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SAB close to acquiring Smirnoff drinks range

19/07/2019 - 11:27

South African Breweries (SAB) is a step closer to acquiring the Smirnoff ready-to-drink (RTD) range of products, mostly ciders, and mixes, after the Competition Commission announced the approval of the acquisition from Diageo South Africa.  

The commission has recommended to the Competition Tribunal that SAB is granted the right to acquire Smirnoff RTD products, including all RTDs related to the Smirnoff brand (including Smirnoff Storm, Guarana, Spin, Pine Twist and Berry Twist), (Smirnoff Brands) and, for the avoidance of doubt, excluding the Smirnoff Vodka brand. ... 

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