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FAIRTRADE LABEL SOUTH AFRICA

ASSOCIATIONS SOUTH AFRICA

T 021 44 88 911 / F 021 44 83 665
www.fairtradelabel.org.za / info@fairtrade.org.za / more details

 
WHAT DOES IT STAND FOR?
Products bearing the Fairtrade Label stand for sustainability and justice in production and trade processes, facilitating the empowerment of small-scale farmers and farm workers and enabling community upliftment.

The Fairtrade Label acts as a guarantee to consumers that fairer trading conditions and better terms of trade were secured for the producers and workers involved.

WHY IS IT TRUSTWORTHY?
Fairtrade farms are audited annually by an independent certification body called FLO-CERT. This ensures transparency and reliability during the whole process.

WHICH PRODUCTS CARRY THE FAIRTRADE LABEL?
There are currently thousands of Fairtrade certified products worldwide - mainly of agricultural origin. From coffee and tea, to wine, sugar, herbs&spices, fruits and vegetables, rice cotton, chocolate, nuts, honey, flowers...and even sport balls! Check our PRODUCTS page to see what is available in South Africa!

Fairtrade Label South Africa (FLSA) is the local Marketing Organisation for Fairtrade. FLSA was established on 2009 as an associate member of FLO and is the first organisation that promotes the Fairtrade label in a producing country, thus being a pioneer in the marketing of Fairtrade in the South.

OUR MISSION
To alleviate rural poverty and to empower small-scale producers as well as disadvantaged workers primarily in Africa by creating marketing opportunities for and increasing sales of Fairtrade labelled products in South Africa.

OUR OBJECTIVES
to increase awareness on Fairtrade in South Africa and foster the creation of a critical consumer;
to increase the range of Fairtrade products by developing new products supply chains with a special focus on all-African trading structures;
to increase the availability of Fairtrade products in South African stores.

HOW DO WE DO THAT?
We are involved in a variety of activities aimed at increasing Fairtrade awareness amongst all stakeholders and at creating market access for Fairtrade products in South Africa. Some examples:
Promotional work: we organise events and activities to promote Fairtrade products and explain the benefits of Fairtrade to our consumers;

Market development: we facilitate the licensing process and monitor the label locally. We liaise with local businesses and retailers in order to foster the development of Fairtrade supply chains, thus seeking to provide local consumers with the widest-possible range of Fairtrade labelled products;
Label protection & monitoring: we monitor the use of the Fairtrade label locally and make sure it is not abused in any way.

Fairtrade is a global partnership that relies on an international network of business organisations and on a wide support from consumers and civil society. In 2009, global sales of Fairtrade labelled products reached an astounding 3.4bn Euros, thus registering a 15% increase from the previous year (despite world economic recession!).

The main platform for sharing and guidance is the Fairtrade Labelling Organisation (FLO e.V.) which sets the standards for Fairtrade and provides strategic support.

FLO was established in 1997 and now counts:
19 Labelling Initiatives in 23 consumer countries, whose objective is to market Fairtrade and license the use of the Fairtrade Certification Mark; 3 Producer Networks (Africa, Latin America and Asia), which represent the voice of the more than 900 worldwide Fairtrade producers and traders; and 2 associate members (Comercio Justo in Mexico and Fairtrade Label South Africa).

There are currently thousands of Fairtrade certified products, mainly of agricultural origin. From coffee and tea, to wine, sugar, spices, fruits and vegetables, rice, cotton, chocolate, nuts, honey, flowers...and even sport balls!



WHAT ARE THE CRITERIA?
Fairtrade is regulated through strict standards that acknowledge the needs of different economic actors: small-producer organisations and farm workers.
The standards cover 3 main areas: (1) economic, (2) social, and (3) environmental development.

(1) For all Fairtrade certified products buyers are required to pay a Minimum Price, which helps producers to cover the costs of sustainable production. This ECONOMIC DEVELOPMENT tool aims at securing the livelihood and businesses of small-farmers and cooperatives in particular.

(2) SOCIAL DEVELOPMENT is at the core of Fairtrade. Social standards make sure that all members of the producer organisation have access to democratic decision-making processes and that labour rights are secured. Some fundamental elements are: skills development opportunities, non-discriminatory policies, no forced or child labour, freedom of association, and access to basic services. In addition, Fairtrade standards include the use of a SOCIAL PREMIUM, which is paid on top of the minimum price and is used by the farming communities for social development projects, such as improving housing, training, or building facilities.

(3) ENVIRONMENTAL CRITERIA focus on the minimised and safe use of agrochemicals, as well as on the better management of waste, water and land. Organic certification is not required, however highly supported and rewarded.

For more information on standards and procedures please visit the website of FLO International.
 
 

CONTACT FAIRTRADE LABEL SOUTH AFRICA

FAIRTRADE LABEL SOUTH AFRICA

Telephone 021 44 88 911  Fax 021 44 83 665  E-mail info@fairtrade.org.za  
Address Unit 20 Block E, Collingwood Place, Anson Str., Observatory, Cape Town, 7925  
Website www.fairtradelabel.org.za  

Latest Activity

Celebrate South Africa's coffee culture with a Fairtrade Cuppa08
MAY
Celebrate South Africa's coffee culture with a Fairtrade Cuppa
A premier event on South Africa’s 2012 coffee calendar, FAIRTRADE COFFEE WEEK is back in full swing to celebrate South Africa’s coffee culture with an increased range of Fairtrade labelled coffees.
Loyiso Bala an ambassador for Fairtrade26
APR
Loyiso Bala an ambassador for Fairtrade
SAMA award-winning musician Loyiso Bala took the honorary role as South Africa’s first Fairtrade brand ambassador on the 24th of April 2012; the momentous occasion ironically took place next to the slave bell at the Oude Libertas garden in Stellenbosch.
Come Spit or Swallow with Fairtrade Wines at the Taste of Cape Town19
APR
Come Spit or Swallow with Fairtrade Wines at the Taste of Cape Town
As 2012 marks the Taste of Cape Town’s 5th gastronomic anniversary, it also marks Fairtrade’s second consecutive year of participating in the City’s gourmet festival of the year. Running from Thursday 19 until Sunday 22 April, the festival brings together the finest foods and wines, from famous brands to artisanal producers.
Fairtrade Incites South Africans to Show Their Love for Africa This Valentine’s Day06
FEB
Fairtrade Incites South Africans to Show Their Love for Africa This Valentine’s Day
Fairtrade Label South Africa (FLSA) rebels against traditional Valentine’s Day norms as we gear up to celebrate Valentine’s Day with a new, nonconformist campaign that will shake the hearts of romance diggers and haters alike.
Fairtrade celebration at Bosman Long Lunch 201223
JAN
Fairtrade celebration at Bosman Long Lunch 2012
Bosman Family Vineyards promises a Celebration in Fairtrade at their Long Lunch during the annual Wellington Harvest Festival on 17 & 18 March 2012.

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