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Liqui-Fruit extends their new re-sealable 330ml Tetra Prisma pack range offering
NEW PRODUCTS
May 10th, 11:51
Liqui-Fruit’s 330ml pack size range offering has been extended due to the success of the ergonomically designed, re-sealable Tetra Prisma pack, with the DreamCap™26. The pack is opened with a single, easy twist of the cap that can be resealed, allowing the juice to be enjoyed later if required.
The DreamCap™26 is one of the latest innovations from global packaging solutions company Tetra Pak and was developed after thorough research with a focus on consumer habits and needs. “It was initially only introduced for Liqui-Fruit Vitality’s active target market, but we have received such positive feedback in terms of the new look, convenience factor and overall drinking experience of these new packs, that we decided to expand this 330ml pack format to the four top-selling Liqui-Fruit flavours, Berry Blaze, Cranberry Cooler and two other refreshing flavours that were previously only available in a 2L pack, Mango and Tropical,” says Liqui-Fruit brand manager, Karen Veysey.
The designs are in line with the new look of the rest of Liqui-Fruit range, originated by Stellenbosch based agency, Just Design. The use of Tetra Pak allows for a 12 month shelf life.
The Liqui-Fruit 330ml Tetra Prisma pack range is available in case configurations of 18x1x330ml and will retail for approximately R8.99 each. It will be available at all leading supermarkets and convenience stores countrywide from the end of May 2013.Click here for more information on Liqui-Fruit
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