Advertise with



Game is a discount retailer of general merchandise FMCG, and non-perishable groceries for home, leisure and business use, operating throughout South Africa and in twelve major cities in sub-Saharan Africa.
During the past financial year we opened three new Game stores, bringing its footprint to 94 stores 


Game's positioning offers customers the widest range of branded products, at the best price, for a given set of product specifications. Customers are presented with a wide range to choose from and are assured of the best value product for that price. The Game business model is promotionally driven, with more than four million of our weekly promotional leaflets distributed each week. During this financial year, we continued to take large positions on selected products and through working closely with our suppliers, were able to offer our customers well-priced products representing great value. 


Massmart bought Dion in 1993 and Game in 1998, merging them a year later. At that time, both operated similar, competing formats and the decision was taken to close or convert all Dion stores to Game where this was facilitated by impending store lease terminations. A core of ten Dion stores was retained in Gauteng until those leases came up for renewal, and in 2008 all these stores were closed or converted to Game.  

Related News

Walmart settles same-sex spouse benefits discrimination suit
09/12/2016 - 11:50
Walmart has agreement to a settlement in a lawsuit that accused the retailer of discrimination against gay employees who were unable to get healthcare coverage for their same-sex spouses.

Constitutional Court rules on Pick n Pay's mall exclusivity case
28/11/2016 - 14:52
The Constitutional Court on Friday refused to give Pick n Pay Retailers an interdict to stop Masstores' Game store from trading as a supermarket at the Cape Gate shopping centre, despite Pick n Pay having an exclusive right to do so.

Pick n Pay fails in bid to block Game trading
28/11/2016 - 08:46
Retail giant Massmart staved off an attempt by rival retailer Pick n Pay to prevent one of its subsidiaries, Game, from operating as a supermarket at a Western Cape shopping centre.

Walmart's plan for worldwide e-commerce domination
25/11/2016 - 13:34
To compete in the ongoing online retailing arms race, Walmart is bringing its sizable resources to bear to capture not only the U.S., but the global e-commerce market. CEO Doug McMillon recently laid out four key priorities for the retailer as it looks to not only continue to dominate the physical retail space but make significant inroads in e-commerce: make every day easier for busy families, operate with discipline, be the most trusted retailer, and deliver results and position the company to win.

Walmart moves full steam ahead in ecommerce
18/11/2016 - 10:00
Perhaps seeing an afterburner kick in from the summer’s acquisition, Walmart reported a healthy 21% jump in its ecommerce sales for the third quarter.