INSIGHTS AND ANALYSIS
SERVICES SOUTH AFRICA
With Silo Analytics, brands and retailers have access to rich information and comprehensive statistical reports to allow you to identify trends and patterns, react in real-time, and move your business forward.
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Leveraging digital platforms for the greater good – beyond the 12-days of Christmas
15/12/2017 - 15:59
“Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the Festive Season”, says Deseré Orrill, Managing Director of HoneyKome and CEO of Ole! Media Group.
Digital signage video walls enhance adidas' brand experience at new flagship store
14/12/2017 - 09:00
Moving Tactics, South Africa’s leading digital signage solutions company, recently worked with adidas to install two video walls at their new flagship store in Sandton City Shopping Centre in South Africa.
How Asics offers a personalised experience to customers
07/12/2017 - 14:19
Footwear and athletic apparel retailer Asics has found a way to personalise the shopping experience for consumers by finding them products that fit perfectly in size and style.
How retail marketers can shine during the holiday shopping haze
06/12/2017 - 11:07
Consumers are constantly confronted across media channels with branded messages. The volume of information is overwhelming, leaving many to disregard those messages or even view them with outright disdain. For email marketers, in particular, message overload threatens to send their strategic marketing messages directly to spam.
Retailers, here's why you should give email marketing a second chance
05/12/2017 - 15:03
While not always receiving the attention it might deserve, email marketing's ability to reach your customers in a highly personalised manner and with an exceptional return on investment makes it a marketing tactic you should consider using more diligently.
Why FMCG brands should target consumers with small format OOH
30/11/2017 - 11:40
When it comes to marketing FMCG products, one would presume that virtually every consumer is a target and that the brand communication is going to reach those targets across the entire demographic spectrum.
Marks & Spencer dominates Christmas ad engagement polls
30/11/2017 - 10:29
Marks & Spencer’s Christmas advert featuring Paddington Bear has achieved the highest customer engagement for a retailer in 2017’s festive campaign season.
Why marketers need to pay more attention to imagery
29/11/2017 - 11:26
The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonise over which photo to use to highlight their products. They eschew word-heavy sales letters in favour of visually-engaging video. They have passionately-argued opinions about the proper button colour for conversion forms.
Winners of the 2017 Financial Mail AdFocus Awards announced
23/11/2017 - 11:51
Since 1990, the Financial Mail AdFocus Awards have grown to become a much-anticipated event for South African marketing and communications industry. Today, agencies and individuals are awarded not only for their creative and marketing skills but for their all-around business acumen.
Attracting consumers to your start-up
23/11/2017 - 09:23
When it comes to start-up businesses today, wannabe business owners are far too quick to give up, wanting success to happen overnight. This is the opinion of local entrepreneur, marketing expert, and the founder of Lamelle Research Laboratories, Tony De Barros, who adds that all too often entrepreneurs don’t have a clear vision about where they want to be and why they are doing it in the first place.