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Digital sponsorship provides good ROI

21/02/2019 - 14:57

South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.  

International practice and research shows that marketing and advertising displayed in a contextually relevant, premium environment outperforms the average display ad. A ... 

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