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@HOME

THE FOSCHINI GROUP

@home, the homeware store, offers fashionable merchandise covering the Eat, Sleep, Bath, Cook and Live categories for the discerning homeowner. @home has certain exclusive international brands that differentiate us in the marketplace, and there is continual focus on bringing customers a quality homeware offering with exceptional in-store service. Innovative products, new brands and a certain amount of exclusivity to the brand, focusing on fashion, style and quality, maintains @home's competitive position in the homewares arena. 

@home

INTRODUCTION

@homelivingspace offers design-consciuos consumers a comprehensive range of affordable contemporary furniture. International furniture design companies supply exclusive pieces to @homelivingspace and the stores have a revolutionary design enabling consumers to visualise how to put the pieces together fashionably in their bedrooms, lounges, dining rooms, kitchens, bathrooms and outdoor entertainment areas. Professional d├ęcor consultants on the floor provide tips on combining furniture, fabrics and accessories to ensure customers, bowled over by the @home look, will be able to replicate it at home

The two @homelivingspace stores are located in Design Quarter in Johannesburg and Willowbridge in Cape Town. This exciting new format of furniture lifestyle stores was launched in October 2005. A further 10 stores across the country are planned.

The LSM 8 - 10 market segment is targeted by being positioned in South Africa's leading metropolitan shopping malls and destination centres in the case of @homelivingspace 

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