STRATEGY RECRUITMENT MARKETING
RECRUITMENT SERVICES SOUTH AFRICA
"The speed at which a company's HR function efficiently reacts to the changing needs of its actual and potential employees." - CELESTE SIRIN
With the end of 2016 now upon us with companies, recruiters, employees and candidates alike feeling frazzled from a demanding year, you might well ask why you would want to continue promoting your company brand, value proposition and job opportunities over the holiday period.
Times Media and Employer Branding SA successfully held their back-to-back Employer Branding Power Breakfast session on Thursday, 10 November. The turnout comprised a great blend of attendees: SME’s, start-ups, established corporates and service providers.
Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills.
Opportunity knocks for SA companies that recognise the importance and strong impact that a candidate experience can have on your company brand. Take the Aberdeen Group in the US. They’ve confirmed that 45% of companies over there said that significantly enhancing this experience proved to be the major talent acquisition priority for 2016.
Canal Walk launches new brand campaign #CWSquad featuring local social media icons
20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.
Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury
16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings.
Brand engagement and the seniors' market: golden truths about the golden years
13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”.
The importance of BC and DR
10/05/2019 - 15:44
According to Shaun Searle, Country Manager - African Regions at Redstor, organisations need to realise that business continuity (BC) and disaster recovery (DR) entail entirely different strategies with both being vital to keeping a business operational in a globally competitive marketplace.
Leveraging true influence for your next marketing campaign
06/05/2019 - 10:08
Taking the lead from global industry trends, influencer marketing has become common practice within South Africa’s media landscape. But does influencer marketing really affect the bottom line and should South African brands be working with local influencers?