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How to transition from reactive to proactive customer service

28/06/2017 - 16:19

Getting to a place where the majority of your customers never have to contact you for support queries is the Holy Grail of customer service and something achieved by very few customer-facing brands. 

But, as detailed in the first two articles in this series, embracing proactive customer service is one way of getting there. If you have already developed your strategy ... 

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