STRATEGY RECRUITMENT MARKETING
RECRUITMENT SERVICES SOUTH AFRICA
"The speed at which a company's HR function efficiently reacts to the changing needs of its actual and potential employees." - CELESTE SIRIN
With the end of 2016 now upon us with companies, recruiters, employees and candidates alike feeling frazzled from a demanding year, you might well ask why you would want to continue promoting your company brand, value proposition and job opportunities over the holiday period.
Times Media and Employer Branding SA successfully held their back-to-back Employer Branding Power Breakfast session on Thursday, 10 November. The turnout comprised a great blend of attendees: SME’s, start-ups, established corporates and service providers.
Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills.
Opportunity knocks for SA companies that recognise the importance and strong impact that a candidate experience can have on your company brand. Take the Aberdeen Group in the US. They’ve confirmed that 45% of companies over there said that significantly enhancing this experience proved to be the major talent acquisition priority for 2016.
Sunglass Hut's digital signage solution showcases its brand at premium store opening
21/02/2018 - 14:55
Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage solutions company, to implement a cutting-edge digital signage solution that created an awe-inspiring visual impact at the opening event.
Understanding customer journeys: The four limitations of traditional analytical tools
15/02/2018 - 09:59
Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a customer journey in its entirety across channels and over time, that real pain points - and therefore opportunities for positive impact - arise.
“Digital dynamism”: A new dawn for retailers
12/02/2018 - 13:45
Physical retailers are rapidly extending into a multichannel world, increasingly integrating the experiences and finding ways to leverage the strengths of each channel, getting them to work in harmony. This digital integration is opening up a new world of Retail opportunities.
Let your social followers be the voice of your brand
12/02/2018 - 09:15
Brand ambassadors have become an important element of any business’s social strategy. These individuals eat, sleep and breathe your brand, and they help to grow your brand’s reputation online.
Rethinking brand-consumer relationships in a changing environment
09/02/2018 - 09:37
Until now, brands have employed rather traditional methods of engaging and developing connections with consumers. Whether through flashy advertisements, brand ambassadors or just tried-and-true messaging, many retailers have taken the "if it’s not broke, don’t fix it" mentality to heart.