POINT OF SALE
MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
Click here to read more about MegaVision Media
PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
Click here to read more about Pocketmedia Solutions
Sureswipe is more than a Payment Service Provider, we are a Fintech team that focuses on disrupting the card payment industry in order to deliver real value to independent retailers and service providers.
Click here to read more about Sureswipe
Customer engagement through gamification
17/08/2018 - 13:55
Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing with stakeholders.
Closing the sales loop – advertising in the mall environment
17/08/2018 - 08:38
As the relationship between retailer and customer becomes more complex and consumers’ motivation to purchase one product over another continues to shift and evolve, especially in this digital age, social media, personalisation and the need for customers to find both affinity and value in a brand have become increasingly important.
What makes an app successful in today's connected world?
16/08/2018 - 09:46
With technology in South Africa growing at such a rapid speed, it’s difficult to keep up with new apps being developed on a daily basis. Business owners are constantly having to educate themselves about the latest trends in order to align their business’ objectives with their customers’ changing needs.
#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety
08/08/2018 - 10:16
With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs.
Burberry to change logo for first time in two decades
07/08/2018 - 10:22
Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post.
CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line
03/08/2018 - 10:25
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the nearly one hundred years since Wanamaker died, the advertising landscape has changed dramatically. One thing that hasn’t changed, however, is that vast amounts of money spent on advertising and marketing are wasted.
Heineken shares fall most in three years, as Brazil eats into margins
31/07/2018 - 15:14
Heineken’s attempt to challenge Anheuser-Busch InBev in Brazil is squeezing the Dutch brewer’s profit margin.
Disruption is the difference
27/07/2018 - 09:49
The difference between brands that grow and those that don’t is how disruptive they are in the market.
Shoprite launches competition to boost small businesses
25/07/2018 - 09:42
Small business owners with an annual turnover of less than R1 million are invited to enter the very first Shoprite Hustle competition before 22 September 2018.
A cross-media view of the customer is the key to marketing success
24/07/2018 - 16:33
The consumer leaves traces in the digital world for marketers to analyse. To get an accurate understanding of the customer journey, brands must, therefore, seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase.