MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand loyalty with shoppers by providing 360° solutions.
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Playing by the rules in an era of online advertising
02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts.
The idea of a ‘target audience’ is becoming obsolete in a digital world
01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.
The art of retailtainment
30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity.
Micro-engagement in the age of influence
30/07/2019 - 09:46
We are living in the age of influence. Some of the largest brands doing an equity play in advertising have influencers at the helm, driving their brand messaging over the short or long term. SA’s pool of celebrity big names, television personalities, musicians and mega-creatives are pulling the big brands.
Refinery celebrates diversity with new fashion campaign
18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.
SA investment in marketing communications is sound
17/07/2019 - 09:45
SA’s investment in marketing communications stands at 2.7% of marketing spend related to turnover – just 0.2% lower than that of the UK and a healthy sign for SA’s marketing industry as a whole. This is according to the 2018 Agency Scope analysis, which analyses input from approximately 2,500 marketers in 12 countries globally.
Winning the hearts of consumers through local relevance
02/07/2019 - 11:18
DNA Brand Architects recently won the SA Campaign of the Year prize at the Prism Awards for a five-part digital series it had created for Lion Lager. In response to the challenge of reintroducing an “old” brand to a young audience and making it relevant, this agency chose a culturally relevant concept that would resonate with the target audience: the payment of lobola.
Entries are open for the 2019 Financial Mail AdFocus Awards
28/06/2019 - 10:47
Entries have opened for the 2019 Financial Mail AdFocus Awards.
The strategic readiness of a team
26/06/2019 - 09:53
In the business world, a strategy is only as good as the team responsible for implementing it. All too often a strategy is presented with great fanfare, yet a few months down the line it will not have been activated as set out in the original plan. The first step in finding out what went wrong is to look at the variables at play before the strategy was revealed.
Gen Next: Micro-influencers offer authentic engagement
25/06/2019 - 15:31
Today’s youth consumes a collective $44bn of spending power. However, traditional advertising appeals less to today’s youth than to previous generations. In this environment, influencer marketing has shown exponential growth in recent years.