STRATEGY RECRUITMENT MARKETING
RECRUITMENT SERVICES SOUTH AFRICA
"The speed at which a company's HR function efficiently reacts to the changing needs of its actual and potential employees." - CELESTE SIRIN
With the end of 2016 now upon us with companies, recruiters, employees and candidates alike feeling frazzled from a demanding year, you might well ask why you would want to continue promoting your company brand, value proposition and job opportunities over the holiday period.
Times Media and Employer Branding SA successfully held their back-to-back Employer Branding Power Breakfast session on Thursday, 10 November. The turnout comprised a great blend of attendees: SME’s, start-ups, established corporates and service providers.
Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills.
Opportunity knocks for SA companies that recognise the importance and strong impact that a candidate experience can have on your company brand. Take the Aberdeen Group in the US. They’ve confirmed that 45% of companies over there said that significantly enhancing this experience proved to be the major talent acquisition priority for 2016.
Franchises reap the rewards of tech-enabled local marketing strategies
22/08/2019 - 11:26
One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling Local Marketing Strategies at branch level. Those that do, grow at a rate of about three times than that of their competitors.
Digital transformation: marketers’ challenge
19/08/2019 - 11:03
Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA counterparts doing the same?
Playing by the rules in an era of online advertising
02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts.
The idea of a ‘target audience’ is becoming obsolete in a digital world
01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.
The art of retailtainment
30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity.