MARKETING SOUTH AFRICA
PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand loyalty with shoppers by providing 360° solutions.
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Bringing marketing to the boardroom table
08/10/2019 - 11:16
The Nedbank IMC 2020, in association with the Marketing Association of SA and endorsed by the IAB, will take place on March 19, 2020, in Sandton. The big debate next year will centre on the fact that with intangible brand assets being valued at trillions of dollars globally, marketing should be sitting at the table with the grown-ups – but it isn’t. To get marketing to where it needs to be – at the boardroom table – marketers will need to provide concrete evidence that it boosts the bottom line. To this end, the conference theme is “Marketing Works. Work it”.
How retailers can boost their bottomline? Invest more in their front-line “brand ambassadors”
03/10/2019 - 11:37
Most shopping still happens in-store rather than online, but it is clear that online shopping is a significant growth engine, so stores need to do more to drive footfall. Respondents to Zebra’s 2019 Shopper Vision Study said the top two factors that get them to spend more time in brick-and-mortar stores are product availability and helpful store associates.
Inglot Cosmetics partners with Cartoon Network for limited edition ‘The Powerpuff Girls’ Beauty Collection
03/10/2019 - 10:19
Cartoon Network is proud to announce that it is collaborating with global beauty brand Inglot Cosmetics for a new limited-edition collection inspired by the original ambassadors of female empowerment The Powerpuff Girls.
Four tips for optimising agile marketing
02/10/2019 - 10:01
The original business concept of “agility” stems from the 2001 Manifesto for Agile Software Development, put together by 17 software developers at a meeting at Utah in the USA. The need for an agile manifesto was aimed at the Silicon Valley start-up world, envisaging a less micro-managed world in order to action changes faster. It resulted in different Agile software methodologies evolving, many of which have now been adapted and embraced by industries outside of the IT world.
It’s time to close the media spending gap between digital and television
01/10/2019 - 14:46
Up until a few years ago, marketers worked on the assumption that digital reached a small audience of high-income earners while television served the mass market. That picture has changed dramatically over the last five years, and the time has come for brands to rethink how and where they allocate their media budgets.
Shortlisted finalists for the 2019 Financial Mail AdFocus Awards announced
01/10/2019 - 11:32
The shortlisted finalists for the 2019 Financial Mail AdFocus Awards have been announced.
Up the ante this Black Friday
01/10/2019 - 10:29
With only a few trading weeks left, brands have only a few weeks left to finalise their plans for Black Friday – which has grown into one of the most important fixtures on South Africa’s annual retail calendar in recent years.
Digital marketing: multi-touch attribution
19/09/2019 - 13:43
The effective tracking of digital marketing campaigns is not as easy as initially thought. One question that often pops up is: at what point did consumer conversion take place? During a campaign, it’s difficult to attribute this correctly, especially with multiple touchpoints such as display and native advertising, sponsored social posts, video ads on mobile or paid-for search results all running consecutively.
Ackermans launches ‘Moms4Moms’ educational platform to give mothers a helping hand
16/09/2019 - 14:03
According to a 2017 Statistic South Africa report, 61% of South African children are raised by only their mothers. This reveals that the majority of South African women have to navigate single-parenthood, as well as being the sole provider for their families.
Marketing the Future – unlocking the human element in a digital world
03/09/2019 - 12:59
The IMM Graduate School, in partnership with Nedbank, will be hosting the second annual half-day Marketing the Future Conference in Johannesburg, Durban, and Cape Town. This year’s theme, “unlocking the human element in a digital world”, examines how the role of marketers continues to change as technology develops.