STRATEGY RECRUITMENT MARKETING
RECRUITMENT SERVICES SOUTH AFRICA
"The speed at which a company's HR function efficiently reacts to the changing needs of its actual and potential employees." - CELESTE SIRIN
With the end of 2016 now upon us with companies, recruiters, employees and candidates alike feeling frazzled from a demanding year, you might well ask why you would want to continue promoting your company brand, value proposition and job opportunities over the holiday period.
Times Media and Employer Branding SA successfully held their back-to-back Employer Branding Power Breakfast session on Thursday, 10 November. The turnout comprised a great blend of attendees: SME’s, start-ups, established corporates and service providers.
Advertising and driving awareness around one’s employer brand through proactive marketing initiatives is becoming increasingly imperative for those companies aspiring to win the attention of SA talent, especially when it comes to sourcing ‘best-in-class’ and high demand skills.
Opportunity knocks for SA companies that recognise the importance and strong impact that a candidate experience can have on your company brand. Take the Aberdeen Group in the US. They’ve confirmed that 45% of companies over there said that significantly enhancing this experience proved to be the major talent acquisition priority for 2016.
5 Reasons why in-store radio and audio solutions are a hit with consumers
12/06/2018 - 14:27
Research shows consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music.
Once upon a time: Storytelling in advertising 2018
12/06/2018 - 09:06
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
How to create your first attractive retail display
25/05/2018 - 16:05
Setting up a stall in a retail mall is a challenging task. You’re surrounded by so many incredible brands and concepts similar to yours, so it’s important to recognise the need to go the extra mile to attract customers to your store.
Is marketing to millennials making us miss the obvious?
18/05/2018 - 09:57
Gen Xers are growing older with each passing day. And aging right along with them are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. And we all know their narrative. In addition to wielding lots of spending power, they’re unique and perplexing. They’re enigmas. They’re changing retail.
Reimagining the brand experience in three steps
16/05/2018 - 09:58
Recently, it’s become increasingly clear that sales and marketing executives are both facing the same challenge: differentiation. Why?