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Silo Analytics

Silo Analytics

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There’s no better way to do market research than by putting yourself and your product out there on the street. If you sell like crazy, you can safely assume that people want what you have to offer. That’s how simple it should be, especially in these times of ‘lean business models’ as the necessary approach to starting up a business.

Five ways to drive customer loyalty through marketing touchpoints
18/05/2017 - 12:44
Getting new customers is a good thing, however, you only win big if you can turn them into loyal customers, and loyalty is only possible when your customers have a satisfying emotional experience after doing business with you.

How South African businesses can embrace the tech revolution
15/05/2017 - 11:43
The Fourth Industrial Revolution was a hot topic at the recent World Economic Forum in Davos and more recently WEF Africa in Durban. But what does a technology-driven revolution mean for local entrepreneurs and the local small business environment?

What to do with all that data?
15/05/2017 - 10:51
The amount of personal data that companies are now able to collect about their existing and potential customers has grown exponentially over the past few years. In 2014, tech manufacturing giant IBM estimated that collectively, people create 2.5 quintillion bytes of data each day.

FMCG suppliers need to become master storytellers to succeed with grocery retailers
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With retail multiples looking to downsize their ranges, especially in the context of cost price negotiations prompted by recent currency fluctuations, FMCG suppliers need to become master storytellers to remain competitive.

The other side of brick-and-mortar retail: Survival of the fittest
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The Mother’s Day prep that drives in-store shoppers
09/05/2017 - 10:06
Drive in-store shoppers and maximise Mother's Day sales by preparing ahead of time, promoting discounts and targeting your ideal shopper with engaging ads, giving shoppers a reason to come to you.

Sally Williams offers a growth lesson for the whole food sector
08/05/2017 - 16:56
Mark Sack, the managing director of one of South Africa’s most famous brands and a speaker at The Food Forum 2017, the conference for Africa’s Big 7 reveals why expansion was a two-year challenge.

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Amazon has launched a new local weather personalised shopping service that offers products to shoppers based on their local weather conditions.

The fundamentals of data-driven marketing
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Marketing is increasingly built on data. Database services provide the raw material for constructing buyer personas, developing account-based marketing strategies, and analysing your audience’s needs. But what principles govern the data on which modern marketing rests? Here are six critical properties that make data-driven marketing successful.