STRATEGY RECRUITMENT MARKETING
RECRUITMENT SERVICES SOUTH AFRICA
"The speed at which a company's HR function efficiently reacts to the changing needs of its actual and potential employees." - CELESTE SIRIN
With the end of 2016 now upon us with companies, recruiters, employees and candidates alike feeling frazzled from a demanding year, you might well ask why you would want to continue promoting your company brand, value proposition and job opportunities over the holiday period.
Times Media and Employer Branding SA successfully held their back-to-back Employer Branding Power Breakfast session on Thursday, 10 November. The turnout comprised a great blend of attendees: SME’s, start-ups, established corporates and service providers.
Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills.
Opportunity knocks for SA companies that recognise the importance and strong impact that a candidate experience can have on your company brand. Take the Aberdeen Group in the US. They’ve confirmed that 45% of companies over there said that significantly enhancing this experience proved to be the major talent acquisition priority for 2016.
Solutions to save the SA economy
25/07/2017 - 11:55
Low economic growth, recorded since 2011, is dragging down the employment rate which is negatively impacting the youth the most, a survey revealed.
Brand Chenin as SA's wine specialty, says leading US commentator
24/07/2017 - 09:19
South Africa stands the strongest chance of making an impact in the US by linking its wine marketing message with a single varietal in the way New Zealand has done with Sauvignon blanc and Argentina, with Malbec. This is the view of Lauren Buzzeo, the recently appointed managing editor of respected publication Wine Enthusiast, based in the US but read worldwide.
Why you need to put yourself in your customers’ shoes…or pants…or jackets
21/07/2017 - 09:29
The growing number of customer touchpoints has made creating and implementing effective marketing strategies harder than ever. In fact, Hubspot's State of Marketing 2017 shows only 61 percent of marketers believe their marketing strategy is effective. This means that 39 percent of marketers are deploying ineffective strategies.
Bridging the reality gap with marketing automation
14/07/2017 - 13:20
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into real interaction.
Digitally transform for a new breed of customer
14/07/2017 - 09:42
Given the exponential growth of data generated by mobile devices in the connected business landscape, organisations have no choice but to embrace digital transformation initiatives. But while technology is an important aspect of it, customer experience will be one of the most significant drivers behind this change.