Advertise with fastmoving.co.za
 
 

LEGIT

EDCON

LEGiT is a South African female-only clothing and accessories retailer and one of the subsidiaries of Edcon Limited, with its base in Johannesburg, South Africa. LEGIT trades in South Africa, Botswana, Zambia and Namibia. 

INTRODUCTION

LEGiT is a South African female-only clothing and accessories retailer and one of the subsidiaries of Edcon Limited, with its base in Johannesburg, South Africa. LEGIT trades in South Africa, Botswana, Zambia and Namibia.

LEGiT forms part of the Edcon Discount Division. LEGiT stores objective is to provide contemporary fashion and accessible clothing for the middle to lower income market.

LEGiT is one of the subsidiaries of Edcon (Pty) Ltd, along with Edcon’s biggest retailer, Edgars, as well as subsidiaries Red Square, Jet, Jet Mart, Temptations, Prato, Boardmans and CNA. Edcon is the biggest clothing, footwear and textiles retailer in South Africa, with 31% of the formal clothing, footwear and textiles market and has over 1000 retail branches across the country. The company employs over 20 000 people across its brands.

Products
The product range at LEGiT stores encompasses all categories of clothing for adult women, including Basic clothing items such as jeans, T-shirts, certain footwear styles and underwear, as well as, accessories and footwear.
 

STRATEGY

The chain is targeted at the urban youth female market, in the 16– 24-year-old age group, emphasising contemporary, short term fashion trends at low prices, making it most suitable for the youth female market with limited amounts of disposable income. 

HISTORY

LEGIT first opened its doors in 2002, since then they have opened an additional 160 stores, most of which are in South Africa.  

Related News

Mortimer Harvey acquires direct marketing agency, Action Ambro’s
17/05/2016 - 09:10
Mortimer Harvey announced today their acquisition of Action Ambro’s, one of the industry’s most-awarded and reputable direct marketing agencies.

South Africa’s leading online retailer adds liquor to its top shelf
17/05/2016 - 09:03
takealot.com, South Africa’s leading online retailer, adds a brand new Liquor category to its ever-growing product range this week. The new Liquor department is launching with a strong range of spirits, MCC, champagne and sparkling wine, offering customers the most convenient way possible to shop their favourite drinks.

Poultry imports destructive - Astral
17/05/2016 - 08:58
Johannesburg - Poultry producer Astral warned that cheap imports coming into the country threatened to destroy South Africa’s poultry industry.

No Zuma jet could help save SA R9bn - DA
17/05/2016 - 08:55
Cape Town - President Jacob Zuma does not need a new jet, the Democratic Alliance has said in a new paper that aims to save South Africa over R9bn.

Gordhan arrest rumours jolt the rand
17/05/2016 - 08:52
Johannesburg - The rand yesterday (16 May) hit a two-month low against the dollar and government bonds weakened sharply after reports, denied by the government, that Finance Minister Pravin Gordhan faces arrest.