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Silo Analytics

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Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year.

Twelve trends to shape media and marketing in 2019
13/12/2018 - 09:13
Kantar’s recently released media landscape predictions outline 12 trends that are expected to shape the media and marketing industry across the board over the next year.

FoST - An immersive storytelling experience, but is South Africa ready for the learnings?
07/12/2018 - 10:05
In an industry that changes as quickly as the weather in Joburg, marketers have seen a vast change in the depiction of brands and a fascinating shift in the consumer experience.

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Anthropology has become a way marketers can add another layer to big data in their understanding of consumers, a means to seek out the narrative behind their behaviour – the “thick” data, as opposed to big data.

2018 Financial Mail AdFocus Award winners announced
28/11/2018 - 08:40
Members of the South African marketing and communications industry came together last night at The Venue in Melrose Arch, to celebrate advertising effectiveness at the annual Financial Mail AdFocus Awards. Since their inception in 1990, the AdFocus Awards have provided a platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well.

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Holiday marketing tips to help your store stand out
27/11/2018 - 08:59
The festive season is a challenging time for shopping malls in Cape Town. Customers are ready to spend their hard earned money and make impulse decisions, therefore, you need to ensure your store is ready for the holiday rush and that your marketing strategy attracts the big spenders.

Dolce & Gabbana shows marketing blunders know no borders
26/11/2018 - 14:19
Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce & Gabbana that shows a Chinese model struggling to eat spaghetti and pizza with chopsticks.

Pick n Pay reveals all Black Friday deals: Savings bigger and better than last year
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Pick n Pay has released all its Black Friday deals that will run over a three-day period from 23 – 25 November 2018.

#BlackFriday: Will your business handle the demand?
20/11/2018 - 09:14
Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it’s another way of increasing revenue just before the festive season officially kicks in.