Advertise with



Game is a discount retailer of general merchandise FMCG, and non-perishable groceries for home, leisure and business use, operating throughout South Africa and in twelve major cities in sub-Saharan Africa.
During the past financial year we opened three new Game stores, bringing its footprint to 94 stores 


Game's positioning offers customers the widest range of branded products, at the best price, for a given set of product specifications. Customers are presented with a wide range to choose from and are assured of the best value product for that price. The Game business model is promotionally driven, with more than four million of our weekly promotional leaflets distributed each week. During this financial year, we continued to take large positions on selected products and through working closely with our suppliers, were able to offer our customers well-priced products representing great value. 


Massmart bought Dion in 1993 and Game in 1998, merging them a year later. At that time, both operated similar, competing formats and the decision was taken to close or convert all Dion stores to Game where this was facilitated by impending store lease terminations. A core of ten Dion stores was retained in Gauteng until those leases came up for renewal, and in 2008 all these stores were closed or converted to Game.  

Related News

Massmart CEO, Grant Pattison, to step down
11/04/2014 - 09:58
Johannesburg – Massmart today announced Grant Pattison’s decision to step down as CEO, effective 1 June 2014. Guy Hayward, currently Chief Operating Officer, has been named as his successor. The appointment is in line with the Group’s succession plan, enabling a smooth leadership transition.

Massmart to enter Angola with two stores
10/04/2014 - 11:14
Johannesburg - Massmart, South Africa's No.4 retailer by market value, plans to enter oil-rich Angola with two stores by 2015, a senior executive said, as the unit of Wal-Mart expands on a continent that is still largely an informal retail market.

Walmart names president of health and wellness
04/04/2014 - 09:34
Bentonville, Ark. -- Walmart named Labeed Diab senior VP and president health and wellness, filling a position previously held by Dr. John Agwunobi, who has left the company.

Report: Walmart offers online price comparison tool
24/03/2014 - 09:35
New York -- Walmart has introduced an online feature, called “Savings Catcher,” that allows shoppers to compare prices on the chain’s food and household products against those of its competitors, according to the Associated Press.

Wal-Mart pilots convenience concept
19/03/2014 - 13:04
Bentonville, Ark. – Wal-Mart is piloting a new small format convenience concept called “Walmart To Go.” The first Walmart To Go store has opened in Bentonville, Ark., location of the retailer’s corporate headquarters.