advent of cashless payment systems and contactless connectivity. read more
SA investment in marketing communications is sound

SA investment in marketing communications is sound

17/07/2019 - 09:45
SA’s investment in marketing communications stands at 2.7% of marketing spend related to turnover – just 0.2% lower than that of the UK and a healthy sign for SA’s marketing industry as a whole. This is according to the 2018 Agency Scope analysis, which analyses input from approximately 2,500 marketers in 12 countries globally.  read more
Technology is fundamentally altering the relationship between brands and consumers

Technology is fundamentally altering the relationship between brands and consumers

15/07/2019 - 16:44
Both businesses and societies that have accelerated their digital transformation efforts have been rewarded with faster growth. In fact, digital transformation has the potential to unlock the value of about R5-trillion across multiple industries in the next decade, potentially moving the needle of economic growth in SA. So said Wayne Hull, MD of Accenture Digital, at the annual IAB Summit earlier this year. read more
Cape Town vs Johannesburg- where are retailers really winning?

Cape Town vs Johannesburg- where are retailers really winning?

15/07/2019 - 16:11
New global research by Vend, a cloud-based retail software platform for independent retailers, has found that Cape Town independent stores enjoy average transaction values up to 49% higher than retailers in Johannesburg. read more