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New retail report reveals South Africa's most customer-centric retailers

26/04/2017 - 12:20

A recent survey conducted by the global leaders in customer science, dunnhumby, titled the Customer-Centricity Index (CCI) reveals that South Africa’s most successful apparel retailers are those with a high focus on ‘customer-centricity’ defined as focusing on creating a positive customer experience by placing your customer in the centre of your retail decisions. According to the recent study, the local retailers that scored the highest on their overall customer-centricity score include Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On and Mr Price.  

As the experts in customer and retail insights, dunhummby has identified seven pillars that customers highlight as the aspects of the shopping experience that matter mos... 

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