INSIGHTS AND ANALYSIS
SERVICES SOUTH AFRICA
How luxury brands can revitalize stagnating sales
09/12/2016 - 12:18
Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers looking for a personal lifestyle experience.
Wayfair app lets shoppers visualize decor in their own homes
08/12/2016 - 11:34
Wayfair announced View in Room, a new feature in its flagship mobile application that allows shoppers to see 2-D images furniture and décor in their homes through the camera on their phones before they buy the products.
Forget mobile-first, your customer is demanding mobile-always
05/12/2016 - 09:29
As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of engaging with brands. This seismic shift towards mobile requires an equally bold response from organisations which hope to remain relevant.
IDC retail insights: Top 10 predictions for global retail
01/12/2016 - 10:25
The need for digital transformation, more integrated IT and operations, business security, and rethinking the future of work are among the themes that dominate IDC Retail Insight’s top 10 predictions for worldwide retail 2017.
Black Friday and beyond: Consumer habits are changing fast and stores need to evolve
29/11/2016 - 10:30
In October of this year, Periscope by McKinsey conducted online research of more than 1,000 consumers in the U.S. to understand their attitudes towards Black Friday and expected shopping patterns.
Six steps to a better digital marketing strategy
29/11/2016 - 09:56
Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms.
Optimising millennial talent in the workplace
28/11/2016 - 15:44
In her recent enlightening address at the IABC's Innovating Business Communication Conference, professional speaker and coach Saffron Baggallay emphasised the need to understand, value and work with millennials. She offered a sobering perspective on practices corporates need to adopt in order to provide an effective workplace for millennials.
Building better brand experiences in the touchpoint revolution
23/11/2016 - 11:34
It's increasingly said that today's brands are the sum of consumer experiences and marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are interested in buying complete, off-the-shelf, pre-defined customer journeys. In an era of personalisation, they want to assemble their own: using the touchpoints of their choosing for the purposes of their choosing and at the moments of their choosing. But if brands are the sum of these autonomous experiences, to what extent can they still be planned, built and managed? How can marketers control experiences when they cannot predict in which context, through which touchpoint, and in what order, those experiences will happen?
Ten hacks that can lead to big gains in retail
21/11/2016 - 09:33
If retailers aren't looking for an edge, then they're falling behind. In today's hyper-competitive world, every ounce of productivity counts. These 10 hacks can quickly lead to big gains in output.
Rise of the ‘craft’ brand
18/11/2016 - 08:45
The age of the Goliath brand is over. Now, the Davids are running the show.