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Digital sponsorship provides good ROI

21/02/2019 - 14:57

South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.  

International practice and research shows that marketing and advertising displayed in a contextually relevant, premium environment outperforms the average display ad. A ... 


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Woolworths CEO confident that right strategies are in place

21/02/2019 - 13:44

Woolworths Holdings announced results for the 26 weeks ended 23 December 2018....

Local mushroom farmer receives Pick n Pay’s 2019 Small Supplier of the Year award

21/02/2019 - 09:46

Local mushroom farmer, Peter Nyathi, founder of Tropical Mushrooms, has been awarded Pick n Pay’s 2019 Small Supplier of th...

UK government seeks views on proposed plastic packaging tax

21/02/2019 - 09:21

The UK government has launched consultations on the introduction of new plastic packaging taxes and tougher rules for packagi...

Tiger Brands says margins are being squeezed

21/02/2019 - 09:07

Tiger Brands, like its competitors in the food-producer arena, says it has not been able to fully pass on higher input costs ...

2019 National Budget speech: Five positive, key take outs for local SMEs

21/02/2019 - 08:33

Finance Minister Tito Mboweni referenced the private sector as the key engine for job creation in his National Budget speech....

Woolworths raises R2 Million with One Small Spoon Christmas campaign

20/02/2019 - 14:06

Christmas is a distant memory already, but thanks to Woolies and their customers, meals will be given to those who need it mo...

SA will have to produce 50% more food by 2050 or face crisis

20/02/2019 - 11:18

South Africa faces an impending food security crisis if there isn't urgent action to correct unsustainable practices, says an...