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@HOME

THE FOSCHINI GROUP

@home, the homeware store, offers fashionable merchandise covering the Eat, Sleep, Bath, Cook and Live categories for the discerning homeowner. @home has certain exclusive international brands that differentiate us in the marketplace, and there is continual focus on bringing customers a quality homeware offering with exceptional in-store service. Innovative products, new brands and a certain amount of exclusivity to the brand, focusing on fashion, style and quality, maintains @home's competitive position in the homewares arena. 

@home

INTRODUCTION

@homelivingspace offers design-consciuos consumers a comprehensive range of affordable contemporary furniture. International furniture design companies supply exclusive pieces to @homelivingspace and the stores have a revolutionary design enabling consumers to visualise how to put the pieces together fashionably in their bedrooms, lounges, dining rooms, kitchens, bathrooms and outdoor entertainment areas. Professional décor consultants on the floor provide tips on combining furniture, fabrics and accessories to ensure customers, bowled over by the @home look, will be able to replicate it at home

The two @homelivingspace stores are located in Design Quarter in Johannesburg and Willowbridge in Cape Town. This exciting new format of furniture lifestyle stores was launched in October 2005. A further 10 stores across the country are planned.

The LSM 8 - 10 market segment is targeted by being positioned in South Africa's leading metropolitan shopping malls and destination centres in the case of @homelivingspace 

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