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GENERAL FOODS IN SOUTH AFRICA
BRANDS BY CATEGORY
 | BreadBread is a staple food prepared by cooking a dough of flour and water and often additional ingredients. Doughs are usually baked, but in some cuisines breads are steamed, fried, or baked on an unoiled frying pan. Click here to find Bread brands |
 | Flour |
 | Jams |
 | Maize |
 | PastaDry pasta experienced volume growth of 4.9% in 2009, up from the 2.6% decline experienced in the previous year. The market is set to grow steadily at 3.6% in 2010 and 4.6% in 2011.
Category growth may be attributed to the decline in average price per kilogram of dry pasta. The price reduction was as a result of drop in the wheat commodity price as a raw material. In addition, there was all year round promotional pricing by both major brands as well as housebrands.
Another dynamic that may have underpinned the category growth is the marketing by dry pasta sauce manufacturers during the same period. This, indirectly, is believed to have bolstered dry pasta sales.
Overall, pasta is well-positioned for future growth, as consumers source economically priced, low GI products.
Source: BMI Click here to find Pasta brands |
 | RiceThe rice category saw a decline of 30.0% during 2008, with the market showing a partial recovery of volumes (12.2%) during 2009.
Given the reduced growth anticipated for the category in the short term, it is believed that it will take a number of years for the category to recover to previous levels. The sluggish performance is attributed to the price increases seen in the past two years which drive price conscious consumers to switch back to cheaper, traditional staples such as maize meal. These two staples constantly compete for centre of plate.
As all rice volumes are imported, and volumes are dependent upon the crop yield and pricing on international markets, this volatility is a not a function of local demand, but rather of overall supply.
Source: BMI Click here to find Rice brands |
 | Sugar |
 | Sweeteners |
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BMi Research’s annual quantification of the tea market included an analysis of black tea, iced tea, rooibos and speciality tea.
 | 25 APR |
South Africa’s edible oils are mainly from sunflower seeds and canola seeds, with production seen predominantly in KwaZulu-Natal and Gauteng. In recent years there has been growth in the production of edible oils from alternative plant sources, such as olives.
 | 30 MAR |
Rieses Food Imports has introduced a new Serena Lasagne Range, which is produced in Italy from only the finest durum wheat semolina.
 | 22 MAR |
The baking fat category saw good volume increases in 2009 and 2010, with growth rates of 7.6% and 4.6% recorded for these two years respectively.
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