Consumer Electronics and Photo drive market into poor results
BRAND ACTIVITY
Sep 9th 2011, 12:12
The total Technical Consumer Goods (TCG) market monitored by GfK TEMAX in the second quarter of 2011 amounted to just over ZAR 8.6 billion. The market was driven deeper into negative territory by weaker performances from the Consumer Electronics (CE) and Photo sectors in the second quarter. This is on the back of strong figures recorded in the second quarter of 2010 due to the 2010 FIFA Football World Cup. This resulted in a disappointing performance for the market as a whole; the industry recorded -7.2% compared to the second quar-ter of 2010. This amounted to reduced revenue of ZAR 700 million to take the Q2 2010 figure of ZAR 9.3 billion to ZAR 8.6 billion across the reported sectors.
As anticipated, the CE sector faired worst compared to last year due to a surge in sales revenue generated by panel TV’s prior and during the 2010 FIFA Football World Cup. This was emulated by the Photo sector, where revenue growth declined for the second time in as many quarters when comparing quarter on quarter. The Small Domestic Appliance (SDA) sector held onto its positive ground after a single digit growth was recorded in the first quarter of 2011. However, the Major Domestic Appliances (MDA) mar-ket turned in negative performances during the second quarter after single digit declines in the refrigeration and washing machine sectors. Information Technology (IT) growth halved from the first quarter of 2011 to 1.4% but the sector managed to remain positive.
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