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SPORTSCENE
THE FOSCHINI GROUP
sportscene offers a blend of sport and fashion brands directed mainly at youthful and fashion-conscious customers in a unique retail environment. Initiatives are undertaken outside the stores to keep the chain in touch with its target market – cultivating an image of a fast-paced, urban, street-smart, energised shopping venue.
INTRODUCTION
Sportscene offers a blend of sport and fashion brands directed mainly at youthful and fashion-conscious customers in a unique retail environment. Initiatives are undertaken outside the stores to keep the chain in touch with its target market – cultivating an image of a fast-paced, urban, street-smart, energised shopping venue.
The brand continues to cement its market leadership position through continual innovation of product offering and marketing strategy to constantly align with the relentless pace of change in the youth market – ensuring it is first-to-market with a strong brand presence.
The own-label brand Redbat is a successful complement to the overall brand product range.
The Sports division occupies a leading position in its space in the retail sector, and is well represented in shopping centres, CBDs, high streets and rural towns throughout southern Africa where it has built up a high reputation with the sporting fraternities and other interest groups making up its target markets. It is recognised by leading international suppliers of sportswear and sports equipment as a key retail distribution channel in South Africa and also supports a number of local manufacturers through its in-house brands.
The three largest organisations active internationally in sportswear, Nike, Adidas and Puma, have officially recognised the Sports division as a preferred football partner for the 2010 World Cup, a status which will position the division to reap excellent benefits from that competition.
The brand continues to cement its market leadership position through continual innovation of product offering and marketing strategy to constantly align with the relentless pace of change in the youth market – ensuring it is first-to-market with a strong brand presence.
The own-label brand Redbat is a successful complement to the overall brand product range.
The Sports division occupies a leading position in its space in the retail sector, and is well represented in shopping centres, CBDs, high streets and rural towns throughout southern Africa where it has built up a high reputation with the sporting fraternities and other interest groups making up its target markets. It is recognised by leading international suppliers of sportswear and sports equipment as a key retail distribution channel in South Africa and also supports a number of local manufacturers through its in-house brands.
The three largest organisations active internationally in sportswear, Nike, Adidas and Puma, have officially recognised the Sports division as a preferred football partner for the 2010 World Cup, a status which will position the division to reap excellent benefits from that competition.
