MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Six steps to building a proactive customer service strategy
26/06/2017 - 15:48
Leading-edge companies around the world are now practicing proactive customer service, where customer needs are anticipated and met, rather than simply reacting to requests for service.
How to create a top customer experience in just three steps
20/06/2017 - 16:45
Convenience has become the new loyalty. So, it obviously pays to invest some time and resources into making your customers feel as though they’re being served seamlessly, with their needs anticipated and their problems solved with minimal effort.
Brands are facing a whole new world of retail realities
14/06/2017 - 09:56
Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots of places to buy everything from groceries to garments. Many of the anchor stores — like Sears, Macy’s or Best Buy — served as aggregators of brand-name products.
Marketing objectives: How to make your contact strategy measurable
06/06/2017 - 15:01
A contact strategy is imperative for controlling customer communications and ensuring that you deliver the right message, at the right time to the right customer through the right channel.
Finding true customer centricity
31/05/2017 - 10:04
For decades, retailers have held fast and true to the marketing mantra, looking for a 360-degree view of the customer. The rise of e-Commerce and the big data that it produced created a world of promise for an all-knowing view of the customer that could be combined with relevant CRM information.
Help customers on the support journey and up the loyalty ladder
31/05/2017 - 09:15
Think about your ideal experience as a customer. It felt smooth and quick to get in touch with a sharp and friendly support person, right? You felt heard and understood.
Millennials most likely to spend on brands they love
30/05/2017 - 17:38
Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships between consumers and brands operating in the CPG industry, finds that 67% will, in fact, spend more with the brands they love, compared to older shoppers. But realising that opportunity by earning and maintaining loyalty from younger consumers remains a challenge, as 70% regularly keep an eye out for better deals.
Study: Email, not Facebook, drives consumer engagement among brands
24/05/2017 - 13:24
Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.
Popping up is good for business
23/05/2017 - 15:39
There’s no better way to do market research than by putting yourself and your product out there on the street. If you sell like crazy, you can safely assume that people want what you have to offer. That’s how simple it should be, especially in these times of ‘lean business models’ as the necessary approach to starting up a business.
Five ways to drive customer loyalty through marketing touchpoints
18/05/2017 - 12:44
Getting new customers is a good thing, however, you only win big if you can turn them into loyal customers, and loyalty is only possible when your customers have a satisfying emotional experience after doing business with you.