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Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

21/07/2017 - 11:08
Mobile is a large and growing segment of online shopping, with data showing 62 percent of mobile users have purchased online and 42 percent of consumers use mobile as their primary access to websites.  read more
Why you need to put yourself in your customers’ shoes…or pants…or jackets

Why you need to put yourself in your customers’ shoes…or pants…or jackets

21/07/2017 - 09:29
The growing number of customer touchpoints has made creating and implementing effective marketing strategies harder than ever. In fact, Hubspot's State of Marketing 2017 shows only 61 percent of marketers believe their marketing strategy is effective. This means that 39 percent of marketers are deploying ineffective strategies. read more
Creating a productive retail store operation

Creating a productive retail store operation

20/07/2017 - 13:21
The role of the store is changing. Most consumers engage with digital at some point in the shopping journey, so when it comes to creating a retail store operation, retailers have a dual challenge to improve customer experience and increase productivity.  read more
How interactive technology just might save the brick-and-mortar experience

How interactive technology just might save the brick-and-mortar experience

20/07/2017 - 10:11
Interactivity is the new name of the game for a wide range of industries looking to better engage their customers. And where better than retail, an industry that’s fighting to keep market share against burgeoning online sales across virtually every category? read more
Bridging the reality gap with marketing automation

Bridging the reality gap with marketing automation

14/07/2017 - 13:20
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into real interaction.  read more
Digitally transform for a new breed of customer

Digitally transform for a new breed of customer

14/07/2017 - 09:42
Given the exponential growth of data generated by mobile devices in the connected business landscape, organisations have no choice but to embrace digital transformation initiatives. But while technology is an important aspect of it, customer experience will be one of the most significant drivers behind this change. read more
Study: What consumers expect when they buy online, pick up in store

Study: What consumers expect when they buy online, pick up in store

13/07/2017 - 16:37
In the age of evolving consumer preferences enabled by digital technologies, customers continue demanding convenience and ease of use while shopping online.  read more
Making retail work for every generation

Making retail work for every generation

13/07/2017 - 14:16
Many retailers today seem fixated on introducing new technologies to appeal to the millennial consumer. millennials — those born between the mid-80s and 2000 — are now the largest group in the workforce and according to a recent study from Accenture, are expected to spend $1.4 trillion in the U.S. by 2020.  read more
IoT proving valuable in driving customer experience, savings and operational efficiencies

IoT proving valuable in driving customer experience, savings and operational efficiencies

12/07/2017 - 14:21
Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and is increasingly being embraced by household brands to boost operational efficiencies, compliance and marketing promotion. read more
Estée Lauder combines AR with chatbots

Estée Lauder combines AR with chatbots

12/07/2017 - 09:46
Estée Lauder has created a chatbot lipstick advisor which consumers can engage with via Facebook Messenger. read more
How to avoid the traps of customer experience measurement

How to avoid the traps of customer experience measurement

11/07/2017 - 15:18
The impact of customer experience initiatives must be measured in order to justify additional investment. However, measurement approaches are often reactive and tactical, with executives investing heavily in measurement systems built on incomplete and inconsistent sets of metrics. read more
How the Internet of Things can repair the customer connection to brick and mortar

How the Internet of Things can repair the customer connection to brick and mortar

11/07/2017 - 09:20
The internet has forever altered the way we connect with each other but more interestingly, it has also changed the way we shop.  read more
The past, present and future of AI in customer experience

The past, present and future of AI in customer experience

05/07/2017 - 09:34
You can credit IBM’s Watson for creating a platform for artificial intelligence integration into a multitude of business and customer-facing applications. You can thank Facebook for all the buzz about chatbots and the gold rush of developers and venture capital creating an onslaught of bot companies. You can laud Apple’s Siri and Amazon’s Echo for implementing intelligence into everyday devices and bringing to life voice as the new user interface. read more
How to make emotional connections with service

How to make emotional connections with service

04/07/2017 - 09:18
Today customers use self-service for straightforward interactions, leaving complex issues like account closure or claims disputes for a phone conversation. read more
Fast Web performance outshines rich online experiences

Fast Web performance outshines rich online experiences

30/06/2017 - 16:36
To stand out in a highly saturated digital marketplace, retailers must deliver fast speeds that drive top-notch experiences.  read more
Retail’s future and its unified experience

Retail’s future and its unified experience

29/06/2017 - 11:21
If retailers want to stay relevant and in business, they must change their business models to be more customer-centric. Knowing what technologies are available to create the most effective shopper experience is the key to digital transformation success. read more
How to transition from reactive to proactive customer service

How to transition from reactive to proactive customer service

28/06/2017 - 16:19
Getting to a place where the majority of your customers never have to contact you for support queries is the Holy Grail of customer service and something achieved by very few customer-facing brands. read more
Google braces for EU ruling that may slow shopping ad boom

Google braces for EU ruling that may slow shopping ad boom

28/06/2017 - 09:37
Google executives will wake up on Tuesday to the largest antitrust fine in European history. Even a whopping financial penalty would do little to faze a company whose parent has more than $90 billion in cash. read more
Six steps to building a proactive customer service strategy

Six steps to building a proactive customer service strategy

26/06/2017 - 15:48
Leading-edge companies around the world are now practicing proactive customer service, where customer needs are anticipated and met, rather than simply reacting to requests for service. read more
How fashion brands are trying to connect with Gen Z

How fashion brands are trying to connect with Gen Z

22/06/2017 - 14:42
Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough nut for fashion and beauty marketers to crack. read more
How to create a top customer experience in just three steps

How to create a top customer experience in just three steps

20/06/2017 - 16:45
Convenience has become the new loyalty. So, it obviously pays to invest some time and resources into making your customers feel as though they’re being served seamlessly, with their needs anticipated and their problems solved with minimal effort. read more
Price war: Retail’s latest self-destructive addiction

Price war: Retail’s latest self-destructive addiction

15/06/2017 - 10:37
Retail can have a promising future. But the strategies to get there have been decidedly weak. This has led to a lot of finger pointing in the industry as to who or what is to blame, but until companies can comprehensively address the real issues facing their businesses, the headlines are going to remain the same. read more
Brands are facing a whole new world of retail realities

Brands are facing a whole new world of retail realities

14/06/2017 - 09:56
Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots of places to buy everything from groceries to garments. Many of the anchor stores — like Sears, Macy’s or Best Buy — served as aggregators of brand-name products. read more
Report: Online sales alter trade and brand marketing

Report: Online sales alter trade and brand marketing

13/06/2017 - 11:29
As retail sales shift from offline to e-commerce, marketers must learn to adjust trade strategies and budgets to be successful in a digital world. read more
Is it time for stores to ditch the free Wi-Fi?

Is it time for stores to ditch the free Wi-Fi?

12/06/2017 - 10:38
With inexpensive unlimited plans now regularly promoted by carriers and consumers less worried about overage charges, free Wi-Fi spots aren’t as popular as they used to be. read more
From catwalk trends to data trends: Must-have skills for tomorrow’s retailers

From catwalk trends to data trends: Must-have skills for tomorrow’s retailers

09/06/2017 - 12:49
In today’s digital world, creativity is just one skill needed for commercial success in the fashion industry. The art of design remains crucial, but leading designers are supplementing art with science – using digital technologies to connect with customers on both a hyper-local and hyper-personal level. read more
Marketing objectives: How to make your contact strategy measurable

Marketing objectives: How to make your contact strategy measurable

06/06/2017 - 15:01
A contact strategy is imperative for controlling customer communications and ensuring that you deliver the right message, at the right time to the right customer through the right channel. read more
Google launches purchases on Google program

Google launches purchases on Google program

05/06/2017 - 15:23
Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. At the moment it’s a mobile-only feature of product listing ads (PLAs) that allows shoppers to buy on Google from participating merchants. read more
Will personalised pricing only lead to more discounting?

Will personalised pricing only lead to more discounting?

01/06/2017 - 15:45
A study from Baylor University concludes the mere presence of a personalised pricing program may encourage some consumers to expect discounts all the time. read more
Finding true customer centricity

Finding true customer centricity

31/05/2017 - 10:04
For decades, retailers have held fast and true to the marketing mantra, looking for a 360-degree view of the customer. The rise of e-Commerce and the big data that it produced created a world of promise for an all-knowing view of the customer that could be combined with relevant CRM information. read more
Help customers on the support journey and up the loyalty ladder

Help customers on the support journey and up the loyalty ladder

31/05/2017 - 09:15
Think about your ideal experience as a customer. It felt smooth and quick to get in touch with a sharp and friendly support person, right? You felt heard and understood. read more
Millennials most likely to spend on brands they love

Millennials most likely to spend on brands they love

30/05/2017 - 17:38
Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships between consumers and brands operating in the CPG industry, finds that 67% will, in fact, spend more with the brands they love, compared to older shoppers. But realising that opportunity by earning and maintaining loyalty from younger consumers remains a challenge, as 70% regularly keep an eye out for better deals. read more
Study: Email, not Facebook, drives consumer engagement among brands

Study: Email, not Facebook, drives consumer engagement among brands

24/05/2017 - 13:24
Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction. read more
Popping up is good for business

Popping up is good for business

23/05/2017 - 15:39
There’s no better way to do market research than by putting yourself and your product out there on the street. If you sell like crazy, you can safely assume that people want what you have to offer. That’s how simple it should be, especially in these times of ‘lean business models’ as the necessary approach to starting up a business.  read more
How machine learning is changing retail

How machine learning is changing retail

22/05/2017 - 14:06
According to dunnhumby, the global leaders in customer science, machine learning will bring about changes of a similar scale or greater to that seen in the industrial revolution of the nineteenth century. But what effect will this have on our shopping experience?  read more
Five ways to drive customer loyalty through marketing touchpoints

Five ways to drive customer loyalty through marketing touchpoints

18/05/2017 - 12:44
Getting new customers is a good thing, however, you only win big if you can turn them into loyal customers, and loyalty is only possible when your customers have a satisfying emotional experience after doing business with you.  read more
wiGroup mcommerce innovation helps drives on-demand retail trend in SA

wiGroup mcommerce innovation helps drives on-demand retail trend in SA

15/05/2017 - 13:45
New mcommerce platform enables mobile order and pay in retail stores by leveraging existing infrastructure. read more
How South African businesses can embrace the tech revolution

How South African businesses can embrace the tech revolution

15/05/2017 - 11:43
The Fourth Industrial Revolution was a hot topic at the recent World Economic Forum in Davos and more recently WEF Africa in Durban. But what does a technology-driven revolution mean for local entrepreneurs and the local small business environment?  read more
What to do with all that data?

What to do with all that data?

15/05/2017 - 10:51
The amount of personal data that companies are now able to collect about their existing and potential customers has grown exponentially over the past few years. In 2014, tech manufacturing giant IBM estimated that collectively, people create 2.5 quintillion bytes of data each day. read more
Consumer aspirations affect retail

Consumer aspirations affect retail

12/05/2017 - 13:14
The concept of ‘aspirations’ is not easily defined as each person has their own definition and understanding of the term. However, general consensus points towards improving one’s current state of living and improving the way one lives his or her life as the general definition. read more
FMCG suppliers need to become master storytellers to succeed with grocery retailers

FMCG suppliers need to become master storytellers to succeed with grocery retailers

11/05/2017 - 14:14
With retail multiples looking to downsize their ranges, especially in the context of cost price negotiations prompted by recent currency fluctuations, FMCG suppliers need to become master storytellers to remain competitive. read more
4 Tips to meet shoppers’ expectations via mobile

4 Tips to meet shoppers’ expectations via mobile

11/05/2017 - 10:58
Mobile shopping continues to be on the rise. So it comes as no surprise that brands and retailers continue to invest more and more into this shopping channel. read more
The other side of brick-and-mortar retail: Survival of the fittest

The other side of brick-and-mortar retail: Survival of the fittest

10/05/2017 - 10:16
Here's what brick-and-mortar retailers can do to innovate and come out on top as the battle between online and in-store shopping ramps up. read more
Go beyond omnichannel to create a true, single view of your company

Go beyond omnichannel to create a true, single view of your company

09/05/2017 - 13:02
Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities.  read more
The Mother’s Day prep that drives in-store shoppers

The Mother’s Day prep that drives in-store shoppers

09/05/2017 - 10:06
Drive in-store shoppers and maximise Mother's Day sales by preparing ahead of time, promoting discounts and targeting your ideal shopper with engaging ads, giving shoppers a reason to come to you. read more
Google’s latest tool aims to help retailers find new customers

Google’s latest tool aims to help retailers find new customers

05/05/2017 - 15:59
Google recently rolled out similar audiences for search and Google Shopping, which enable merchants to find consumers similar to their existing customers. read more
Retailers, robots & the art of automating empathy

Retailers, robots & the art of automating empathy

04/05/2017 - 10:39
Four of the biggest Customer Service Technology Trends that retailers will be implementing in the coming year from the 2017 Forrester report. read more
The fundamentals of data-driven marketing

The fundamentals of data-driven marketing

02/05/2017 - 12:46
Marketing is increasingly built on data. Database services provide the raw material for constructing buyer personas, developing account-based marketing strategies, and analysing your audience’s needs. But what principles govern the data on which modern marketing rests? Here are six critical properties that make data-driven marketing successful.  read more
New retail report reveals South Africa's most customer-centric retailers

New retail report reveals South Africa's most customer-centric retailers

26/04/2017 - 12:20
A recent survey conducted by the global leaders in customer science, dunnhumby, titled the Customer-Centricity Index (CCI) reveals that South Africa’s most successful apparel retailers are those with a high focus on ‘customer-centricity’ defined as focusing on creating a positive customer experience by placing your customer in the centre of your retail decisions. According to the recent study, the local retailers that scored the highest on their overall customer-centricity score include Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On and Mr Price.  read more
Can tailored digital video messaging transform grocery end-caps?

Can tailored digital video messaging transform grocery end-caps?

26/04/2017 - 09:33
The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the centre store of supermarkets to deliver branded video and e-coupons to customers. read more
Tech insights: Omnichannel bots are in your future

Tech insights: Omnichannel bots are in your future

25/04/2017 - 15:38
As recently as the 1990s, the only real form of text-based communication with customers was via email. Today, consumers have a range of social platforms they use to effortlessly communicate — and they expect their shopping experiences to be effortless and, more importantly, seamless across channels as well.  read more
3 Tips for adding live video to your retail marketing strategy

3 Tips for adding live video to your retail marketing strategy

24/04/2017 - 16:26
Even though live video marketing has become a hot topic, only 14 percent of marketers are actually doing it. More than 50 percent of retail marketers want to push their creative thinking abilities to learn how to add it to their strategy but aren’t quite sure how to start. read more
The CX you should deliver within 8 seconds

The CX you should deliver within 8 seconds

24/04/2017 - 14:51
Today's marketers face the challenge of capturing consumers’ brief attention span as they speed through the overwhelming quantity of content and offers available on every channel. read more
3 Ways retailers blend eCommerce with retail

3 Ways retailers blend eCommerce with retail

21/04/2017 - 14:46
Consumers and marketers agree – the world of shopping is increasingly becoming digital. Needless to say, the development of mobile technology has allowed people to access information on-the-go, which means more buying power for the consumer – anytime they want. read more
Traditional retailers must “think outside the prism of being a newsagent”

Traditional retailers must “think outside the prism of being a newsagent”

20/04/2017 - 13:24
Traditional retailers must “think outside the prism of being a newsagent” to be successful with new and unconventional product lines. read more
The mobile app: Is it a critical part of your omnichannel strategy?

The mobile app: Is it a critical part of your omnichannel strategy?

18/04/2017 - 16:40
Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding the cost of their Starbucks latte to their weekly budget, it is clear that ‘mobile moments’ spent on apps have become an integral part of our daily routine. read more
The most impactful technologies coming to retail

The most impactful technologies coming to retail

18/04/2017 - 11:39
You could say that many if not most of the important retail technology innovations introduced over the last couple of decades have been around “stuff.” The supply chain has been focused on building new capabilities that can quickly and efficiently move goods to stores, run lean inventories and cut operating costs. This has helped retailers become more cost-effective in serving their customers. read more
How dynamic pricing and automated inventory impacts customer experience

How dynamic pricing and automated inventory impacts customer experience

18/04/2017 - 11:07
The fashion retail landscape must adapt to changing consumer habits. Technologies which marry the physical stores with digital retail spaces are becoming a default for any successful business in the fashion world. Retailers will succeed if they are able to create and individualise customer journeys which are supported by digital platforms and tools with various touchpoints. read more
Artificial intelligence causing an explosion in the eCommerce shopping experience

Artificial intelligence causing an explosion in the eCommerce shopping experience

13/04/2017 - 11:47
As e-commerce and online shopping becomes a bigger industry every year, an impatient consumer base hopes for a faster, personalised and more responsive way to shop and search. Enter artificial intelligence (AI), which has already established itself as a valuable tool to provide a more immersive and interactive shopping and internet experience. read more
Will virtual reality transform in-store merchandising?

Will virtual reality transform in-store merchandising?

13/04/2017 - 10:17
Virtual reality (VR) simulation is arguably the most talked-about tech solution in grocery today. It aims to drive faster, smarter and more profitable decisions by enabling retailers to ideate new in-store concepts, evaluate them with test shoppers, and activate those concepts. read more
IoT and AI: Improving customer satisfaction

IoT and AI: Improving customer satisfaction

07/04/2017 - 14:09
The Internet of Things (IoT) and artificial intelligence (AI) hold huge promise in helping us better engage and satisfy our customers. But that promise still depends heavily on our ability to process and act on the data we’re gathering in a way that is meaningful and positive for our customer base.  read more
3 Tips to get the most out of onsite marketing efforts

3 Tips to get the most out of onsite marketing efforts

07/04/2017 - 09:45
Ecommerce companies often face the 'onsite engagement dilemma.' read more
Cultural Holidays: Why retailers should look further afield

Cultural Holidays: Why retailers should look further afield

06/04/2017 - 13:36
Easter is fast approaching and retailers’ shelves are filling up with chocolate eggs, stuffed bunny rabbits and promotions for Easter Sunday roast dinners. read more
Consumers increasingly craving tangible touch over touchscreens

Consumers increasingly craving tangible touch over touchscreens

06/04/2017 - 13:01
We’ve all heard talk about the pending death of brick-and-mortar in the digital age. We’re certainly seeing declines in an overpopulated retail marketplace as consumers grow more comfortable shopping online. read more
3 Steps to attract customers prepared to spend the most

3 Steps to attract customers prepared to spend the most

05/04/2017 - 12:51
Demographic data has been the cornerstone of retail marketing for decades, but in order to increase advertising effectiveness and drive revenue, retailers have to consider the behaviour of their consumers to drive their marketing strategies. The most successful marketers are able to identify far more nuanced customer attributes or trends to inform their external marketing strategies. read more
Five reasons why retailers should adopt digital receipts

Five reasons why retailers should adopt digital receipts

03/04/2017 - 14:09
Tag Retail Systems reveals how new digital receipt technologies are transforming the landscape for retailers and why it’s worth taking another look. read more
Strategic omnichannel makeover for winning over Millennials

Strategic omnichannel makeover for winning over Millennials

03/04/2017 - 13:24
Millennials are the nation’s largest living generation — 75.4 million vs. 74.9 million baby-boomers per the 2016 census — and a purchasing powerhouse poised to explode. Because technology is at the epicentre of everything millennials do — how they communicate, socialise and shop — this first generation of digital natives has outstripped most retailers’ ability to engage with them. Modern retailing is at a critical crossroads, having to reconcile this unprecedented demographic shift with an across-the-board change in how technology is used within the shopping experience. read more
BRP Special Report finds personalisation top digital priority

BRP Special Report finds personalisation top digital priority

31/03/2017 - 10:30
Personalisation is no longer just about marketing to demographic groups, customer segments or even personas. read more
How Generation Z is transforming the shopping experience

How Generation Z is transforming the shopping experience

30/03/2017 - 08:49
The next wave of consumers has come of age. Generation Z doesn’t know a world without the internet or mobile phones — and yet they’re all about people. Here's how to reach them. read more
Shoppers need to feel in control of new retail technologies

Shoppers need to feel in control of new retail technologies

29/03/2017 - 14:11
Although many consumers remain wary of some retail technologies if they feel that they have some control over the experience, their willingness to engage increases. read more
Why retail is getting “experience” wrong

Why retail is getting “experience” wrong

28/03/2017 - 09:37
Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of course, if you dig deeper, it’s really how it works.”  read more
Facebook enhances its online shopping feature

Facebook enhances its online shopping feature

27/03/2017 - 08:51
Facebook has announced a new shopping ad format called Collection to help brands showcase their products in a more visually engaging way. read more
A beginner’s guide to marketing attribution in an omnichannel world

A beginner’s guide to marketing attribution in an omnichannel world

24/03/2017 - 16:27
Attaining the attention and loyalty of today’s always-on, distracted customer is becoming a significant challenge for businesses as they compete in a highly mobile and digitised marketplace. According to Aberdeen Group Inc., companies that have a strong omnichannel customer engagement strategy in place retain nine in 10 of their customers (89%), compared to only a third for companies that do not (33%). read more
Is ‘wantedness’ something that marketers need?

Is ‘wantedness’ something that marketers need?

24/03/2017 - 09:56
It’s not enough for customers to be loyal to brands; brands must be loyal to customers. read more
5 Steps to align your marketing, sales and service teams to achieve better sales in the digital age

5 Steps to align your marketing, sales and service teams to achieve better sales in the digital age

22/03/2017 - 10:23
Changing customer habits mean brands need to change their tactics, starting with better collaboration between customer-facing teams. read more
In the era of disruption, differentiation is key to retail success

In the era of disruption, differentiation is key to retail success

21/03/2017 - 21:10
Retail is becoming about providing shoppers with friction-less, channel-less experiences, with the emphasis on experience. This requires retailers to invest in multiple touchpoints to win and retain custom. With growth more elusive, the fight for share will be won by those best able to provide goods and services that are personalised, contextualised, and curated, in the fastest and most convenient way. read more
Understanding the customer journey in a multiscreen world

Understanding the customer journey in a multiscreen world

17/03/2017 - 09:40
Remember the days of one screen, one activity? Those days are long gone and have given way to a more fast-paced, dynamic user experience. Today’s digital habits can be summarized as a blend of simultaneous and sequential movements from one screen to another, from smartphone to TV to tablet to PC. Multiscreening has quickly pervaded our everyday lives to become the norm, and it’s not so much a skill as it is an instinctive behaviour. read more
Next generation consumer classification system for improved customer engagement

Next generation consumer classification system for improved customer engagement

16/03/2017 - 14:29
New market segmentation, ‘Mosaic’, offers a common customer language to define and engage consumers with relevancy read more
Accenture’s bold new plan to reshape South Africa’s digital marketing industry

Accenture’s bold new plan to reshape South Africa’s digital marketing industry

16/03/2017 - 11:45
Accenture Interactive, the agency inside Accenture, is a growing global business with bold ambitions to reshape the traditional agency market across Africa. South Africa is the primary market being targeted, and will also provide services across Africa and Middle East. read more
How to use predictive analytics to transform the customer journey

How to use predictive analytics to transform the customer journey

16/03/2017 - 09:34
It’s no secret that customer expectations have changed drastically in recent years. read more
6 steps to maximize sales in a mobile-first retail environment

6 steps to maximize sales in a mobile-first retail environment

14/03/2017 - 16:41
Today, more than half of all searches take place on a mobile phone, and nearly one in four consumers does research on a mobile device while shopping in-store. Consumer expectations for mobile commerce and even social media commerce (which largely takes place on mobile phones) also are accelerating, hence the need for a mobile-first mindset. read more
Careful curation is key to avoiding in-store sensory overload

Careful curation is key to avoiding in-store sensory overload

13/03/2017 - 10:07
Each moment, it seems, something new emerges to compete for our attention. Our desktop browsers manage dozens of tabs simultaneously, even though we can only process the information contained on those pages one tab at a time. Our phones ping away, constantly keeping us connected to an infinite virtual world.  read more
Solving the multi-channel conundrum: How to leverage your marketing data for success

Solving the multi-channel conundrum: How to leverage your marketing data for success

10/03/2017 - 12:26
Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days.  read more
Proven strategies that build customer loyalty

Proven strategies that build customer loyalty

10/03/2017 - 10:08
Many organisations struggle to find ways in which they can build customer loyalty and reduce customer churn. In this article, Bob Lucas offers some proven ways to create loyal customers. read more
Checkout features that turn online shoppers into online buyers

Checkout features that turn online shoppers into online buyers

07/03/2017 - 11:25
NRF’s annual study conducted by Forrester Research — has been the industry’s go-to source for key e-commerce metrics, providing benchmarks for everything from business objectives and mobile to marketing and merchandising. read more
Staying competitive in retail: three trends to watch out for

Staying competitive in retail: three trends to watch out for

06/03/2017 - 15:37
With 2017 in full swing, we’ve already had a taste of what’s in store for the retail industry in the year ahead. With innovation driving technological advancements and online consumers demanding speed and convenience, we’ve outlined three key trends that all retailers need to pay attention to in order to compete. read more
The importance of customer engagement for loyalty

The importance of customer engagement for loyalty

27/02/2017 - 14:39
There is a strong argument for customer engagement and loyalty drives to be two of the most important elements to the marketing/sales, function of businesses.  read more
Smartphones are the best way to encourage shopper engagement

Smartphones are the best way to encourage shopper engagement

24/02/2017 - 11:09
The grocer’s philosophy when it comes to building loyalty is to encourage one more shopping trip or one more product purchase. Retailers and grocers use loyalty programmes to collect data from previous purchases, which is used to personalise offers for relevant products and drive footfall back to store. Whilst this technique has its successes, it’s difficult relying on the past to predict the future. It’s important to evolve beyond predicting, and actually engage with consumers, offering something truly compelling to change shopper behaviour.  read more
Mobile: Driving ecommerce not the only option for local retailers

Mobile: Driving ecommerce not the only option for local retailers

21/02/2017 - 09:15
The smartphone has become a Philosopher’s Stone of sorts, transforming not only people’s lives but whole industries as it goes from strength to strength. The GSMA’s 2016 report on the mobile economy in Africa is clear on the impact of mobile technologies and services on the continent, noting that this will generate $210 billion of economic value in 2020 – a substantial 7.6% of GDP (2015’s figures were $150 billion, 6.7% of GDP).  read more
How retailers can use robots to improve customer experience

How retailers can use robots to improve customer experience

20/02/2017 - 09:54
As the Internet of Things (IoT) becomes more prevalent throughout the retail industry, some of the more sophisticated and intelligent “things” retailers are connecting to the Internet are robots.  read more
4 Ways to reach the millennial audience

4 Ways to reach the millennial audience

17/02/2017 - 15:11
Aerosoles’ latest digital experience reaches out to their target millennial audience — a market that expects fresh and exciting content from their brands. read more
Retail surgery: What’s next for multichannel retailers?

Retail surgery: What’s next for multichannel retailers?

17/02/2017 - 10:04
Today’s multichannel retailers need to embrace integrated marketing technologies in order to have a single view of their customers and their shopping journeys across both physical and digital touchpoints. read more
Could facial recognition be the next big thing in retail market research?

Could facial recognition be the next big thing in retail market research?

16/02/2017 - 10:19
From virtual reality and wearable devices to facial and emotional recognition technologies, these products and systems are changing the way we communicate, interact and conduct market research (MR) in several industries, most notably, retail.  read more
Accenture: Traditional loyalty programs waste ‘billions’ in digital age

Accenture: Traditional loyalty programs waste ‘billions’ in digital age

15/02/2017 - 15:37
Accenture Strategy unveils the new ‘languages of loyalty’ driving customer relationships in the digital age.  read more
11 Valentine’s Day retail strategies you can easily implement

11 Valentine’s Day retail strategies you can easily implement

14/02/2017 - 17:16
You don’t have to be in flowers or gifts industry to show your Valentine’s Day spirit and spread the love. There are many things you can do around February 14 (or any day, for that matter) to show your customers and staff how much you love them.  read more
5 Ways retailers can add value to their customers

5 Ways retailers can add value to their customers

14/02/2017 - 10:47
Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online. While discounting can be a very effective tactic for shifting stock, it can risk altering how a retailer is perceived by shoppers if it is overused or employed without careful consideration, potentially damaging the retailer’s reputation and hitting the bottom line. read more
How small business can use mobile to redefine the customer decision journey

How small business can use mobile to redefine the customer decision journey

13/02/2017 - 10:00
Mobile technologies enable stores to always to “be there” when shoppers shop, regardless of the time of day or the availability of sales associates to assist, and they afford the same advantages to retailers whether large or small.  read more
How to engage the millennial shopper

How to engage the millennial shopper

10/02/2017 - 15:20
The “millennial” word itself fills up the heart with a “futuristic” time – more digital, more fancy and more tech savvy. So, who is a Millennial? Millennials are the people born between the early 1980s and the early 2000s and currently, this generation is known as the powerful purchasing population, alongside Gen Z. read more
What South African businesses need to know about app development

What South African businesses need to know about app development

07/02/2017 - 13:05
“There’s an app for that.” – the trademark slogan that has defined the mobile world since 2008, when the Apple App Store and Google Play Store were first launched. With the world moving more towards digitalisation, businesses are reaching out to consumers in new ways – and with new apps. However, creating a good app is harder than it may seem. read more
The rise of the customer

The rise of the customer

06/02/2017 - 09:13
In a market where customer experience trumps product as a competitive advantage, businesses are constantly faced with the challenge of providing customers with the experience that they are looking for. Today’s customers are both savvy and demanding, knowing what they want and expecting to get it when they want it. This is invariably immediately. read more