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Silo Analytics

Silo Analytics

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Related News

Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.

Pick n Pay shares five of its Black Friday deals
25/11/2019 - 10:10
Pick n Pay has released five of its nationwide in-store Black Friday deals as a teaser of what customers can expect this Friday.

AB InBev reports weak results in "challenging" third quarter
01/11/2019 - 14:49
AB InBev, the world’s largest brewer, reported weaker-than-expected third-quarter profit and sales, due to higher cost of sales, marketing investments and price increases in two major markets, South Korea and Brazil.

2019 South African Loyalty Awards winners announced
01/11/2019 - 14:14
The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town.

To spend or not to spend, that is the brand question
24/10/2019 - 14:54
During a downturn brands should reinforce the attributes that make them appealing and differentiated in the eyes of existing customers.

Top loyalty trends we're seeing in 2019
23/10/2019 - 10:59
The Fourth Industrial Revolution has transformed end-customer expectations, putting pressure on brands to evolve their offerings. Loyalty programmes are by no means exempt. Clients are seeking fairness, flexibility and an offering that has lasting benefits as well as aspects of instant gratification. They’re looking for a solution that deepens gamification and transcends it. Here, Francois Uys, Head of Digital, Marketing, and Communications at Sanlam Reality, outlines some of the top trends for the loyalty space in 2019 and 2020.

Bringing marketing to the boardroom table
08/10/2019 - 11:16
The Nedbank IMC 2020, in association with the Marketing Association of SA and endorsed by the IAB, will take place on March 19, 2020, in Sandton. The big debate next year will centre on the fact that with intangible brand assets being valued at trillions of dollars globally, marketing should be sitting at the table with the grown-ups – but it isn’t. To get marketing to where it needs to be – at the boardroom table – marketers will need to provide concrete evidence that it boosts the bottom line. To this end, the conference theme is “Marketing Works. Work it”.

How retailers can boost their bottomline? Invest more in their front-line “brand ambassadors”
03/10/2019 - 11:37
Most shopping still happens in-store rather than online, but it is clear that online shopping is a significant growth engine, so stores need to do more to drive footfall. Respondents to Zebra’s 2019 Shopper Vision Study said the top two factors that get them to spend more time in brick-and-mortar stores are product availability and helpful store associates.

Inglot Cosmetics partners with Cartoon Network for limited edition ‘The Powerpuff Girls’ Beauty Collection
03/10/2019 - 10:19
Cartoon Network is proud to announce that it is collaborating with global beauty brand Inglot Cosmetics for a new limited-edition collection inspired by the original ambassadors of female empowerment The Powerpuff Girls.

Four tips for optimising agile marketing
02/10/2019 - 10:01
The original business concept of “agility” stems from the 2001 Manifesto for Agile Software Development, put together by 17 software developers at a meeting at Utah in the USA. The need for an agile manifesto was aimed at the Silicon Valley start-up world, envisaging a less micro-managed world in order to action changes faster. It resulted in different Agile software methodologies evolving, many of which have now been adapted and embraced by industries outside of the IT world.