STRATEGY RECRUITMENT MARKETING
RECRUITMENT SERVICES SOUTH AFRICA
"The speed at which a company's HR function efficiently reacts to the changing needs of its actual and potential employees." - CELESTE SIRIN
With the end of 2016 now upon us with companies, recruiters, employees and candidates alike feeling frazzled from a demanding year, you might well ask why you would want to continue promoting your company brand, value proposition and job opportunities over the holiday period.
Times Media and Employer Branding SA successfully held their back-to-back Employer Branding Power Breakfast session on Thursday, 10 November. The turnout comprised a great blend of attendees: SME’s, start-ups, established corporates and service providers.
Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills.
Opportunity knocks for SA companies that recognise the importance and strong impact that a candidate experience can have on your company brand. Take the Aberdeen Group in the US. They’ve confirmed that 45% of companies over there said that significantly enhancing this experience proved to be the major talent acquisition priority for 2016.
Marketing trends in the premium alcohol category
20/04/2018 - 10:01
Marketing decisions in the premium alcohol category are being driven by gender-neutral concerns, authentic partnerships and consumers’ desire to stand out, according to research conducted by wines and spirits company Pernod Ricard over the past festive season.
How to change your mindset from employee to business owner
20/04/2018 - 09:26
As you know, success doesn’t happen overnight. In such a competitive environment, there are so many businesses which might be doing exactly the same as your startup, but taking the plunge and starting your own business takes plenty of guts and bravery. It’s not easy out there, and it’s going to take time and dedication to be where you want to be, but with the right mindset, you’ll be able to achieve anything.
Closing the deal with in-store customers
19/04/2018 - 14:05
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur.
Snapchat launches new Shoppable AR Lenses for brands
19/04/2018 - 11:53
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.
AI: The answer for thriving retailers
16/04/2018 - 14:42
It’s no secret that online sales have been growing exponentially with no sign of slowing down. Even purchases completed in-store often start online.