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STERNS

THE FOSCHINI GROUP

The Sterns brand is positioned as a trusted jeweller offering stylish jewellery for special occasions, with an emphasis on emotional warmth and romance. The brand is in the process of evolving towards a more contemporary brand. 

INTRODUCTION

The store location strategy continuously monitors trends and the new store formats, introduced in 2004, bring this brand into prime retail positions.

Sterns, along with American Swiss and Matrix, dominate the retail jewellery market in southern Africa. 

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