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SERVICES SOUTH AFRICA

Silo Analytics

Silo Analytics

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One-size-fits-all branding in Africa doesn’t cut it
12/02/2019 - 18:37
As the global economic slowdown continues to inhibit opportunities for expansion in home territories, more and more companies are looking to the rest of Africa as a potential growth market.

Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board
11/02/2019 - 10:42
The Sunday Times is excited to announce the launch of its Reader’s Choice Travel Awards that celebrate excellence across all sectors of the travel and tourism industry in South Africa.

Valentine’s Day retail ideas: 10 Tactics to win over your customers’ hearts
07/02/2019 - 13:53
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.

SA women applaud Ackermans' #IAmMe Valentine's lingerie campaign
07/02/2019 - 09:45
Ackermans' latest star-studded lingerie campaign inspires women to celebrate their true selves.

Shareholders cheer Pandora’s plan to add some sparkle
06/02/2019 - 13:32
Investors have welcomed a new strategy from jewellery maker Pandora, which is struggling to regain its competitive edge in a weak retail market, sending its shares up more than 10%.

Businesses face big moral and socioeconomic issues
05/02/2019 - 09:25
Consumers want brands and corporates to be scrupulously ethical and champions for causes they care about. Businesses will have to engage with big moral and socioeconomic issues in a convincing way.

What is your organisation’s reputation score?
29/01/2019 - 15:22
The average corporate reputation score of last year’s reputation research studies conducted by Reputation Matters, a proudly African reputation research company, was 78.4%, a 2.2% decline from 2017 (80.6%).

Integration or specialisation?
29/01/2019 - 15:06
Consulting firm Scopen recently released the latest trends in marketer-agency relationships in Brazil, Spain, the UK, Columbia, India and China. According to the research, clients are generally working with agencies on a contractual basis as opposed to a fixed retainer. The preferred agencies are bound by a service-level agreement and are contracted to perform a variety of services.

SAB campaigns against alcohol abuse
24/01/2019 - 12:50
Capitalising on the current popularity of video, SAB launched a short film to coincide with the festive season, highlighting the devastating effects of making poor decisions in the lives of teenagers; and to combat the incidence of underage drinking.

Gillette lambasted for casting men as the bad guys in new campaign
22/01/2019 - 16:27
Gillette’s new brand campaign has had more than 2-million views on YouTube since it launched on January 14, and an astounding 10:1 ratio of dislikes to likes. Those who dislike the ad have taken umbrage with Gillette’s stance that all men are bad.