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Key insights into the global banana market

16/09/2019 - 14:45

The global banana market revenue amounted to $58.5B in 2017, therefore, remained relatively stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price).  

Overall, the total market indicated a remarkable increase from 2007 to 2017: its value increased at an average annual rate of +1.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2017 figures, banana consumption increased by +18.1% ... 


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