MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand loyalty with shoppers by providing 360° solutions.
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6 Steps to successful customer relationship management
22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.
Marketing takes its place at the boardroom table
16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey.
Brand SA makes marketing material available
15/04/2019 - 08:38
To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation.
Brand consistency aids in brand security
03/04/2019 - 08:23
Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyber attacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures.
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs
29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be.
3 Reasons why content marketing has an edge over traditional marketing
27/03/2019 - 10:00
Content marketing is taking the world by storm.
SA brands shine at the MMA’s annual Global Business Impact Index announcement
12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances.
Jameson Irish Whiskey launches new brand message "Taste, that’s why"
07/03/2019 - 10:59
It’s about taste. It’s that simple. No gimmicks or tricks. No smoke or mirrors. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey.
Iconic South Africans the inspiration for new Johnnie Walker campaign
05/03/2019 - 11:20
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'.
Go digital or die, companies warned
22/02/2019 - 11:03
The SA digital market has long played second fiddle to its traditional counterparts, but that is all about to change.