STRATEGY RECRUITMENT MARKETING
RECRUITMENT SERVICES SOUTH AFRICA
"The speed at which a company's HR function efficiently reacts to the changing needs of its actual and potential employees." - CELESTE SIRIN
With the end of 2016 now upon us with companies, recruiters, employees and candidates alike feeling frazzled from a demanding year, you might well ask why you would want to continue promoting your company brand, value proposition and job opportunities over the holiday period.
Times Media and Employer Branding SA successfully held their back-to-back Employer Branding Power Breakfast session on Thursday, 10 November. The turnout comprised a great blend of attendees: SME’s, start-ups, established corporates and service providers.
Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills.
Opportunity knocks for SA companies that recognise the importance and strong impact that a candidate experience can have on your company brand. Take the Aberdeen Group in the US. They’ve confirmed that 45% of companies over there said that significantly enhancing this experience proved to be the major talent acquisition priority for 2016.
12 Black Friday marketing ideas that cut through the noise
21/11/2017 - 10:44
If shopping is like a sport, Black Friday is the ultimate showdown. You’d best get your Black Friday marketing strategies ready. Unfortunately, there’s a lot of noise out there when it comes to Black Friday marketing campaigns.
Brick-and-mortar stores aren't dead: They just need a digital makeover
21/11/2017 - 08:58
2017 has been a tough year for retail. Over 300 retail companies have filed for bankruptcy since January, while others have seen increased store closings and struggles on the stock market.
Lewis targets festive marketing
14/11/2017 - 13:32
Furniture retailer Lewis will ramp up its marketing to take advantage of the festive season.
Voice search: How could it change your customer's journey?
14/11/2017 - 11:08
ComScore estimates that by 2020, we will be performing over 200 billion voice searches per month. As a result, we are undoubtedly going to see a vast change in human behaviour and attitudes towards digital assistants within the few years.
TFG acquires clothing brand Hobbs
07/11/2017 - 13:46
TFG announces the acquisition of contemporary British womenswear brand Hobbs.