WHO
WE ARE
Broco was established in 1998 and over a 10 year
period, created a niche in the market as a leading
logistics management company, offering a primary
distribution service to all industries, specialising
in the Fast Moving Consumer Goods (FMCG) Industry.
IMPERIAL Logistics acquired the majority shareholding
in Broco in 2004 and today Broco forms part of
the Consumer Products Division of IMPERIAL Logistics.
Broco is a non-asset based company, offering a
lead logistics provider (LLP) service without
the financial and capacity restraints of an own
fleet. We are not restricted by huge capital requirements
for vehicles, handling equipment and warehousing
and we offer customers cost-effective logistics
solutions by simply outsourcing their needs to
reliable, dedicated and cost-efficient subcontractors.
Broco offers prospective customers a primary logistics
solution which can be extended to a comprehensive
end-to-end logistics solution through the diverse
and wide service offering of our parent company,
IMPERIAL Logistics. Our services usually forms
part of an end-to-end solution in which we service
customers together with sister IMPERIAL companies.
This "partnership" approach - in which
we form part of a larger supply chain or logistics
solution - allows us to focus on our role by offering
a unique primary distribution solution; unique
in the sense that it has become a comprehensive
logistics management service to customers and
subcontractors alike.
OUR
BUSINESS MODEL
We offer our clients the management and organisational
skills necessary to ensure the ongoing day to
day long haul, or primary distribution, of their
products to all the major towns and cities in
South Africa, Namibia, Lesotho and Botswana. We
have the experience, capacity and systems to manage
and coordinate high load volumes day after day.
We have built our business model around our capacity,
the sustainability of our service, our large national
delivery footprint, our experience in primary
distribution, reliability and trust, reliance
on solid administrative processes and through
our strive to continuously improve our service
offering.
CAPACITY
Our capacity to move large load volumes is based
on a large and varied subcontractor-base. Broco
has a permanent core fleet of 200 vehicles fully
entrusted to it by several committed and loyal
subcontractors. This core fleet moves 65% of Broco’s
loads and enable us to offer clients a base capacity
which can be extended during peak demand periods
with vehicles from non-core subcontractors. Broco
does not own any vehicles, but our large core-fleet
makes us in essence one of the larger long-haul
service providers in the country.
SUSTAINABILITY
We keep abreast of trends and developments in
the industry we serve; we understand the complexities
and competitive nature of the markets our clients
play in; we are aware of the capital intensive
nature of our subcontractors’ businesses
and of the difficult operational conditions in
their industry; we care for our people, our communities
and the environment. These abilities not only
keep our business sustainable, but have earned
us the trust of our clients and subcontractors
alike and are proof of our commitment to offer
“more than just from A to B.”
DELIVERY
FOOTPRINT
Broco’s large and varied subcontractor-base
ensures that it can offer a primary distribution
service to and from all large towns and cities
within South Africa, Namibia, Botswana and Lesotho.
We deliver into the Distribution Centres (DCs)
of all large FMCG distributors and national retail
chains and are well versed in their back-door
operational procedures. We are also well aware
of the urgent nature of FMCG deliveries and of
the emphasis on on-time deliveries. Our national
footprint ensures a reliable and continuous service,
not only offering clients peace of mind, but also
enabling them to keep inventory levels low as
on time deliveries are guaranteed.
EXPERIENCE
IN PRIMARY DISTRIBUTION
Broco’s value to clients and subcontractors
lies in our ability to anticipate, equalize and
manage the seasonal, and sometimes daily, fluctuation
in the supply and demand for transport within
the market we serve. We move close to 50 000 full
loads equating to more than 1 million tons per
year. We have the experience, skills and means
to provide a reliable and sustainable primary
distribution service during all seasons of the
year, accommodating the peak demand periods which
are common to the consumer driven demand for all
FMCG products.
RELIABILITY
We believe that through the right combination
of our skills, systems, people, industry knowledge
and experience, we are able to offer clients a
reliable service. We seldom loose clients and
have shown continuous double digit growth since
1998. During a recent survey amongst our most
prominent clients, we asked them for only two
words summarizing our service. The results delivered
the words “trust” and “reliability”.
TECHNOLOGY
& ADMINISTRATIVE PROCESSES
Our believe in thorough administrative processes
has been the backbone of our growth and service
offering. By leveraging process, people and technology
we have the capability to manage every load from
planning, through execution to invoicing. We believe
that a cost effective and efficient supply chain
can only exist with real time visibility on the
processes and movement of goods from the point
of origin to final delivery. We apply this belief
to our primary distribution service offering,
informing clients all the way of the whereabouts
and expected delivery times of their products.
CONTINUOUS
IMPROVEMENT
“Today’s innovation, tomorrow’s
expectation”! We understand the competitive
and dynamic market environment in which our clients
and subcontractors operate. Their challenges,
and our strive to keep abreast of our competition,
compels Broco to seek and develop innovative logistics
solutions. Any logistics service provider who
does not develop and improve on their service
offering will after all not be sustainable for
long. We actively identify areas for development
and with concerted effort develop new solutions
and competencies, not only enabling us to widen
our service offering, but through which we also
develop and grow our own business and our people.
B-BBEE
Broco believes in and fully support the objectives
and aims of Broad Based Black Economic Empowerment.
Broco received a LEVEL 4 Accreditation on our
B-BBEE Scorecard. Receiving a LEVEL 4 Accreditation
means that Broco is a 100% contributor to B-BBEE.
In addition to this, Broco qualifies as a value-adding
supplier, meaning that our customers can deduct
125% of their procurement spend with us.
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