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MEDIRITE

SHOPRITE HOLDINGS LTD

The MediRite chain of pharmacies was established in order to meet the growing health and wellness needs of the consumer by healthcare professionals at affordable prices. 

INTRODUCTION

MediRite is on its way to becoming the most convenient pharmacy for millions of South African grocery shoppers. MediRite pharmacies inside Shoprite and Checkers stores meet the growing need for easily accessible and affordable healthcare for all its shoppers. Many of the pharmacies are located in supermarkets serving economically disadvantaged areas where there are few medical practitioners. 

STRATEGY

The idea of enabling customers to do all their shopping under one roof was further expanded with the introduction of in-store pharmacies (under the name MediRite). The Pharmacies are located at or very close to the entrances to Shoprite or Checkers supermarkets. Both extend a service to customers and, in doing so, enhance their shopping experience. In 2011 MediRite increased its number of outlets from 104 to 121 has plans to open a further 22 in the new financial year.

MediRite pharmacies enjoy secure supply lines from its fellow subsidiary, Transpharm Pharmaceutical Wholesalers, which now has depots in Cape Town as well as Gauteng, providing 93% of their total product range and offering the opportunity of direct purchases from international markets.  

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