MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Marketing trends in the premium alcohol category
20/04/2018 - 10:01
Marketing decisions in the premium alcohol category are being driven by gender-neutral concerns, authentic partnerships and consumers’ desire to stand out, according to research conducted by wines and spirits company Pernod Ricard over the past festive season.
How to change your mindset from employee to business owner
20/04/2018 - 09:26
As you know, success doesn’t happen overnight. In such a competitive environment, there are so many businesses which might be doing exactly the same as your startup, but taking the plunge and starting your own business takes plenty of guts and bravery. It’s not easy out there, and it’s going to take time and dedication to be where you want to be, but with the right mindset, you’ll be able to achieve anything.
Closing the deal with in-store customers
19/04/2018 - 14:05
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur.
Snapchat launches new Shoppable AR Lenses for brands
19/04/2018 - 11:53
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.
AI: The answer for thriving retailers
16/04/2018 - 14:42
It’s no secret that online sales have been growing exponentially with no sign of slowing down. Even purchases completed in-store often start online.
Overcoming marketing’s 5 deadly fears
16/04/2018 - 10:59
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back.
How your offline efforts can help your online marketing
16/04/2018 - 09:12
There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is told by the seller, and the second is told hopefully by a satisfied customer.
SPAR partners with Tiso Blackstar and iconic Sunday Times Finders Keepers
12/04/2018 - 15:44
SPAR, one of the country’s leading retailers with more than 900 grocery stores across southern Africa, has joined forces with Tiso Blackstar to bring the iconic Finders Keepers competition to South Africans.
Detonator Media Group partners with global influencer technology platform Brandnew IO
09/04/2018 - 09:22
Sub-Saharan Africa - Detonator Media Group, a leading consultancy in the media and marketing space, has partnered with influencer marketing technology platform Brandnew IO.
Creating measurable touchpoints for experiential retail
05/04/2018 - 09:25
Experiential retail has matured rapidly over the past 10 years.