MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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5 Reasons why in-store radio and audio solutions are a hit with consumers
12/06/2018 - 14:27
Research shows consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music.
Once upon a time: Storytelling in advertising 2018
12/06/2018 - 09:06
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
How to create your first attractive retail display
25/05/2018 - 16:05
Setting up a stall in a retail mall is a challenging task. You’re surrounded by so many incredible brands and concepts similar to yours, so it’s important to recognise the need to go the extra mile to attract customers to your store.
Is marketing to millennials making us miss the obvious?
18/05/2018 - 09:57
Gen Xers are growing older with each passing day. And aging right along with them are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. And we all know their narrative. In addition to wielding lots of spending power, they’re unique and perplexing. They’re enigmas. They’re changing retail.
Reimagining the brand experience in three steps
16/05/2018 - 09:58
Recently, it’s become increasingly clear that sales and marketing executives are both facing the same challenge: differentiation. Why?
Using data to break discount dependency and nurture loyalty
15/05/2018 - 16:36
Retailers have been discounting since the dawn of the grocery store. Brands relied on couponing and sales as an easy way to differentiate themselves from generic store-brand options and as a way to get consumers to make the switch from a competing brand to give theirs a try.
Why forcing customers to use your app is brand vanity
11/05/2018 - 11:12
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
How to find the right place for your new retail pop-up store
08/05/2018 - 11:23
Pop-up stores are wonderful business opportunities when you have the right location. Much like any other retail stores, a pop-up version requires just as much planning, branding and research.
SA brands lacking confidence on global stage
04/05/2018 - 09:25
Local brands could up their game by cohesively telling the global market what they have to offer and developing a more collegial, outward-looking strategy.
Advertising watchdog lashes The Gadget Shop over misleading e-mail
25/04/2018 - 15:41
The Gadget Shop has been ordered to withdraw a misleading e-mail advertisement.