INSIGHTS AND ANALYSIS
SERVICES SOUTH AFRICA
With Silo Analytics, brands and retailers have access to rich information and comprehensive statistical reports to allow you to identify trends and patterns, react in real-time, and move your business forward.
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Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shopping
20/08/2018 - 10:48
The launch of Midrand’s Mall of Africa in April 2016 has helped to lift average quarterly revenue from technical goods across major shopping malls in Midrand, Pretoria and Johannesburg by more than 50%. This indicates that South Africa’s richer and more densely populated urban areas have yet to hit saturation point for new shopping developments.
The science behind engaging and relevant digital signage content in-store
20/08/2018 - 10:27
You might think that the magic formula to great digital signage content equals awe-inspiring visual effects and hours of animation. This formula might be visually appealing and might make your customers look but will it inform and influence their buying decisions? Probably not.
Customer engagement through gamification
17/08/2018 - 13:55
Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing with stakeholders.
Closing the sales loop – advertising in the mall environment
17/08/2018 - 08:38
As the relationship between retailer and customer becomes more complex and consumers’ motivation to purchase one product over another continues to shift and evolve, especially in this digital age, social media, personalisation and the need for customers to find both affinity and value in a brand have become increasingly important.
What makes an app successful in today's connected world?
16/08/2018 - 09:46
With technology in South Africa growing at such a rapid speed, it’s difficult to keep up with new apps being developed on a daily basis. Business owners are constantly having to educate themselves about the latest trends in order to align their business’ objectives with their customers’ changing needs.
#WomensMonth: Brands should add to working moms' sense of well-being rather than contribute to their anxiety
08/08/2018 - 10:16
With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs.
Burberry to change logo for first time in two decades
07/08/2018 - 10:22
Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post.
New study identifies key snacking behaviour as basis for better understanding consumer choices
07/08/2018 - 09:13
A new study has identified seven consumer snacking profiles as a way to better understand the shopping behaviours driving the snacking category. It has also uncovered insights into weekday versus weekend snacking.
CEOs: Your marketing teams are missing a trick, and it’s hurting your bottom line
03/08/2018 - 10:25
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the nearly one hundred years since Wanamaker died, the advertising landscape has changed dramatically. One thing that hasn’t changed, however, is that vast amounts of money spent on advertising and marketing are wasted.
Heineken shares fall most in three years, as Brazil eats into margins
31/07/2018 - 15:14
Heineken’s attempt to challenge Anheuser-Busch InBev in Brazil is squeezing the Dutch brewer’s profit margin.