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Health innovation is an opportunity for South African brands across multiple industries

23/09/2019 - 14:22

With government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country’s health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment. 

Our global longitudinal study, GfK Consumer Life* – which includes 1,000 South African respondents that are representative of the online population – pinpoints three major trends. These developments do not only affect health-related brands such as ph... 

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