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MARKHAM

Markham offers on-trend smart and casual wear, including footwear, accessories, cellphones and fragrances and is renowned for its cool, youthful, fresh, vibrant and fun environment 

Markham

STRATEGY

The objective of ensuring that Markham remains a relevant, aspirational brand, recognised
for delivering fashion and style in a sophisticated shopping environment. This process is almost
complete but will inevitably require periodical updating and alignment with market needs and trends. Smartwear continues to be in demand and growth in this area is again being targeted. 

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26/04/2017 - 12:20
A recent survey conducted by the global leaders in customer science, dunnhumby, titled the Customer-Centricity Index (CCI) reveals that South Africa’s most successful apparel retailers are those with a high focus on ‘customer-centricity’ defined as focusing on creating a positive customer experience by placing your customer in the centre of your retail decisions. According to the recent study, the local retailers that scored the highest on their overall customer-centricity score include Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On and Mr Price.

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